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  • USAXUser Experience Brief

    D oc um e nt v 1 . 0

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    U SER EX PERI EN C E B RIEF

    Table of Contents

    Introduction

    Project Phases

    Business Drivers

    Guiding Principles

    User Personas

    Content Types

    Key Recommendations

    Next Steps

    Appendix A

    3

    4

    5

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    14

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    U SER EX PERI EN C E B RIEF

    Introduction

    USAX has engaged EPAM to design its social commerce website. The

    Discovery Phase of the project assessed the functional requirements and

    business goals necessary to design a fully functional and scalable website.

    This document serves as the culmination of the Discovery Phase which

    included stakeholder strategy sessions, requirements gathering and a

    thorough review of artifacts. In it, we present our findings and provide

    recommendations concerning information architecture and design while

    balancing business needs, technology requirements and desired user

    experience.

    Once we have achieved consensus around the overall concepts

    communicated in this document, EPAM will embark on the Design Phase of

    this project.

    During the Design Phase, we will create a site map, annotated wireframes

    and design composites for the USAX website.

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    U SER EX PERI EN C E B RIEF

    Project Overview

    High level schedule of project phases.

    The Information Architecture Process

    Information Architecture is the art and science of expressing a model or concept for information. It is used in web development, user interactions, and other

    activities that require expressions of complex systems. The purpose of this process is to begin with conceptual representations of the application or Web site

    being designed and progressively detail each component of the concept, all the while garnering consensus and approval.

    Creating and socializing the Digital Strategy / Conceptual Organizational Model (COM) is the second step in this process.

    Stakeholder Interviews,

    User Research &

    Competitive Review

    1

    Digital Strategy / COM

    2

    Site Map

    3

    Detailed

    Wireframes

    4

    Visual

    Design

    5

    Sept 15 Oct 15 Nov 15 Dec 16

    Information Architecture

    Visual Design

    Jan 16

    Discovery & Planning

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    U SER EX PERI EN C E B RIEF

    Business Drivers: What business challenges are we trying to address?

    Pre-filled basic LCCP profiles

    Self promotion through a detailed profile

    Increased visibility with minimal effort

    Expanded access to potential partnerships

    Patriotic appeal

    Robust search including financial, regional, industrial and

    demographic filters

    Public display of avaialable opportunities

    Restriction of communications to registered users

    Job opportunity posts

    Business event posts

    Make USAX the go to place for deals.

    Robust user support

    Automatic filtering and manual content moderation

    Automatic notifications of status updates

    Promotion Growth

    Community Oversight

    A revolutionary social commerce approach for

    promoting local communities' business

    opportunities with potential global business

    partners.

    Expand the base community, transition to paid

    memberships and capture market share.

    Automatic LCCP-Business opportunities matching

    Business collaboration workspace

    Confidential business communications

    Full social media and mobile interactivity

    Creation and sharing of content

    Paid and gamification award based advertising

    Ensure site moderation, user engagement

    and support.

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    U SER EX PERI EN C E B RIEF

    MaintainabilityValue Utility Achievability

    Guiding Principles

    As we proceed through the design process, the following principles will steer our decision making:

    Will the solution pay real dividends

    in terms of user satisfaction,

    profitability and effectiveness?

    Is the money spent on the solution

    equal to its business impact?

    Can it be done given potential

    constraints around:

    Budget

    Technology

    Security Needs

    Resource Availability and Skill

    Sets

    Schedule

    Are the content and functional

    components truly useful to users?

    Are they essential to the deal

    making processes people do on a

    daily basis?

    Will the site provide better, more

    efficient ways of doing things?

    Will users be able to quickly learn

    how to use the site and leverage

    its content and functionality?

    Has the solution been right sized

    to the business goals?

    Will the internal team be able to

    manage the breadth of content

    and functional components?

    Will the solution be scaleable?

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    U SER EX PERI EN C E B RIEF

    Buyer

    Seller Moderator

    User Personas

    As we proceed through the design process, the following principles will steer our decision making:

    Providers of goods, services and labor from

    anywhere around the world.

    Buyers need to identify prospective business

    partners and increase their revenue stream.

    Financial

    Product & Service Providers

    Government & Organizations

    Job Seekers

    Veterans

    Buyers will benefit from the automatic

    matching processes on the USAX website.

    Theyll also be able to locate opportunities by

    industry, geographic and other criteria. The

    website will allow Buyers to contact

    prospective partners through secure internal

    communications.

    Website administrators who moderate or

    manually curate content and communications

    within the website.

    Moderators are the forward facing

    administrators of the website, ensuring timely

    delivery of updated information, providing top

    notch user support and also moderating and

    filtering out inappropriate content posted by

    users.

    Owners of, purveyors of, or marketers of

    economic development or business

    opportunities within U.S. states and territories.

    Sellers need to market themselves and

    promote their business opportunities to a

    wider market.

    Local Community Content Providers

    Business Brokers

    Commercial & Industrial Property Brokers

    Business Owners

    Franchises

    Direct Marketers

    Sellers will leverage USAXs advertising and

    promotional tools by presenting and defining

    business opportunities. Sellers can vet

    prospective business partners through

    detailed profile reviews, seller provided

    feedback and confidential communications.

    Buyer

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    U SER EX PERI EN C E B RIEF

    Content Types

    Buyer Profiles

    SummaryProvide potential buyers with an easily

    accessible and findable marketing presence

    within the website which can be regularly

    updated and indexed based on user curated

    content.

    Buyer profiles are vital to the successful

    operation of the websites opportunity

    matching and searching functionality.

    Accurate profiles will give USAX users the

    ability to vet potential partners prior to

    committing additional time and resources.

    Types Financial Service Providers

    Product & Service Providers

    Government & Organizations

    Job Seekers

    Veterans

    Other

    Seller Profiles

    SummaryEnable Local Community Content Providers

    to promote business partnership

    opportunities on a global scale through a

    socially interactive platform that will allow

    LCCPs to leverage limited resources for

    maximum exposure and results.

    Seller profiles serve as the baseline for

    opportunity matching throughout the online

    business community.

    Accurate profiles will give USAX users the

    ability to vet potential partners prior to

    committing additional time and resources.

    Types Economic Development Organizations

    Chambers of Commerce

    Visitors Bureau

    Business Brokers

    Commercial & Industrial Property

    Brokers

    Business Owners

    New Franchises

    Direct Marketing

    Anonymous

    Service, Product, Project, Deal

    SummaryProvide

    Types Business for Sale

    Commercial & Industrial Property

    New Franchise

    Direct Marketing Opportunities

    Service

    Product

    Project

    Deal

    Confidential

    Supporting Documentation

    SummaryDocumentation uploaded and curated by

    the various USAX users. Promotional

    materials that support projects and deals,

    or more general content that i llustrates

    business history, success stories,

    community information, financial or

    demographic information which would be

    useful to both Buyers and Sellers.

    Types Legal Documentation

    Photography & Video

    Forms

    Maps

    Architectural Plans

    Demographic Information

    Community, Communication

    SummaryEnable Buyers and Sellers to engage in

    initial conversations which can then

    develop into more robust interaction and

    eventual collaboration.

    Provide users the ability to interact with

    each other using established social media

    techniques and processes.

    Ensure security and confidentiality