The New Mobile User - VOX

The New Mobile User

Jen Gillmore JD Jarus Business Development Symantec Sealed Program

Director, Product Management Symantec Sealed Program

SYMANTEC VISION 2014 Presentation Identifier Goes Here 2

SYMANTEC VISION 2014

Agenda

Mobile Productivity Gap

The New Mobile User

IT as the Enabler

3 The New Mobile User

1

2

3


Productivity Gap from Office to Mobile

0

5

10

15

20

25

510

1520

25

Mo

bile

Bu

sin

ess

Ap

ps

Desktop Business Apps

Non-existent

User Provided

IT Provided

*Forrester Research



Challenges Faced Because of the Productivity App Gap

Users find apps to get the job done

Dropbox

Evernote

Skype

Tracking and protecting corporate data

Inability to manage expenses or Volume Purchase Program

Loss of productivity!



Who’s Going Mobile and Why?

Uses few apps

Uses many apps

Works in many

locations

Works in few locations

Mobile Professional

21%

Mobile Practitioner

11%

Dedicated Professional

18%

Dedicated Practitioner

50%

Corporate Apps 100%

*Forrsights Workforce Employee Survey data from 4,938 information workers in North America and Europe Nov 2013



What the New Mobile User Looks Like

8

“I would like to be able to take my work home with me”

• 18% of information workforce

• Primarily needs collaboration

Dedicated Professional

“I want to carry my office in my pocket”


• 59% paid for their own device

• 25% buy their own apps

Mobile Professional

“I use technology at a desk because I have to”


• 17% pay for their own device

Dedicated Practitioner

“I don’t work at a desk, but I need applications to get things done”


• Job specific apps

Mobile Practitioner

The New Mobile User


Personas Approach – Identify Apps

Uses few apps

Uses many apps

Works in many locations

Works in few locations

Dedicated Professional Mobile Professional

Dedicated Practitioner Mobile Practitioner *Forrsights Workforce Employee Survey data from 4,938 information workers in North America and Europe Nov 2013

0

5

10

15

0

5

10

15

0

2

4

6

PC Apps Mobile Apps

0

2

4

6

8



Knowledge Worker – Standard Mobile Image

Mail Calendar Corporate directory

Human Resources File sync/share Network printing

Secure text/messaging

Conference Productivity

Document reading/editing

Secure browser Enterprise content management

Note Taking

Communications Collaboration Additional Functions



Day in the Life of a Mobile User

The New Mobile User


Secure Mobile Advisor – IT Admin



Secure Mobile Advisor - Manager



Document and Implement Security Controls



Steps to Implement

1. Research – Connect with Forrester for research paper

• “Workforce Personas And The Mobile App Gap”

– Norton Zone folder – slide deck

– Norton Zone folder – persona worksheets

– Secure Mobile Advisor – http://securemobileadvisor.com

2. Follow a-day-in-the-life – Start with IT on PC vs Mobile

17

Connect with a Symantec Mobile Specialist

The New Mobile User

http://securemobileadvisor.com



Day-in-the-life Success Tips

• Pre-work

– Where to focus

– Sample size

– Designing the right questions - resources

• Framing the reasons for surveys, interviews or observations

– Solving their business challenge

– Productivity, giving users access to the tools they need

– Not punitive or looking for what they shouldn’t be doing

• Executive support

– Business leaders understand the data will be used to enhance productivity

– Could be a culture shift



Steps to Implement

1. Research – Connect with Forrester for research paper

• “Workforce Personas And The Mobile App Gap”

– Norton Zone folder – slide deck

– Norton Zone folder – persona worksheet

– Secure Mobile Advisor – http://securemobileadvisor.com

2. Follow a-day-in-the-life – Start with IT on PC vs Mobile

3. Build your personas and refresh regularly

19

Connect with a Symantec Mobile Specialist

The New Mobile User




Vision Opportunities

• Mobility Demos – Experience Zone

– App Center Demos

– Healthcare Productivity Demo

• Partner Demos – Expo Hall


Printer On

SAVO

Tapose

Webalo

Accellion

ArmorText

BigTinCan

Damaka


Mobility Mixer

The New Mobile User 21

Thank you!

22

Please take a few minutes to fill out the short session survey available on the mobile app—the survey will be available in the mobile app shortly after the session ends. And then watch for and complete the more extensive post-event survey that will arrive via email a few days after the conference.

To download the app, go to https://vision2014.quickmobile.com or search for Vision 2014 in the iTunes or Android stores.

Session 1532 - The New Mobile User

https://vision2014.quickmobile.com/

https://vision2014.quickmobile.com/

The New Mobile User - VOX

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