68%

20%

15%

14%

14%

37%

33%

32%

28%

28%

19%

14%

12%

11%

0%

63% 37

%

Online shopping:What trends for Christmas?

Purchase intention per type of goodsof those who plan to buy gifts online for next Christmas(Top 9)

Gender

Low

er

Upp

er

Age (y.-o.)

Inco

me

18-3435-54

55+

People planning to spend more this yearfor their Christmas orderWho are the most enthusiastic for Christmas purchases this year?

Purchase frequency Favourite types of purchase(Top 5)

To a parcel shop

At work

To the retailer store

At your neighbour's home

Usual delivery places(Top 5)

Delivery / return optionsconsidered as drivers when buying online (Top 3)

Saturday/ Sunday delivery

Possibility to reschedule delivery

Next day delivery

And for the buyers of each product category…

57%34

%9%

6 9 %

9 %

Toys

Fashion

Books

DVD/ CD/ Video Games

Beauty/ Health Care

High-tech/ Electronics

Shoes

Leisure

Sport

19%

23%

20%

15%

19%

25%

37%

26%

22%

63%37%

9%

91%

Heavyonline

buyers

Smallonline buyers

Household having children less than 18 y.-o.

41%

38%

34%

28%

28%

At home

89%

89%

89%

Rural

Urban

55%

69% 9%

of e-shopperswill buy gifts online for next Christmas…

19% of e-shoppers plan to spend more than last year

50%178 €

…and they plan to spend in average

Source: Kantar TNS study for DPDgroup, based on a sample of 1007 e-shoppers. Conducted in Netherlands from September 19 to October 7, 2016