V CLEAN - BOS

8/2/2019 V CLEAN - BOS

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Prashant Patil

Ravi Patel


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Sources of Data

Secondary Data

www.dotclean.com

Wikipedia

http://www.tankcleaning.de/4052-Tank-cleaning-

safety-tankcleaning-guide.html
http://www.dotclean.com/http://www.dotclean.com/http://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.tankcleaning.de/4052-Tank-cleaning-safety-tankcleaning-guide.htmlhttp://www.dotclean.com/http://www.dotclean.com/


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Mission

To be the best, contented company and

customer-service oriented company in

providing tank cleaning services,

waterproofing solutions to our customer`s

satisfaction and needs


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Vision

Our aim is to offer a professional &

international certified in all kinds of tank

cleaning, waterproofing and related services

to our customers in the most convenient,

competitive and affordable comportment. We

will realize this by placing our clients interests

and needs first through reputable worksmartly done.


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Core Value

Honesty & Integrity

Customer satisfaction

Open and clear communication Team work


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Objective

Our foremost objective is to provide our

customers with prompt, courteous customer

service, high quality workmanship and the

best materials at a reasonable price


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Blue Ocean Initiator

Jay Akhani is from Gandhidham and persuing

PGPM from leading corporate B-School,

Xcellon Institute School of Business.

He is first generation entrepreneur and blue

ocean thinker.

He do not only believes in services, but

combination of relationship marketing with

services.


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Target Customers

Individual homes, Apartment, Complexes-540000

Hotels-291

Shopping malls-12

Hospitals-503

Office complexes- 12000

Educational Institutions-1000

Municipal bodies

Government sector

Industries


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Strategy

Targeting on Super rich premium category

More focus on selling yearly package (AMC)

More focus on getting contracts from Govt. bodies

Tie up with Builders.


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Marketing Mix

Product / Service :

CLEANING : We are specialists in cleaning water

tanks for both domestic , commercial and

industrial use

MAINTENANCE : We can provide a regular yearly

maintenance/service program for your water tank

to ensure your tank is in great shape. We willinspect the condition of your tank , check the

quality of water


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Cont

Price

1st year

Per tank (below 30000 ltr.) - 1000 Rs.

Per tank after 30000 ltr. - 0.4 Rs. Per ltr.

2nd and 3rd year

AMC rate :For Customer - 2 times service - 1500 Rs.

3 times service - 2000 Rs.

For School Institutions - 5000 Rs.,6000Rs


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Cont

Promotion

Template and Broacher

Adverting in JUST DIAL, KEM CHHO, HELLO INDIA,

YELLOW PAGES

Website

Celebration of World Water Week (22nd March)


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Cont

Process

Dewatering of Tank


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Cont

Removal of Sludge & Muddy Water from Tank


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Cont

High Pressure Water Jetting with Anti Bacterial

Treatment( Anti bacterial Agent )


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Cont

Vacuum Drying of the Tank


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Cont

Ultra Violet Rays for Disinfection of Tank


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Cont

People

Labors:2,6+1,10+1+1

Marketing Team: Vasant Gajara and Jay Akhani

Financial Personnel : Mehul Thackar

Operational Team: Vasant Gajara, Mehul Thackar,

and Jay Akhani

PhysicalEvidence

Certificate from reputed laboratory or company


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SWOT

Strength :

Latest Technologies

Knowledge of finance and marketing

Untapped market

ProcessPersonal contacts

Weakness :

Lack of industry experience.

Lack of Awareness

Opportunities :

Metro CityLarge Market

Enter into other related business

Threat :

Emerging competitionLabor Issue


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Difference between Red Ocean and Blue Ocean


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Pre V-Clean (Customer Perspective)

0

0.5

1

1.5

2

2.5

3

3.5

Price Quality Hygine Concinience Reach

Self Cleaning

Non Proffessional


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Efforts

Quality

Reliability

Hygiene

Service

Risk


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Post V-Clean (Customer Perspective)

0

1

2

3

4

5

6

Price Quality Hygine Concinience Reach

Self Cleaning

Non Proffessional

V Clean


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Buyer Utility Map

x x

x x

x X X

x x x X X

X X X X X

x

1.

Purchase

2.

Delivery

3.

Use

4.

Supplements

5.

Maintenance

6.

Disposal

Customer Productivity

Simplicity

Convenience

Risk

Fun and Image

Environmental friendliness

The Six Stages of the Buyer Experience Cycle

The

SixUtilityLevers


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3 Tiers of Noncustomers


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Sequence of Blue Ocean Strategy

BuyerUtility

Price Cost

AdoptionViability


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4 Hurdles to Execution


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Three Principles of Fair Process

Engagement

Explanation

Expectation Clarity


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Six Paths to Blue Ocean Strategy

Source: http://www.blueoceanstrategy.com/index.php
http://www.blueoceanstrategy.com/index.phphttp://www.blueoceanstrategy.com/index.php


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Thank You!

V CLEAN - BOS

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