Segment Turn 3
Transcript of Segment Turn 3
7/28/2019 Segment Turn 3
http://slidepdf.com/reader/full/segment-turn-3 1/4
33 Lj`rdalg _kkcturg`r Qujj`r =55
Bkr g`w s`oj`gt`c turg`rs)tn` or`lt`st brustrltdkg dswn`g tn` bdgli qulidty ds
i`ss tnlg `xp`at`c) dgaiucdgo olps)jdslidogj`gts) lgc v`ss`is tnlt hust blii lplrt' _` lii nlt` dt wn`gtnlt nlpp`gs,
Dg tnds ilst lrtdai` dg tn` tnr``*plrts`rd`s) w `xpikr wnlt alus`s pkkr hkdgts m`tw``g s`oj`gts kr rdgos'
Lbt`r tlifdgo wdtn s`v`rli`xp`rd`ga`c s`oj`gt`c turg`rs wnklisk t`lan) tn` akgs`gsus ds m`stsujjlrdz`c my Jliakij Sdmm`tts)’Jkst `rrkrs akj` brkj stuc`gts—wdiidgog`ss tk akjprkjds`)‚ lgc_lyg` Akwc`g) ’Db yku tndgf dt dsokkc `gkuon) dt dsg—t'‚ Lt rdont lr` skj` akjjkg `rrkrs'
Q`oj`gt`c Surgdgo Qankki
My Hdj ]kco`rs
Ulrt 18 Qkura`s kb @rrkrs
N`r` lr` `xljpi`s kb `rrkrs tnlt D `gakugt`r`cdg kg` kb jy rst prkh`ats'
@rrkr dg auttdgo tn` s`oj`gt lgoi`laaurlt`iy
Juitdpi` `rrkrs dg s`oj`gt lgoi` auttdgo
Ukkr dgt`r*rdgo ltt`gdgo kr slgcdgom`bkr` oiudgo rdgos tko`tn`r
S`gtdgo alus`c my oiu` squ``z`*kut kgmlaf sdc`
]`prdgt`c wdtn p`rjdssdkg'
Lj`rdalg Lsskadltdkg kb _kkcturg`rs'
7/28/2019 Segment Turn 3
http://slidepdf.com/reader/full/segment-turn-3 2/4
30wkkcturg`r'kro
C`v`ikp l rkutdg`Quaa`ss r`id`s kg laaurlt`iy auttdgotn` s`oj`gts' Db tn` akjpkg`gtskb ykur slw jkv` kr yku nlv`l sidcdgo bdxtur`) tn`r` just m`ai`lrlga` kr dt wkg—t jkv`) rdont;
Mut tnlt ai`lrlga` kp`gs l wdgckwbkr rrkr'
Sn` skiutdkg ds tk ar`lt`l r`prkcuadmi` prka`ss tnltjdgdjdz`s tn`s` `rrkrs lgc tlf`sup lgy ai`lrlga`s' D—v` c`v`ikp`ctnds rkutdg`8 Uusn jy auttdgo si`ctnrkuon tn` slw wdtn jy i`bt nlgclgc r`trlat dt wdtn jy rdont nlgcwndi` nkicdgo tn` aut s`oj`gtckwg wdtn l nkic*ckwg tkki'
Tkur s`akgc okli ds tk c`v`ikp lauttdgo rnytnj8 i`bt bkkt bkrwlrc)pusn) r`trlat) gujm`r tn` s`oj`gt)bidp tn` stkaf kv`r) lgc r`p`lt'
Ur`plr` bkr oiu`*upLbt`r auttdgo s`oj`gts) stlrt wdtnl vdsuli an`af kb tn` aut surbla`s'Ikkf bkr drr`ouilr aut jlrfs) murg jlrfs) lgc wkkc wndsf`rs'Qlgc `v`ry s`oj`gt tk r`jkv``xtrlg`kus jlrfs lgc wkkc
brloj`gts'
Db yku aut kg l mlgcslw) ykujust slgc tn` bla`s kb `lans`oj`gt tk prkcua` tn` laaurlt`lgoi`' Snds r`qudr`s l slgcdgos`tup lgc laaurlt` bdxtur`s'
Db yku slgc wdtn l m`it slgc`r)yku—ii nlv` m`st r`suits wdtn l g`w m`it) wn`r` plrtdai`s stlgc tlii`r
tnlg tn` m`it—s oiu` hkdgt' Ls skkgls tn` m`it w`lrs kr iklcs) tn` oiu` hkdgt dg tn` m`it dgtrkcua`s `rrkr my pusndgo tn` wkkc lwly brkjtn` m`it lgc alusdgo dglaaurlt`slgcdgo–gkt l okkc tndgo'
Bkr jkr` laaurlt` r`suits) us` lcdsa slgc`r wdtn l UQL .pr`ssur`s`gsdtdv` lcn`sdv`$ cdsa gk aklrs`rtnlg >5 ordt'
Laaurlt` slgcdgo lisk r`qudr`sl bdxtur`' Jy v`rsdkg ds snkwgm`ikw i`bt' Qlgcdgo bdxtur`s lr`akgstruat`c sdjdilriy tk tn`tlmi`slw bdxtur` c`sardm`c dg tn`bdrst lrtdai` ._dgt`r =550 kr kg tn`LL_ w`msdt` lt wkkcturg`r'kro$'
Tku—ii bdgc `xa`ii`gt lcvda` kgalidmrltdgo l slgcdgo bdxtur` dgAurt Sn`kmlic—s vdc`k'
Oiudgo s`oj`gt rdgosIdf` Okicdikafs ikkfdgo bkrpkrrdco`) tn`r` ds lg djpkrtlgt mlilga` tk i lrg m`tw``g tkkjuan) tkk idtti`) lgc hust rdont'Snds lppid`s tk oiu` vkiuj` lgcailjpdgo pr`ssur`8 Quaa`ss r`id`skg o`ttdgo dt hust rdont'
Jlgy s`oj`gt`c turg`rs r`iykg pkiyvdgyi la`tlt` .URL$ oiu`)suan ls Sdt`mkgc DD) m`alus` dtwdii jkv` wdtn tn` wkkc' Lppiy hust `gkuon oiu` tnlt dt squ``z`skut kb lii tn` hkdgts wn`g tn` rdgods ailjp`c'
Skk juan oiu` alus`s tn` pd`a`stk sidp lgc sidc`' Sn` nycrluidalatdkg rlds`s s`oj`gt`c pd`a`s kbb tn` oiu`c*up surbla` lgc alus`swdc`r rdgos tk ’t`gt'‚
Skk idtti` oiu` ar`lt`s l stlrv`c hkdgt) wndan jly akj` lplrt ilt`r'
L bilt oiu`*up surbla` wdii n`ipyku lvkdc prkmi`js' D us` lg kicalmdg`t ckkr tnlt nls m``g wdp`cai`lg lgc alr`buiiy wlx`c tkpr`v`gt oiu` lcn`sdkg' Ai`lg tn`surbla` m`tw``g suaa`ssdv` rdgooiu`*up wdtn l spltuil'
Bkr ailjpdgo) puranls` ls`i`atdkg kb j`tli mlgc ailjps lttn` ikali nlrcwlr` stkr`'
Uila` tn` akjpi`t` rdgo dgtk tn` mlgc ailjp lgc tdont`g dt wdtn lsar`wcrdv`r .lg djplat wr`gan krl pkw`r crdv`r lppid`s tkk juanpr`ssur $' Dgsp`at tn` rdgo bkr bdt'Db laa`ptlmi`) cdslss`jmi`) lppiyoiu ) lgc r`dgs`rt tn` rdgo dgtktn` mlgc ailjp' Ps` ckw`is tks`plrlt nlib rdgos ls snkwg lmkv`
An`afidst bkrc`t`atdgo skura`skb oiu`*up `rrkrs• Oiu`*up gkt lss`jmi`c kg l
bilt surbla`
• Ailjps gkt bdrjiy tdont`g`c
kr lr` kv`r tdont`g`c
• ]dgo gkt `xljdg`c bkr auttdgo `rrkrs
prdkr tk oiu`*up
• @rrkrs gkt akrr`at`c lt tn` nlib adrai`
.biltt`g`c tk <>5 c`or``s$ m`bkr`
akjpi`tdgo tn` 125*c`or`` rdgo
• Nlib rdgo spla`rs gkt pila`c dg tn`
a`gt`r kb tn` kp`g s`oj`gts
• @co`s kb s`oj`gts gkt slgc`c tk
r`jkv` murrs lgc wndsf`rs
• ]dgos ’t`gt`c‚ cu` tk `xa`ss oiu`
ugc`rg`ltn tn` rdgo
• Oiu` pr`ss gkt us`c prdkr tk
tdont`gdgo mlgc ailjps
• Q`oj`gts ckg—t bdt–auttdgo `rrkrs
.s`` lmkv $
• Skk juan oiu`–`co`s gkt
’mutt`r`c‚
• @xa`ss oiu` gkt r`jkv`c m`bkr`
tdont`gdgo
7/28/2019 Segment Turn 3
http://slidepdf.com/reader/full/segment-turn-3 3/4
32 Lj`rdalg _kkcturg`r Qujj`r =55
Lbt`r liikwdgo tn` nlib rdgos tkcry) r`jkv` tn` ailjps) slgc bilt)r`oiu`) lgc r`ailjp'
_n`g oiudgo tn` rdgo) spr`lcoiu` `v`giy kg kg` s`oj`gt `co`lgc ’mutt`r‚ dt wdtn oiu` loldgst
dts jltdgo surbla`'Alr`buiiy wdp` lwly squ``z`*
kut m`bkr` akjpi`t`iy tdont`gdgotn` mlgc ailjp' _dp` tn`ugc`rsdc` kb tn` rdgo ls w`ii lstn` tkpsdc` tk pr`v`gt tn` t`gtdgo`bb`at' _n`g lss`jmidgo l <- krwdc`r s`oj`gt*`co`c rdgo) pila`tn` rdgo dg l oiu` pr`ss prdkr tk tn`bdgli tdont`gdgo kb tn` mlgc ailjpls snkwg dg tn` pnktk m`ikw'
Sn` wdc`r tn` s`oj`gts) tn`jkr` tn` oiu` squ``z`s kut tn` mkttkj sdc`) alusdgo tn` t`gtdgo`bb`at' Oiu`) ikks`iy ailjp) wdp`kbb `xtrl oiu`) lgc pila` tn` rdgo dgl oiu` pr`ss m`bkr` buiiy tdont`gdgotn` ailjp'
Lss`jmi` rdgosdgtk v`ss`isDg lss`jmiy) tn` jkst akjjkg`rrkr ds dgt`r*rdgo olps–cu` tk
dglc`qult` biltt`gdgo kb tn` oiu`c*up rdgo lgc tru`dgo tn` lss`jmiytk tn` iltn` lxds lbt`r `lan rdgo dsoiu`c dgtk pila`'
Curdgo lss`jmiy) kg` bla` kb lrdgo just m` bilt prdkr tk dt m`dgolcc`c tk tn` v`ss`i lss`jmiy' Lbt`rdt ds oiu`c dgtk pila`) jkugt tn`lss`jmiy kg tn` iltn` lgc tru` up'
L sarlp`r) sf`w) kr okuo` ds dc`libkr tnds tlsf'
Lbt`r squlrdgo up tn` lss`jmiy)us` l strldont`co` lgc l mrdontidont tk an`af bkr biltg`ss' Uiladgotn` mrdont idont kg tn` kppksdt`sdc` kb tn` strldont`co` ds dc`li bkr
spkttdgo `rrkrs) ls snkwg dg tn`pnktks lmkv`' Kga` tn` `co` ds tru`lgc squlr`) lppiy tn` biltt`gdgostdaf ls l bdgli latdkg m`bkr` lccdgotn` g`xt rdgo'
Db yku lcc l v`g``r m`tw``grdgos) yku just lppiy lccdtdkglipr`ssur` wndi` tn` oiu` crd`s tkpr`v`gt tn` v`g``r brkj sw`iidgokr puaf`rdgo lgc tnus s`plrltdgotn` rdgos'
Lbt`r a`gt`rdgo tn` g`xt lcc`c
rdgo) trlgsb`r tn` lss`jmiy tkl oiu` pr`ss ugtdi tn` oiu` dsakjpi`t`iy cry'
_krf*lrkugcsSn`r` jly m` l wly tk slv` lrdgo kr bdx dt' Jkst kb tn` tdj` dt—sgkt wkrtn tn` tdj` kr trkumi`6nkw`v`r) skj`tdj`s dt wkrfs'
•Kg` kr twk mlc hkdgts dg lrdgo' Lt tn` mlgcslw) aut tn` mlcrdgo dg nlib tnrkuon tn` c`b`atdv` hkdgt' Sn`g) r`slgc tn` twk nlib rdgos lgc r`oiu` tn`j' Sndsgkrjliiy akrr`ats tn` prkmi j db
kgiy kg` kr twk hkdgts lr` dgvkiv`c]`j`jm`r tnlt tnds prka`ss liskanlgo`s tn` cdj`gsdkgs kb tn` autlgc r`slgc`c s`oj`gts'
•Alg—t laaurlt`iy aut l rdgowdtn ikgo s`oj`gt*`co` i`gotnskr wdctns' _dc`r s`oj`gtsjlogdby `rrkrs6 nkic*ckwgs m`akj` jkr` prkmi`jltda) lgcstkaf ds nlrc`r tk akgtrki' _nlt—stn` skiutdkg; Aut sjlii`r s`oj`gtstnus r`cuadgo tn` i`gotns lgctndafg`ss`s lgc jdgdjdzdgo tn``rrkrs' _n`r` yku dgdtdliiy pilgg`c<= s`oj`gts dg l rdgo) try =3s`oj`gts'
•’Olpksds‚ dg oiu`c up rdgos'Sn` skiutdkg tnlt liwlys wkrfsds tk us` tn` nlib*rdgo t`angdqu`c`sardm`c kg plo` 30' Uila` twksjlii ckw`is m`tw``g tn` nliv`scurdgo tn` dgdtdli rdgo oiu`*up'M` sur` yku pila` tn` ckw`is dgtn` a`gt`rs kb tn` s`oj`gt co`s'Db yku ckg—t a`gt`r tn` ckw`is)yku wdii dgtrkcua` lccdtdkgli
cdstkrtdkgs dg tn` oiu`*up'•Jdgdjdzdgo vdsdmi` rrkrs lgc
olps' Kg` trdaf ds tk s`i`at clrf nlrcwkkcs) wndan jlf`s `rrkrs i`s`vdc`gt' Clrf wkkc tk clrf wkkclgc clrf wkkc tk idont wkkc t`gctk ndc` sjlii `rrkrs' Nkw`v`r) hkdgts m`tw` g twk idont sp`ad s n`dont`gtn` vdsdmdidty kb `rrkrs'
7/28/2019 Segment Turn 3
http://slidepdf.com/reader/full/segment-turn-3 4/4
3?wkkcturg`r'kro
F``p lt dt,Ckg—t tnrkw dg tn` tkw`i, Hustidf` lgy sfdii) s`oj`gt`c turgdgor`qudr`s prlatda`' Sry mudicdgos`v`rli s`oj`gt`c v`ss`is lgc`xpikr` tn` g`w pkssdmdidtd`stnlt tnds prka`ss kp`gs up bkryku' ]`vdsdt tn` slj` c`sdogloldg wdtn akrr`atdkgs tk tn`
`rrkrs `gakugt`r`c' Lbt`r yku lr`sltdsbd`c wdtn tnds prkh`at) tn`gprka``c tk jkr` akjpi`x wkrf'
Q`oj`gt`c turgdgo r`qudr`spltd`ga`) pr`adsdkg) laaurlay)ltt`gtdkg tk c`tldi) lgc lgugc`rstlgcdgo kb tn` wkkc ykudgakrpkrlt` dgtk tn` c`sdog'
Sn` plykbb ds nlvdgo tn` lmdidty
tk xpr`ss ykurs`ib dg lccdtdkgliwlys usdgo c`sdog) akikr) t`xtur`)lgc iujm`r pr`vdkusiy gktakgsdc`r`c bkr turgdgo'
Nlppy s`oj`gt`c turgdgo,
Hdj ]kco`rs .HI]kco`rs'akj$ l stucdk
turg`r lgc c`jkgstrltkr) ds pr`sdc`gt kb
tn` Mly Lr`l _kkcturg`rs Lsskadltdkg'
N` idv`s dg Jlrtdg`z) Alidbkrgdl'
Slmi`slw Q`t*up @rrkrs • Slmi`slw lrmkr gkt lidog`c wdtn jdt`r sikt
• Slmi`slw milc` gkt s`t tk l p`rb`at v`rtdali 45 c`or``s
• Milc` cuii kr cdrty
• Sndg*f`rb milc`
• Gkt usdgo l bdgdsn*aut milc` .25‑>5 SUD$
Bdxtur` @rrkrs • Auttdgo*si`c oudc`s ruggdgo ikks`iy dg tn` jdt`r sikts) alusdgo sndbt dg tn` si`c
• Qtkps sidppdgo cu` tk m`dgo ailjp`c tkk ikks`iy
Jdt`rslw Q`t*up @rrkrs • Qlw milc` gkt s`t tk l p`rb`at v`rtdali 45 c`or``s
• Auttdgo lgoi` gkt ikaf`c s`aur`iy
• Q`t*up lgoi` gkt an`af`c alr`buiiy
• Milc` cuii kr cdrty
• Sndg*f`rb milc`
• Gkt usdgo l bdgdsn aut milc` .25‑>5 SUD$
Bdxtur` @rrkrs • Qkidc nkic*ckwg gkt us`c
• Qtkps sidppdgo cu` tk m`dgo ailjp`c tkk ikks`iy
Mlgcslw Q`t*up @rrkrs • Qlw tlmi` gkt s`t tk l p`rb`at 45 c`or``s tk milc`
• Jdt`r lgoi` gkt an`af`c alr`buiiy
• Milc` cuii kr cdrty
• Milc` gkt prkp`riy t`gsdkg`c lgc milc` oudc`s gkt lchust`c
• Qi`c gkt lchust`c tk laakugt bkr trlafdgo `rrkr
Qlgc`r • Dglaaurlt` lgoi` kg slgcdgo bdxtur`) kr bdxtur` gkt alidmrlt`c
• Qlgcdgo tlmi` gkt squlr` tk slgcdgo surbla`
• Kic+wkrg slgcdgo cdsa
• _krg slgc`r m`it) dgtrkcuadgo l s`lj ’tnujp‚
Kp`rltdkgli @rrkrs • Iujm`r gkt crd`c lgc laaidjlt`c
• Iujm`r gkt tru`c lgc squlr`c m`bkr` auttdgo
• Iujm`r gkt n`ic tdontiy loldgst b`ga` lgc stkp curdgo auts
• Laaujuilt`c slwcust lt b`ga`) alusdgo dglaaurlt` auts
• Dgakgsdst`gt auttdgo prka`ss
• Ud`a`s gkt gujm`r`c) m`akjdgo ’kut kb s`qu`ga`‚
• Aut nurrd`c) ar`ltdgo buzzy `co`s
Srkumi snkktdgo @rrkrs dg Q`oj`gt`c Surgdgo