Verpakken en bedrukken op maatE-Global Eindcongres15.01.2019

Ken ZschockeFHTenL• Hoofddocent Minor E-Commerce & E-Fulfilment• Docent Logistiek & SCM• Kwantitatieve methoden / netwerkplanning

Thuiswinkel.org (onderzoek naar e-fulfilment en Nederlandse pakketmarkt)

University of Plymouth MSc International Logistics and Supply Chain Management

ContactinformatieTel. +31 8850 76790 W1-2.83 E-mail k.zschocke@fontys.nl @KenZschocke

Deelprojecten Fontys:

Verpakken en bedrukken op maat

Doelstelling

_• Twee nieuwe technologieën:

_• Propositie voor EF‐Sector onduidelijk

_• Potentiele bijdrage aan de maatschappij onduidelijk

‐• Doel: Heldere propositie en mogelijkheden voor (commerciële) verbetering van de technologieën

Bas van SteenovenMarketing Manager NeopostAutomated packaging solutions

AUTOMATED PACKAGING SOLUTIONRevolutionizing the Packing Process

Arnhem - 15 januari 2019 - ir. Bas van Steenoven

PAIN POINTS

① ② ③

BENEFITS

LABOUR SAVINGS SHIPPING SAVINGS USE LESS CARDBOARD

SUSTAINABILITY

BENEFITS

ELIMINATE VOID FILL INVENTORY COST

FINDING LABOUR

BENEFITS

HAPPY CUSTOMER EASY RETURN

Leading non-food e-retailer in USRevenue 200M$~ 4.000 parcels per day

Main driver for choosing CVP-500: • Savings in labour• Reduce shipping volume• Reduce packing material

Results:• Savings per parcel: 1$ - 2$

CUSTOMERS

PEOPLE

Projectleden

5 Deelprojecten

.

Verpakken op maat

The impact of made-to-measure packaging on parcel carrier networks

Final results from master thesis

by Danny Jonker

Danny JonkerFontys ILEC• Adviseur logistieke projecten• Docent en projectbegeleider

Jonker Constructie (productieomgeving) Volkswagen AG (productie- en informatieaansturing) CAROZ (geldstroomoptimalisatie en ketenfinanciering)

Maastricht University MSc Global Supply Chain Management & ChangeFontys Hogeschool Techniek en Logistiek BSc Logistics Engineering

ContactinformatieTel. +31 8850 75858 W3-2.22E-mail d.jonker@fontys.nl @Jonkerman

Problem descriptionGrowth of e-commerce leads to pressure on industry and society

Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)

Source: eMarketer. (n.d.).

Problem descriptionDistribution networks should become smarter, cleaner, and more sustainable

• Does a reduction in average parcel size lead to less congestion in a carrier network and therefor increase efficiency?– Which factors might prevent volumetric savings to take effect?

Improving Parcel Distribution Networks

Clean & Sustainable Smart

Source: Ploos van Amstel, 2015

What is the impact of made-to-measure packaging on parcel carrier networks in terms of transportation cost, utilization, and vehicle movements?

What is the current utilization in e-commerce shipments and what is the attainable increase in volumetric efficiency?

What is the current structure and utilization of parcel carrier networks, given the variables influencing individual transport processes in these networks?

How can the transportation cost, vehicle utilization and the number of vehicle movements be defined, and how are they measured?

What are the potential savings in carrier networks using the current limit in market penetration of made-to-measure packaging, and what does in increase in penetration mean for the networks?

Research designResearch questions and sub questions

A reduction in parcel size may lead to:• lower packaging costs;• reduced transportation costs;• less storage and transport space required.

Volumetric efficiencyWhat is the current parcel utilization?

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• Parcel utilization was on average 39.4% (34.9% after excluding orders shipped in primary package).

• Highest potential in orders with few products (4 or less) and in the segments food/nearfood, health & beauty and shoes & personal lifestyle.

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Market segments

Volumetric efficiencyVolume utilization per market segment

Volumetric efficiencyAttainable reduction of parcel size using MTM technology

CVP-500, ProShip

Manufacturer MTM solution Maximum hourly output

Minimum box size in mm (LxWxH)

Maximum box size in mm (LxWxH)

Carton erection and packing included?

Panotec EVO Line 420 150 x 355 x 30 600 x 600 x 600 No

CMC Machinery CMC CartonWrap 900 150 x 240 x 30 350 x 600 x 200 Yes

ProShip CVP-500 420 180 x 240 x 100 600 x 600 x 400 Yes

Packsize X4-300 300 150 x 150 x 50 610 x 510 x 355 No

Single-item orders were analyzed in more detail. Sample 1 accounted for 61,1% (31,8%) and Sample 2 for 75,6% (41,3%) of the total number of shipments.

Volumetric efficiencyDifference in box utilization per MTM technology

Volumetric efficiencyDifference in box size per MTM technology

Efficiency dynamics in parcel network What are potential constraining factors that might eliminate network efficiency gains caused by volumetric reduction?

Source: Baumung, Günüz, Müller & Sebastian, 2015

Consolidation and network growthcontribute to the network efficiency

gains.

Customer service level, collectiontimes, and the drop rate are factors

that hinder efficiency gains.

Building an inter-hub simulation modelA smaller box will affect two vital processes

PostNL Pakketten• 207 million domestic parcels (2017);• 19 sorting and distribution centers

(hubs);• 4 ‘plus’ hubs;• Use of trolleys in inter-hub transport.

Depot Depot+ DepotS

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PostNL

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Potential savings in parcel network Simulation model

Batching logic to simulate truck loading process, based on parcel size.

Depot and distribution logic, control on share of parcel flow through MTM and ‘discount’ factor.

Results

• Transportation cost, vehicle utilization, and number of vehicle movements;

• Structure of PostNL follows the PDN concept;

• <40% utilization in e-commerce shipments, potential increase of 20%;

• Parcel carrier can achieve savings;

• 100% penetration is very unlikely.

Conclusion

Made-to-measure packaging: • reduces transportation cost

(savings of 19.5%);• increases vehicle utilization

(26 to 33 parcels per trolley);• and decreases the number of

vehicle movements (87 to 70 trucks).

The study adds to the literature on the parcel distribution network design and packaging logistics.

The results contribute to the usability of MTM and enable organizations to make a business case and renegotiate.

Extra research is needed on ‘the’ e-commerce shipment.

Simulation model can be extended to parcel collection and last-mile delivery and can take hub capacity into account.

MTM provides savings for the parcel carrier, but the shipper makes the investment. How are these benefits divided and what happens in the relationship between these parties?

Impact of made-to-measure packaging on the efficient loading of parcel trolleys is currently unknown and requires additional research.

5 Deelprojecten

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Deelprojecten Fontys:

Bedrukken op maat

Bedrukken op maatEen analyse van consumentenbevindingen omtrent bedrukte pakketten.

Aanleiding

• Bedrijven kunnen zich nauwelijks onderscheiden;• Propositie maakt hét verschil;• Levermoment enige fysieke contactmoment;• Bedrukken op maat is uniek;• Klantwensen niet duidelijk.

Onderzoeksvraag (EN)

What are consumer preferences with regard topersonalizing parcels used for shipping B2C online orders?

Custom Message

Handicraft Instruction

Fullcolor Print

General Results

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Are you generally interested in individualizing yourparcels?

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45% interested in the service

29% feel they needfurther illustrations

26% are not

General Results

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I would like to receive a parcel that has beencustom printed just for me

Yes No

On the receiving end results are positively

biased (86%)

15% have no particularinterest in receiving a custom‐printed parcel

Custom Message (Case 1)

Custom Message

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Would you generally like to print a personalmessage (for instance "Happy Birthday Robert!")on a parcel that you order for a friend's birthday?

Yes No

Very high consumeracceptance

Custom Message

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Would you prefer one retailer over the other whenoffering this service?

Yes No

Differentiationopportunity foronline retailers

Custom Message

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Would you be willing to pay extra for this service?

Yes No

A fair amount of users would pay forthe service (51%).

These consumerswould pay 1,51€

When paid, frequency of usage is about 1:6 orders

Handicraft Instruction (Case 2)

Handicraft Instruction

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Would you like to send a parcel which can bereused as a handicraft project afterwards (e.g. for

crafting Christmas tree decorations)?

Yes No

Somewhat loweracceptance

Handicraft Instruction

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Would you prefer one retailer over the other whenoffering this service?

Yes No

Differentiationopportunity for online retailers (yet much less)

Handicraft Instruction

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Would you be willing to pay extra for this service?

Yes No

Only a minority of consumers is willing to

pay

These consumershowever would pay

more: 1,86€

When paid, averagefrequency of usage is smaller than 1:6 orders

Full Colour Photo (Case 3)

Full Colour Photo

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Would you be interested in personalizing aparcel,with a high quality photo of your choice?

Yes No

Consumer acceptance

approximates case 1

Full Colour Photo

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Would you prefer one retailer over the other whenoffering this service?

Yes No

Differentiationopportunity foronline retailers

Full Colour Photo

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Would you be willing to pay extra for this service?

Yes No

A fair amount of users would pay forthe service (55%).

These consumerswould pay 2,07€

When paid, frequency of usage is expected to be < 1:8

Conclusion

45% of respondents would consider using the service, regardless of a case

Relatively high score of uncertainty in regards to the specific proposition (29%) requires more case examples for respondents ‐> Further reseach needed

The highest willingness to pay is given for case 3 (56%; 2,07€), followed by case 1 (51%, 1,51€)

However biggest overall preference is for case 1 (86%; regardless of payment)

Heavy & medium users are more inclined to use (&pay) than low & extreme users

5 Deelprojecten

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5 Deelprojecten

.De ‘rol’ van volumegewicht in de EU Bedrukken op maat

Gezamenlijk verpakken op maat Reactie van webshops op de introductie volumegewicht

Impact pakketnetwerken

Vragen?Voor meer informatie: k.zschocke@fontys.nl en d.jonker@fontys.nl

Hartelijk dank voor uw aandacht!