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    Global Governors and Local Governance:

    The Transnational Campaign for Integrated Watershed Management in

    Ecuadorian Municipalities1

    Craig M. Kauffman, Ph.D. Candidate, The George Washington [email protected]

    Paper Presented at the 52nd Convention of the International Studies Association, Montreal,

    Canada, March 16-19, 2011

    Abstract

    This paper examines how a transnational network advocating norms and policies associated withIntegrated Watershed Management (IWM) altered subnational governance structures within

    Ecuador, resulting in de facto decentralization. The paper traces the network connections behind

    campaigns to establish IWM reforms in six Ecuadorian local governments. The pathways ofinfluence involve direct interaction between transnational and local actors, with relatively littleinvolvement by the state, and thus differ from most studies of transnational campaigns. I argue

    that characteristics of the campaigns three subnational targets (local politicians private

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    that characteristics of the campaigns three subnational targets (local politicians private

    Introduction: Transnational Actors and De Facto Decentralization

    Since 2000 a number of Ecuadorian local governments have implemented Integrated

    Watershed Management (IWM) reforms to manage natural resources in an environmentally

    sustainable yet socially and economically beneficial way. This paper analyzes how a

    transnational network of actors advocating IWM norms and policies altered subnational

    governance structures within Ecuador. Coalitions of these global governorsenvironmental

    activists, technical experts, and members of donor agencies and inter-governmental organizations

    (IGOs)developed alliances directly with local governments and civil society to construct new

    policies and institutions for managing water-related natural resources in a more integrated and

    sustainable way. When successfully implemented these new policies and institutions

    significantly altered subnational governance models. They changed local production practices,

    altered local socio-political relations, and constituted new powers for local governments

    consistent with political and fiscal decentralization.

    This paper analyzes transnational campaigns to establish IWM reforms in five

    2

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    (local politicians, private landowners, and water user groups) were not vulnerable to the kind of

    coercion by external actors described in most models of how TANs affect policy change. As a

    result, resistance to IWM reform was not overcome through pressure from above and below,

    but rather from beside as IWM advocates persuaded the three targeted groups to exert coercive

    pressure on each other.

    Ecuadors IWM reforms provide an interesting lens for analyzing changes in local

    governance because they constitute a form of de facto decentralization. The specific reforms

    analyzed in this paper include the creation of two institutions: (1) a stable, local financing

    mechanism to fund watershed management activities, and (2) a participatory decision-making

    structure to design and manage these activities at the local level. I argue that these reforms

    constitute fiscal and political decentralization, respectively. There are many definitions of

    decentralization, but most stress the process by which local governments gain the autonomy to

    make policy decisions (political decentralization) and control revenue and expenditures (fiscal

    decentralization) in at least one policy area.3 The institutions and responsibilities for local

    watershed management approximate those that were to be transferred under Ecuadors 1997

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    Transnational Advocacy Coalitions Going Local

    The process by which transnational advocacy coalitions take norms and policy agendas

    developed at the international level and attempt to implement them at the subnational level

    remains relatively under-analyzed. Subnational actors are more often analyzed in terms of their

    role in bringing local issues to a global discourse through a process Tarrow (2005) calls

    externalization (della Porta et al. 2006; Martin 2010; Andonova et al. 2009). To the extent the

    causal arrow is reversed, studies typically analyze transnational campaigns seeking policy

    change at the national rather than subnational level. Here, the targets are national politicians

    who set state policy regarding human rights (Keck and Sikkink 1998; Lutz and Sikkink 2001;

    Hawkins 2002), intellectual property (Deere 2009; Drahos 2007), the environment (Khagram

    2002; Conca 2006; Andonova 2008), democratization (Riker 2002; Carothers 2004; Buxton

    2006), and various other issues.

    There are three common models for describing the pathways by which transnational

    advocacy networks pressure national leaders, and thus influence normative and policy change

    within a state. The cascade model comes from regime theory and argues that policies reflected

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    states to adopt policy reform. States are still the main targets and source of coercive pressure.

    Local governments are largely ignored.

    There are relatively few studies on transnational campaigns seeking policy change at the

    subnational level. Notable exceptions include those that study the Agenda 21 campaign related

    to sustainable development that emerged from the 1992 Rio Earth Summit (Bulkeley and Betsill

    2003; Barrett and Usui 2002; Evans and Theobald 2003; Bulkeley and Kern 2006). The

    sustainable cities literature in particular examines local governments and their role as both

    campaign targets and activists in networks of local governments advocating environmentally

    sustainable policies (Bulkeley 2010; Bulkeley and Betsill 2003; Toly 2008; Haughton and

    Hunter 1994). These and other recent studies ascribing a greater role to subnational actors have

    called for a multilevel approach to analyzing global governance, one that recognizes the complex

    interactions among actors at the subnational, national, and transnational levels (Betsill and

    Bulkeley 2006; Martin 2010).

    This paper differs from existing studies in two ways. First, studies of campaigns

    targeting local governments focus overwhelmingly on large urban areas in highly industrialized

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    relative lack of state involvement, either as target or activist. Instead, these cases suggest a

    model characterized by direct interaction among transnational and subnational actors.

    Integrated Watershed Management & Ecosystem Services

    The consolidation of sustainable development as a dominant international norm during

    the 1990s brought to prominence a particular approach to watershed management called

    Integrated Watershed Management (IWM), also known as Integrated Water Resources

    Management (IWRM) when the focus is more directly on a watersheds water resources.5

    IWM

    is defined as the process of coordinating conservation, management and development of water,

    land and related natural resources across sectors within a given watershed in order to maximize

    the resultant economic and social benefits in an equitable manner while ensuring the

    sustainability of related ecosystems.6

    The IWM approach is integrated in that water is seen as integrated within the larger

    ecosystem, and thus requires a holistic approach that recognizes the interaction between water

    resources and other components of the ecosystem, including vegetation, soil, and biodiversity

    (ECE 2004; Gregersen et al. 2007). Water is typically framed in terms of ecosystem services,

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    (Clleri 2009). These ecosystem services link the conservation and sustainable use of forests and

    pramos with the quantity and quality of water available to communities down stream. Given

    this ecosystem approach, watershed management activities are framed in terms of protecting and

    recuperating the ecosystem services within watersheds (Garzn 2009; Cordero 2008; Ravnborg

    et al. 2007). To achieve an equitable balance among the competing uses of watershed resources,

    IWM calls for all stakeholders to be included in decision making through a participatory process

    (Jaspers 2003; Gleick 1998).

    Local IWM Reforms in Ecuador: Measuring Success

    The IWM reforms analyzed here involve the creation of new policies and institutions to

    implement the IWM approach. In particular, I analyze two institutional reforms. The first

    involves the creation of a local financing mechanism designed to provide stable funding for the

    protection and recuperation of ecosystem services provided within a watershed. While these

    mechanisms are often referred to as payment for ecosystem services (PES), most are not

    strictly PES systems.8 Rather, they cover a broad array of instruments for protecting and

    regulating watershed ecosystem services. These financing mechanisms vary in terms of the

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    IWM activities, which are therefore not dependent on the vagaries of outside donors. Third, the

    financing mechanisms are controlled and managed by local actors.

    The second institutional reform is the creation of a local, participatory mechanism that

    includes multiple stakeholders in the watershed management decision-making process. Examples

    include watershed councils and management committees (Lpez et al. 2007; Lloret 2007;

    Dourojeanni et al. 2002). The particular design and structure of the participatory mechanism

    varies from case to case, but at a minimum each provides a forum for multiple stakeholders to

    jointly identify problems, set priorities, and oversee watershed management activities.

    To measure the success of IWM reforms I developed an index of 15 indicators

    representing four qualities associated with good governance: consensus, inclusiveness,

    effectiveness, and sustainability (see Appendix 1). These measurements are consistent not only

    with those found in other studies of watershed management (Sabatier 2005; Pea and Solanes

    2003; Ostrom 1999), but also with indicators used by scholars studying local governance in

    general. Effectiveness is at the core of most definitions of good governance (Grindle 2007;

    World Bank 2007; Crook and Manor 1998). Consensus and inclusiveness capture the elements

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    successful, two cases (Ibarra and Pastaza) were relatively unsuccessful, and the results in Zamora

    were mixed.

    The Transnational IWM Network: Forming Coalitions in Ecuador

    Ecuador is a good place to study IWM reforms because it is the site of two pioneering

    reform models in Latin America. While Costa Rica pioneered a national level PES program in

    1997 (Pagiola 2006), two of the first voluntary, decentralized mechanisms for protecting

    watershed ecosystem services emerged in Ecuador (Albn and Wunder 2005). In 2000, the

    municipality of Pimampiro launched its PES program to protect the watershed where its drinking

    water originates.9

    The same year, the Fund for the Conservation of Watersheds (FONAG) was

    established in Quito to finance and manage conservation and ecologically sustainable

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    directly, FONAG invests donations from water consumers in a trust fund used to finance a

    variety of projects to protect and restore watershed resources.

    The six cases analyzed in this paper constitute attempts to replicate the Pimampiro and

    FONAG models throughout Ecuador. A separate transnational advocacy coalition was

    established around each model with the goal of replicating that model through a series of

    campaigns. The two coalitions emerged from separate strands of the transnational IWM network,

    one linked to the Global Water Partnership and the other linked to the UN Food and Agriculture

    Organization (FAO). I argue that the pattern of network coalitions explains the variation in

    which IWM reform model was pursued in a given area.

    The emergence of the transnational IWM network as part of the larger sustainable

    development movement has been well documented elsewhere (Conca 2006, 2007; Rahaman and

    Varis 2005; Tern 2005). Efforts to craft an international consensus on the IWM approach

    occurred through a series of international conferences, most notably the 1992 International

    Conference on Water and Environment in Dublin, the 1992 UN Conference on Environment and

    Development in Rio de Janeiro, the 2000 and 2003 World Water Forums, and the 2002

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    transnational network emerged and reached into Ecuador, where it promoted its IWM agenda

    with significant effect. Three major IGOsthe World Bank, UNDP, and FAOserved as nodes

    for the transnational IWM network. Out of these, two distinct advocacy networks emerged in

    Ecuador, each promoting an alternative IWM model.

    The GWP Network

    The Global Water Partnership (GWP) was created in 1996 as a joint initiative of the

    World Bank, the UNDP, and the Swedish International Development Agency to institutionalize a

    global water governance regime based on the principles and action plans developed in Dublin

    and Rio de Janeiro. GWPs activities initially focused on establishing regional Technical

    Advisory Committees as start engines for raising awareness of water resources management in

    each region (GWP 2010). The GWPs South American Technical Advisory Committee

    (SAMTAC) was initially a project of the UNs Economic Commission for Latin America and the

    Caribbean (CEPAL, for the Spanish acronym). A number of water experts based in CEPALs

    Division of Natural Resources and Infrastructure served as SAMTAC members. These CEPAL

    expertsmost notably, Axel Dourojeanni, Miguel Solanes, and Humberto Peawere

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    a strategic alliance with CEPAL to promote its development policies, including integrated

    watershed management, throughout Latin America.13

    During the 1990s, Ecuadorian development activists were influenced by the ideas

    emerging from CEPAL due to their membership in the epistemic community of water experts

    (Haas 1992). For example, writings by Dourojeanni framing IWM as a way to minimize water

    conflicts attracted the attention of experts in rural development organizations like CESA and

    IEDECA, whose work was complicated by severe water conflicts in Ecuadors mountain region

    (Cabezas 2010).14

    As a result, local development organizations shifted their focus from technical

    improvements of water delivery systems toward a holistic approach that incorporated the social

    component of resource management and linked the conservation of watershed resources to

    improved irrigation and production (Chontasi 2009; Cruz 2009). This shift in worldview and

    strategy led local development NGOs to advocate IWM reforms throughout the Andean region.

    Two key brokers illustrate the various connections between the GWP network and

    Ecuadorian institutions involved in IWM reform. One is Pablo Lloret, an Ecuadorian water

    expert who became FONAGs Technical Secretary and a president of GWP-SAMTAC (GWP

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    of the Technical University of Loja (UTPL), the institution in charge of coordinating GWPs

    Ecuadorian network. Lpez is also a founder of Arcoiris, a local environmental NGO that, along

    with UTPL, has been promoting FONAG-style water funds throughout southern Ecuador. As

    both an environmental activist and technical expert Lpez is emblematic of GWPs influence

    with both Ecuadors environmental advocacy network and its network of development experts.

    Coalition to Create FONAG and Replicate the Model

    The coalition to develop FONAG and similar trust funds for protecting watershed

    ecosystems in Ecuador emerged from the merging of three trends: (1) the rise of ecosystem

    services as part of the IWM agenda described above; (2) the international environmental agenda

    to promote national parks and protected areas; and (3) the rise of Ecuadors environmental

    movement around the conservation of national parks.17

    The environmental movement in Ecuador developed around a conservationist agenda

    closely linked to the creation of national parks, an agenda that was strongly pushed by

    transnational environmental actors. During the 1970s a number of IGOs (e.g., World Bank,

    FAO, and the International Union for Conservation of Nature and Natural Resources - IUCN)

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    environmental NGO, Fundacin Natura (Nature Foundation), founded in 1978. Fundacin

    Natura grew rapidly due to large grants from USAID and money from debt-for-nature swaps

    engineered by WWF (Meyer 1993; Echavarria 2010). During the 1990s the growing interest in

    conservation throughout Ecuador and a desire to access resources from external NGOs and donor

    agencies led to an explosion of local environmental NGOs (Ortiz Crespo 1998).

    The idea to create FONAG can be traced to Juan Black, a long-time Ecuadorian

    conservationist. Black was the first conservation officer in the Galapagos Islands and later

    directed Fundacin Antisana (FUNAN), a local NGO created to protect the Cayambe-Coca and

    Antisana ecological reserves (Morton 2004). In 1992 Black became director of TNCs Latin

    American regional office, based in Quito, working on the USAID-funded Sustainable Use of

    Biological Resources (SUBIR) program. At the time, Ecuadorian conservationists and their

    transnational allies were concerned with how to fund the parks system in Ecuador. Like many

    developing countries, Ecuadors government devoted few resources to conserving protected

    areas. It was Black who first developed the idea that the Cayambe-Coca and Antisana ecological

    reserves should be compensated for the water they funnel to Quito (Echavarria 2010).

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    watersheds had been established (Echavarria 2010). In this way concepts related to IWM and

    ecosystem services coalesced with Ecuadors movement to fund the national parks system.

    Troya, Jervis and Echavarra designed the proposal for FONAG drawing on ideas from

    national-level programs in other countries as well as publications by ecosystem services scholars

    like Robert Costanza.18

    In 1998 TNC, Fundacin Antisana, and USAID presented the proposal,

    which received strong political support in Quito, largely because the transnational environmental

    network reached far into the municipal government (Troya and Curtis 1998; Arias 2009). Then-

    mayor Roque Sevilla was an environmental activist who had served as Director of WWF and

    President of Fundacin Natura. With Sevilla providing the political will, FONAG was created in

    2000, with the municipal water company, EMAAP-Q, taking a strong leadership role.

    The intention to replicate the FONAG model throughout Ecuador was present from the

    beginning, and TNC began organizing campaigns almost immediately (Troya and Curtis 1998;

    Echavarria 2010). They first promoted FONAG through a series of publications and

    conferences, including through CAMAREN and the Water Resources Forum. TNC enlisted the

    support of USAID, which began funding experts from TNC, FONAG and universities like UTPL

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    A second transnational advocacy coalition promoting IWM reforms in Ecuador

    developed out of FAOs Community Forestry Development program (DFC, for its Spanish

    acronym). Beginning in the 1970s the focus on sustainable and human development led

    FAO to adopt new goals, such as poverty reduction and environmental sustainability (Prez-

    Foguet et al. 2005). Community level forestry management became a basic component of

    FAOs poverty reduction strategy and seen as essential to an integrated approach to natural

    resource management (Tllez 2008). This sparked a rapid diffusion of projects based on

    community forestry development with the goal of satisfying the material and non-material

    needs of men and women farmers through improved management of water, soils, animals, and

    vegetation (Kenny-Jordon et al. 1999).

    The statement of principles regarding forests at the 1992 Rio Earth Summit recognized

    the importance of forests for socio-economic development and called for international

    cooperation to promote sustainable forestry in developing countries (UNCED 1992b).

    Community forestry development programs were prioritized as the best way to implement

    Agenda 21s action plan for sustainable agriculture and rural development (Espinoza et al. 1999).

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    Since FAO was one of the major nodes around which the transnational IWM network

    formed (Conca 2006), it is not surprising that Ecuadors pioneering PES scheme grew out of

    FAOs DFC program.21

    The PES program was originally proposed as part of the forest

    management plan developed through DFC for the watershed providing water to the city of

    Pimampiro (Albn and Wunder 2005). In 1997 several Ecuadorian DFC technicians founded the

    local NGO CEDERENA (the Ecological Corporation for the Development of Renewable Natural

    Resources) to facilitate community management of natural resources and ecosystem services

    (Echavarria et al. 2004). In 1999, while working with Pimampiro landowners on a forest

    management plan, CEDERENA experts identified a number of alternatives for the sustainable

    use of forests, including PES. They included this innovative element after reading about Costa

    Ricas PES system (CEDERENA 2002; Aazco 2011). After gaining the support of rural

    landowners and city-dwellers, the Municipality of Pimampiro launched its PES program in 2000.

    With support from FAO, the Inter-American Foundation, and CEDERENA, the municipality set

    up a watershed management fund financed by a drinking water tax. Since then, money from the

    fund has been paid to the watersheds landowners to compensate them for protecting the

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    Local IWM Campaigns: Targets, Power, and Pathways of Influence

    During the 2000s coalitions organized around TNC and CEDERENA each launched

    campaigns to replicate their respective IWM models in different Ecuadorian cantons. The IWM

    campaigns were like all transnational advocacy campaigns in that IWM advocates constituted

    social entrepreneurs promoting new norms, in this case regarding natural resource management.

    They targeted individuals engaging in bad behaviors (e.g., deforestation, burning pramos to

    expand agriculture, and contamination of streams) and pressured them to change. However, there

    were important differences between the sources of pressure and pathways of influence available

    to IWM advocates and those described by the models commonly cited in the TAN literature.

    Each local IWM campaign targeted three groups of subnational actors: local politicians

    (the mayor and council members), landowners (individuals and communities living in the

    watersheds catchment area), and users (water consumers, such as households, irrigation

    councils, hydro-electric companies, and other businesses). These targets were not vulnerable to

    the same sorts of external pressure described in models where campaign targets are leaders of

    states, megacities, or international companies. Local governments in Ecuador are not well

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    consequences since the goal of IWM reforms was to develop local sources of financing rather

    than rely on external donations. As a result, IWM campaigns relied much more on persuasion

    through the use of ideational power rather than coercion.

    According to Deere (2009), ideational power is exercised when actors seek to influence,

    alter, or build: (a) expertise, knowhow, and institutional capabilities, and (b) beliefs,

    understandings, and discourse. IWM advocates exercised ideational power through three

    mechanisms: network construction, strategic framing, and capacity building.22

    Network

    construction occurred through the creation of knowledge communitiesthe training of

    watershed management experts and community promoters within local government and

    community organizations. These local promoters served as important brokers between the

    transnational IWM network and targeted groups.

    Strategic framing was used to influence the discourse surrounding the issue of watershed

    management and produce the motivation among targeted actors to support the reform process.

    This involved identifying a problem and assigning blame (diagnostic framing), offering IWM

    reforms as the most credible solution (prognostic framing), and creating a sense of urgency and a

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    Through these mechanisms IWM advocates influenced how local governments

    understood their environmental management obligations and options; altered perceptions of the

    political climate and actors room to maneuver within it; shaped local perceptions regarding the

    state of ecosystem services and the value of these services for production and socio-economic

    development; and persuaded local actors of the importance of establishing IWM reforms. In

    short, they created the motivation and capacity to reform.

    Pressure from Beside: the Clockmaker Model.

    In the cascade, boomerang, and spiral models, coercive pressure is placed on resistant

    targets from above, through IGOs and more powerful states. Once a political space is opened

    up, pressure is also exerted from below, since the targets are national-level leaders. But in

    Ecuadors local IWM reforms the transnational coalition did not appeal to outside actors to

    pressure recalcitrant targets since there was little vulnerability to such pressure. Rather, when

    faced with resistance they attempted to persuade each of the targeted groups to pressure the

    others. IWM advocates attempted to persuade local governments to pressure resistant landowners

    and water users, for example, through the enforcement of ordinances and threats to expropriate

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    exerted pressure, the clock (IWM reform process) ran. If one of the cogs stopped working, the

    reform process broke down. In this metaphor the transnational advocacy coalition was like a

    clockmaker that synchronized the cogs and wound the clock by creating the motivation and

    capacity to participate in reforms through the mechanisms associated with ideational power.

    Figure 2: Clockmaker Model of IWM Reform

    Winding the Clock: A Process Model of Local IWM Campaigns

    Like other examples of global governance, the transnational campaigns to establish local

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    Richard Sarango, an IWM advocate in El Chaco, summed up the process quite succinctly

    by saying, first you have to have the commitment of the technical experts to address this issue

    [watershed management]. Later, you then convince the politicians. And then after this you work

    to convince the people (Sarango 2010, my translation). As in the boomerang and spiral models,

    transnational IWM advocates need domestic support. The first step, then, is to activate local

    coalitions by creating alliances with local technical experts and environmental activists who

    become the heart of each local IWM campaign. Once the local coalition is established, the next

    step is to lobby local politicians since they serve as gatekeepers. However, the people

    (landowners and water users) are the main targets since it is their behavior that IWM advocates

    seek to change.

    Phase 1: Local Coalition Activation

    The first stage involves the decision to promote IWM reforms in a particular watershed

    and the activation of a local coalition to pursue that goal. This happens through network

    connections between local actors, who identify problems regarding natural resource use in a

    particular area, and the transnational IWM network, which offers solutions based on IWM

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    In each case, local actors identified problems related

    to natural resource management in their respective

    watersheds. In Tungurahua, Celica, and Ibarra, which

    are located in the drought-plagued Andean highlands,

    locals became concerned with access to and conflicts

    over water. In the Amazon cantons of El Chaco and

    Zamora, where water is plentiful, local concerns

    related to the protection of neighboring ecological

    reserves. In Pastaza, also in the Amazon region, local

    landowners observed with alarm the effects of

    deforestation and water contamination, including

    reduced access to water in the city.24

    In each case it was external IWM advocates who recommended specific IWM reforms as

    a solution to these locally identified problems. In Tungurahua it was GTZs Project for

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    based on IWM concepts. GTZ also facilitated the transfer of IWM concepts to Ibarra, albeit in

    an indirect way. In the 1990s, PROFAFOR began working with the local community of Zuleta

    to protect the pramos providing much of the water for the city of Ibarra. The wife of

    PROFAFORs president is Doris Cordero, a Costa Rican expert on PES systems who worked for

    GTZ on PROMACH in Tungurahua. Based on Corderos experience, PROFAFOR developed a

    proposal to establish a PES program in Ibarra.

    Efforts to establish a FONAG-style water fund in Zamora began in 2001 when Arturo

    Jimenez, then-Director of the local conservation NGO Arcoiris, attended a conference on

    FONAG hosted by TNC. It was there that Jimenez learned about financing mechanisms for

    watershed management and decided to pursue something similar in Zamora (Jimenez 2010).

    Over the following years Arcoiris, with support from TNC and FONAG, organized various local

    actors, particularly technical experts within local universities and the municipal government, to

    develop a coordinated strategy for pursuing IWM reforms. It was CEDERENA, and specifically

    PES expert Robert Yaguache, who introduced the PES model to El Chaco and Celica as a

    solution to their water-related problems. CEDERENA was looking for places to replicate its

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    issues, organized social groups around these issues, and trained local community promoters who

    later became IWM coalition members. The two most successful cases, Tungurahua and Celica,

    illustrate this network construction process well. During the 1980s and 1990s programs such as

    CAREs Project for the Sustainable Use of Andean Lands (PROMUSTA), IEDECAs

    Conservation of Natural Resources and Irrigation in the Ambato Watershed (CORICAM), and

    GTZs PROMACH organized landowners and water users and trained community promoters to

    advance sustainable natural resource management techniques. A similar process occurred in

    Celica during the 1990s through the Dry Forest Project (Proyecto Bosque Seco), which emerged

    from FAOs DFC program and was implemented by the Dutch development organization SNV.

    This network construction process occurred to a lesser extent in Zamora through the

    Podocarpus Program and related programs sponsored by TNC, the Dutch government, and local

    NGOs to protect Podocarpus National Park, much of which falls within Zamoras borders. El

    Chaco also experienced a flurry of activity by TNC, GTZ, and Ecuadorian NGOs working to

    protect the surrounding Condor Bioreserve. The two less-successful campaigns in Pastaza and

    Ibarra are notable for their lack of previous community organizing around natural resource

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    highly trained technical experts existed in the four more successful cases. In Pastaza, the

    municipal government created its Department of Sustainable Development as the IWM coalition

    was forming. Efforts to establish an EMU failed, and the department only partially focused on

    environmental management. Ibarras municipal government created an EMU in 1999, but for

    reasons described below only addressed contamination and not natural resource management.

    It is important to emphasize that in each case the transnational IWM coalition included

    actors that were both local and external to the watersheds in question. The influence of

    transnational IWM coalitions on local governance should not be construed as external actors

    imposing outside ideas on local actors in a hierarchical, unidirectional manner. The transnational

    networks connecting coalition members constitute political spaces in which differently situated

    actors negotiatethe social, cultural, and political meanings of their joint enterprise (Keck and

    Sikkink 1998). While power dynamics certainly influence these negotiations, recent studies (and

    the cases analyzed here) show that local actors from the global South are not powerless against

    their northern counterparts; they appropriate global ideologies in distinct ways and alter the

    normative underpinnings of campaigns in ways that shape strategies, goals, and outcomes (Fox

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    council members, since they served as gatekeepers. The proposed IWM reforms involved

    institutional changes that entailed local government ordinances, resources, and enforcement, all

    of which required the support of local authorities. Transnational IWM advocates used their

    network connections with environmental experts in municipal government EMUs to approach

    local politicians and persuade them to place IWM reforms on their agenda.

    In addition to framing IWM reforms as the best solution to a locally defined problem, a

    key action by IWM advocates was to persuade local governments they had the power to manage

    watershed resources. This was necessary because national environmental and decentralization

    legislation was ambiguous and contradictory, creating confusion about the responsibilities of

    different levels of government. While municipal governments were clearly responsible for

    providing potable water and sanitation services in urban areas, their ability to engage in natural

    resource management in rural areas was far from clear. IWM advocates strategically interpreted

    passages of national legislation to frame IWM reforms as something that local governments not

    only should do, but legally could do.25

    The most illustrative example comes from Article 163 of the Municipal Organic Law,

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    passages as justification for creating local financing and decision-making mechanisms for

    integrated watershed management. By strategically interpreting national legislation as

    empowering local governments to manage natural resources, and providing local governments

    the motivation and capacity to do so, the IWM coalition facilitated de facto decentralization.

    Break Point 1: Local Governments as Gatekeepers (e.g. Ibarra)

    The first breaking point comes if the local government does not place the issue of IWM

    reform on its agenda. Of the six cases analyzed, Ibarra provides the only example, and illustrates

    the importance of strategically framing watershed management as a power of local government.

    Ibarras municipal government created an Environmental Control and Management Unit

    (ECMU) in 1999, spurred by a desire to manage natural resources in a decentralized fashion

    (Trujillo 2010). In the end, however, the ECMU did not address natural resource management,

    but rather focused on brown issues related to urban contamination. This is because Ecuadors

    Ministry of Environment convinced the municipality that natural resource management was

    outside their jurisdiction. Explaining the reason not to develop the capacity for natural resource

    management, then-ECMU director Rosario Trujillo said natural resources were not within the

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    An opening came in 2003 through the municipal water company, EMAPA-I. The new

    director, Alvaro Castillo, was a water expert trained in IWM concepts. He created an

    environmental management unit within EMAPA-I, recognizing the need to protect the

    watersheds that provide the companys water. It was with EMAPA-I that PROFAFOR

    developed its proposal for a PES program. However, Ibarras mayor and municipal council

    members chose not to move forward with the proposal, and the campaign to establish IWM

    reforms effectively died (Cordero 2009; Villalba 2009, 2010).

    Phase 3A: Agenda Setting and Mobilization Within Society

    Once IWM advocates got the go-ahead from local authorities, the next step was typically

    to approach landowners since changing their behavior was a primary goal of the campaign.

    Water user groups were the third target since they (along with landowners) were asked to

    collaborate by contributing to the financing mechanism, participating in decision-making bodies,

    and changing the way they use natural resources. The targeting of these groups was not a linear

    process; IWM advocates worked with both groups simultaneously, but they often began with

    landowners. When faced with resistance among landowners, the coalition typically focused on

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    politicians fears by mobilizing in support of the reforms. IWM advocates facilitated this process

    by conducting surveys to demonstrate landowners and users willingness to participate and pay.

    Resistance among landowners came from the fact that IWM norms conflicted with

    dominant local norms supporting the exploitation of natural resources to expand agricultural

    production in order to reduce poverty. The idea that farmers should not expand the agricultural

    frontier through deforestation, should remove their animals from the watershed, and should

    change traditional production practices often bred fierce resistance. Overcoming this resistance

    involved strategically framing watershed management as an integral part of the economic

    production cycle, and therefore directly linked to poverty reduction. This was best illustrated in

    Tungurahua, where IWM advocates linked the protection of watersheds to sufficient water for

    irrigation, which would expand production, which in turn would reduce poverty through

    improved marketing and sales. The results of this framing strategy are reflected in the words of a

    local farmer, who said we have to work to improve the pramos because it is gold; it is what

    makes the markets function. If there are improvements in my products, I can provide better

    education for my children. Ill have money to go to the doctor (my translation). It was no

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    advocates were more successful in mobilizing support among social actors when they employed

    a frame displacement strategy that redefined the hegemonic production frame to include IWM,

    rather than a counterframing strategy, such as one that countered the production frame with an

    alternative conservation frame.26

    Break Point 2A: Failure of Social Mobilization (e.g. Pastaza)

    This phase may be the most vulnerable point in the process. Even if political support is

    there, the reforms cannot meaningfully move forward without social support. There is little even

    local governments can do if landowners refuse to participate. Municipal governments technically

    have the authority to confiscate land for conservation, forcing owners to sell at market value, but

    mayors are reluctant to do this for fear of public backlash. Therefore, the main tactic has been to

    mobilize social groups to pressure landowners and strengthen political support. But society may

    also reject reforms, not wanting to pay an environmental tax to finance management efforts.

    Gaining this social support requires an extensive and sustained education campaign that uses

    strategic framing to motivate people and that mobilizes them into action by organizing events,

    providing information, and building capacity through training and organization. This process is

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    regular contact either with landowners or society as a whole. A German intern was the only one

    who regularly visited landowners, and the few outreach efforts among water users were carried

    out by two U.S. Peace Corps volunteers (Garzn and Mancheno 2008; Bare 2009). The implicit

    message was that the campaign was something being pushed by foreigners, without the active

    support of local actors (Bare 2009). The combination of political will but a lack of social support

    resulted in empty paper reforms. The local government passed an ordinance calling for

    regulations on watershed resource use, the creation of a water fund, and a participatory decision-

    making body to govern watershed management. But without the mobilization of social pressure

    to advance these reforms they were never implemented. The IWM coalition soon disbanded.

    Phase 3B: Making Rules

    Institutionalizing new norms in the rules and procedures of key organizations is an

    important part of the norm diffusion process (Keck and Sikkink 1998; Finnemore and Sikkink

    1998). Once IWM coalitions succeeded in putting IWM reform on the local governments

    agenda it worked with local authorities to institutionalize IWM norms through new rules,

    procedures and institutions. This involved drafting ordinances to regulate land use practices as

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    often included in the process of gathering information and identifying needs, and less frequently

    in the process of designing ordinances, financing mechanisms, and participatory decision-making

    bodies. Key activities in this phase include providing information on local ecosystem services,

    demographics, economic activity, and experiences with IWM reform in other cantons; providing

    legal advice; and supporting particular kinds of expertise, such as valuing ecosystem services and

    other elements of reform design and implementation.

    Break Point 2B: Rejection of Rules (e.g Tungurahuas 2002 PES Proposal)

    Even if an IWM coalition succeeds in placing IWM reform on the agenda of both local

    authorities and social groups, the proposed rules may be rejected, particularly when they are

    developed without the involvement of local communities and are insensitive to local cultural

    conditions. This happened in Tungurahua in 2002. GTZ originally proposed a PES-style

    watershed management fund in Tungurahua in 2001 to be financed by a tax on water

    consumption (GTZ 2001). Prefect Fernando Naranjo supported the proposal at the provincial

    meeting of the Water Resources Forum in December 2001, saying an integrated approach to

    watershed management and the promotion of a payment for ecosystem services program was a

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    cultural traditions (Moreta 2009). The public outcry spooked the provincial government, which

    quickly declared they would never accept a PES system.

    Such rejection could easily spell the end of an IWM campaign. However, in

    Tungurahuas case IWM advocates persevered and continued to promote an integrated approach

    to watershed management sustained through a local financing mechanism. Reverting to phase 2,

    they worked for five years to organize the provincial government, community and indigenous

    organizations, water councils, and businesses through a more participatory process. This was

    facilitated by the creation of a Water Parliament that served as a focal point for mobilizing

    resources and activities and a space for stakeholders to debate and develop ideas. This Water

    Parliament was part of a broader series of institutional changes within the provincial government

    that were inspired by GTZs success in fostering a participatory, integrated model for governing

    natural resources in the cantons of Cevallos, Tisaleo, Quero, and Mocha (Cruz 2009; Metais and

    Cruz 2003; HGPT 2006).27

    A turning point came in 2006 when indigenous organizations representing communities

    in the pramos agreed to work with GTZ to develop their own proposal for a water fund. While

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    groups produced a series of proposals, GTZ served as an important broker, negotiating the

    support of other stakeholders. In the end the financing mechanism was modeled on FONAG due

    in part to technical support provided by TNC and FONAG. In 2007, the Fund for the

    Management of Pramos and Fight Against Poverty was established as a trust fund with

    voluntary contributions from the provincial government, indigenous groups (landowners), the

    municipal water company, and two hydroelectric companies (user groups).

    The Tungurahua case illustrates the importance of creating institutions through which

    multiple stakeholders can collaborate in the rule-making phase. These linking institutions serve

    as a focal point for mobilizing resources and social will, a structure for maintaining the

    participation of stakeholders, and a space where local actors can tweak reform models to be more

    appropriate to local circumstances. One practical implication is that IWM advocates should

    worry less about which IWM reform design they propose in a given locality. While proposing

    options is an important role for IWM advocates, the more important roles are building local

    capacity (training locals to have expertise in these issues) and providing spaces in which

    stakeholders can meet and modify a proposed model to better suit local needs and norms.

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    animals and human activity from catchment areas, conserving forested land, and recuperating

    damaged areas. Often this happened through agreements to compensate landowners for altering

    their production practices. Compensation came through the financing mechanism and could

    include cash or, more commonly, in-kind benefits such as technical assistance to expand

    alternate production activities and community development projects. Key activities in this phase

    were providing information, technical and capacity assistance, and financing.

    Break Point 3: Breakdown in Trust (e.g. Zamora)

    Feedback effects mean that new problems may arise as the implementation process

    creates issues that raise new challenges for rules (Avant et al. 2010). Perceptions of favoritism,

    the failure to fulfill promises, and other problems with implementation can undermine trust in the

    IWM coalition and the reform process in general. The case of Zamora illustrates this all too

    well. Like Pastaza, attempts to mobilize support for an environmental tax among water users in

    Zamora were relatively weak between 2005 and 2009 when the reforms were being designed and

    implemented. The coalition member in charge of the socialization campaign lived in a

    neighboring province and only came to Zamora once or twice a month, so there was little

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    demonstrating a level of norm internalization, they refused to work with the NGO Arcoiris,

    which had led the local IWM campaign. As a result, the implementation process stalled, and by

    2010 IWM advocates were trying to reestablish a workable coalition.

    The breakdown in Zamora illustrates the inter-dependence of each of the three targeted

    groups and demonstrates the delicate balancing act required, as described in the Clockmaker

    Model. IWM advocates cannot focus on one targeted group at the expense of others. Successful

    implementation requires mutual pressure to be exerted among each of the three targeted groups

    simultaneously. The local government must pressure landowners to change natural resource use;

    landowners must pressure water users for compensation; and water users must demand improved

    services from local authorities. If IWM advocates have not synchronized each of these cogs in

    the mechanism by the implementation phase, the reform process will likely break down.

    Phase 5: Consolidation

    This stage refers to the ability of the institutions created through the reform process to

    adapt and address new issues as they arise, to deepen the level of institutionalization, to widen

    the level of participation, and to expand watershed management activities. When successful it

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    This phase is analogous to the internalization and habituation stages described in the

    norm diffusion and democratization literatures (Finnemore and Sikkink 1998; Rustow 1970).

    IWM reforms may still be reversed and face a number of challenges, including participation

    fatigue, changes in local government administrations, challenges by rival coalitions advocating

    alternative norms and practices, as well as conflicts among stakeholders and governors.

    However, over time, as institutions mature and stakeholders become accustomed to new rules,

    policies, and practices, IWM reforms come to be accepted as the most appropriate strategy for

    natural resource management. The three more successful cases analyzed in this paper

    Tungurahua, Celica, and El Chacohave only just begun this consolidation phase.

    Conclusion

    The cases analyzed here show how global governors advocating a global agenda related

    to Integrated Watershed Management significantly altered local governance structures within

    Ecuador. The benefits of IWM reforms should not be overstated. Nevertheless, when

    successfully implemented the participatory and financing mechanisms changed how local

    governments and civil society interact and provided local actors with greater autonomy to control

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    The targets of subnational campaigns, particularly in the developing world, often lack the

    connections with the global system that make them vulnerable to the pressures exerted by

    transnational coalitions against targets operating at higher levels. As a result, transnational

    actors must rely more on ideational rather than coercive forms of power. When faced with

    resistance, transnational actors must look to local actors who can exploit targeted actors local

    vulnerabilities. In the case of local IWM reforms this means persuading local actors to engage in

    a mutually enforcing circle of pressure from beside rather than from above or below.

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    Appendix 1: Index of Indicators Measuring Success of IWM Reforms

    Governance

    ConceptIndicator Tungurahua Celica El Chaco Zamora Ibarra Pastaza

    Consensus

    General consensus among local authorities, water users and landowners on broadprinciples and goals for watershed management (reflected in statements by group

    representatives and surveys).

    1 1 1 1 0 0

    ConsensusGeneral consensus among local authorities, water users and landowners on specific

    projects and work plans (reflected in work plans developed with broad socialparticipation and endorsed by members of all three groups)

    1 1 0.5 0.5 0 0

    ConsensusCompensation for conservation agreements between local authorities and landowners

    exist for at least 20% of landowners in the prioritized areas of the watershed. Thisincludes sales of land for conservation.

    1 1 1 0.5 0.5 0

    EffectivenessDevelopment of a relatively comprehensive watershed management plan with specific

    projects (reflecting planning capacity)1 1 1 1 0.5 0

    EffectivenessA local financing mechanism was established with an initial capital investment (i.e. the

    basic structure was established and has funds)1 1 1 1 0 0

    EffectivenessImplementation of the watershed management plan has begun, according to timetable

    set forth in plan.1 1 1 0.5 0 0

    Effectiveness Abatement or prevention of point or non-point sources of pollution (e.g. fencing offstreams, restricting animal presence)

    1 1 1 1 1 0.5

    Effectiveness Restoration of vegetation, reforestation, and decline in deforestation in critical areas 1 1 1 1 1 0.5

    Effectiveness A monitoring system exists with capacity to sanction violators 0.5 0.5 0.5 0.5 1 0

    Inclusiveness

    A participatory mechanism was created to link various actors (e.g. local authorities,landowners, user groups) for decision-making on watershed management; an attempt

    is made to involve representatives of affected groups (whether or not all choose to

    participate).

    1 0.5 0.5 0 0 0

    InclusivenessMembers of local government, user groups, and landowners collaborate on key

    decision-making processes1 0.5 0 0 0 0

    InclusivenessMembers of local government, user groups, and landowners share responsibility for

    implementing watershed management projects1 0.5 0.5 0 0.5 0

    SustainabilityLocal actors (e.g. water users) make regular contributions to the local financing

    mechanism

    1 1 1 0 0 0

    SustainabilityLocal government ordinance allows regulation of watersheds (e.g. fencing off streams,

    prohibition on deforestation, etc).0 1 1 1 0 1

    SustainabilityEnvironmental management is well institutionalized (e.g.institutional mechanisms

    exist for planning, implementation, monitoring, and evaluation of watershed

    management projects, facilitated by trained technical experts).

    1 1 1 0.5 0 0.5

    Total Score 13.5 13 12 8.5 4.5 2.5

    Scoring rules: 0 = absence of criteria; 1 = presence of criteria; 0.5 = criteria is only weakly present, technically exists but not put into practice, or was present at

    one time but not sustained.