Maqrketengiin Medeellin System

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1 Ìàðêåòèíã, ¿éë àæèëëàãààíû óäèðäëàãûí ïðîôåññîðûí áàã

Transcript of Maqrketengiin Medeellin System

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Ìàðêåòèíã, ¿éëàæèëëàãààíû óäèðäëàãûíïðîôåññîðûí áàã

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Ìàðêåòèíãèéí ìýäýýëëèéí

ñèñòåìÌàðêåòèíãèéí ñóäàëãàà

Ìàðêåòèíãèéí ¿íäýñ, Ñýäýâ ¹4

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Ìàðêåòèíãèéí ìýäýýëëèéí

ñèñòåì ãýæ þó âý?

Ìàðêåòèíãèéí øèéäâýð ãàðãàã÷

íàðûã öàã òóõàéä íü õýðýãöýýòýé,

áîëîâñðóóëñàí ìýäýýëëýýð

õàíãàõ çîðèëãîîð ìýäýýëýë

öóãëóóëæ, àíãèëæ, ¿íýëæ áóé õ¿í,

òåõíèê õýðýãñýë, ¿éë ÿâöààñ

á¿ðäñýí ñèñòåì.

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Ìàðêåòèíãèéí ìýäýýëëèéí

ñèñòåìèéí á¿òýö

Ìàðêåòèíãèéí ìýäýýëëèéí ñèñòåì

Ìýäýýëýë áîëîâñðóóëàëò

 Äîòîîäòàéëàí

Ìàðêåòèí-ãèéí

ãàäààäìýäýýëýë

Ìýäýýë-

ëèéí

øèíæèëãýý

Ìàðêåòèí-

ãèéí

ñóäàëãàà

Ìýäýýëëèéí

õýðýãöýýã

òîäîðõîé

-ëîõ

Ìýäýýë-

ëèéãîëîõ

Ìàðêåòèíãèéíìåíåæåð:

Øèíæèë-ãýý

Òºëºâëºãºº

Õýðýã-æ¿¿ëýëò

Çîõèîí

áàéãóó-ëàëò

Õÿíàëò

Ìàðêåòèíãèéíîð÷èí:

•Çîðèëòîò

çàõ çýýë

Ìàðêåòèí-

ãèéí ñóâãóóäªðñºëäºã÷Îëîí

íèéòèéí

õàðèëöààÌàêðî

îð÷íû õ¿÷èí

ç¿éëñ

Ìàðêåòèíãèéí øèéäâýð áàõàðèëöàà

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Ìýäýýëëèéí õýðýãöýýã

òîäîðõîéëîõ

1. Òà ÿìàð òºðëèéí øèéäâýð áàéíãà ãàðãàäàã

âý?

2. Òýäãýýð øèéäâýðèéã ãàðãàõûí òóëä Òàíä ÿìàð òºðëèéí ìýäýýëýë õýðýãöýýòýé âý?

3. Òàíä àøèãòàé ÿìàð ìýäýýëýë îëääîã âý?

4. ªìíº íü îëäîæ áàéãààã¿é ÿìàð òºðëèéíìýäýýëýë îëæ àâàõûã õ¿ñäýã âý?

5. Òàíä àøèãã¿é ÿìàð ìýäýýëýë îëääîã âý?

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Ìýäýýëëèéí õýðýãöýýã

òîäîðõîéëîõ

6. ªäºð á¿ð, 7 õîíîã á¿ð, ñàð á¿ð, óëèðàë á¿ðòàíä ÿìàð ìýäýýëýë õýðýãöýýòýé âý?

7. ßìàð ñàëáàð (ñýäýâ)-èéí òàëààð Òàìýäýýëýëòýé áàéõûã õ¿ñäýã âý?

8. Ìýäýýëëèéí ÿìàð ñàí òàíä õýðýãòýé âý?

9. Ìýäýýëýë áîëîâñðóóëäàã ÿìàð ïðîãðàìûã

ýçýìøèõèéã õ¿ñýæ áàéíà âý?10. Îäîîãèéí ìýäýýëëèéí ñèñòåìèéã

ñàéæðóóëàõ õàìãèéí îíîâ÷òîé 4 àðãà çàì?

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Ìýäýýëýë áîëîâñðóóëàëò

Ìàðêåòèíãèéí ìåíåæåð¿¿äýä

øààðäëàãàòàé ìýäýýëëèéí ýõ¿¿ñâýð:

Êîìïàíèé äîòîîä òàéëàí

Ìàðêåòèíãèéí ìýäýýëýë

Ìàðêåòèíãèéí ñóäàëãàà

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 Äîòîîä òàéëàíãèéí ñèñòåì

 Äîòîîä òàéëàíãèéí ñèñòåì íü ìàðêåòèíãèéí ¿éë

àæèëëàãààã ¿íýëýõ, ìàðêåòèíãèéí òóëãàìäñàí

àñóóäëóóäìºí áîëîìæóóäûã òîäîðõîéëîõ çîðèëãîîð êîìïàíèé

 äîòîîä ýõ ¿¿ñâýðýýñ ãàðãàæ àâñàí ìýäýýëëýýñ

á¿ðäýíý.

Êîìïàíèé äîòîîä áè÷ëýã áîëîí òàéëàíãóóä íüìàðêåòèíãèéí ìåíåæåðò ºäºð òóòìûí òºëºâëºëò

õèéõ, õýðýãæ¿¿ëýõ, øèéäâýðèéã õÿíàõàä

õýðýãëýãääýã.

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 Äîòîîä òàéëàíãóóä

Ñàíõ¿¿ãèéí òàéëàí (ñàíõ¿¿ãèéí òàéëàí,

áîðëóóëàëò, ã¿éëãýýíèé óòãà, çàõèàëãà,

ºðòºã, çàðäàë, ìºíãºíèé óðñãàëûíòàëààðõ ìýäýýëýë)

¯éëäâýðëýëèéí òàéëàí (¿éëäâýðëýëèéí

õóâààðü, òýýâýðëýëò, òîíîã òºõººðºìæòåõíèê õýðýãñëèéí òîîëëîãûí òàëààðõ

áàðèìò)

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 Äîòîîä òàéëàíãóóä

Áîðëóóëàëòûí òàéëàí (Ẻíèé áîëîí

 æèæèãëýíãèéí õóäàëäàà÷äûí áîäëîãî,

¿éë àæèëëàãàà, ºðñºëäºã÷äèéí ¿éëàæèëëàãààíû òàëààðõ ìýäýýëýë)

Õýðýãëýã÷äèéí ¿éë÷èëãýýíèé àëáàíû

òàéëàí (õýðýãëýã÷äèéí ñýòãýë õàíàìæ,¿éë÷èëãýýíä ãàðñàí áýðõøýýëèéí

òàëààðõ ìýäýýëýë)

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 Äîòîîä òàéëàíãóóä

 Äàâóó òàë

Õóãàöàà õýìíýäýã

Ñóë òàë

ªºð çîðèëãîîð öóãëóóëñàí

Òîì êîìïàíè èõ ìýäýýëýëöóãëóóëäàã ó÷èð ìýäýýëëèéíèë¿¿äýë ¿¿ñãýäýã

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Ìàðêåòèíãèéí ãàäààäìýäýýëýë

Ìàðêåòèíãèéí îð÷èí äàõüõºãæëèéí òàëààðõ ìýäýýëýëàãóóëäàã áºãººä ýíý íüìàðêåòèíãèéí ìåíåæåð¿¿äýäìàðêåòèíãèéí òºëºâëºãººãººð÷ëºëòºíä áýëòãýõ,óÿëäóóëàõàä òóñàëäàã.

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Ìàðêåòèíãèéí ãàäààä

ìýäýýëýë

Õºãæëèéí òàëààðõ ìýäýýëëèéí ýõ ¿¿ñâýð:

Êîìïàíèéí äîòîîä àæèë÷èä- ã¿éöýòãýã÷ íàð

Èíæåíåð¿¿ä Ýðäýìòýä

Õóäàëäààíû àãåíòëàãóóä

Áîðëóóëàëòûí àæèëòàí

Áýëòãýí íèéë¿¿ëýã÷èä

Çóó÷/ äèñòðèáþòîð

Õýðýãëýã÷/ ¿éë÷ë¿¿ëýã÷

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Ìàðêåòèíãèéí ãàäààä

ìýäýýëýë

ªðñºëäºã÷äèéí òàëààðõ ìýäýýëëèéí ýõ ¿¿ñâýð:

Æèëèéí òàéëàí

Ñîíèí, ñýòã¿¿ëèéí íèéòëýë

Õýâëýëèéí áàãà õóðàë

Çàð ñóðòàë÷èëãàà

Áóñàä õ¿ì¿¿ñ òýä íàðûí òàëààð ñîíèí, ñýòã¿¿ë, ÒÂ,ðàäèîãîîð öàöñàí ìýäýýëýë

¯çýñãýëýí õóäàëäàà ªðñºëäºã÷èéí á¿òýýãäýõ¿¿íèéã õóäàëäàí àâàõ, øèíæëýõ

Áîðëóóëàëòûã íü õÿíàõ

Øèíý ïàòåíò ãàðñàí ýñýõèéã øàëãàõ

Ìýäýýëýë õóäàëäàæ àâàõ

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Ìàðêåòèíãèéí ñóäàëãààÕýðýãëýã÷, ¿éë÷ë¿¿ëýã÷

íàðûã ìàðêåòåðóóäòàéìýäýýëëýýð õîëáîõ ¿éëàæèëëàãàà.

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Ìàðêåòèíãèéí ñóäàëãààíû

òºðºë Áèçíåñ/ ýäèéí çàñàã, êîðïîðàöèéí

ñóäàëãàà

¯íèéí ñóäàëãàà Á¿òýýãäýõ¿¿íèé ñóäàëãàà

Õóâààðèëàëòûí ñóäàëãàà

Èäýâõæ¿¿ëýëòèéí ñóäàëãàà

Õóäàëäàí àâàõ çàí òºëºâèéí ñóäàëãàà

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Ìàðêåòèíãèéí ñóäàëãàà

ÌÑ-íû ìýäýýëëèéã íü äàðààõ çîðèëãîîðàøèãëàíà:

Ìàðêåòèíãèéí òóëãàìäñàí àñóóäàë áîëîíáîëîìæóóäûã òîäîðõîéëæ, òîäðóóëàõ;

Ìàðêåòèíãèéí ¿éë àæèëëàãààã ýõë¿¿ëýõ,ñýðãýýõ, ¿íýëýõ;

Ìàðêåòèíãèéí ã¿éöýòãýëèéã ¿íýëýõ; Ìàðêåòèíãèéí ¿éë àæèëëàãààíû òàëààðõ

îéëãîëòûã ñàéæðóóëàõ.

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Ìàðêåòèíãèéí ñóäàëãàà

Ìàðêåòèíãèéí ñóäëàà÷èéí ¿¿ðýã:

Ìàðêåòèíãèéí àñóóäàëòàé õîëáîîòîé

øààðäëàãàòàé ìýäýýëëèéã òîäîðõîéëîõ;

Ìýäýýëýë öóãëóóëàõ àðãûã çàãâàð÷ëàõ;

ªãºãäºë öóãëóóëàõ ïðîöåññûã óäèðäàõ,

çîõèîí áàéãóóëàõ;

¯ð ä¿íã øèíæëýõ;

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Ìàðêåòèíãèéí ñóäàëãààíû

ïðîöåññ4 ¿íäñýí ¿å øàòààñ á¿ðäýíý:

Àñóóäàë áîëîí ñóäàëãààíû çîðèëãûãòîäîðõîéëîõ

Ñóäàëãààíû òºëºâëºãººáîëîâñðóóëàõ

Ñóäàëãààíû òºëºâëºãººã õýðýãæ¿¿ëýõ

¯ð ä¿íã òàíèëöóóëàõ, òàéëàãíàõ

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¯å øàò 1: Ñóäàëãààíû àñóóäàë,

çîðèëãûã òîäîðõîéëîõ

Ìàðêåòèíãèéí ñóäàëãààíû àñóóäàë: Óäèðäëàãûí øèéäâýð

ãàðãàõàä òóëãàð÷ áóé àñóóäëûã øèéäâýðëýõýä øààðäëàãàòàé

ìýäýýëëèéí õýðýãöýýã èëýðõèéëñýí òîäîðõîéëîëò . ßìàð ìýäýýëýë øààðäëàãàòàé;

Ìýäýýëëèéã õýðõýí îëîõûã òóñãàñàí áàéíà.

Ìàðêåòèíãèéí ñóäàëãààíû çîðèëãî: Ìàðêåòèíãèéí ñóäàëãààíû

àñóóäëûã øèéäâýðëýõýä øààðäëàãàòàé òîäîðõîé ìýäýýëýë .

Óäèðäëàãûí øèéäâýðèéí àñóóäàë: Ìàðêåòèíãèéí ñóäàëãààíû

àñóóäëûã øèéäâýðëýõ çîðèëãîîð õýðýãæ¿¿ëñýí óäèðäëàãûí ¿éëäýë.

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¯å øàò 2: Ñóäàëãààíû çàãâàð

òîäîðõîéëîõ

Ñóäàëãààíû çàãâàð: Ìàðêåòèíãèéíñóäàëãààíû çîðèëãûã áèåë¿¿ëýõèéí òóëäìºðäºõ òºëºâëºãºº; òîäîðõîé àñóóäëûí

øèéäâýð àæëûí á¿òýö, òºëºâëºãºº. Õàéãóóëûí (àñóóäëûã òîäîðõîéëîõ,

òààìàãëàë äýâø¿¿ëýõèéí òóëä õèéäýã óðüä÷èëñàí ñóäàëãàà),

Òàéëáàðëàõ (òàéëáàðëàõ, òîäîðõîé ¿éëäýë,òîõèîëäëûí äàâòàìæèéã òîäîðõîéëîõ ñóäàëãàà),

Ó÷èð øàëòãààíû (òààìàãëàëûã íºõöºë- ¿ðäàãàâàð òàëààñ íü øàëãàíà)

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¯å øàò 3: ªãºãäºë öóãëóóëàõ

àðãàà òîäîðõîéëîõ

Õî¸ðäîã÷ ìýäýýëýë îäîîãèéíñóäàëãààíû çîðèëãîîñ ººð çîðèëãîîð óðüä

ºìíº íü öóãëóóëàãäñàí ìýäýýëýë.

Õî¸ðäîã÷ ìýäýýëýë: Óðüä ºìíº íü áàéñàí ìýäýýëýë

ªºð çîðèëãîîð öóãëóóëàãäñàí Øèíý ìýäýýëýë õàéõààñ ºìíº íü çààâàë

õÿíàæ ¿çýõ øààðäëàãàòàé

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Õî¸ðäîã÷ ìýäýýëëèéí äàâóó òàë

Çàðäàë áàãà

Îëäîö èõ

Öàã õóãàöàà õýìíýíý Àãóóëãà áàÿëàã

Áàòàëãààòàé ýõ¿¿ñâýðòýé

Õàéãóóëûí(óðüä÷èëñàí)ñóäàëãààã îðëîíî.

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Õî¸ðäîã÷ ìýäýýëëèéí ñóë

òàë Õóó÷èðñàí áàéæ

áîëçîøã¿é

Çîðèëãîä íèéöýõã¿é Ñóäàëãààíû àðãà íü

òîäîðõîéã¿é

Ǻâõºí ¿ð ä¿íã õàðæ

áîëíî

¯ð ä¿í íüçºð÷èë人íòýé

Íàéäâàðã¿é

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Àíõäàã÷ ìýäýýëýë

Àíõäàã÷ ìýäýýëýë ìàðêåòèíãèéí òîäîðõîé

àñóóäàëä óÿëäóóëàí öóãëóóëñàí ìýäýýëýë.

Àíõäàã÷ ìýäýýëýë ãýäýã íü: Òîäîðõîé àñóóäëûã øèéäâýðëýõ çîðèëãîîð

öóãëóóëàãäñàí

Õî¸ðäîã÷ ìýäýýëýë õàíãàëòã¿é áîë öóãëóóëàõøààðäëàãàòàé

Èõýâ÷ëýí øèéäâýðëýõ ñóäàëãàà õèéõ

øààðäëàãàòàé

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Àíõäàã÷ ìýäýýëýë

Äàâóó òàë

Òîäîðõîé, íàðèéí

Òîãòìîë

Öàã ¿åòýéãýý óÿëäñàí

Ñóäàëãààíû àðãà íü

òîäîðõîé Íóóöëàãäìàë

Íàéäâàðòàé

Ñóë òàë

Çàðäàë èõòýé

Öàã èõ çàðöóóëíà

Èðýýä¿é

õÿçãààðëàãäìàë

Áàéãóóëëàãûí

õÿçãààðëàëòóóä

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Øèíæëýõ:ðåñïîíäåíòóóäòàé

òåëåôîí óòàñ, øóóäàí,èíòåðíåòýýð áèå÷ëýí

õàðüöàæ ìýäýýëýë àâàõ.

Àæèãëàëò: õýðýãëýã÷èéíçàí òºëºâèéã õàðæ,

òýìäýãëýõ.

Òóðøèëò: õÿíàëòòàé

íºõöºëä íýã áà õýä

õýäýí õ¿÷èí ç¿éëñèéãçîõèöóóëàí ñóäëàõ.

Çàãâàð÷ëàë: áîäèò

àìüäðàëä áàéäàãõ¿÷èí ç¿éëñèéã

äóóðèàëãàí

êîìïüþòåðýýð øàëãàõ

àðãà .

Àíõäàã÷ ìýäýýëýë

öóãëóóëàõ àðãà

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¯å øàò 4: Ìýäýýëýëöóãëóóëàõ àíêåò çîõèîõ

Ñóäàëãààíû çîðèëãîä øèíæèëãýýíèé ÿìàð

õýëáýð ýñâýë àñóóëãà òîõèðîõ âý?

Õýð íóóö áàé ¸ñòîé âý?

Õààëòòàé ýñâýë íýýëòòýé àñóóëò áàéõ óó?

¯íýëãýýíèé ÿìàð õýëáýðèéã àøèãëàõ âý?

Ýöñèéí ¿ð ä¿í ÿìàð õýëáýðòýé áàéõ ¸ñòîé

âý?

À á

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Àíêåòûã áîëîâñðóóëàõ ¿å

øàò

1. Àñóóëãûí çîðèëãîî òîäîðõîéëîõ

2. ªãºãäºë öóãëóóëàõ àðãà÷ëàëàà ñîíãîõ

3. Àñóóëòóóäàà áîëîâñðóóëàõ

4. Àñóóëòóóäàà ¿íýëýõ

5. Çàõèàëàã÷ààð õ¿ëýýí çºâøººð¿¿ëýõ

6. Òóðøèëò

7. Àíêåòàà íÿãòëàõ

8. Àíêåòàà îëøðóóëàõ

9. ªãºãäºë öóãëóóëàõ

10. Õ¿ñíýãòëýí, ýöñèéí ä¿ãíýëòèéã ãàðãàõ

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Àíêåòûí á¿òýö

Èõýíõäýý àñóóëãà íü 3

õýñãýýñ á¿ðääýã :*Óäèðòãàë,

*Ðåêâèçèò (øàëãàõ) õýñýã,*¯íäñýí õýñýã.

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Óäèðòãàë õýñýã

Ãîë çîðèëãî íü õàðèóëàã÷èéã àñóóëãàíäîðîëöîõîä ÿòãàõ.

Àñóóëãûí çîðèëãî,

Ò¿¿íä îðîëöñîíîîð õàðèóëàã÷èä ÿìàð àøèãòàéáàéõûã õàðóóëàõ

Àñóóëãûã óäèðäàí çîõèîí áàéãóóëàã÷èéí íýð,

Õàðèóëàõàä øààðäàãäàõ õóãàöàà íü òîäîðõîé áàéõ

¸ñòîé.Õýðâýý àñóóëãûã øóóäàíãààð àâ÷ áàéâàë îðøèë/òàéëáàð/ õýñýã íü äàãàëäàõ çàõèàíû õýëáýðòýé áàéõ¸ñòîé.

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Ðåêâèçèò õýñýã

Ðåñïîíäåíòîä õàìààðàëòàé ìýäýýëýëòóñãàãäñàí áàéíà

Õóâü õ¿ì¿¿ñèéí õóâüä íýð, õàÿã íàñ, õ¿éñ, ãýðá¿ëèéí áàéäàë, íèéãìèéí áàéäàë, àæèë;áàéãóóëàãóóäûí õóâüä õýìæýý, áàéðøèë, ¿éëàæèëëàãààíû ÷èãëýë, õàðèóëàã÷èéí íýð, àëáàíòóøààë.

¯¿íýýñ ãàäíà àñóóëãûã ººðèéã íü òîäîðõîéëîõ,º.õ. ò¿¿íäýý íýð ºã÷,ñóäàëãàà àâñàí ãàçàðîãíîî, áàéðøèë, öàã õóãàöàà, ñóäëàà÷èéííýðèéã ýíý õýñýãò îðóóëíà.

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¯íäñýí õýñýã

Ýíý õýñãèéã áîëîâñðóóëàõäàà àñóóëòûí

õýëáýð, òýäãýýðèéí àãóóëãà, òîî,

õÿíàëòûí àñóóëòóóä áàéãàà ýñýõèéãàíõààðàõ õýðýãòýé.

Àñóóëòûí íýýëòòýé, õààëòòàé,

õóâààðüòàé õàðèóëò á¿õèé ãýñýí¿íäñýí ãóðâàí õýëáýð áàéäàã.

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Àñóóëòûí õýëáýð

1. Ýíãèéí. Æèøýý íü “Òà áàíêèíä äàíñòàé þó?”  ¿¿íäòèéì, ¿ã¿é ãýñýí õî¸ðõîí õàðèóëò áàéæ áîëíî.

2. Îëîí ñîíãîëòòîé.

Æèøýý íü “Òà ìºí㺺 õààíà õàäãàëäàã âý?”  ³ Áàíêèíä

³  Äààòãàëûí êîìïàíèä

³ Áàðèëãûí êîìïàíèä

³ Ãýðòýý

3. Íýýëòòýé

Æèøýý íü: “Òà  Õ á¿òèýýãäýõ¿¿íèé òàëààðõ ñàíàëñýòãýãäëýý áè÷íý ¿¿?” …………………………………………

…………………………………………………………………..

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¯å øàò 5: Ò¿¿âýð òîäîðõîéëîõ,

ìýäýýëýë öóãëóóëàõ

Ò¿¿âýð: íèéò íèéäìèéí òºëººëºã÷

Ìàãàäëàëò áà ìàãàäëàëò áóñ ò¿¿âýð Ðåñïîíäåíòûí òîî

Õîëáîî òîãòîîõ àðãà

Õàðèóëàõã¿é áàéõ òîõèîëäëûí óäèðäëàãà Ñóäàëãààíû íàðèéâ÷èëñàí çààâàð÷èëãàà

Ìýäýýëýë öóãëóóëàõ

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Øèíæèëãýýíèé çîðèëãî íü èõõýìæýýãýýð öóãëóóëàãäñàí

ìýäýýëëèéã õºðâ¿¿ëýí íýãäñýí ä¿ãíýëò ãàðãàõ ÿâäàë þì

¯å øàò 6: ªãºãäëèéã øèíæëýõ

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Òàéëàí áè÷èõ çîðèëãî

¯ð ä¿íã øèéäâýð ãàðãàã÷ íàðò õ¿ðãýõ

Óäèðäëàãàä ¿ð ä¿í íü èòãýë¿íýìøèëòýé áºãººä öóãëóóëñàí

ìýäýýëëýýð áàòàëãààæñàíûã õàðóóëíà

Ñóäàëãààíû ÷àíàðûã ñóäàëãààíû ¿ð

 ä¿íã ñóäàëãààíû ñàíàë (çàãâàðòàé)-òàéõàðüöóóëæ õèéíý.

¯å øàò 7: Òàéëàí áýëòãýæ ãàðãàõ

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¯å øàò 8: Ýðãýõ õîëáîî Ñóäàëãààíû ¿ð ä¿íã

íýâòð¿¿ëýõ ¿íýëýõ ¯ð ä¿íãèéí íýâòð¿¿ëýëòèéã

 äîòîîä ¿¿ðãèéí çîõèîí

áàéãóóëàëòààð õèéíý.

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Ñóäàëãààíû øààðäëàãà

Ñóäàëãààíû áîëîìæèò çàãâàð,ò¿¿íèé äàâóó òàëûã áàéãóóëëàãàòàé

õîëáîí òàéëáàðëàñàí, ºðòºã çàðäëûãíü òóñãàñàí áàðèìò áè÷èã.

Ñóäàëãààíû àñóóäëûã øèéäâýðëýõ

íººö îëîõ çîðèëãîîð ò¿¿íèéã íýýíèëð¿¿ëæ, íýâòð¿¿ëýõ çîõèîíáàéãóóëàëòòàé õàíäëàãà.

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 Äàðààõ ç¿éëñèéã òàéëáàðëàñàí áàéíà:

•ßàãààä ñóäàëãàà õèéõ øààðäëàãàòàé

áàéíà?•ßìàð àñóóëòóóäûã õýíýýñ àñóóõ?

•Õýäèé õýìæýýíèé çàðäàë (öàã

õóãàöàà, ìºíãº) çàðöóóëàõ?

•Öóãëóóëñàí ìýäýýëëèéã õýðõýíàøèãëàõ

•¯ð ä¿íä òóëãóóðëàí ÿìàð àæèë

ã¿éöýòãýõ

Ñóäàëãààíû øààðäëàãà

Øèéäâýð ãàðãàã÷ íàð

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Øèéäâýð ãàðãàã÷ íàð

ìàðêåòèíãèéí ñóäàëãààíä òàâüäàã

øààðäëàãà1 Çàõèàëàã÷èéí íóóö áàéäëûã õàäãàëàõ

2 ¯íýí÷ áàéõ

3 Öàãàà áàðèõ4 Óÿí õàòàí áàéõ

5 Òºñëèéí äàãóó ã¿éöýòãýãäýõ

6 ªíäºð ò¿âøíèé ¿ð ä¿í ãàðãàõ

7 Çàõèàëàã÷èéí ñîíèðõîëä íèéöñýí áàéõ

7 Õÿíàëòûí ºíäºð ñòàíäàðòòàé áàéõ

7 Òºñëèéí ÿâöûã çàõèàëàã÷èä áàéíãà ìýäýýëæ áàéõ