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Project Report (PTV)Subject:

Management

Submitted to:

Madam Amina Ihsan

Submitted by:

Bilal Naseer

Saddam Rafay

Waqas Khalid

Misbah Jameel

Dated: 03/05/2012

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DEDICATEDTo Our Sweet Parents,

Family& Honorable Teacher “Madam

Amina Ihsan” Who Encouraged & Supported

Us In This Project

ACKNOWLEDGEMENT

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First of all, we are thankful to Almighty Allah, who has given us the strength and

determination to carry out this research.

We would like to express our sincere gratitude to Madam Amina Ihsan our teacher,

for his valuable guidance, constructive comments and continuous encouragement throughout the

research.

Special thanks are also extended to Mr . Zafar Iqbal Bangash (GM, PTV), Mr. Ghufaran Ahmed(Controller Revenue , PTV), Mr. Raja Shariq Naz (Asstt.Controller Revenue, PTV), and Mr. Nasir Ahmed (Ex Controller Revenue,

PTV), for their assistance in data collection.

Also thanks to all of our group members Mr. Bilal Naseer, Mr. Waqas Khalid, Mr. Saddam Rafay, and Miss Misbah Jameel. We all put our efforts

together in the form of an excellent group with coordination and high spirits.

TABLE OF CONTENTS 

Executive Summary……………. page # 7

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COMPANY DESCRIPTION …… page # 7 – 15 Introduction……………………………….. History…………………. M.D. Statement……. Hierarchal Structure of PTV………. Vision and Mission statement………. PTV Today…… Operational areas……. Main Departments……….. Corporate Profile …………… page # 15 – 18 Nature of Business Types of Product Market Share of PTV……….. BCG Matrix……………… Competitor….. Planning and Goals ……. Page # 18 – 19 Objective………………… Planning….. Controlling ….. page # 20 Leading ….. page # 21 Social Responsibility ………. Page # 22 - 23 The Role of PTV Performance and Achievements …page # 23 Analysis ……… page # 24 - 28 SWOT Analysis…….. PEST Analysis……… Problems Recommendations ………….. page # 28 Conclusion …… page # 29 Appendix .............. page # 30-32

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EXECUTIVE SUMMARY

In this report, we have in fact talked on the effects of “Private channels” on “PTV” in certain areas of concern. Our main focus is to highlight the present position of “PTV” in electronic media in

the swarm of privatizations. We proceeded by discussing three main departments of evaluation that are

News, Culture and Entertainment .Our national channel earned a lot of fame when it started its telecast initially, but after the evolution of private channels it got affected a great deal. Viewership decreased to an alarming level. Yet the thing to be valued, the positives of PTV has been elaborated among which the

“Cultural promotion” is the most important. Our hypothesis supporting this project is that

“PTV has lagged behind a great deal among other private channels, although it was the first to be launched country wide”.

The main reasons, controversies, and wrong policies leading to its downfall have been elaborated in this report. Above all certain recommendations regarding the improvement of the standard of PTV have been discussed with the help of a “Public Survey”.

There was a balance of leading and lagging perspective of PTV in comparison with private channels thus we concluded that PTV still holds a valid position in electronic media

COMPANY DESCRIPTIONINTRODUCTION:

The Pakistan TV came into being with the Pakistan Television Corporation. It is the national

broadcaster of Pakistan. The national television is governed by the board of directors duly

appointed by the Pakistan Government. The Corporation is headed by Managing Director, who

is nominated by the Pakistan government after the consent of the Board of Directors. He is also

the Administrative and the Executive Head of the Pakistan Television Corporation. It is the head

who steers the corporation and its 6000 employees. The Pakistan TV focuses on the news and

latest happenings coupled with other programmes

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HISTORY:

Pakistan Television Corporation Limited (PTV) is a public limited company. All its shares are held

by Government of Pakistan. The decision to establish a general purpose television service with

the participation of private capital and under the general supervision of the Government of

Pakistan (GOP) was taken in October 1963. Subsequently the GOP signed an agreement with

“Nippon Electronic Company of Japan”, allowing it to operate two pilot stations in Pakistan.

The first of these stations went on air in Lahore on 26 November 1964. On the completion of

the experimental phase, a private limited company, called Television Promoters Limited was set

up in 1965 which was converted into a public limited company in 1967. Television centers were

established in Karachi and Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974.

PTV satellite TRANSMITION is round the clock.

The Karachi Center commenced its transmission on November 2, 1967 and was the first full-

fledged station housed in its own building fully and properly equipped with better technical

extensive equipment for production by electronic methods it has four main color studios,

including one designed and equipped for News. The professional quality of its varied

programmed fare, be it music or drama has been of a top standard. The PTV-Karachi Center

along with four Re-broadcast Stations at Thana Bola Khan, Shikarpur, Noorpur and Thando

Allahyar, connected to other RBSs in the country through Microwave link cover about 90% of

the population. With the opening of PTV World, Pakistani programmes are now being viewed

in other parts of the world via satellite.PTV Lahore, pilot center started in collaboration with

N.H.K. Company in a very small studio known as Studio 'C' (with three Cameras, one Tape

recorder, one 35mm Telecine, one 16mmTelecine and one Opaque Projector.) Studio 'C' was

situated inside the Pakistan Broadcasting Corporation, Lahore area, was started on 26-"-1964

six days in a week (Monday off-day) in black & white with a very limited staff. At that time, all

Studio programmes were telecast, “LIVE" as no VTR Recording machines were available, which

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Were made available in the year 1968.A Pilot TV Center was formally inaugurated on December

5, 1974 at 2-Fort Road, Peshawar. It was Black & White Production/Transmitting Center

consisting of Recording Studio and a Booth for News/Announcement. On February 18, 1982

Main Color TV Center was inaugurated at 58Shahrah-e-Quaid-e-Azainwith Two Production

Studios,, One Announcement / News Studio, an Outdoor Broadcast Van &07 Nos. of portable

outdoor recording units for News/Current Affairs and Programmes.PTV Quetta was established

during 1974 in the abandoned Masonic Lodge, Quetta Cantt and was

formally inaugurated on 26th November 1974 (26th November, on the 10th openinganniversar

y of PTV in Pakistan, as the first PTV Center was established in Lahore on 26th November, 1964

and later on too, most of the Centers were established on 26th November).The main project of

the Academy was approved in 1981 with an estimated cost of Rs.33.9million from the

Government, whereas PTV had to contribute Rs. 9.7 million in the form of old/used equipment.

Engineering Training Cell was established in 1978 to train PTV Engineers.

A similar cell was established for Production Training in 1984. Both these divisions had been

working in rented buildings before moving to Academy’s building in 1988

The First MD of PTV:

“Ubaid-ur-Rahman”, First GM, (Founder and Chief Executive of PTV), by appointment of President Ayub Khan

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The Current MD of PTV:

“Mr. Yousaf Baig Mirza”

MD Statement:

Change is the essence of life, and Movement the living proof. When we say we are Changing, it

means that we are coming closer to what your heart desires, more open minded than ever to

embracing your ever changing likes and dislikes. We are moving in a direction that does not

digress from our traditions and roots, from which stems a deep sense of responsibility,

patriotism and consideration for what you hold close to your heart. We are using our vast

experience and vision, guided by your wisdom, to bring News, Information, Infotainment and

Entertainment where it truly belongs - your home, a PTV Home.

BOARD OF DIRECTORS:

A Board of Directors appointed by the Government of Pakistan manages its affairs. The

Managing Director of the Corporation, duly appointed by the Government of Pakistan and

approved by the Board of Directors, is the Administrative and Executive Head of the

Corporation. He is the competent authority to implement rules for the Corporation and its

employees. Permanent members of Board of Directors include,

Ad. Sec (Ad) Foreign Affairs

Ad. Sec (Budget)

Director General PBC

DG ISPR

VC AIOU

Javed Hassan Aly

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HIERARICHAL STRUCTURE:

Board of Director

Chairman

Managing Director

Deputy M.D

Finance Engineering IT Admin & personal

Director Finance Director Eng Director IT Director A&P

Controller Controller Controller Controller (A&P)

Deputy. Controller

Deputy controller

Deputy controller Deputy controller

(A&P)

Assistant controller

Assistant controller Manager (IT)

ASS.CONT.(A&P)

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Vision and Mission Statement

MISSION OF PAKISTAN TELEVISION CORPORATION:

To impart refined, modern and superior Education.

To disseminate information that is accurate and authentic.

To offer healthy and value-oriented Entertainment.

Bringing the Pakistan to the World and the world to the Pakistan.

Stimulating creativity and cultural excellence.

VISION OF PAKISTAN TELEVISION CORPORATION:

“PTV will be the voice of freedom from the Asian subcontinent. It will highlight the issues

of concern and the cultural richness of its people through information, discussion andentertain

ment. PTV will propagate transparency of responsibility that will ensure its position as the most

credible and meaningful source of information, through quality programming based on issues.

PTV will provide entertainment audiences can relate to, thereby creating viewers loyalty and

response. PTV will forge an alliance amongst its three stakeholder’s viewers, advertisers and

shareholders to maximize viewer ownership. PTV will invest in human resources as it recognizes

it to be the foundation upon which the PTV future will be built. It is this very foundation that

will allow PTV to attain and sustain a leadership position, thus fulfilling the promise associated

with its creation.”

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PTV Today:

Currently, PTV can be received via satellite in South Asia, East Asia and in the Middle

East.

Selected programming can be seen on Prime TV (with a partnership) in the United

Kingdom and Europe

Today, PTV is split up into the original channel feed:

PTV Home - 24-hour entertainment channel, the transmission is broadcast across

Pakistan on terrestrial network and worldwide through satellite. It's Programming also

include live telecast of Pakistan's cricket matches.

PTV News - 24-hour news channel which can be viewed in many parts of the globe.

PTV National - An emphasis on broadcasting programmes in different languages to

represent the whole of Pakistan.

AJK TV - For the residents of Azad Kashmir.

PTV Bolan - [Balochi, Pashto and Brahvi languages] languages channel.

PTV Global - Offered exclusively for the United States on Dish Network, and recently

launched in Europe.

Operational Areas:In the overall structural set up, the corporation consists of the following units:-

(a) A headquarters office at Islamabad.

(b) A central sales office at Karachi.

At present Pakistan Television has been working with six television stations which are located in

1. Lahore

2. Islamabad

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3. Karachi

4. Quetta

5. Peshawar

6. ETV Center at Islamabad for 2nd channel

And 31 rebroadcast station which is located in different regions all over the Pakistan which are powerful and are linked with National Network of Micro waves offered by PakistanTelecommunication Corporation.

This network of Pakistan Television covers about 87% of population, which is about 120 million, and 37.5% of area inside Pakistan and Azad Kashmir.

National News Bureau at Islamabad News units at all Television Centers and at:

1) Hyderabad

2) Faisalabad

3) Multan

4) Muzaffarabad

5) Sukkur

6) D.I. Khan

7) Abbotabad

MAIN DEPARTMENTS:• Admin & Personnel

• Information Technology

• Training Academy

• Security

• Current Affairs

• International Relations

• Engineering

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• Marketing

• Programme

• Public relations

• Finance

• News

CORPORATE PROFILENature of Business:

It is an International Electronic Media service providing News and Entertainment services.

Types of products:

News, Entertainment, Infotainment, sport, and language channels.

Products:

It is not actually a manufacturing business rather a service business that generates a TV

channels namely:

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1) PTV HOME (entertainment)

2) PTV NEWS (NEWS)

3) AJK TV (infotainment)

4) PTV BOLON

5) PTV GLOBAL

6) PTV SPORTS

7) PTV NATIONAL

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Market share:

It has 1st position in overall market share in Pakistan and most viewed channel in Pakistan.

BCG Matrix:

BCG is a strategy tool that guides resource allocation decision on the basis of market share and

growth rate. BCG divides organizations into four different categories. These are as flows:

Cash Cows: which have high market share but low opportunity for growth?

Stars: which have high market share and high opportunity for growth?

Question marks: which have high opportunity for growth and low market share?

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DOGS: which have low market share and low opportunity for growth?

On the basis of these assumptions, PTV has been classified as Cash cows because it has a high

market share and low business growth.

Competitors:The main competitors of PTV are

1) GEO Network

2) ARY Network

3) HUM TV

4) EXPRESS

PLANNING and GOALSOBJECTIVES:1. To give entertainment to people of Pakistan and out side the country by arranging

different movies, plays and sports programmes.

2.To keep its viewers in touch with changing circumstances of world and give them

current affairs information like news.

3. To increase the literacy rate by producing educational programmes.

4. As Pakistan is an Islamic Republic, therefore to convey the message of Islam and

teachings to people of all religions with the help of religious programmes.

5. To bring social and cultural awareness in the people.

6. Political and social security

7. Provide information about science and technology

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Planning:

Operational Plans:PTV has a network, which handles all the business units in each department. It’s like an

Octopus, the head is the Network and each tentacle is a business unit. They evaluate the

goals set by the management as to how close they are to achieving their objectives, and

how much they have achieved. If PTV has not achieved its required goals they take

feedback and change their operational plans accordingly. The BOD or “Top

management” is responsible for such type of decisions

Short Term Goal:The short term goal of PTV is to present new entertainment programs for people. According to

Manager more attractive entertainment creates more revenues.

Intermediate goal:The intermediate goal of the PTV is to increase the no of channels and they told us we

are launching a English news channel very soon.

Long Term Goal:When asked about the long-term goal they told that it is highly confidential and only known to

the Upper level management, e.g. C.E.O.

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CONTROLLINGControl Process:

HRM and Employee Control Process:

PTV has more polices than any other company and these policies are well communicated to the

employees. All rules regulations, policies and procedures are mentioned in the employee

handbook, which is kept highly confidential from the non-employees. PTV has a strong control

on the policies and employee code of conduct and is very strict about them. PTV does not

compromise on their polices and implement them strictly. PTV uses the 360 degrees appraisal

in which subordinates evaluate their seniors. Each individual (subordinate) evaluates their

boss’s behavior, leadership; attitudes etc. and they are free to give any opinion or complaint

against them. The committee then begins inquiries and strictly, Follows Company polices

respectively. Subordinate’s comments are very essential for the promotions of their seniors.

Department-to-Department evaluation is also done in PTV in which one department evaluates

the performance of another department.

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LEADING The top management Lead the organization and make a final decisions.

PTV encourages employees to be a part of the decision making.

--Develops plans to help employees evaluate their own performance

--Allows employees to establish goals.

--Encourages employees to grow on the job and be promoted

--Recognizes and encourages achievement.

MOTIVATING THE EMPLOYEES:

WHEN WE ASKED HOW YOU MOTIVATE THE EMPLOYEES; THEY ANSWERD US WE ARE USING

MULTIPLE TECHNIQUES OF MOTIVATE THE EMPLOYEES ON FOLLOWING BASES:

Performance Base incentives

Annual evaluation of the employee’s performance is discussed with the employee

Annual employees functions

The Board of director makes the policies in PTV and Managing Director implement.

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Social Responsibility of PTVRole of PTV:

PTV is trying its best to promote Pakistani Culture but all in vain. Now People demand for Glamour and Style instead of simplicity. PTV has become far away from People's demands because now our People are attracted towards glamorization. In PTV shows, there is some respect and distances maintained as well as in keeping one self covered but these private channels are Responsible for spreading of western culture. But now it’s common for them to huge hold hands and jump into each other laps. That is the only reason why PTV has begun to put bits of westernization in order to compete with the private channels which have been proved by our survey. A lot of PTV plays and documentaries have been provided to foreign countries on gratis basis for the projection of Pakistan and its people which have been liked by them and later on they have purchased several selected programmed.

From the above information, we can say that PTV plays a vital and positive role in the society as compare to the private channels.

Internal Culture:

There is a code of conduct that all employees have to follow strictly. For example:

1) They have a No-Smoking environment however; they have specified a zone for smoking only.

2) Every employee has to display the PTV Identity Badge.

3) All employees should conduct the display of Discipline strictly because of too much

interaction with the other departments.

4) There is no formal dress code except for certain levels such as, the Heads of the

Departments.

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5) Eatables are not allowed everywhere in the office except in the Café.

6) Employees mush reach and leave the office in time at the 10-7 office timings

PERFORMANCE/ACHIEVEMENTSOF THE ORGANIZATION

1964 TELEVISION SERVICE IN MONOCHROME STARTED.

1967 TWO PRODUCTION STUDIOS ADDED AT RAWALPINDI & KARACHI.

1973 NATIONAL MICROWAVE NETWORK COMMISSIONED LINKING TV CENTRES.

1974 QUETTA/PESHAWAR CENTRES COMMISSIONED.

1976 COLOUR TRANSMISSION STARTED.

1987 FEDERAL TV CENTRE AT ISLAMABAD COMMISSIONED.

1992 SECOND TV CHANNEL FOR EDUCATION COMMISSIONED. (ONE TV STATIONAT

ISLAMABAD. & 16 REBROADCAST STATIONS).

1996 LOCAL AREA TRANSMISSION FROM FOUR (4) STATIONS STARTED ANDEXTENDED

TO 03 MORE STATIONS.

1998 TRANSMISSION OF PTV WORLD PROGRAMMES STARTED.

1998 UPTO 06 PRODUCTION CENTRES (LAHORE, KARACHI, QUETTA, PESHAWAR,

ISLAMABAD-I & ISLAMABAD-II).

35 REBROADCAST STATIONS IN OPERATION FOR PTV-1. 16 REBROADCAST STATIONS IN

OPERATIONFOR PTV-2.

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ANALYSISSWOT ANALYSIS:

STRENGTH:o The strength of PTV is its nationwide coverage unlike any other channel.

o Most competitive work team.

o Goodwill as the largest media group in the country.

o Govt. sponsored organization.

o Training Academy

o There are news bulletins in Urdu, English, Arabic and Kashmiri languages.

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o Regional language bulletins include Punjabi from Lahore Centre, Sindhi from Karachi

Centre, Pashto and Hindko from Peshawar, and Baluchi, Pashto and Bravi from Quetta

Centre are telecast

o Promote culture

WEAKNESS:o Over employment

o Political Influence

o Clerical Mentality

o Shortage of Funds

o Work place Deviance

OPPORTUNITY:o The opportunities are to expand globally

o Add quality programs with slight change in culture

o Growing awareness about PTV of the people. They are attracted towards entertainment.

THREATS:o Frequent change in the government is also a threat for PTV

o Competitors

o Especially in entertainment because of new channels

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PEST ANALYSIS:

POLITICAL INFULENCE:

The political forces are playing a lot of role in the media these days. In PTV has a lot of political

influence.

ECONOMIC:

The economic factors are diminishing that’s why the chances of corruption are most.

SOCIAL:

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Social effects are causing other channels to capture PTV's share.

TECHONOLOGY:

Technological advances have led PTV to change its infrastructure a bit.

Problems:

Main problems of PTV in management are as under:

Political interference:

In PTV major problem is that there is a high political interference in the appointment

and selection of employees. Executives are the people who can improve or fail any business.

These executives select their favorite person for new vacancies weather they have technical

knowledge about job or not. So this affects the overall efficiency and business of organization.

Over Staffing:

After scanning the organization environment it is revealed that over staffing is a major

problem being faced by PTV. Where only one person is required, a number of employees have

been employed to perform the same task. This has an adverse affect upon budget and results in

the raise of expenses.

Poor Controlling system:

As there is political influence over the organization that directly affects the control

system of PTV. Most of the hiring is done by political influence that’s why unskilled people are

hired which are unable to control the performance of organization.

Ethical Issues:

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Due to poor control system certain unethical issues have been seen is the organization

like favoritism, corruption, bribery and redtpism arise. Property of PTV is used for personal use

by the employees. Promotion is awarded on the basis of favoritism so in this way they are

discouraging the skilled and hard working employees. The upper management is directly

Involved in corruption and lower level management is involved in bribery which has defamed

PTV.

Lack of Maintenance:

There is no proper check and balance system for the maintenance of equipments.

Financial Crisis:

As PTV is a government organization, and our government is facing financial crisis due to

which availability of funds to PTV is not sufficient. We know that finance is a back bone of any

organization. As PTV is facing financial crisis and it is running out of budget that’s why PTV

cannot show its performance in a better way

Recommendations Reduce Govt. interference

Need of Proper Human Resource Channel

Equal Employee Opportunity (EEO)

Competitive Management

Recognition of Strength & Opportunities

Reschedule marketing campaigns

There is a need to properly manage PTV transmission on cable

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Improve quality of production

Improve quality of programs

Catch multinational companies for commercials

Launch new quality channels with the affiliation of other companies

CONCLUSIONAfter our research work, we have come to certain conclusions:-

PTV has not been completely eliminated out of the picture by the private channels.

Private channels holds a clear lead in the news casting department and PTV can do-nothing to

even get close to it until it gets freedom of coverage.

PTV is the only channel upholding the culture of Pakistan and its people, while Private channels

are busy modifying it by the name of modernization.

PTV is still in the running, providing entertainment to its viewers but has deviated from the

past glory by introducing glamorization.

With the liberation of media, the viewership of PTV has been decreased. But still it holds a valid

position in electronic media.

References

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1) Mr.Zaffar Iqbal Bangash ( General Manager) (0092-51-9206539)

2) Mr.Ghufaran Ahmed ( Controller Revenue) (0092-51-9208712)

3) Mr. Raja Shariq Naz ( Asst.Controller) (0092-51-9202144)

4) Mr.Nasir Ahmed (Ex-Controller Revenue) (0333-5612779)

AppendixQUESTIONNAIRES

Intro questions:

1. Briefly describe your current position and responsibilities?2. What do think, a manager job is to place the order only?3. What are the major stresses and challenges you face on the job?4. In case of any problem to the organization, how do you overcome the

problem?5. What are the differences between middle level managers and top level

manager? 6. What are the skills which are required to be an effective manager? What

are they? And how did you acquire them?7. What have been your biggest mistakes so far?8. Before taking any decision what do you do? Do you take your

subordinates in account?9. According to your personal experiences, what skills and abilities a

manager must have?

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Planning:

10. What is your organization‘s vision & mission?11. How does your organization set goals?12. For effective goals how would your organization use S.M.A.R.T

guideline?13. Which type of goals “short term goals/ long term goals” does your

organization set? And why? 14. Does your organization gather performance feedback?15. Which type of plan does your organization adopt? (Option base or

learning base)And why? (Option base plan gives you choices, alternative plans / learning base plans are continuously tested, learning from past and change plan)

16. Why your organization adopted option-base /learning-base planning?17. What are the time lines for strategic, tactical & operational plans of

your Organization?(Strategic=starts with setting goals)(Tactical= short time plan. How to use resources) (operational=day to day plans)

18. Describe strategic planning & management process within you Organization?

19. Out of 4 ways, in which way, your organization can set missions?

(Targeting, competitors, role model, internal transformation)

20. How your organization uses resources, budget & human force to accomplish specific goals?

21. What kind of difficulties your organization faces while accomplishing special goals?

22. Which kind of management techniques your organization use to develop & carry out tactical plans?

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23. Describe the planning process you use (weekly, monthly &quarterly)?

Ethics:

27. How do you make ethical decisions and what is the influence of ethical decision making upon your department?

28. Do you regard ethics an important factor in the process of hiring employees? 28. Do you held any integrity tests to check how ethical the candidate is? 28. What is your organization’s ethical code of conduct? 29. What is the most important influence on your organization's ethical behavior at work? 30. Is your top management active in and committed to the company's ethics program? 31. Has it ever happened you made a decision purely on ethical basis and later on paid for that? 32. What do you think who is more responsible and have greater influence for creating a positive organization culture through language and action? 33. What do you think does your organization have some burden of social responsibility also? if so then how much?34. Do you think your organization is meeting with expectations of society fully by fulfilling your ethical and social responsibility if not then what are the hurdles or problems not to do so?35. How would you rank your organization how much social responsive your organization is? Is it reactive, defensive, accommodative or proactive?36 .Has your organization any criteria to deal with employees engaged in unethical behavior? Do you punish them or expel them from job?

39. How will you respond to a situation where you have to make decision against business ethics? What will be your choice, Ethics or profit of your organization? 40. What decisions have you made in your career that you look back and

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feel you did wrong? What you learned from that? Environment:

41. How much PTV is affected from its specific environment in past 15 yrs.?

(The Customers, Competitors, Suppliers, Industry regulations and Advocacy groups that are unique to an industry and that directly affect how a company does business.)

42. Any political influence on PTV in last15 yrs, which placed negative impact on working of PTV?

43. What are the Technical innovations in PTV in last 15 yrs.?

44. Have you ever regarded any of your competitors as role model?45. Have your organization ever faced resource scarcity? If so then how your organization handled the situation?46. Under ever changing international political environment, how you handled such circumstances?47. What steps your organization takes in order to maintain strong customer relationships?

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THANKS