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Prashant Patil
Ravi Patel
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Sources of Data
Secondary Data
www.dotclean.com
Wikipedia
http://www.tankcleaning.de/4052-Tank-cleaning-
safety-tankcleaning-guide.html
http://www.dotclean.com/http://www.dotclean.com/http://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.dotclean.com/http://www.dotclean.com/8/2/2019 V CLEAN - BOS
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Mission
To be the best, contented company and
customer-service oriented company in
providing tank cleaning services,
waterproofing solutions to our customer`s
satisfaction and needs
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Vision
Our aim is to offer a professional &
international certified in all kinds of tank
cleaning, waterproofing and related services
to our customers in the most convenient,
competitive and affordable comportment. We
will realize this by placing our clients interests
and needs first through reputable worksmartly done.
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Core Value
Honesty & Integrity
Customer satisfaction
Open and clear communication Team work
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Objective
Our foremost objective is to provide our
customers with prompt, courteous customer
service, high quality workmanship and the
best materials at a reasonable price
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Blue Ocean Initiator
Jay Akhani is from Gandhidham and persuing
PGPM from leading corporate B-School,
Xcellon Institute School of Business.
He is first generation entrepreneur and blue
ocean thinker.
He do not only believes in services, but
combination of relationship marketing with
services.
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Target Customers
Individual homes, Apartment, Complexes-540000
Hotels-291
Shopping malls-12
Hospitals-503
Office complexes- 12000
Educational Institutions-1000
Municipal bodies
Government sector
Industries
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Strategy
Targeting on Super rich premium category
More focus on selling yearly package (AMC)
More focus on getting contracts from Govt. bodies
Tie up with Builders.
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Marketing Mix
Product / Service :
CLEANING : We are specialists in cleaning water
tanks for both domestic , commercial and
industrial use
MAINTENANCE : We can provide a regular yearly
maintenance/service program for your water tank
to ensure your tank is in great shape. We willinspect the condition of your tank , check the
quality of water
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Cont
Price
1st year
Per tank (below 30000 ltr.) - 1000 Rs.
Per tank after 30000 ltr. - 0.4 Rs. Per ltr.
2nd and 3rd year
AMC rate :For Customer - 2 times service - 1500 Rs.
3 times service - 2000 Rs.
For School Institutions - 5000 Rs.,6000Rs
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Cont
Promotion
Template and Broacher
Adverting in JUST DIAL, KEM CHHO, HELLO INDIA,
YELLOW PAGES
Website
Celebration of World Water Week (22nd March)
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Cont
Process
Dewatering of Tank
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Cont
Removal of Sludge & Muddy Water from Tank
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Cont
High Pressure Water Jetting with Anti Bacterial
Treatment( Anti bacterial Agent )
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Cont
Vacuum Drying of the Tank
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Cont
Ultra Violet Rays for Disinfection of Tank
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Cont
People
Labors:2,6+1,10+1+1
Marketing Team: Vasant Gajara and Jay Akhani
Financial Personnel : Mehul Thackar
Operational Team: Vasant Gajara, Mehul Thackar,
and Jay Akhani
PhysicalEvidence
Certificate from reputed laboratory or company
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SWOT
Strength :
Latest Technologies
Knowledge of finance and marketing
Untapped market
ProcessPersonal contacts
Weakness :
Lack of industry experience.
Lack of Awareness
Opportunities :
Metro CityLarge Market
Enter into other related business
Threat :
Emerging competitionLabor Issue
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Difference between Red Ocean and Blue Ocean
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Pre V-Clean (Customer Perspective)
0
0.5
1
1.5
2
2.5
3
3.5
Price Quality Hygine Concinience Reach
Self Cleaning
Non Proffessional
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Efforts
Quality
Reliability
Hygiene
Service
Risk
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Post V-Clean (Customer Perspective)
0
1
2
3
4
5
6
Price Quality Hygine Concinience Reach
Self Cleaning
Non Proffessional
V Clean
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Buyer Utility Map
x x
x x
x X X
x x x X X
X X X X X
x
1.
Purchase
2.
Delivery
3.
Use
4.
Supplements
5.
Maintenance
6.
Disposal
Customer Productivity
Simplicity
Convenience
Risk
Fun and Image
Environmental friendliness
The Six Stages of the Buyer Experience Cycle
The
SixUtilityLevers
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3 Tiers of Noncustomers
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Sequence of Blue Ocean Strategy
BuyerUtility
Price Cost
AdoptionViability
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4 Hurdles to Execution
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Three Principles of Fair Process
Engagement
Explanation
Expectation Clarity
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Six Paths to Blue Ocean Strategy
Source: http://www.blueoceanstrategy.com/index.php
http://www.blueoceanstrategy.com/index.phphttp://www.blueoceanstrategy.com/index.php8/2/2019 V CLEAN - BOS
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Thank You!
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