Jibe! BusinessLounge

Keynote Annemiekvan Herk

Annemiekevan Herk

Owner inboundmarketing.nl

Http://www.linkedin.com/in/annemiekevanherk

Specialist

Social

Online

Inbound marketing

Attended a conference in Las Vegas

Keynote topic: Online B2Bmarketing trends in 2014

1 Mobile

Mobile web Grows tremendously

Youtube:2011: 6% on mobile

2013: 40% on mobile

Mobile traffic: average is 17%

Google: more attentionto mobile experience

Too slow

It will hurt your rankings

Make a responsive design Or you will lose visitors

2 Retargeting

Tom Cruise:Minority Report

Futuristic GAP

Retargeting

Cookies are trackingwhere you are

It works

It will be abused

Short window of time

Adds popping up:

In the end will be less attractive

Cheap leads

3 Crowdfunding

ABN AMRO started: Seeds

Peopleinvested inmovies

Big fans

Target those people

Use them as evangelist

Connect with fans/ influencers

4 Review

Such as

Iens

Tripadvisor

Always ask, please review us!

B2C

Real estate agents are reviewed

Who is the bestReal estate

Lawyer

B2BNot many review sites for B2B products

It will be a matter of time whenreview sites for B2B will live

5 Nationalsearch

In NL: Google (95%)

Speech search ideal for mobile

Search: "will I need anumbrella" (being inAmsterdam)

Follow up the search

"then how about NY"

So you do not have to ask again aboutthe wheather, search knows it.

Think about SEO

6 Machinelearning

Semantic web

Google's mission: "organise the worlds info"

Not only search!

Output: will be a graph instead of a list

Google will show more info on their siteSo less traffic to sites

Impact for your businessAverage B2B company gets 64% traffic via Google

2/3 of that revenue comes then via Google

7 C2C consumer 2consumer

Borrow product from close by

Take out the middle manClose shops

Borrow instead of buying

Same will happen with B2B

Exchange platform

Sales contract set up

8 Personalauthority

Make algorithms betterBetter results

Fool GooglePeople want to make a quick buck

What isimportant?

Make links very important

Social signals become more important

Who is the owner of content

Writers for a blog

Amount of Twitter followers

Google has the resources to combine all the info

Impact?

Content marketing

Promote employers as your authors

In socialmedia and in blog

Push content trough them

Get more eyeballs

9 Social CRM

Adding social component to CRM

Keep data clean

Integrate all conversations in one system

A new way of looking at interacting with clients

Q&AWill printcome back?

Publishing on paper will go down

Offline marketing

Everybody will do online

Difficult to be heard online

Retargeting

Offline events

Do something in print: become original again

Deliver a physical invitation by a drone

Mindmap

Reading a mind map

Start in center

Read clockwise

Read per branch from top to bottom

Created by

Http://www.connectionofminds.com

LinkedIn profile Alexis van Dam: http://bit.ly/avdam

Boek een mindmapbij uw volgendeevent/ meeting, voor:

Meer interactie en betere verslagleggingtijdens bijeenkomsten

Meer draagvlak in verandertrajecten doorprocessen en meningen zichtbaar te maken

Event met optimale kennisuitwisseling

Beter netwerken en crowdsourcen

Jibe! Business Lounge 3 december 2013 | LiveMindMapping door Alexis van Dam (http://bit.ly/avdam) van www.ConnectionOfMinds.com