eFinancials12 - Kees Moens & Robert de Blok - ING & Mirabeau
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Transcript of eFinancials12 - Kees Moens & Robert de Blok - ING & Mirabeau
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Content firstDe succesfactor bij het redesign van
ING Commercial Banking
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“ Originaliteit wordt verheven als een ware kunst; echter
de onderschatte ware kunst is die van de imitatie ”
Harry Mulisch
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ma wodi do vr za zo
50% van gebruik van mobiele devices (tablet, smartphone) is
na 17:00uMobiele piek rond 20:00u ‘s avonds en in weekend
12:00 00:00 12:00 00:00 12:00 00:00 12:00 00:00 12:00 00:00 12:00 00:00 12:00
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Thematisch
nieuws
Succes
verhalenResearch Editorials Events
21
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Coming up to par with competition and
then set one step further. We need to
surprise our visitors by offering appealing,
inspiring content, showcasing our vision
and opinion on themes that matter to our
customers.
Commanders Intent
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“ Don’t trust everything that is published on the internet ”
Abraham Lincoln
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“ Designen zonder contentis geen design,
maar decoratie ”
Robert de Blok
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“ Before you leave the house, look in the mirror and take one
thing off. ”
Coco Chanel
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This website is best viewed
with IE6
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Persuasion
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Foto: luke wroblewski | http://www.flickr.com/photos/lukew/6171377827/
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Voor het ontwerpen van een content gedreven website
(maar eigen alle websites)
is een content first aanpak noodzakelijk als je…
… Een duidelijk, relevante en consistente boodschap wilt overbrengen aan je bezoekers
… je omgeving beschikbaar wilt maken en wilt optimaliseren voor alle devices, OS’en en browsers
… kwaliteit wilt behouden in de post-launch fase
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Kees Moens ([email protected])
ING Commercial Banking
Robert de Blok | @rjblok
Mirabeau
Dank voor uw aandacht
Heeft u nog vragen?
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