salesbrochureEN 2015 - nieuwsblog · LINDA. body ELISABETTA FRANCHI rok HAUTE HIPPIE VILLANOVA...
24
2015
Transcript of salesbrochureEN 2015 - nieuwsblog · LINDA. body ELISABETTA FRANCHI rok HAUTE HIPPIE VILLANOVA...
2015
62lLINDA.
1053878_Leuke man.indd 62 31-10-14 12:57
LINDA.l35
IGONE korset DENNIS DIEM broekje HUNKEMÖLLERJOHNNY trui RIVER ISLAND broek ZARA
1053628_groot interview Johnny.indd 35 29-09-14 09:46
LINDA.l35
IGONE korset DENNIS DIEM broekje HUNKEMÖLLERJOHNNY trui RIVER ISLAND broek ZARA
1053628_groot interview Johnny.indd 3529-09-14 09:46
GUTS&LOVEOPEN&OPTIMISTICSEXY&CLEVERDIRECT&DARINGDISRUPTIVE&UNCONVENTIONALAND NEVER WITHOUT HUMOUR
LINDA.MAGAZINE LINDA.SPECIALS
LINDANIEUWS.NLLINDA.MOBILE APP
LINDA.SOCIAL MEDIALINDA.BOOKS
LINDA.FOUNDATIONLINDA.THE BUREAU
what is
LINDA.l25
body ELISABETTA FRANCHI rok HAUTE
HIPPIE VILLANOVAarmbanden NANA
kousen OROBLUschoenen PHILIPP PLEIN
bij SHOEBALOO
1054190_groot interview.indd 25 02-12-14 10:11
LINDA.l47
LEUKEmannen
Het is heel leuk om een twee-
ling te zijn, daar niet van, maar
willen de mensen alsjeblieft
ophouden met dat eeuwige
vergelijken?
MULDER (28)
RONALD& MICHEL
1052921_leuke man.indd 47 27-06-14 16:58
FIRST PERSONALITY MAGAZINE IN THE NETHERLANDS EXCEEDINGLY STRONG FORMULA
LASTING SUCCESS STRONG DESIGN ALWAYS INNOVATIVE BEST-SELLING ISSUE 262,403
(LINDA.120, AUGUST 2014) AVERAGE SALES 224,941* SUBSCRIBERS MID MARCH 2015 120,000 AVERAGE REACH 1,180,000** AVERAGE UNIQUE
LINDANIEUWS.NL VISITORS PER MONTH 3,330,964** CREATIVE TEAM LINDA DE MOL, JILDOU VAN
DER BIJL WINNER OF MANY AWARDS: PRIX DE C’OEUVRE, MAGAZINE OF THE YEAR 2004 & 2013,
CHIEF EDITOR OF THE YEAR, ART DIRECTION OF THE YEAR, MAGAZINE COVER OF THE YEAR, MARKETING
CAMPAIGN OF THE YEAR, AND INNOVATION OF THE YEAR, FOR THE
GREATEST WOMEN IN THE NETHERLANDS.
BEING ANYWHERE AND EVERYWHERE WITH CONTENT AND INTERACTION MEETING LINDA.’S BRAND VALUES.
*HOI Q4 2014 **NOM 2014-|/ 2014-|*** GOOGLE ANALYTICS MARCH 2015
why
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trouwZIE IK HET GOED? KNIELT HIJ VOOR ME? MET IN ZIJN HAND EEN DOOSJE VAN EEN DURE JUWELIER?
Van boven naar beneden:
Amethist Pomellato € 1565.
Groene edelsteen en
diamant Eenvoud € 1110.
Lippen van robijn Eenvoud
€ 1110. Chalcedoon-steen
Tamara Comolli € 6490.
Amethist Chopard € 2630.
Groen chrysoprase Choices
By DL bij Gassan Diamonds
€ 2425. Toer malijn, roségoud
en korund Bron Sieraden € 4450.
MET MIJ
1053628_stapels.indd 85 22-09-14 13:13
daten
MODEextra
VOOR DE TOEKOMSTIGE MR. RIGHT TREKKEN
WE ONZE HAKKEN AAN.
Van boven naar beneden:
Crème Ralph Lauren bij
Zalando € 139. Zebra
Salvatore Ferragamo € 550.
Zwart By Malene Birger
€ 335. Rood Miu Miu bij
Shoebaloo € 450. Beige Nero
Giardini € 129. Zwart-wit
Lola Cruz € 149. Beige La
Strada € 39,95. Roze Gucci
bij Paul Warmer € 530.
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OP HAKKEN
1053628_stapels.indd 83 22-09-14 13:13
BROEK EN TOPARMED ANGELS
RECHTS: TOP STUDIO JUX
1053953_beautypraat.indd 86 04-11-14 19:36
82lMODE.
Beeldend kunstenaar Marte Röling (74) beschildert ook haar gezicht. “Voor de gezelligheid.”
top JIVIKA BIERVLIEToogschaduw grijs
CK ONE mono powder 800 empowered oog-
schaduw bleekgoud MAC Eye Shadow Nylon
oogschaduw wit MAC Eye Shadow Gesso lip-
stick ESTÉE LAUDER Pure Color Envy Sculpting
Lipstick Powerful
lijntje hierkleurtje daar
1051717_Marthe Roling.indd 82 10-02-14 12:52
82lMODE.
Beeldend kunstenaar Marte Röling (74) beschildert ook haar gezicht. “Voor de gezelligheid.”
top JIVIKA BIERVLIEToogschaduw grijs
CK ONE mono powder 800 empowered oog-
schaduw bleekgoud MAC Eye Shadow Nylon
oogschaduw wit MAC Eye Shadow Gesso lip-
stick ESTÉE LAUDER Pure Color Envy Sculpting
Lipstick Powerful
lijntje hierkleurtje daar1051717_Marthe Roling.indd 82 10-02-14 12:52
82lMODE.
Beeldend kunstenaar Marte Röling (74) beschildert ook haar gezicht. “Voor de gezelligheid.”
top JIVIKA BIERVLIEToogschaduw grijs
CK ONE mono powder 800 empowered oog-
schaduw bleekgoud MAC Eye Shadow Nylon oogschaduw wit MAC
Eye Shadow Gesso lip-stick ESTÉE LAUDER
Pure Color Envy Sculpting Lipstick Powerful
lijntje hierkleurtje daar
1051717_Marthe Roling.indd 8210-02-14 12:52
GOOI DE TROSSEN LOSWij kennen vrouwen die een
moord doen voor deze platte
Chanellekes. Dat zijn vaak rijke
dames met grote jachten; een
hakje vernielt immers het teak-
houten dek. Het leukste aan dit
linnen schoentje: er zit een logo
onder, dus op het strand laat je
een afdruk achter. Toegegeven,
voor hetzelfde geld heb je 64
paar espadrilles van de markt,
maar het gaat natuurlijk om de
C’s op het neusje en de prach-
tige afwerking (€ 320, Chanel).
1051717_Favorites.indd 30 10-02-14 12:45
favorites
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EEN MOOIEMISSIEKoop dit gouden hart – overigens
de lievelingsketting van Linda de
Mol – en de winst gaat rechtstreeks
naar de LINDA.Foundation. De
Stichting die Nederlandse gezin-
nen met kinderen helpt die het
financieel niet redden. De ket-
ting is er ook in het zilver en als
armbandje met hartjes. Hij kost
€ 132,50 waarvan € 79,50 recht-
streeks naar de LINDA.foundation
gaat (te bestellen via de webshop
van lindafoundation.nl).
1053628_Favorites.indd 51 29-09-14 14:21
PEOPLE BIG INTERVIEWS, REACTIONS, FIGURES, STYLISH MAN,
PORTRAIT GALLERY, PERSONAL STORY LIFESTYLE FUNFACTS, L’S
FAVOURITES, KIDSSHOP, WORLD SPOT COLUMNS
EDITORIAL, AMBER, HARM EDENS, BRIGITTE KAANDORP BEAUTY
BEAUTYSHOP, BEAUTY&BRAINS, BEAUTY NEWS FASHION FASHION EXTRA, FASHION NEWS CULINARY FOOD SHOP, FOODLIFE, RECIPE OF
THE MONTH CULTURE BOOKS, MUSIC, FILM, TV
magazine
12X LINDA.2X LINDA.MODE1X L’HOMO.4X LINDA.MEIDEN1X LINDA.WONEN
LINDANIEUWS.NL SELECTS RELEVANT CURRENT AFFAIRS FROM VAST AMOUNTS OF NEWS CONTENT FOR GREAT WOMEN.
A MIX OF HARD AND SOFT NEWS.THE PLATFORM PROVIDES THE FAMILIAR LINDA.
BRAND VALUES, IN ADDITION TO WEEKLY SECTIONS LIKE COFFEE CHAT, EXERCISE WITH ARIE BOOMSMA, MUSIC
WITH GIEL BEELEN AND LINDA.’S SELECTION OF WORLD NEWS EVERY MORNING AT 8 AM.
LINDA.WERELDWIJVEN, THE CORRESPONDENCE NETWORK OF DUTCH WOMEN LIVING ABROAD
BRINGS WORLD NEWS CLOSER TO YOU.
LINDA. AIMS TO BECOME THE LARGEST NEWS PLATFORM FOR WOMEN AND HAS COME A LONG WAY WITH NEARLY
3 MILLION UNIQUE VISITORS A MONTH*.
UNIQUE VISITORS PER MONTH3,330,964 ON AVERAGE*
PAGE VIEWS 15,700,628 LINDANIEUWS APP (LINDA NEWS APP FOR
IOS AND ANDROID) 187,419 DOWNLOADS NEWSLETTER SUBSCRIBERS 140,321
LINDA.LAB 4,700 PARTICIPANTS279,139 FANS FOR LINDANIEUWS ON FACEBOOK*
38,100 FOLLOWERS FOR LINDANIEUWS ON TWITTER*29,200 FOLLWERS FOR LINDANIEUWS ON INSTAGRAM
*GOOGLE ANALYTICS MARCH 2015
CHECK UP-TO-DATE FIGURES ON LINDANIEUWS.NL/ADVERTEREN
LINDA.THE BUREAU DEVELOPS CREATIVE AND EFFECTIVE CAMPAIGNS THAT HELP
ADVERTISERS ACHIEVE THEIR GOALS.
THE BUREAU DOES MORE THAN JUST COME UP WITH CAMPAIGNS THAT ARE FUN, HUMOROUS,
ATTRACTIVE AND HAVE ADDED VALUE FOR READERS, VISITORS AND ADVERTISERS.
LINDA.THE BUREAU IS A CREATIVE AND COMMERCIAL LABEL WITHIN LINDA. AND IS
COMPOSED OF THE PEOPLE WHO MAKE LINDA.
THE CONCEPTS ARE ALL CUSTOM-TAILORED AND COMPRISE THE SUCCESFULL
RESOURCES WITHIN LINDA.
the bureau
CIRCULATION GLOSSY WOMEN’S MAGAZINES
CIRCULATION GLOSSY WOMEN’S MAGAZINES
PAID
TARGETED
CIRCULATION
2013
201,19851,79383,73985,219
100,113152,41858,69447,98361,211
PAID
TARGETED
CIRCULATION
2014 Q4
224,94138,20170,02069,67679,205
137,09963,90343,94053,334
57.79199.91 149.96 157.16 152.14 80.60
136.93 177.67
€ 234.37
PAID
TARGETED
CIRCULATION
2012
198,979
60,45481,20489,492
114,621150,97059,73156,05458,218
LINDA.Beau Monde
CosmopolitanElle
GlamourHappinez
JANMarie Claire
Vogue
¤ ¤¤¤¤¤¤¤
LINDA.MAGAZINE / SOURCE: HOI Q4 2014
LINDA. CIRCULATION PAID
TARGETED CIRCULATION
116,288132,138137,238156,581155,577168,092189,321198,979201,198224,941
DISTRIBUTED CIRCULATION
119,582133,311138,659157,485156,755168,905190,125199,522201,675225,636
SUB-
SCRIBERS
19,04828,61333,45641,25546,50852,28767,42080,51184,35096,506
NEWSSTAND
SALES
97,240103,070101,282110,326104,069110,867116,901113,468111,846123,314
2005200620072008 2009 2010201120122013
(Q4)2014
COSTS PER
1,000 BASED
ON PAID
TARGETED
CIRCULATION
2014-4 BASED
ON 2014 PRICE
COSTS
PER 1,000
¤ 11.02¤ 32.09¤ 32.71¤ 43.98¤ 55.79¤ 22.64 ¤ 42.07¤ 56.57¤ 45.79
ABSOLUTE
1,180,000
238,000321,000249,000216,000488,000208,000138,000273,000
% OF NL
8,3%1,7%2,3%1,8%1,5%3,5%1,5%
1%1,9%
LINDA.Beau Monde
CosmopolitanElle
GlamourHappinez
JANMarie Claire
Vogue
COSTS
PER 1,000
¤ 44.82¤ 51.53€ 39.51€ 19.98¤ 54.60€ 23.17¤ 70.00
ABSOLUTE
290,000291,00081,000
613,000163,000259,000 89,000
% OF NL
4,2%4,2%1,2%8,8%2,3%3,7%1,3%
LINDA. Elsevier
HP/de TijdQuestQuote
TopGearVrij Nederland
LINDA.MAGAZINE / SOURCE: NOM PRINT MONITOR 2014-I / 2014-I I
AVERAGE REACHPER ISSUE
M/F IN GLOSSYWOMEN’S
MAGAZINES
AVERAGE MEN REACH PER ISSUE
FEMALE
% OF NL
12,4%2,8%3,6%
3%2,6%5,3%2,2%1,6%3,2%
MEN
% OF NL
4,2%0,5%0,9%0,4%0,4%1,6%0,7%0,3%0,7%
FEMALE
ABSOLUTE
890,000202,000257,000218,000188,000380,000159,000117,000227,000
MEN
ABSOLUTE
290,00036,00064,00031,00028,000
108,00049,00021,00046,000
LINDA.Beau Monde
CosmopolitanElle
GlamourHappinez
JANMarie Claire
Vogue
LINDA.MAGAZINE / SOURCE: NOM PRINT MONITOR 2014-I / 2014-I I
M/F IN GLOSSYWOMEN’S
MAGAZINES
AGEGROUPS
WEALTHGROUPS
LINDA.Beau Monde
CosmopolitanElle
GlamourHappinez
JANMarie Claire
Vogue
35 - 49
YEARS OLD
426,00088,00056,00052,00045,000
157,00090,00043,00060,000
13 - 19
YEARS OLD
105,00018,00060,00046,00055,00031,00016,00016,60073,000
20 - 34
YEARS OLD
255,00045,000
124,00061,00082,00093,00039,00031,00065,000
50 - 64
YEARS OLD
260,00056,00051,00053,00026,000
147,00042,00024,00039,000
65+
135,00031,00030,00037,0008,000
60,00022,00024,00036,000
LINDA.Beau Monde
CosmopolitanElle
GlamourHappinez
JANMarie Claire
Vogue
W 3
278,00063,000
103,00074,00074,000
142,00041,00044,00079,000
W 4 + W 5
292,00073,00086,00067,00068,000
115,00042,00036,00079,000
W 1
(HIGH)
405,00063,00075,00068,00037,000
150,00093,00040,00072,000
W 2
205,00038,00057,00039,00036,00081,00032,00018,00043,000
LINDA.MAGAZINE / SOURCE: NOM PRINT MONITOR 2014-I / 2014-II
N.B. WEALTH PARTITIONING IS A COMBINATION OF EDUCATION AND INCOME
MAIN INCOME/SPENDING ON
CLOTHES/CHILDREN*
GEOGRAFICSPREAD
LINDA.MAGAZINE / SOURCE: NOM PRINT MONITOR 2014-I / 2014-II
LINDA.Beau Monde
CosmopolitanElle
GlamourHappinez
JANMarie Claire
Vogue
NORTH
93,60016,40027,00019,80087,300
110,100116,40099,900
100,000
EAST
221,20040,20060,80036,90037,90096,20034,50022,30045,700
3 LARGE
CITIES
223,30042,40069,10067,60055,80091,30054,80043,30076,600
REST WEST
404,20089,00093,10071,90081,000
132,000104,00059,000
117,000
SOUTH
237,40049,60070,90052,60047,800
101,10034,40020,70048,700
LINDA.Beau Monde
CosmopolitanElle
GlamourHappinez
JANMarie Claire
Vogue
50-100 EURO
SPENT ON OWN
CLOTHES
372,50074,70098,60081,30080,000
155,40064,50043,00092,700
MAIN
INCOME
EARNER
486,30095,700
127,00097,40075,300
243,20089,40063,10098,000
CHILDREN IN
HOUSEHOLD
660,500125,300186,500136,400142,800240,700117,70069,400
167,500
100-200 EURO
SPENT ON OWN
CLOTHES
140,60031,30039,30032,40031,30045,00031,00021,90033,700
13,6%4,5%
13,6% 40%
28,3%
74,6%
25,4%
AVERAGE REACH*
LINDANIEUWS.NL GENDER
LINDANIEUWS.NL AGE
LINDA.DIGITAL / SOURCE: OCTOBER 2014 *GOOGLE ANALYTICS MARCH 2015
mobile woman 13 - 19 years old
35 - 49 years olddesktop man 20 - 34 years old
50 - 64 years old65 +
tablet
12%
40%72%
16%
LINDANIEUWS.NL SOCIAL CLASS
LINDANIEUWS.NL EDUCATION
LINDA.DIGITAL / SOURCE: OCTOBER 2014
A highB1
C
mediumlowB2
D
39,8%
47,5%
12,7%
14,1%
21,8%19,2%
2,2%
42,6%
JAS MOAM bij HEMA € 49,95
TRUI STILLS € 169
BROEK ZARA € 39,95
RINGEN WEEKDAY € 10
1053191_kim van kooten.indd 68 23-07-14 10:45
JAS MOAM bij HEMA € 49,95
TRUI STILLS € 169
BROEK ZARA € 39,95
RINGEN WEEKDAY € 10
1053191_kim van kooten.indd 6823-07-14 10:45
BEAUTYextra
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zoek
GEVONDEN: ZEVEN MASCARA’S DIE DE WIMPERS LANGER EN VOLLER LATEN LIJKEN.
Van links naar rechts: Diep-
zwart YSL Babydoll Rock Ultra
Black € 32,50. Haartje voor
haartje Givenchy Noir Couture
€ 33. Extra volume Estée
Lauder Sumptuous Bold Volume
€ 29. Volle wimpers Jane
Iredale Black Onyx € 22.
Geweldig borsteltje Chanel
Inimitable Intense € 31,50. Extra
lange haartjes Dior Diorshow
New Look Lifting € 34,50.
Volmaakt laagje Clarins
Wonder Perfect Mascara € 26.
TOCHT
1053878_stapels.indd 145 30-10-14 09:53
PUBLISHER MOOD FOR MAGAZINESPRICE 1/1 PAGE LINDA. € 12.999PRINT RUN FROM 275,000 COPIESFREQUENCY 12 X LINDA.
PRICE 1/1 PAGE LINDA. SPECIALS € 7.920PRINT RUN FROM 100,000 COPIESFREQUENCY 2 X LINDA.MODE 1 X L’HOMO.4 X LINDA.MEIDEN 1 X LINDA.WONEN
LINDA.DIGITAL LINDANIEUWS.NL, LINDA.NEWSLETTER, LINDA.NIEUWS APP, LINDA.SOCIAL MEDIA, LINDA.VIDEO FOR MORE INFORMATION ON RATES, SEE LINDANIEUWS.NL/ADVERTEREN
facts
MOOD FOR MAGAZINESMOOD FOR MAGAZINES PROMERSKAZERNE A. DORTSMANPLEIN 3 NL-1411 RC NAARDEN-VESTING THE NETHERLANDS +31 35 7999338 [email protected]
