Part- B nik

7/28/2019 Part- B nik

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A STUDY ON RETAILER’S PERCEPTION TOWARDS MYSORE SANDAL SOAP IN TUMKUR Table-1

Table Showing Point of Purchases’ Displayed for KS&DL Products .

SlNo.

Particulars No. of respondents Percentage of respondents

1 Posters 0 0%

2 Display 49 98%

3 Pamphlets 1 2%

Total 50 100

Source: Primary Data

Analysis:

From the above table it can be analyzed that, 98% of the respondents say

that display through shelves, 2% of them say that it is by pamphlets.

Interpretation:

Majority of respondents say that point of purchases displayed for KS&DL

products is display through shelves.

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A STUDY ON RETAILER’S PERCEPTION TOWARDS MYSORE SANDAL SOAP IN TUMKUR Graph-1

Graph Showing Point of Purchases’ Displayed for KS&DL Products.

posters display pamphlets

Series1 0 98 2

0

20

40

60

80

100

120

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Table showing different types of soaps sold by retailers.

SlNo.


1 Ayurvedic Soap 18 36%

2 Chemical Soap 25 50%

3 Herbal Soap 7 14%

Total 50 100


Analysis:

From the above table it can be analyzed that, 50% of the retailers sell

chemical soap in their shops, 36% of the retailers sell ayurvedic soap and 14% of

them sell herbal soaps.

Interpretation:

Majority of the retailers sell chemical soaps in their shops.

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Graph showing different types of soaps sold by retailers.

36%

50%

14%

1 Ayurvedic Soap 2 Chemical Soap 3 Herbal Soap

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Table showing which type of soaps is having more sales.

SlNo.


1 Mysore Sandal

Soap

30 60%

2 Mysore Sandal

Gold Soap

10 20%

3 Mysore Sandal

Rose Soap

8 16%

4 Mysore Sandal

Herbal Care

2 4%

Total 50 100


Analysis:

From the above table it can be analyzed that, 60% of the retailer’s sell

Mysore sandal soap, 20% of the retailer’s sell gold soap, 16% of them sells rose

soap and 4% of them sell herbal care soap.

Interpretation:

Majority of the retailer’s sell Mysore sandal soap to their customers.

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Graph showing which type of soaps is having more sales.

60%20%

16%

4%

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Table showing opinion about Mysore Sandal Soap.

SlNo.


1 Very Good 15 30%

2 Good 30 60%

3 Average 5 10%

Total 50 100


Analysis:

From the above table it can be analyzed that, 60% of the retailer’s are of

the opinion that Mysore sandal soap is good, 30% of the retailer’s are of the

opinion that soap is very good and 10% are of the opinion that the soap isaverage.

Interpretation:

60% of the retailer’s are of the opinion that Mysore sandal soap is good.

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Graph showing opinion about Mysore Sandal Soap.

15

30

5

1 Very Good

2 Good

3 Average

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Table showing the service of KS&DL.

SlNo.


1 Excellent 20 40%

2 Very Good 10 20%

3 Good 15 30%

4 Average 5 10%

Total 50 100


Analysis:

From the above table it can be analyzed that, 40% of the respondents say

that service of KS&DL is excellent, 30% of them say service is good, 20% of

them say it is very good and 10% of them say service is average.

Interpretation:

40% of the respondents are happy due to excellent service provided by

KS&DL.

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Graph showing the service of KS&DL.

20

10

15

5

1 Excellent

2 Very Good

3 Good

4 Average

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Table showing does the retailer influence the customer choice of brands.

SlNo.


1 Yes 35 70%

2 No 15 30%

Total 50 100


Analysis:

From the above table it can be analyzed that,70% of the retailer’s

influence customer choice of brands and 30% of them will not influence.

Interpretation:

70% of them influence customer choice of brands in order to satisfy them

and to increase the sales and retain the customer as well.

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Graph showing does the retailer influence the customer choice of brands.

0

5

10

15

20

25

30

35

40

1 Yes

2 No

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Table showing does the customer ask for any particular brand.

SlNo.


1 Yes 45 90%

2 No 5 10%

Total 50 100


Analysis:

From the above table it can be analyzed that , 90% of the respondents say

that customer will ask for a particular brand of soap and 10% of them say that the

customer will not ask for any particular brand.

Interpretation:

90% of the retailer’s say that customer will ask for a particular brand which

helps the retailer to satisfy the customer choice.

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Graph showing does the customer ask for any particular brand.

0

5

10

15

20

25

30

35

40

45

50

1 Yes

2 No

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Table showing does the customers aware of various brands of soap.

SlNo.


1 Yes 45 90%

2 No 5 10%

Total 50 100


Analysis:

From the above table it can be analyzed that, 90% of the customers are

aware of various brands of soaps and 10% of them are not aware of various

brands.

Interpretation:

90% of the customers are aware of various brands of soaps that are

available in the market.

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Graph showing does the customers aware of various brands of soap.

0

5

10

15

20

25

30

35

40

45

50

1 Yes

2 No

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Table showing does the retailer is satisfied with the profit margin by selling

the Mysore sandal soap.

Sl

No.


1 Yes 25 50%

2 No 25 50%

Total 50 100


Analysis:

From the above table it can be analyzed that, 50% of the respondents are

satisfied with profit margins that are available by selling the soap and 50% of

them are not satisfied.

Interpretation:

50% of the retailer’s are satisfied with the profit margins.

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Graph showing does the retailer is satisfied with the profit margin by

selling the Mysore sandal soap.

25

50%0

10

20

30

40

50

60

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Table showing opinion about the price of Mysore sandal soap.

SlNo.


1 Lower 5 10%

2 Reasonable 25 50%

3 High 15 30%

4 Very high 5 10%

Total 50 100


Analysis:

From the above table it can be analyzed that , 50% of the respondents

feel that the price of the soap is reasonable, 30% of them feel that it is high, 10%

of them feel that it is very high and 10% of them feel that it is lower.

Interpretation:

50% of the retailer’s say that the price of the soap is reasonable which in

turn increase the profit of the retailer and helps to compete with other soaps.

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Graph showing opinion about the price of Mysore sandal soap.

5

25

15

5

1 Lower

2 Reasonable

3 High

4 Very high

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Table showing which size of the soap has more sales.

SlNo.


1 75gms 30 60%

2 125gms 15 30%

3 150gms 5 10%

Total 50 100


Analysis:

From the above table it can be analyzed that, 60% of the retailer’s has

more sales of 75gms soap, 30% of them sell 125gms and 10% of them sell

150gms.

Interpretation:

60% of the retailer’s have more sales of 75gms soap as it is more

affordable to the customer and it is reasonable too.

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Graph showing which size of the soap has more sales.

30

15

5

1 75gms

2 125gms

3 150gms

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Table showing the rating factors of KS&DL.

SlNo.

Particulars Total points Obtained points

1 Service 250 157

2 Quality 250 230

3 Advertisement 250 136

4 Packaging 250 173

5 Others 250 164

Total 1250 860


Analysis:

From the above table it can be analyzed that, retailers have given 230

points for quality, 173 points for packaging, 164 points for others, 157 points for

service and 136 points for advertisement.

Interpretation:

Majority of the retailer’ say that quality of the soap is good and it has got230 points.

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Graph showing the rating factors of KS&DL.

.

250 250 250 250 250

0

50

100

150

200

250

300

Obtained points

Total points

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Table showing the comfortable price range for the customers.

SlNo.


1 10-15 0 0%

2 15-20 5 10%

3 20-25 40 80%

4 25-30 5 10%

Total 50 100


Analysis:

From the above table it can be analyzed that, 80% of the retailer’s say that

Rs20 to Rs25 is the comfortable price range for the customers, 10% say that

Rs15 to Rs20 is the comfortable price range and 10% of them say that Rs25 to

Rs30 is comfortable price range.

Interpretation:

80% of the retailer’s say that Rs20-25 is the comfortable price range for

the customers because all the classes of people can buy the soap and the soap

will be competitive in the market with other brands of soaps.

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Graph showing the comfortable price range for the customers.

0

5

40

5

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Table showing the price of the soap when compared with other brands.

SlNo.


1 Cheaper 2 4%

2 Competitive 30 60%

3 Costly 18 36%

Total 50 100


Analysis:

From the above table it can be analyzed that, 60% of the respondents feel

that the price of the soap is competitive, 36% of them feel that the price is costly

and 4% of them feel that it is cheaper.

Interpretation:

60% of the retailer’s feel that the price of the soap is competitive when

compared to other brands.

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Graph showing the price of the soap when compared with other brands.

2

30

18

1 Cheaper

2 Competitive

3 Costly

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Table showing do the customers pay extra if the products are of superior quality.

Sl

No.


1 Yes 30 60%

2 No 20 40%

Total 50 100


Analysis:

From the above table it can be analyzed that, 60% of the customers pay

extra if the product is of superior quality and 40% of them will not pay.

Interpretation:

60% of the customers will pay extra if the product is of superior quality and

it helps the elite class people who prefer quality rather than price.

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Graph showing do the customers pay extra if the products are of superior quality.

0

5

10

15

20

25

30

35

1 Yes

2 No

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Table showing which kind of advertisement works the best

.

Sl

No.


1 Television 35 70%

2 Paper

advertisement

10 20%

3 Radio(FM) 2 4%

4 Internet 3 6%

Total 50 100


Analysis:

From the above table it can be analyzed that, 70% of the retailer’s feel that

television advertisement works the best, 20% feel that paper advertisement

works the best, 6% feel that radio advertisement works the best and 4% of them

feel that internet/web advertisement works the best.

Interpretation:

70% of the retailer’s feel that television advertisement works the best for

mysore sandal soap because all the people will be having the hobby to watch

television and the advertisement should be attractive with new concept.

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Graph showing which kind of advertisement works the best.

35

10

23

1 Television

2 Paper advertisement

3 Radio(FM)

4 Internet

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A STUDY ON RETAILER’S PERCEPTION TOWARDS MYSORE SANDAL SOAP IN TUMKUR Findings:

1. The Majority of the retailer’s use their shelves to display the soaps in their

shop.

2. The highest percentage of the retailer’s sells chemical sops in their shop.

3. The majority of the retailer’s sells Mysore sandal soap in the market when

compared to other KS&DL soaps.

4. The majority of the retailer’s opinion towards Mysore sandal soap is good.

5. The highest percentage of the retailer’s says that the service provided by

KS&DL is excellent.

6. Majority of the retailer’s influence the customer’s choice of brands in order

to satisfy them.7. The highest percentage of the retailer’s says that the customer will ask for

a particular brand of soap.

8. Even though there are different brands of soaps the majority of the

customers are aware of various brands of soap.

9. Among 50 retailers’ half of them are satisfied with the profit margin that is

available by selling Mysore sandal soap.

10.The majority of the retailer’s feel that the price of the Mysore sandal soap

is reasonable in the market.

11.The highest percentage of the retailer’s sells 75gms of soap to their

customers.

12. The highest points are obtained for the quality of the Mysore sandal soap.

13. The highest percentage of the retailer’s say that Rs 20-25 is the

comfortable price range for the customers to buy.

14.The majority of the retailer’s feel that the price of the Mysore sandal soap

is competitive when compared to other brands of soaps.

15. The highest percentage of the customers pays extra if the quality of the

soap is increased.

16.The majority of the retailer’s say that television advertisements work the

best to improve the sales of the soap.

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A STUDY ON RETAILER’S PERCEPTION TOWARDS MYSORE SANDAL SOAP IN TUMKUR Suggestions:

1. It is suggested to the company should emphasis on more effective

advertisements. As it is growing sector product awareness is highly

essential.

2. It is advised that, the company should give the proper instructions for the

retailers to improve the sales.

3. It is suggested that the company should have the stable pricing policy so

the retailers can get stable profits.

4. It is suggested that the company should provide free samples and in turn

increases the retail sales.

5. It is suggested to the company to publish their performance by comparingit with their competitors.

6. It is advised to the company that, to advertise in electronic and print media

like Radio and News Papers more and more to promote the products and

bring awareness about the company to have a large customer base.

7. It is advised to the company that to reissue the old soaps to the retailers

so as to satisfy their customers.

8. It is suggested to the company that, it has to introduce products with

unique features keeping in mind the competition existing in the market.

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A STUDY ON RETAILER’S PERCEPTION TOWARDS MYSORE SANDAL SOAP IN TUMKUR Conclusion:

Karnataka Soaps and Detergent ltd. is the top most soap industry which is

doing lot of work to sustain in the national market, because of the keen

competition.

With all these analysis we can conclude that company is trying to develop

and grow itself in the soap industry because whoever stays in this market he is

the winner. So applying latest possible service manuals and methods in their

retailer satisfaction and company main aim to become always no: 1.

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A STUDY ON RETAILER’S PERCEPTION TOWARDS MYSORE SANDAL SOAP IN TUMKUR Annexure

Respected sir/madam,

I Nikhil Thalanki S.A student of Siddaganaga Institute of Technology

conducting a project titled “a study on retailer perception towards Mysore sandal

soaps” in partial fulfillment of the requirement of the MBA curriculum. I request

you to help me in completing the project by answering the enclosing

questionnaire.

1. Area name ……………………………………………..

2. Shop name ……………………………………………….

3. Point of purchase’s displayed for KS&DL products:

Posters display pamphlets

4. What are the different types of soaps do you sell?

Ayurvedic soap chemical soap herbal soap others

5. Which is the more sellable product in your shop?

a. Mysore Sandal Soap

b. Mysore Sandal Gold Soap

c. Mysore Sandal Rose Soap

d. Mysore Sandal Herbal Care

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A STUDY ON RETAILER’S PERCEPTION TOWARDS MYSORE SANDAL SOAP IN TUMKUR 6. What is your opinion about KS&DL products?

Very good Good Average

7. How is the service of KS&DL?

Excellent Very good Good Average

8. Do you influence the customer’s choice of brands?

Yes No

9. Does your customer ask for any particular brand?

Yes No

10. Are the customers aware of various brands of soaps?

Yes No

11. Are you satisfied with the profit margin you are getting from Mysore sandal

soaps?

Yes No

12. What size of Mysore sandal soaps has more sales in your shop?

a) 75gms b) 125gms c) 150gms

13. What is your opinion about the price of Mysore Sandal Soap?

a) Lower b) Reasonable

c) High d) Very High

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A STUDY ON RETAILER’S PERCEPTION TOWARDS MYSORE SANDAL SOAP IN TUMKUR 14. How do you rate the following factors of KS&DL?(Rating scale 1 to 5)

Service __________________

Quality __________________

Advertisement__________________

Packaging __________________

Other __________________

15. According to you what is the comfortable price range for your customers?

16. What do you feel regarding the price of Mysore sandal soaps comparing

with other brand?

Cheaper Competitive Costly

17. Are the customers willing to pay extra if the products are of superior

quality?

Yes No

18. According to you what kind of advertisements works the best?

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A STUDY ON RETAILER’S PERCEPTION TOWARDS MYSORE SANDAL SOAP IN TUMKUR 19. Give your suggestion to improve the sales of Mysore sandal soaps.

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Signature

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THANK YOU FOR YOUR CO -OPERATION

Part- B nik

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