Maqrketengiin Medeellin System
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Transcript of Maqrketengiin Medeellin System
7/31/2019 Maqrketengiin Medeellin System
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1
Ìàðêåòèíã, ¿éëàæèëëàãààíû óäèðäëàãûíïðîôåññîðûí áàã
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Ìàðêåòèíãèéí ìýäýýëëèéí
ñèñòåìÌàðêåòèíãèéí ñóäàëãàà
Ìàðêåòèíãèéí ¿íäýñ, Ñýäýâ ¹4
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Ìàðêåòèíãèéí ìýäýýëëèéí
ñèñòåì ãýæ þó âý?
Ìàðêåòèíãèéí øèéäâýð ãàðãàã÷
íàðûã öàã òóõàéä íü õýðýãöýýòýé,
áîëîâñðóóëñàí ìýäýýëëýýð
õàíãàõ çîðèëãîîð ìýäýýëýë
öóãëóóëæ, àíãèëæ, ¿íýëæ áóé õ¿í,
òåõíèê õýðýãñýë, ¿éë ÿâöààñ
á¿ðäñýí ñèñòåì.
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Ìàðêåòèíãèéí ìýäýýëëèéí
ñèñòåìèéí á¿òýö
Ìàðêåòèíãèéí ìýäýýëëèéí ñèñòåì
Ìýäýýëýë áîëîâñðóóëàëò
Äîòîîäòàéëàí
Ìàðêåòèí-ãèéí
ãàäààäìýäýýëýë
Ìýäýýë-
ëèéí
øèíæèëãýý
Ìàðêåòèí-
ãèéí
ñóäàëãàà
Ìýäýýëëèéí
õýðýãöýýã
òîäîðõîé
-ëîõ
Ìýäýýë-
ëèéãîëîõ
Ìàðêåòèíãèéíìåíåæåð:
Øèíæèë-ãýý
Òºëºâëºãºº
Õýðýã-æ¿¿ëýëò
Çîõèîí
áàéãóó-ëàëò
Õÿíàëò
Ìàðêåòèíãèéíîð÷èí:
•Çîðèëòîò
çàõ çýýë
Ìàðêåòèí-
ãèéí ñóâãóóäªðñºëäºã÷Îëîí
íèéòèéí
õàðèëöààÌàêðî
îð÷íû õ¿÷èí
ç¿éëñ
Ìàðêåòèíãèéí øèéäâýð áàõàðèëöàà
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Ìýäýýëëèéí õýðýãöýýã
òîäîðõîéëîõ
1. Òà ÿìàð òºðëèéí øèéäâýð áàéíãà ãàðãàäàã
âý?
2. Òýäãýýð øèéäâýðèéã ãàðãàõûí òóëä Òàíä ÿìàð òºðëèéí ìýäýýëýë õýðýãöýýòýé âý?
3. Òàíä àøèãòàé ÿìàð ìýäýýëýë îëääîã âý?
4. ªìíº íü îëäîæ áàéãààã¿é ÿìàð òºðëèéíìýäýýëýë îëæ àâàõûã õ¿ñäýã âý?
5. Òàíä àøèãã¿é ÿìàð ìýäýýëýë îëääîã âý?
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Ìýäýýëëèéí õýðýãöýýã
òîäîðõîéëîõ
6. ªäºð á¿ð, 7 õîíîã á¿ð, ñàð á¿ð, óëèðàë á¿ðòàíä ÿìàð ìýäýýëýë õýðýãöýýòýé âý?
7. ßìàð ñàëáàð (ñýäýâ)-èéí òàëààð Òàìýäýýëýëòýé áàéõûã õ¿ñäýã âý?
8. Ìýäýýëëèéí ÿìàð ñàí òàíä õýðýãòýé âý?
9. Ìýäýýëýë áîëîâñðóóëäàã ÿìàð ïðîãðàìûã
ýçýìøèõèéã õ¿ñýæ áàéíà âý?10. Îäîîãèéí ìýäýýëëèéí ñèñòåìèéã
ñàéæðóóëàõ õàìãèéí îíîâ÷òîé 4 àðãà çàì?
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Ìýäýýëýë áîëîâñðóóëàëò
Ìàðêåòèíãèéí ìåíåæåð¿¿äýä
øààðäëàãàòàé ìýäýýëëèéí ýõ¿¿ñâýð:
Êîìïàíèé äîòîîä òàéëàí
Ìàðêåòèíãèéí ìýäýýëýë
Ìàðêåòèíãèéí ñóäàëãàà
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Äîòîîä òàéëàíãèéí ñèñòåì
Äîòîîä òàéëàíãèéí ñèñòåì íü ìàðêåòèíãèéí ¿éë
àæèëëàãààã ¿íýëýõ, ìàðêåòèíãèéí òóëãàìäñàí
àñóóäëóóäìºí áîëîìæóóäûã òîäîðõîéëîõ çîðèëãîîð êîìïàíèé
äîòîîä ýõ ¿¿ñâýðýýñ ãàðãàæ àâñàí ìýäýýëëýýñ
á¿ðäýíý.
Êîìïàíèé äîòîîä áè÷ëýã áîëîí òàéëàíãóóä íüìàðêåòèíãèéí ìåíåæåðò ºäºð òóòìûí òºëºâëºëò
õèéõ, õýðýãæ¿¿ëýõ, øèéäâýðèéã õÿíàõàä
õýðýãëýãääýã.
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Äîòîîä òàéëàíãóóä
Ñàíõ¿¿ãèéí òàéëàí (ñàíõ¿¿ãèéí òàéëàí,
áîðëóóëàëò, ã¿éëãýýíèé óòãà, çàõèàëãà,
ºðòºã, çàðäàë, ìºíãºíèé óðñãàëûíòàëààðõ ìýäýýëýë)
¯éëäâýðëýëèéí òàéëàí (¿éëäâýðëýëèéí
õóâààðü, òýýâýðëýëò, òîíîã òºõººðºìæòåõíèê õýðýãñëèéí òîîëëîãûí òàëààðõ
áàðèìò)
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Äîòîîä òàéëàíãóóä
Áîðëóóëàëòûí òàéëàí (Ẻíèé áîëîí
æèæèãëýíãèéí õóäàëäàà÷äûí áîäëîãî,
¿éë àæèëëàãàà, ºðñºëäºã÷äèéí ¿éëàæèëëàãààíû òàëààðõ ìýäýýëýë)
Õýðýãëýã÷äèéí ¿éë÷èëãýýíèé àëáàíû
òàéëàí (õýðýãëýã÷äèéí ñýòãýë õàíàìæ,¿éë÷èëãýýíä ãàðñàí áýðõøýýëèéí
òàëààðõ ìýäýýëýë)
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Äîòîîä òàéëàíãóóä
Äàâóó òàë
Õóãàöàà õýìíýäýã
Ñóë òàë
ªºð çîðèëãîîð öóãëóóëñàí
Òîì êîìïàíè èõ ìýäýýëýëöóãëóóëäàã ó÷èð ìýäýýëëèéíèë¿¿äýë ¿¿ñãýäýã
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Ìàðêåòèíãèéí ãàäààäìýäýýëýë
Ìàðêåòèíãèéí îð÷èí äàõüõºãæëèéí òàëààðõ ìýäýýëýëàãóóëäàã áºãººä ýíý íüìàðêåòèíãèéí ìåíåæåð¿¿äýäìàðêåòèíãèéí òºëºâëºãººãººð÷ëºëòºíä áýëòãýõ,óÿëäóóëàõàä òóñàëäàã.
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Ìàðêåòèíãèéí ãàäààä
ìýäýýëýë
Õºãæëèéí òàëààðõ ìýäýýëëèéí ýõ ¿¿ñâýð:
Êîìïàíèéí äîòîîä àæèë÷èä- ã¿éöýòãýã÷ íàð
Èíæåíåð¿¿ä Ýðäýìòýä
Õóäàëäààíû àãåíòëàãóóä
Áîðëóóëàëòûí àæèëòàí
Áýëòãýí íèéë¿¿ëýã÷èä
Çóó÷/ äèñòðèáþòîð
Õýðýãëýã÷/ ¿éë÷ë¿¿ëýã÷
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Ìàðêåòèíãèéí ãàäààä
ìýäýýëýë
ªðñºëäºã÷äèéí òàëààðõ ìýäýýëëèéí ýõ ¿¿ñâýð:
Æèëèéí òàéëàí
Ñîíèí, ñýòã¿¿ëèéí íèéòëýë
Õýâëýëèéí áàãà õóðàë
Çàð ñóðòàë÷èëãàà
Áóñàä õ¿ì¿¿ñ òýä íàðûí òàëààð ñîíèí, ñýòã¿¿ë, ÒÂ,ðàäèîãîîð öàöñàí ìýäýýëýë
¯çýñãýëýí õóäàëäàà ªðñºëäºã÷èéí á¿òýýãäýõ¿¿íèéã õóäàëäàí àâàõ, øèíæëýõ
Áîðëóóëàëòûã íü õÿíàõ
Øèíý ïàòåíò ãàðñàí ýñýõèéã øàëãàõ
Ìýäýýëýë õóäàëäàæ àâàõ
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Ìàðêåòèíãèéí ñóäàëãààÕýðýãëýã÷, ¿éë÷ë¿¿ëýã÷
íàðûã ìàðêåòåðóóäòàéìýäýýëëýýð õîëáîõ ¿éëàæèëëàãàà.
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Ìàðêåòèíãèéí ñóäàëãààíû
òºðºë Áèçíåñ/ ýäèéí çàñàã, êîðïîðàöèéí
ñóäàëãàà
¯íèéí ñóäàëãàà Á¿òýýãäýõ¿¿íèé ñóäàëãàà
Õóâààðèëàëòûí ñóäàëãàà
Èäýâõæ¿¿ëýëòèéí ñóäàëãàà
Õóäàëäàí àâàõ çàí òºëºâèéí ñóäàëãàà
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Ìàðêåòèíãèéí ñóäàëãàà
ÌÑ-íû ìýäýýëëèéã íü äàðààõ çîðèëãîîðàøèãëàíà:
Ìàðêåòèíãèéí òóëãàìäñàí àñóóäàë áîëîíáîëîìæóóäûã òîäîðõîéëæ, òîäðóóëàõ;
Ìàðêåòèíãèéí ¿éë àæèëëàãààã ýõë¿¿ëýõ,ñýðãýýõ, ¿íýëýõ;
Ìàðêåòèíãèéí ã¿éöýòãýëèéã ¿íýëýõ; Ìàðêåòèíãèéí ¿éë àæèëëàãààíû òàëààðõ
îéëãîëòûã ñàéæðóóëàõ.
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Ìàðêåòèíãèéí ñóäàëãàà
Ìàðêåòèíãèéí ñóäëàà÷èéí ¿¿ðýã:
Ìàðêåòèíãèéí àñóóäàëòàé õîëáîîòîé
øààðäëàãàòàé ìýäýýëëèéã òîäîðõîéëîõ;
Ìýäýýëýë öóãëóóëàõ àðãûã çàãâàð÷ëàõ;
ªãºãäºë öóãëóóëàõ ïðîöåññûã óäèðäàõ,
çîõèîí áàéãóóëàõ;
¯ð ä¿íã øèíæëýõ;
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Ìàðêåòèíãèéí ñóäàëãààíû
ïðîöåññ4 ¿íäñýí ¿å øàòààñ á¿ðäýíý:
Àñóóäàë áîëîí ñóäàëãààíû çîðèëãûãòîäîðõîéëîõ
Ñóäàëãààíû òºëºâëºãººáîëîâñðóóëàõ
Ñóäàëãààíû òºëºâëºãººã õýðýãæ¿¿ëýõ
¯ð ä¿íã òàíèëöóóëàõ, òàéëàãíàõ
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¯å øàò 1: Ñóäàëãààíû àñóóäàë,
çîðèëãûã òîäîðõîéëîõ
Ìàðêåòèíãèéí ñóäàëãààíû àñóóäàë: Óäèðäëàãûí øèéäâýð
ãàðãàõàä òóëãàð÷ áóé àñóóäëûã øèéäâýðëýõýä øààðäëàãàòàé
ìýäýýëëèéí õýðýãöýýã èëýðõèéëñýí òîäîðõîéëîëò . ßìàð ìýäýýëýë øààðäëàãàòàé;
Ìýäýýëëèéã õýðõýí îëîõûã òóñãàñàí áàéíà.
Ìàðêåòèíãèéí ñóäàëãààíû çîðèëãî: Ìàðêåòèíãèéí ñóäàëãààíû
àñóóäëûã øèéäâýðëýõýä øààðäëàãàòàé òîäîðõîé ìýäýýëýë .
Óäèðäëàãûí øèéäâýðèéí àñóóäàë: Ìàðêåòèíãèéí ñóäàëãààíû
àñóóäëûã øèéäâýðëýõ çîðèëãîîð õýðýãæ¿¿ëñýí óäèðäëàãûí ¿éëäýë.
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¯å øàò 2: Ñóäàëãààíû çàãâàð
òîäîðõîéëîõ
Ñóäàëãààíû çàãâàð: Ìàðêåòèíãèéíñóäàëãààíû çîðèëãûã áèåë¿¿ëýõèéí òóëäìºðäºõ òºëºâëºãºº; òîäîðõîé àñóóäëûí
øèéäâýð àæëûí á¿òýö, òºëºâëºãºº. Õàéãóóëûí (àñóóäëûã òîäîðõîéëîõ,
òààìàãëàë äýâø¿¿ëýõèéí òóëä õèéäýã óðüä÷èëñàí ñóäàëãàà),
Òàéëáàðëàõ (òàéëáàðëàõ, òîäîðõîé ¿éëäýë,òîõèîëäëûí äàâòàìæèéã òîäîðõîéëîõ ñóäàëãàà),
Ó÷èð øàëòãààíû (òààìàãëàëûã íºõöºë- ¿ðäàãàâàð òàëààñ íü øàëãàíà)
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¯å øàò 3: ªãºãäºë öóãëóóëàõ
àðãàà òîäîðõîéëîõ
Õî¸ðäîã÷ ìýäýýëýë îäîîãèéíñóäàëãààíû çîðèëãîîñ ººð çîðèëãîîð óðüä
ºìíº íü öóãëóóëàãäñàí ìýäýýëýë.
Õî¸ðäîã÷ ìýäýýëýë: Óðüä ºìíº íü áàéñàí ìýäýýëýë
ªºð çîðèëãîîð öóãëóóëàãäñàí Øèíý ìýäýýëýë õàéõààñ ºìíº íü çààâàë
õÿíàæ ¿çýõ øààðäëàãàòàé
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Õî¸ðäîã÷ ìýäýýëëèéí äàâóó òàë
Çàðäàë áàãà
Îëäîö èõ
Öàã õóãàöàà õýìíýíý Àãóóëãà áàÿëàã
Áàòàëãààòàé ýõ¿¿ñâýðòýé
Õàéãóóëûí(óðüä÷èëñàí)ñóäàëãààã îðëîíî.
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Õî¸ðäîã÷ ìýäýýëëèéí ñóë
òàë Õóó÷èðñàí áàéæ
áîëçîøã¿é
Çîðèëãîä íèéöýõã¿é Ñóäàëãààíû àðãà íü
òîäîðõîéã¿é
Ǻâõºí ¿ð ä¿íã õàðæ
áîëíî
¯ð ä¿í íüçºð÷èë人íòýé
Íàéäâàðã¿é
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Àíõäàã÷ ìýäýýëýë
Àíõäàã÷ ìýäýýëýë ìàðêåòèíãèéí òîäîðõîé
àñóóäàëä óÿëäóóëàí öóãëóóëñàí ìýäýýëýë.
Àíõäàã÷ ìýäýýëýë ãýäýã íü: Òîäîðõîé àñóóäëûã øèéäâýðëýõ çîðèëãîîð
öóãëóóëàãäñàí
Õî¸ðäîã÷ ìýäýýëýë õàíãàëòã¿é áîë öóãëóóëàõøààðäëàãàòàé
Èõýâ÷ëýí øèéäâýðëýõ ñóäàëãàà õèéõ
øààðäëàãàòàé
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Àíõäàã÷ ìýäýýëýë
Äàâóó òàë
Òîäîðõîé, íàðèéí
Òîãòìîë
Öàã ¿åòýéãýý óÿëäñàí
Ñóäàëãààíû àðãà íü
òîäîðõîé Íóóöëàãäìàë
Íàéäâàðòàé
Ñóë òàë
Çàðäàë èõòýé
Öàã èõ çàðöóóëíà
Èðýýä¿é
õÿçãààðëàãäìàë
Áàéãóóëëàãûí
õÿçãààðëàëòóóä
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Øèíæëýõ:ðåñïîíäåíòóóäòàé
òåëåôîí óòàñ, øóóäàí,èíòåðíåòýýð áèå÷ëýí
õàðüöàæ ìýäýýëýë àâàõ.
Àæèãëàëò: õýðýãëýã÷èéíçàí òºëºâèéã õàðæ,
òýìäýãëýõ.
Òóðøèëò: õÿíàëòòàé
íºõöºëä íýã áà õýä
õýäýí õ¿÷èí ç¿éëñèéãçîõèöóóëàí ñóäëàõ.
Çàãâàð÷ëàë: áîäèò
àìüäðàëä áàéäàãõ¿÷èí ç¿éëñèéã
äóóðèàëãàí
êîìïüþòåðýýð øàëãàõ
àðãà .
Àíõäàã÷ ìýäýýëýë
öóãëóóëàõ àðãà
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¯å øàò 4: Ìýäýýëýëöóãëóóëàõ àíêåò çîõèîõ
Ñóäàëãààíû çîðèëãîä øèíæèëãýýíèé ÿìàð
õýëáýð ýñâýë àñóóëãà òîõèðîõ âý?
Õýð íóóö áàé ¸ñòîé âý?
Õààëòòàé ýñâýë íýýëòòýé àñóóëò áàéõ óó?
¯íýëãýýíèé ÿìàð õýëáýðèéã àøèãëàõ âý?
Ýöñèéí ¿ð ä¿í ÿìàð õýëáýðòýé áàéõ ¸ñòîé
âý?
À á
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Àíêåòûã áîëîâñðóóëàõ ¿å
øàò
1. Àñóóëãûí çîðèëãîî òîäîðõîéëîõ
2. ªãºãäºë öóãëóóëàõ àðãà÷ëàëàà ñîíãîõ
3. Àñóóëòóóäàà áîëîâñðóóëàõ
4. Àñóóëòóóäàà ¿íýëýõ
5. Çàõèàëàã÷ààð õ¿ëýýí çºâøººð¿¿ëýõ
6. Òóðøèëò
7. Àíêåòàà íÿãòëàõ
8. Àíêåòàà îëøðóóëàõ
9. ªãºãäºë öóãëóóëàõ
10. Õ¿ñíýãòëýí, ýöñèéí ä¿ãíýëòèéã ãàðãàõ
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Àíêåòûí á¿òýö
Èõýíõäýý àñóóëãà íü 3
õýñãýýñ á¿ðääýã :*Óäèðòãàë,
*Ðåêâèçèò (øàëãàõ) õýñýã,*¯íäñýí õýñýã.
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Óäèðòãàë õýñýã
Ãîë çîðèëãî íü õàðèóëàã÷èéã àñóóëãàíäîðîëöîõîä ÿòãàõ.
Àñóóëãûí çîðèëãî,
Ò¿¿íä îðîëöñîíîîð õàðèóëàã÷èä ÿìàð àøèãòàéáàéõûã õàðóóëàõ
Àñóóëãûã óäèðäàí çîõèîí áàéãóóëàã÷èéí íýð,
Õàðèóëàõàä øààðäàãäàõ õóãàöàà íü òîäîðõîé áàéõ
¸ñòîé.Õýðâýý àñóóëãûã øóóäàíãààð àâ÷ áàéâàë îðøèë/òàéëáàð/ õýñýã íü äàãàëäàõ çàõèàíû õýëáýðòýé áàéõ¸ñòîé.
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Ðåêâèçèò õýñýã
Ðåñïîíäåíòîä õàìààðàëòàé ìýäýýëýëòóñãàãäñàí áàéíà
Õóâü õ¿ì¿¿ñèéí õóâüä íýð, õàÿã íàñ, õ¿éñ, ãýðá¿ëèéí áàéäàë, íèéãìèéí áàéäàë, àæèë;áàéãóóëàãóóäûí õóâüä õýìæýý, áàéðøèë, ¿éëàæèëëàãààíû ÷èãëýë, õàðèóëàã÷èéí íýð, àëáàíòóøààë.
¯¿íýýñ ãàäíà àñóóëãûã ººðèéã íü òîäîðõîéëîõ,º.õ. ò¿¿íäýý íýð ºã÷,ñóäàëãàà àâñàí ãàçàðîãíîî, áàéðøèë, öàã õóãàöàà, ñóäëàà÷èéííýðèéã ýíý õýñýãò îðóóëíà.
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¯íäñýí õýñýã
Ýíý õýñãèéã áîëîâñðóóëàõäàà àñóóëòûí
õýëáýð, òýäãýýðèéí àãóóëãà, òîî,
õÿíàëòûí àñóóëòóóä áàéãàà ýñýõèéãàíõààðàõ õýðýãòýé.
Àñóóëòûí íýýëòòýé, õààëòòàé,
õóâààðüòàé õàðèóëò á¿õèé ãýñýí¿íäñýí ãóðâàí õýëáýð áàéäàã.
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Àñóóëòûí õýëáýð
1. Ýíãèéí. Æèøýý íü “Òà áàíêèíä äàíñòàé þó?” ¿¿íäòèéì, ¿ã¿é ãýñýí õî¸ðõîí õàðèóëò áàéæ áîëíî.
2. Îëîí ñîíãîëòòîé.
Æèøýý íü “Òà ìºí㺺 õààíà õàäãàëäàã âý?” ³ Áàíêèíä
³ Äààòãàëûí êîìïàíèä
³ Áàðèëãûí êîìïàíèä
³ Ãýðòýý
3. Íýýëòòýé
Æèøýý íü: “Òà Õ á¿òèýýãäýõ¿¿íèé òàëààðõ ñàíàëñýòãýãäëýý áè÷íý ¿¿?” …………………………………………
…………………………………………………………………..
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¯å øàò 5: Ò¿¿âýð òîäîðõîéëîõ,
ìýäýýëýë öóãëóóëàõ
Ò¿¿âýð: íèéò íèéäìèéí òºëººëºã÷
Ìàãàäëàëò áà ìàãàäëàëò áóñ ò¿¿âýð Ðåñïîíäåíòûí òîî
Õîëáîî òîãòîîõ àðãà
Õàðèóëàõã¿é áàéõ òîõèîëäëûí óäèðäëàãà Ñóäàëãààíû íàðèéâ÷èëñàí çààâàð÷èëãàà
Ìýäýýëýë öóãëóóëàõ
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Øèíæèëãýýíèé çîðèëãî íü èõõýìæýýãýýð öóãëóóëàãäñàí
ìýäýýëëèéã õºðâ¿¿ëýí íýãäñýí ä¿ãíýëò ãàðãàõ ÿâäàë þì
¯å øàò 6: ªãºãäëèéã øèíæëýõ
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Òàéëàí áè÷èõ çîðèëãî
¯ð ä¿íã øèéäâýð ãàðãàã÷ íàðò õ¿ðãýõ
Óäèðäëàãàä ¿ð ä¿í íü èòãýë¿íýìøèëòýé áºãººä öóãëóóëñàí
ìýäýýëëýýð áàòàëãààæñàíûã õàðóóëíà
Ñóäàëãààíû ÷àíàðûã ñóäàëãààíû ¿ð
ä¿íã ñóäàëãààíû ñàíàë (çàãâàðòàé)-òàéõàðüöóóëæ õèéíý.
¯å øàò 7: Òàéëàí áýëòãýæ ãàðãàõ
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¯å øàò 8: Ýðãýõ õîëáîî Ñóäàëãààíû ¿ð ä¿íã
íýâòð¿¿ëýõ ¿íýëýõ ¯ð ä¿íãèéí íýâòð¿¿ëýëòèéã
äîòîîä ¿¿ðãèéí çîõèîí
áàéãóóëàëòààð õèéíý.
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Ñóäàëãààíû øààðäëàãà
Ñóäàëãààíû áîëîìæèò çàãâàð,ò¿¿íèé äàâóó òàëûã áàéãóóëëàãàòàé
õîëáîí òàéëáàðëàñàí, ºðòºã çàðäëûãíü òóñãàñàí áàðèìò áè÷èã.
Ñóäàëãààíû àñóóäëûã øèéäâýðëýõ
íººö îëîõ çîðèëãîîð ò¿¿íèéã íýýíèëð¿¿ëæ, íýâòð¿¿ëýõ çîõèîíáàéãóóëàëòòàé õàíäëàãà.
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Äàðààõ ç¿éëñèéã òàéëáàðëàñàí áàéíà:
•ßàãààä ñóäàëãàà õèéõ øààðäëàãàòàé
áàéíà?•ßìàð àñóóëòóóäûã õýíýýñ àñóóõ?
•Õýäèé õýìæýýíèé çàðäàë (öàã
õóãàöàà, ìºíãº) çàðöóóëàõ?
•Öóãëóóëñàí ìýäýýëëèéã õýðõýíàøèãëàõ
•¯ð ä¿íä òóëãóóðëàí ÿìàð àæèë
ã¿éöýòãýõ
Ñóäàëãààíû øààðäëàãà
Øèéäâýð ãàðãàã÷ íàð
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Øèéäâýð ãàðãàã÷ íàð
ìàðêåòèíãèéí ñóäàëãààíä òàâüäàã
øààðäëàãà1 Çàõèàëàã÷èéí íóóö áàéäëûã õàäãàëàõ
2 ¯íýí÷ áàéõ
3 Öàãàà áàðèõ4 Óÿí õàòàí áàéõ
5 Òºñëèéí äàãóó ã¿éöýòãýãäýõ
6 ªíäºð ò¿âøíèé ¿ð ä¿í ãàðãàõ
7 Çàõèàëàã÷èéí ñîíèðõîëä íèéöñýí áàéõ
7 Õÿíàëòûí ºíäºð ñòàíäàðòòàé áàéõ
7 Òºñëèéí ÿâöûã çàõèàëàã÷èä áàéíãà ìýäýýëæ áàéõ