S us h i S e s s ie MLF & MSMode rne ma rke ting

me t mode rne midde le n in 2008

ve rs la g e n obs e rva tie s va n Le We b 3 07

Samen onze visie ontwikkelen

17.00 tot 18.45

Samen eten

7onde rwe rpe n

Ma x 15 minute n pe r onde rwe rp

Wie hangt er aan de be l?

Wie s chrijft?

XInle id ing & d is c us s ie

START

Wh a t c a n you c re a te by ta king th ing s a wa y?

Tantek Çelik, former CTO at Technorati: “The more options you have in an interface, the less usable it becomes.”

S IMP LICITYAa n de voorka nt: inte rfa c eAa n de a c h te rka nt: AP I

1. Wa t vind jij e r va n?

3. Wa a r mis je s implic ity in door ons g e ma a kte ca mpa g ne s ?

5. Wa a r wil je s impic ity z e lf toe pa s s e n?

NE

XT

g l o b a l d e v e l o p m e n t

Vra a g

Wa t is h e t ve rs c h il tus s e n de we s te rs e we re ld e n de rde we re ld?

Antwoord

Wes ters e were ld? Kle ine fa milie s , ve e l g e ld

Derde were ld? G rote fa milie s , we in ig g e ld

http://www.gapminder.org/world/

Vra a g

We lke m a a ts c h a ppe lijke / e c onomis c h e ontwikke ling de nk jij d ie h e t me e s t h e e ft b ijg e dra g e n o f z a l b ijdra g e n a a n e e n m e e r in te ra c tie f e n ope n ma a ts c h a ppij?

N E X T

J P R a ng a s wa m i - B ritis h Te le c om

JP Rangaswami British TelecomConfused in Calcutta

Enterpris e 2.0 = re linquis h ing c ontro l = oppos ite c u lture o f la rg e e nte rpris e s

It is a n is s ue o f trus tWhy is there a BCC button? You will h ide th e c onve rs a tion…

F ocus on outputnot input

No punch clocks

The four key enterpris e apps :Search: ope n & wildc a rd Subscribe to inform a tion: rs sFullfillment & s e rvice : booking m e e ting room , flig h t e tcConversation: c o lla bora tive tools

kids o f toda y a dopt te c h nolog y m uc h qu ic ke r th e n you

They have the ir own interface and tool, the ir laptop, the ir fone . The web to s hare .

Let them us e facebook, hvyes e tc to s hare and deve lop value .

Focus on output, not input, they do it differently then you.

Ye s te rda y: you h a d 1 job in yr lifeNow: you h a ve 7 job s in yr lifeTom orrow: h e will h a ve 7 jobs , but

a t th e s ame time ..th e y c a n multi tas k

Generation M: th e y don 't ne e d to be te a ch e d th e tools , th e e nte rpris e ne e ds to le a rn from th e m to s h a re e n de ve lop

100 ye a rs a g o: us e th e c om pa ny pe n to fill in th e le dg e rs

Now ne w kids : wil ne ve r us e th e c om pa ny pe n....th a t would be a wa s te

1. Wa t vind jij e r va n?

3. We e t jij me e r va n tools da n jou be drijf?

5. We te n jou kinde re n la te r me e r va n de tools da n he t be drijf?

NE

XT

Phillipe Starck

Phillipe Starck

Phillipe Starck

Phillipe Starck

Phillipe Starck

Phillipe StarckDe s ig n = po litie ke s ta te me nt. If you a g re e , you h a ve to pa y

Phillipe StarckAa n ie de r g oe d produc t

g a a t e e n c onc e pt voora f.

E e n c onc e pt da t te rug g a a t na a r de d ie ps te be h oe fte va n de doe lg roe p.

Phillipe Starck“Mos t produc ts a re

m a de to be s o ld a nd m a ke m one y, with 90% of s h it a nd 10% of us a b ility. “

I do not like th e ide a o f

target c ons um e r.

Phillipe StarckTh e produc ts o f th e fu ture

a re

“no products ”:

90% of us a b ility a nd 10% of “I do not know wh a t”.

Phillipe Starck

Invisibility

Dematerialisme

Minimal = the essence.

Phillipe StarckProduct design is bedoeld om een vriend een beter leven te geven...

Maak de zin af:

Internet /e-mail design is bedoeld om...

N E X T

Marc Canter - Broadband Mechanics (moderator)Tariq Krim - NetvibesHans Peter Brondmo - PlumPatrick Chanezon - GoogleSusan Kish - European Energy Forum

The network is the computer – the people are on the network

His tory: c onne c t c om pute rs (HTTP ), m a ke it look nice (AJ AX)Now: c onne c t pe ople (Ope nS oc ia l= ope n widg e t)

Ope n is a ma tte r of s urviva lNobody wa nt to be ope n.The re is no c le a r pa th to monita z a tion

s oc ia l initia tive s a re politics, you ne e d majority

Wh y will a c om pa ny ope n up it da ta ?If you dont somebody will (FB vs MySpace..)

Dit wil de gebruiker: Wh e n c a n we re -us e our ne twe rk profile in form a tion?

Social Software will s o lve the corporate s ilo problem, the exctutives dont known about yet

Ques tion & Challange:Will th e c ons um e r trus t you with h is da ta ?And h ow will ve ndors re s pe c t e a c h oth e r g a ine d c ons um e r trus t?

Ma n on th e m oon type prob le m – long te rm pro je c t

F ILMP J E

Ope n s oc ia l is not da ta porta b ility

1. Wa t vind jij e r va n?

3. Is s oc ia le s oftwa re voor ons be la ng rijk?

5. Hoe koppe le n we da ta a a n dit the ma ?

NE

XT

JasonCalacanis

“Internet pollution and how to stop it”

JasonCalacanis

Mahalo

What is Mahalo?

A spam free & human-powered search engine

JasonCalacanis

Wat betekent dit op z’n hawaiiaans?

A: HelloB: ProostC: Thank you

Mahalo

JasonCalacanis

Usenet = onbruikbaar geworden omdat het een spam platform is geworden.

Mahalo

Search engines gaan dezelfde kant op!

Google:6 van de 10 resultaten bevatten spam

Search engines gaan dezelfde kant op!

Seth Godin:Squido bevat veel ‘gestolen’ informatie

Away from fake people:

- MySpace had loads, - Facebook had less, - LinkedIn has none

De ontwikkeling

Goede voorbeelden

Yelp

Is adverteren SPAM?

En hoe zien we dat in ons werk?

Hoe definieert RS: SPAM?

N E X T

Doc S e a rls VR M / Clue tra in Ma nife s to

Bulls hit will loos e leverage

We b 2.0: Wh y is a dwords prog re s s ? Adve rtis ing will pa y for e ve ryth ing ? It wont s c a le for e ve r.

I s till g e t non re le ve nt a ds on m y profile pa g e .

It s till a bout e ye ba lls for a dve rtis e rs = old model!

Wa s te o f e ye ba ll is m oving from tv & pa pe r

Advertising as we know it will die

Markets will be unders tood in terms o f re lations hipsMa rke ts a re a ll o f th e s e th ing s : transactions, conversations & relationships

The killer app is re lation s hips , not advertis ing

NOW wil m e rry to th e va lue c ons te lla tion: I wa nt to notify th e m a rke t now of m y c a r re nta l inte ntion. A pe rs ona l R F P .

I wa nt ve ndors to re m e m be r m y old 5 ye a r long re la tions h ip wh ich I te rmina te d

We wa nt to m a na g e ve ndors a t le a s t a s we ll a s th e y m a na g e us . Ag re e m e nts ne e ds to g o both wa ys . no m ore one wa y le g a le z e .

Thats what we call VRM

The live web is more important then the Web X.nIts one yr foon, yr p ic ture s , yr profile , NOW. G oog le s e a rc h is h is tory, b log s e a rc h is now.

Ken mn his torie en mn context

G e e n c om me rc ia l boods c h a ppe n a ls ik e e n h e lp

de s k be l m e t e e n prob le e m .

1. Wa t vind jij e r va n?

3. Is e r te ve e l wa s te in a dve rte re n?

5. Wa t kunne n wij b ijdra g e n a a n VRM?

THE END