Workshop Philips Foundation en Rode Kruis

Themabijeenkomst Nederland Filantropieland en De Toekomst van Fondsenwerving

Koen Joosse (Philips Foundation) en Liselotte Hamelink (Rode Kruis)

Haarlem, 12 juni 2019

Our mission

The Red Cross works to prevent and alleviate human suffering. We protect lives and health and secure respect for every human being.

Local impact, global reach

• 190 National Red Cross and Red Crescent Societies

• Around 17 million volunteers

• 80 million members

• Reaching more than 160 million people every year

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The Philips Foundation is a registered charity since 2014. It is the platform for the societal activities of Philips worldwide.

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Our aim is to help reduce healthcare inequality by providing access to quality healthcare for disadvantaged communities

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We do this by deploying Philips’s expertise, skills, products and innovations

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We work with Philips teams and local NGO partners around the world to develop joint projects.

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We operate through 4 key program pillars

AHA! Ashoka CollaborationAdvising and supporting Ashoka social entrepreneurs to scale their impact on access to healthcare

Employee VolunteeringActivating our people to power our mission of access to healthcare, through team and individual volunteering

Global ProjectsCollaborating with NGOs to co-create innovative and sustainable solutions to specific healthcare system shortfalls and challenges

Local ProjectsWorking with Philips teams and connecting with local NGOs to support over 100 projects globally to improve healthcare delivery for disadvantaged communities

Philips & Rode Kruis: gezamenlijke geschiedenis

• Eerste samenwerking tijdens eerste wereldoorlog: opvang vluchtelingen uit België

• Ruim 90 jaar vaste relatie Philips en Rode Kruis Afdeling Eindhoven (o.a. gala)

• Landelijk: 2 jaar partner/sponsor voor 3FM Serious Request

• Met enige regelmaat Philips donaties aan RK hulpverlening na grote rampen

Hoe kwam partnership tot stand

• Totale doorlooptijd voorbereidingen: 2 jaar

• Oprichting Philips Foundation

• Vele meetings: brede verkenning raakvlakken, partnership governance, etc.

• Samenspel met Philips, Philips Foundation, ICRC, IFRC en NRK

• Tal van betrokken collega’s….multi level….tot en met board room level

• Gezamenlijk missie:

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Partnership mission

Philips and the Red Cross combine their expertise to strengthen

healthcare systems to alleviate suffering in communities

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Ontwikkeling van de samenwerking

2015 2016 2017 2018 2019

Donations in kind

Co-creation

Financial support

Disaster reliefDisaster relief

Disaster reliefDisaster relief

Disaster reliefDisaster relief

Disaster reliefDisaster relief

Disaster relief

Partnership fee

510 project

OHC France

OHC France

Sleep Italy

NCDs Peru

High Risk Pregnancy Toolkit

Health worker retention

Online AED training

Employee fundraising

Employee challengeOffice lighting

AEDs Egypte

Result of co-creation - High risk pregnancy toolkit for fragile settings

Large-scale deployment of award-winning High Risk Pregnancy Toolkit in Kenya with Kenya Red Cross

To improve knowledge capacity of the midwives, community health extension workers (CHEWs) and volunteers (CHVs) and birth assistants in identifying at risk pregnancies and making timely referrals.

To increase awareness on healthy pregnancies and identification of risk for timely care in the community.

Aiming to reach 250,000 people in Isiolo, Lamu, Siaya and Narok counties

Learnings

• Ontdek waar ‘shared value’ zit. Matching overlappende belangen/prioriteiten is key (kiezen!)

• Blijf tijd/energie steken in de relatie maar vindt een goede balans tussen effort en resultaat/opbrengst

• Transparantie over ieders belang

• Governance is key (wie spreekt met wie, wie beslist wat)

• Intern draagvlak is key (aansluiting met kerndoelen is erg belangrijk)

• Co-creatie/Co-innovatie is niet gemakkelijkste manier van samenwerken

• Breng waar mogelijk de mensen in het veld in contact met mensen uit de business

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Productivity in the supply chain

Local cluster development

Social needs

Shared value

GROOT & GROOT

• Veel stakeholders – veel afstemming - langere leadtime

• Veel belangen die niet altijd parallel lopen

• Grotere belangen (door grotere bedragen, wereldwijde scope, reputatie,…)

• Kans om schaal te creëren

• Sneller gemeenschappelijke taal

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THANK YOU

Haarlem, 12 juni 2019