Eenhana I-print Cc111

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Confidentiality Agreement

The undersigned reader acknowledges that the information provided by_________________________ in this business plan is confidential; therefore, reader agrees not todisclose it without the express written permission of _________________________.

It is acknowledged by reader that information to be furnished in this business plan is in all respectsconfidential in nature, other than information which is in the public domain through other meansand that any disclosure or use of same by reader, may cause serious harm or damage to_________________________.

Upon request, this document is to be immediately returned to _________________________.

___________________Signature

___________________Name (typed or printed)

___________________Date

This is a business plan. It does not imply an offering of securities.


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1.0 Executive Summary

eEnhana iPrint CC is being designed as a global Internet caf and printing shop which is focusedon reducing the overall shortage internet and printing services in Eenhana Town and thesurrounding areas, in addition to enabling fast business-to-business photocopying and

introducing the graphic art design industry in Eenhana. eEnhana iPrint CC will also attain acompetitive edge by offering services such as digital printing and a self-designing service to ourcustomers, which has become essential tool to any designing center.

eEnhana iPrint CC intends to establish and operate an Internet and printing shop with servicescosting significantly less than the prices of its competitors, while supplying superior quality.Incorporating its digital printing and graphic art services, eEnhana iPrint CC will enable bothstart-up and existing companies to reduce their internet and printing costs.

Highlights of eEnhana iPrint CC

Breakthrough services. eEnhana iPrint CC will develop a unique internet caf that

provides customers the opportunity to surf and enjoy the net at a high speed that enablesfast downloading and uploading. Our printing center will provide printing and photo-copyingservices which includes;Full Colour Digital Printing, Black&White and Colour Copies, and doVariable Data Printing. A graphic art design center will also be provided, enabling customersto create company logos and other designs essential for individual and company's identity.

Trademarks. The company plans to register a corporation under the name of eEnhanaiPrint CC and operate under the same name.

Seasoned management. The company's management is highly experienced and qualified.

Customers. The company will primarily target individual persons, small and start-upbusinesses, schools, and corporate entities throughout the country. The company will also

develop plans to negotiate deals with big businesses.

The biggest competitive threat for eEnhana iPrint CC will come from Sam Printing Shop, AmiaStationery and Kapule Printing Shop both situated in Eenhana Town and Sign shop situated inWindhoek. However, we will have a competitive advantage over all our competitors by offeringlower prices on all products and services. Customers in this industry are sensitive to bothquality and price, and at eEnhana iPrint CC they will benefit from both offerings.

eEnhana iPrint CC has a youth-class management team with a reasonable knowledge of theindustry, extensive research experience, and unique administration skills. The team whichconsists mainly young Namibian people and given the advantage that they are all currently attertiary institutions, they are willing to learn new skills and absorb all pressure coming from the

work industry.

The company projects that during the second half of Year 1 it will generate revenues ofN$250,000. Projected revenues for Year 2 and Year 3 are N$2.91 million and N$5.82 million,respectively. eEnhana iPrint CC is seeking N$500,000 in venture capital to be used for:

1. Establishing an organization and office presence in both Eenhana and other towns in Namib.2. Completing development of the Internet and printing shop.3. Funding of start-up expenses4. Marketing eEnhana iPrint CC and its services and products.


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1.1 Mission

The mission of eEnhana iPrint CC is to become a national and international corporation, utilizingthe power of the Internet and printing services to become the market leader in providing fastinternet and printing services at affordable prices, quick customer help services, and graphic artdesign industries. To accomplish this, the corporation will combine high-quality workmanship

with the lowest costs in the industry.

2.0 Company Summary

eEnhana iPrint CC will be incorporated as a Close-Corporation, with principal offices located inEenhana, Ohangwena Region. All operations, (in first 6months of trade) from administration tographic design development, will take place at this leased office location of approximately 1,000square feet. The company also plans to establish an office offshore to facilitate, control prices,and monitor the quality of work.


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2.1 Start-up Summary

The corporation's product selection will not need a high initial investment. The investors will beresponsible for the management and administration of the corporation. We will recruit otherstaff who will be working at the graphic art center and will be doing many projects such asBusiness/Students cards, Labels & Tickets and many more. In addition, the materials required

for printing do not expire and can be utilized for other printing purposes as well.

Table: Start-up

Start-up

Requirements

Start-up expenses

Office setup & Renting N$55,000Marketing N$10,000Other Administrative expenses N$9,000Salaries N$12,000Research and development N$8,000Other N$3000Total Start-up Expenses N$97,000

Start-up AssetsCash Required N$350,000Start-up Inventory N$0Long-term Assets $0Total Assets N$380,000

Total Requirements N$477,000

3.0 Services

eEnhana iPrint CC will be providing an internet caf which will consist of ten computers that areall connected to the internet. We wish to extend the number of computers as soon as we seethat there is a high customer demand. Customers can also use this computers to type letters,or any information they wish to be type-written and they can print from the same computersinformation from the internet. We will also be providing wireless internet to customers who arehaving their own notebooks/laptops. We will have two tables available for two customers at atime and we wish to extend this if there is a high customer demand. Some websites will be

restricted, and customers who want to download music, videos or programs will be charged anadditional fee. Additional fees will also be charged to customers who have their ownnotebooks/laptops and wish to update any program such as anti-viruses.

Our Printing and Designing services will be done separately so that we can increaseeffectiveness and quick customer assistance. The printing and photo-copying center will benamed Print Express and the Design and Publishing center will be responsible for the GraphicArt Design Center and other related services.


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PRINT EXPRESS will be doing our printing, photocopying and photographic services. This willenable our customers to enjoy varierity of services. PRINT EXPRESS will also be doing some ofthis services;

Full Colour Digital Printing Colour Photocopying Printing Annual Reports for businesses Menus Letterheads Variable Data Printing.

PRINT EXPRESS will be providing quick printing services to those customers who want to printsingle pages and not more than 50 pages. We will also have quick photocopying; allowingcustomers who want to make fewer copies can make use of this service. We will also beproviding huge printing services to business and individuals who have large sums of things theywish to be printed such as business cards or booklets. Customers using these services have tocomplete a job card. Jobs will be done according to the type of job being done and the numberof products that will be made. All jobs will only be done after the customer has paid 50% of thecost price for products ranging from N$500.00 and all jobs below N$500.00 must be fully paidbefore the job can be done.

Graphic Art Design: eEnhana iPrint CC will provide a graphic art design center wherecustomers can choose a variety of products from our range. The Design and Publishing centerwill work together with PRINT EXPRESS as all the work done here will be printed at PRINTEXPRESS. Customers have the chance to do self-designing, with the assistance of our staff. The

design center will enable customers to describe their company to enable a graphic art designerto create a logo for them and all what they want. The center will then provide BusinessStationary which have all the products we will be providing.

Business Stationery: This will initially include:

Wedding cards Greeting and Birthday cards Calendars Posters


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Signs Street and Roads name Newsletters Flyers Business/Students cards Brochures

Company Profiles Certificates Labels & Tickets Logo designs T-shirts And all printable materials

3.1 Fulfillment

All internet fees will be paid before any customer can be allowed to sit at a computer. Norefunds will be done were a customer changes his mind, unless we experience any technicalproblem with our facilities. There will also be restrictions on some websites especially those

which can cause any sort of damages to our systems.

All services provided by eEnhana iPrint CC (business stationery products, printing, and graphicart designs) originate outside Eenhana; when necessary, a Windhoek-based team will provideassistance.

Customers will be able to work with the designers at our office for any changes orenhancements once the initial designs have been completed. Delivery of graphic art designsand all printed products will be collected at the office. Our staff members will contact ourcustomers once the job has been completed.

In the event that an error is made in printing an order, customers will have the option ofreturning it to have it reprinted. Otherwise, all sales will be final, since the printing will becustomized and cannot be resold. Customers will not be able to cancel the order once thematerials are printed.

Customers will be able to contact the corporation via the Internet through email, andinteractive tools such as instant messenger. Additionally, the company will provide traditionaltelephone customer service.

3.2 Future Services

Customized printing will be offered in the future on products including:

Mass print materials (such as books and magazines) Mugs Mouse pads Pens Rubber stamps Labels


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4.0 Market Analysis Summary

eEnhana iprint cc will focus on small and start-up business customers in the Namibia and neighborcountries. We plan to aggressively pursue and acquire customers through direct businesspromotions and convert them into repeat paying customers. We will continually strive to provideconsumers with more cost-effective avenues, offering substantial savings rather than just a few

cents.

At the present, eEnhana iprint cc faces major competition from Sign shop, which is located inWindhoek. However, these competitors do not offer the lowest cost products on the market, nordoes it provide all of the printing services a business needs and do not provide services toindividuals or small scale. Therefore, there is significant opportunity to gain market share.

4.1 Customers and Markets

The company will be primarily targeting small and start-up businesses in Namibia; however thecompany plans to negotiate deals with big businesses as well as Schools for all their printingneeds ant student cards. Vendors will include printers and graphic art designers around

northern regions and the whole country at large. While the primary focus will be on businesscustomers. Eenhana i-print's CC ability to print in small quantities will allow the company toservice the printing needs of individuals as well.

To ensure success, the company will continuously attract new customers, many of whom mayhave personal and long-standing relationships with advanced printing solution which is printingdirect from internet. Eenhana i-printing cc has many advantages which internet printingvendors cannot offer its customers, including physical proximity and interpersonal businessrelationships. In addition, traditional vendors (Eenhana i-printing cc) may be better able tocombine orders to achieve economies of scale and may be more convenient for customers whoalso want to purchase non-printed products, such as Namcol books and mugs.

Eenhana i-printing cc plans to aggressively pursue and acquire customers throughpromotions and convert them into repeat paying customers. Direct business promotions are themost important vehicle that the company will use to acquire customers and advertisements onnational radio stations as well as TVs. These promotions may also include providing thecustomer a product, such as year calendar at no charge, or offering customers free hours tosurf internet at our internet cafe, in order to introduce that customer to our products andservices.

Eenhana i-print cc plans to expand its business and customer base by offering businesspromotions on a continuous basis. Eenhana i-print will continually strive to provide consumerswith more cost-effective avenues, offering substantial savings rather than just a few cents.Using offshore print companies as partners and having partners bid on jobs will be one avenueused to ensure the best prices for our customers.

4.2 Target Market Segment Strategy

eEnhana iprint cc has chosen to focus on the small business market segment as its primarycustomer base because these customers usually have the lowest switching costs, do not havelong-term relationships with other printing companies, and are the most aggressive insearching for low-cost printing services. Furthermore eEnhana iprint cc, ability to route jobs ofvarious sizes to printers with temporary excess capacity matches well with these companies,who usually desire smaller print jobs than the larger companies.


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As stated previously, eEnhana iprint cc will also focus on large businesses. The advantage withthis market segment is that each job usually offers a higher margin than compared with thesmall business segment.

Finally, the company will also address individual needs. This is potentially the largest market;however, there is a relatively high churn rate in this segment that will require more

extensive marketing efforts to attract new customers. This, in turn, lowers the margin andmakes this segment the least attractive.

4.0 Competition and Buying Patterns

The fact that Sign shop and other printing vendors already established in Namibia do not offerservices to individuals and small business with small number of order . Businesses,particularly self-employed individuals and small businesses, often lack the financial resources tocreate economies of scale when purchasing printed products.

eEnhana iprint cc believes that consumers will choose products and services based on thefollowing criteria:

Significant cost savings. The print shop will provide services to individuals, smallbusinesses as well as big businesses and will be highly automated, enabling eEnhana iprintcc to eliminate the costs. We will be able to pass these savings on to our customers,offering printed goods for up to 20% less than our competitors. Furthermore, it is believedthat our prices will be competitive and could possibly undercut mail-order catalog prices, buthave a superior offering of customized printed products.

The primary cost of printing customized products will be working with customers to decide whatneeds to be printed. This required a design phase that normally employed the services of a highexperienced graphics team for efficiency thus reduce costs.

By providing predefined templates that enable our customers to chose a product, the companywill eliminate the cost of reprint as customer will get exactly what they need. For products suchas brochures and logo designs, eEnhana iprint cc will utilize its offshore resources to completethe job. By enabling customers to do the majority of their own design work, and utilizing theoffshore resources, we will significantly reduce our overhead and pass substantial savings onto our customers.

Convenience. eEnhana iprint cc will do whatever it takes to make sure customers receivetheir ordered products at time.

Streamlined fulfillment process. After an order is placed, eEnhana iprint cc willimmediately process the order.

Broad range of services and professionally printed products. eEnhana iprint cc willprovide a one-stop shop for a wide range of printed products and services, with a printproduct selection that the company believes is superior to most traditional other print shopsand office supply catalogs. In the self-service print shop, eEnhana iprint cc will offer printitems in several product categories, including brochures, business cards, stationery,business forms, folders, labels, and invitations. Customers will be able to design theirproducts at their places and bring them to eEnhana iprint cc to be printed and modifiedwhen necessary


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4.3.4 Main Competitors

The prime competitive threat comes from Sign shop, a company that currently dominates themarket. Its weakness, however, is charging too much and does offer products and services toindividuals and small business with small number or orders. eEnhana iprint cc is new in themarket therefore we will attract customers by using promotional price.

Competitive threats also come from any company that is able to provide the services offered byeEnhana iprint cc at lower prices. The only way to accomplish that is for other companies tohave what eEnhana iprint cc will have in terms of knowledge and overseas resources, both inthe Internet technology field and printing resources.

The focus of competitors is on printing services, which are grossly overpriced. eEnhana iprint ccwill focus on providing more than just printing: the company plans to provide an environmentalfriendly products which will never cause harm to the society. Additionally, the company plans tofurther promote competition and gain a larger customer base while limiting operational costs.

eEnhana iprint cc will differentiate itself from competitors by obtaining a global demand for its

services. The company will constantly re-evaluate its rates and services to achieve a leadingposition in the industry, thus allowing customers to attain the services that eEnhana iprint ccprovides with substantial savings over competitors' prices.

The advantage of eEnhana iprint cc will be its team of highly-talented and willingly to exploretheir talents to the advantages of our customers by offering them well designed and of highquality products.

4.2.1 Market Trends

2011 To 20013: Racing To Establish Credibility

Over the next 12 to 18 months, Eenhana i-print cc will continue their attack on narrowly-scopedindustry inefficiencies by focusing on simple themes:

Enhance basic commerce platforms. Firms will solidify their infrastructures to supportone or two types of dynamic transaction mechanisms--auction, bid, exchange, oraggregator--targeting specific industry inefficiencies.

Sprint to critical mass. Since no more than a few significant printing vendors succeed in

most industries, Eenhana i-print cc will do whatever it takes to establish themselves as oneof the long-term winners. In addition to the transaction push, market makers will kick offintense marketing campaigns, requiring a large part of their funds, to create images ofsuccess in publications like TheNamibian and broadcast like NBC TV and Radio stations.

Invent unique offerings. Eenhana i-print cc will actively invent unique products that ourcompetitors do not offer. An example is being able to design and order your printedstationery at least 16 hours a day.


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5.2.1 Positioning Statement

Eenhana i-print cc' products and services will address the need for assisting customers inobtaining their business stationery, graphic art designs and individuals who may want to makeuse of our services at more affordable prices than are currently being offered.

5.2.2 Pricing Strategy

The company sets its pricing based on what competitors are offering, and cuts that number inhalf. Usage of internet will be provided at a flat rate, with additional changes being billed at anhourly rate. Eenhana i-print cc will provide technical support as needed to ensure that acustomer get high quality services. We will give our customers free 30 minutes for usage ofinternet for their first six months. Beyond that, an hourly rate will be applied. All graphical andother kinds of designs will also be charged at a flat rate and.

5.3 Sales Strategy

The company's sales strategy will be relatively maximal since Eenhana i-print cc is offering high

quality services. It is expected that the company's marketing efforts will increase sales as manypeople will lather go to new established cheap vendor than going to existing competitors, andthe benefits of convenience, customization and low price as advertised will be the incentives toclose a sale. Promotions and add-on products coupled with continuing low prices will createrepeat business.

Most importantly, Eenhana i-print cc will provide our customers exactly what they want or therewill be no charge.

5.3.1 Sales Forecast

The following table and charts show our projected sales and direct costs for the next three

years.

Table: Sales Forecast

Sales ForecastYear 1 Year 2 Year 3

Sales

Internet & Printing Products N$40,000 N$85,000 N$150000Other N$18000 N$25000 N$36000Total Sales N$58,000 N$110,000 N$186000

Direct Cost of Sales Year 1 Year 2 Year 3Internet & Printing Products N$45,000 N$30000 N$22,000Other N$20000 N$17000 N$14000Subtotal Direct Cost of Sales N$65,000 N$47000 N$36000

5.4 Strategic Alliances

Eenhana i-printing cc plans to aggressively pursue and acquire customers through promotionsand convert them into repeat paying customers. Direct business promotions are the mostimportant vehicle that the company will use to acquire customers and advertisements on


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national radio stations as well as TVs. These promotions may also include providing thecustomer a product, such as year calendar at no charge, or offering customers free hours tosurf internet at our internet cafe, in order to introduce that customer to our products andservices.

Eenhana i-print cc plans to expand its business and customer base by offering business

promotions on a continuous basis. Eenhana i-print will continually strive to provide consumerswith more cost-effective avenues, offering substantial savings rather than just a few cents.Using offshore print companies as partners and having partners bid on jobs will be one avenueused to ensure the best prices for our customers.

6.0 Management Summary

Management will initially consist of Mr. Gabriel Moses studying toward a Degree in Accountingand Finance and he will be responsible for the financial department or the corporation ,Mr.Hamukoto Tulongeni studying toward Bachelor of Law at University of Namibia and he will beresponsible for legal department, Mr. Heita Martin he has been involved with high management

positions and he will be studying Marketing next year and Heita Herobium he will be responsiblewith administration. Additionally, the company is currently searching for high experienceddesigner.

Additional management personnel, such as a product managers, will be hired as growthdictates.

6.1 Organizational Structure

The company's management philosophy will be based on responsibility and mutual respect.Eenhana i-print cc will maintain an environment and structure that will encourage productivityand respect for customers and fellow employees. Additionally, the environment will encourage

employees to have fun by allowing creative independence and providing challenges that arerealistic and rewarding. Eenhana i-print ccs organizational structure is illustrated in thePersonnel table below.

6.2 Management Team

7.0 Financial Plan

Funding Requirements and Uses

The company will be raising $500000 for the purposes of:

Establishing an organization and office presence within the Namibia. Funding of equipments and all required assets of the Internet & printing shop. Marketing the Vendor and its products and services. funding of all start-up expenses


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Table:Start-up Funding

Start-up FundingStart-up Expenses to Fund N$350,000Start-up Assets to Fund N$150,000Total Funding Required N$500,000

AssetsCash Requirements from Start-up N$500,000Cash Balance on Starting Date N$40,000Total Assets N$540,000

Liabilities and Capital

LiabilitiesLong-term Liabilities N$500,000Total Liabilities N$500,000

Capital

Planned contributionMember 1 N$10,000Member 2 N$10,000Member 3 N$10,000Member 4 N$10,000Total Planned contribution N$40,000

Total Capital N$40,000

Total Capital and Liabilities N$540,000

Total Funding $2,030,000

7.1 Financial Risks and Contingencies

Eenhana i-print cc currently has no operating history, which makes it difficult to forecast futureoperating results. The company will encounter risks and difficulties that start-ups frequentlyencounter in rapidly evolving and competitive markets. These risks include expanding thenumber of certified commercial print vendors and improving technological and logisticalconnections to these vendors. If these risks are not addressed successfully, the business will beseriously harmed.

Due to the nature of Internet and printing business, the performance and fluctuations inquarterly sales and operating expenses will depend on the current marketplace andcompetition. The performance of PrintingSolutions.com will depend on market and industry riskfactors that the company recognizes it will be subject to. The company's view of its risks is asfollows:

Employee turnover. One of the biggest risks that all printing companies face today is the

loss of key personnel. Eenhana i-print cc will minimize this risk by ensuring that our


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employees have a world-class working environment, which includes being paid competitivewages, excellent benefits, and stock options.

Competitors. To mitigate this risk, we will closely monitor our competitors' pricingstructures, business strategies, and overall customer satisfaction to make sure we are onestep ahead at all times.

Economic Factors. To minimize this risk, we will diversify our position in the products andservices that we offer, as well as planning to ensure there is always available cash flow andresources if the economy begins to show negative trends.

Customer retention. The company will aggressively advertise its products and servicesand establish strategic alliances with industry leaders in order to generate a solid customerbase and retain customers.

Volume of transactions. The volume of transactions generated through the website andproducts for which we receive transaction fees.

Downtime. Technical difficulties, system failures, or Internet downtime.

Timing. The timing of large customer orders, or the failure to enter into strategic alliances.

Costs. The amount and timing of operating costs and capital expenditures relating toexpansion of the business, operations, and infrastructure.

Pricing. Changes in our pricing policies or competitors' pricing policies.

The success ofEenhana i-print cc will depend on a significant number of print-buying customersknowing about, and regularly using, our services. The market for Internet & printing services isat an early stage of development. Many customers will be addressing issues such as quality,reliability, billing, delivery, and customer service for the first time in a self-service, Internet-

based, print creation and ordering environment. Educating potential customers is a complex,time consuming and expensive process. In many cases, organizations must change establishedbusiness practices and conduct business in new ways to use the services.

7.2 Important Assumptions

Nature and Limitation of Projections. This financial projection is based on sales volume atthe levels described in the revenue section and presents, to the best of management'sknowledge and belief, the company's expected assets, liabilities, capital, revenues, andexpenses. The projections reflect management's judgments of the expected conditions and itsexpected course of action given the hypothetical assumptions.

Nature of Operations. The company operates as an Oregon C-corporation.

Revenues.Eenhana i-print cc will generate revenues from the sale of a variety of printedproducts to end user customers. The company's products and services will be available tocustomers through the B2B(business2business) or face2face and we also planning ondeveloping the companys website whereby customer will be able to see the types of productsand services Eenhana i-print cc offer and order direct from our website.


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The company will not recognize revenues until the product is shipped/delivered to customer,collection of the receivable will be probable, and our vendor have fulfilled all contractual

obligations to the customer. Eenhana i-print cc will take title to all products that the company

will produce. Eenhana i-print cc believes that purchases by businesses will account for amajority of its revenues and will record sales net of discounts. The company will record the costof promotional products that it will give away at no charge as a sales and marketing expense.

A significant portion of revenue will be generated through barter transactions with participantsin the co-branded program in which will sell printed products in exchange for online advertising.Barter transaction revenues and related advertising costs will be recorded at the fair value ofthe goods or services provided or received, whichever will be more easily determined in thecircumstances. The majority of revenues will be generated from sources within the Namibia;therefore, all sales will be in the Namibian dollar currency.

Expenses. The company's expenses will be primarily those of salaries, sales commissions,rental, internet connection and administrative costs. The company will categorize its operatingexpenses into research and development, sales and marketing, and general and administrative.

Research and development expenses will primarily consist of personnel costs, including costsrelated to consultants and outside contractors.

Sales and marketing expenses will consist of the cost of free promotional products, the cost ofmarketing programs including advertisements, costs to acquire email lists, personnel andrelated costs for our marketing staff and customer support groups, and participation in tradeshows.

General and administrative expenses will primarily consist of personnel and related costs forcorporate functions, including finance, accounting, legal, human resources, facilities, andmanagement.

Cost of sales. Cost of sales will primarily consist of direct expenses relating to printing products,rework and reprinting charges, shipping and handling fees, royalties on software licenses, andcredit card processing fees.

7.3 Break-even Analysis

The following chart and table outline the break-even analysis for Eenhana i-print cc.


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Chart: Break-even Analysis

Table: Break-even Analysis

Break-even Analysis

Monthly Revenue Break-even N$94,646

Assumptions:Average Percent Variable Cost 32%Estimated Monthly Fixed Cost N$64,359

N$0

N$20,000

N$40,000

N$60,000

N$80,000

N$100,000

(N$20,000)

(N$40,000)

(N$60,000)N$0

N$20,000N$40,000

N$60,000N$80,000

N$100,000N$120,000

N$140,000N$160,000

$180,000N$200,000

N$220,000

Break-even Analysis


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7.4 Projected Profit and Loss

Eenhana i-print cc is in the early stage of development; thus, initial projections have only beenmade on accounts that are believed to most drive the income statement. The following table

provides Eenhana i-print cc's projected income statements for 2012-2013. Eenhana i-print ccoperates on a fiscal year ending in February. In order to reflect fiscal year projections of

revenue and profit, only the year 2 & 3 shows profit, this is because in first year we project thatsales wont be high due to the fact that Eenhana i-print cc is not yet known by many potential

customers and another reason being that start-up expenses is high at early stage of development . Wealso planning to establish the business in every town in Namibia and neighbor countries, e.g.Angola during the second year of trading thus sift up the revenue

Chart: Profit Yearly

N$0

N$500,000

N$1,000,000

N$1,500,000

N$2,000,000

N$2,500,000

N$3,000,000

(N$500,000)

Year 1 Year 2 Year 3

Profit Yearly


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Table: Profit and Loss

Pro Forma Profit and Loss

Year 1 Year 2 Year 3Sales N$250,000 N$2,910,000 N$5,820,000

Direct Cost of Sales N$80,000 N$125,000 N$200,000Other N$10,000 N$30,000 N$55,000Total Cost of Sales N$90,000 N$155,000 N$255,000

Gross Margin N$160,000 N$2,755,000 N$5,565,000Gross Margin % 64.00% 94.67% 95.62%

ExpensesPayroll N$173,921 N$224,131 N$270,652Marketing/Promotion N$429,998 N$360,000 N$565,000Depreciation N$0 N$0 N$0Software/IS expense N$90,000 N$60,000 N$85,000Contract Labor N$26,091 N$35,000 N$35,000Legal and Professional expense N$20,002 N$10,000 N$10,000Bank charges N$2,300 N$2,000 N$2,000

Rent N$30,000 N$15,000 N$15,000

Total Operating Expenses N$772,312 N$706,131 N$982,652

Profit Before Interest and Taxes (N$612,312) N$2,048,869 N$4,582,348Interest Expense N$83,535 N$63,252 N$42,084Taxes Incurred N$0 N$496,404 N$1,153,984

Net Profit (N$695,847) N$1,489,213 N$3,386,280Net Profit/Sales -278.34% 51.18% 58.18%

Chart: Profit Monthly


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7.5 Projected Cash Flow

The following table has calculated that the company will have a negative cash outflow duringthe first year based on the start-up costs outlined in topic 2.0. However, the company will beginfinancing or operations November, 2011. In order to offset this supposed outflow, increases inthe initial cash requirements in the Start-up table have been provided. The differences between

calculated cash and actual needs will be used for other start-up costs. It is assumed that therewill be no dividend payments for the first three years of business.

Table: Cash Flow

Pro Forma Cash Flow

Year 1 Year 2 Year 3Cash Received

Cash from OperationsCash from Receivables N$62,500 N$727,500 N$1,455,000Cash SALES N$128,267 N$1,552,257 N$3,675,524Subtotal Cash from Operations N$190,767 N$2,279,757 N$5,130,524

Subtotal Cash Received N$190,767 N$2,279,757 N$5,130,524

Expenditures Year 1 Year 2 Year 3

Expenditures from OperationsCash Spending $173,921 $224,131 N$270,652Bill Payments $717,104 $1,170,761 N$2,094,393Subtotal Spent on Operations $891,024 $1,394,892 N$2,365,045

Additional Cash SpentLong-term Liabilities Principal Repayment N$45,000 N$45,000 N$45,000Purchase Long-term Assets N$0 N$120,000 N$40,000Subtotal Cash Spent N$1,102,680 N$1,726,548 N$2,576,733

Net Cash Flow (N$911,914) N$673,210 N$2,553,791Cash Balance N$38,086 N$711,296 N$3,265,087


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7.6 Balance Sheet

The following table outlines some key financial information for Eenhana i-print cc.

Table: Balance Sheet

Pro Forma Balance Sheet

Year 1 Year 2 Year 3Assets

Current AssetsCash N$38,086 $711,296 $3,265,087Accounts Receivable $59,233 $689,476 $1,378,952Inventory $14,667 $17,904 $29,333Other Current Assets $200,000 $200,000 $200,000Total Current Assets $311,986 $1,618,676 $4,873,372

Long-term AssetsLong-term Assets $0 $0 $0Accumulated Depreciation $0 $0 $0Total Long-term Assets $0 $0 $0Total Assets $311,986 $1,618,676 $4,873,372

Liabilities and Capital Year 1 Year 2 Year 3

Current LiabilitiesAccounts Payable $69,489 $98,621 $178,726Current Borrowing $333,344 $166,688 $0Other Current Liabilities $0 $0 $0Subtotal Current Liabilities $402,833 $265,309 $178,726

Long-term Liabilities $405,000 $360,000 $315,000Total Liabilities $807,833 $625,309 $493,726

Paid-in Capital $1,080,000 $1,080,000 $1,080,000Retained Earnings ($880,000) ($1,575,847) ($86,634)Earnings ($695,847) $1,489,213 $3,386,280Total Capital ($495,847) $993,366 $4,379,646Total Liabilities and Capital $311,986 $1,618,676 $4,873,372

Net Worth ($495,847) $993,366 $4,379,646

8.0 Corporate Social Responsibilities

The activities of eEnhana iprint cc towards the welfare of the society will earn goodwill andreputation for the business. The earnings of business also depend on good public image of itsactivities. People prefer to buy products& services of a corporation that engages in various social

welfare programmers. Again, good public image attract honest, competent and hardworkingemployees too. Therefore, eEnhana iprint cc has put plans in place to ensure that the communitiesaround its place of operation will always come first as far as social responsibilities is concerned. Bydoing this, eEnhana iprint cc will benefit in terms of government regulations.


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9.0 Conclusion

With above business plan in place, highly competent and hardworking management on board andan innovative business idea, we are certain that our corporation will grow and be competitive onthe market, resulting in taking over the market shares and obviously making enormous profits. Thecorporation is seeking funding to be able to commence with its operations. We are humble

appealing to your humble institution to lend us a loan amounting to N$500000.


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Page 1

Table: Sales Forecast

Sales Forecast

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 1

SalesInternet PrintingProducts

0% $0 $0 $0 $0 $0 $0 $41,667 $43,667 $42,667 $41,667 $40,667 $39,66

Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $Total Sales $0 $0 $0 $0 $0 $0 $41,667 $43,667 $42,667 $41,667 $40,667 $39,66

Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 1Internet PrintingProducts

$0 $0 $0 $0 $0 $0 $13,333 $13,333 $13,333 $13,333 $13,333 $13,33

Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $

Subtotal Direct Costof Sales

$0 $0 $0 $0 $0 $0 $13,333 $13,333 $13,333 $13,333 $13,333 $13,33


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Table: Personnel

Personnel Plan

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month10

Month11

Mont1

Dalton Grant 0% $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899Webmaster 0% $4,348 $4,348 $4,348 $4,348 $4,348 $4,348 $4,348 $4,348 $4,348 $4,348 $4,348 $4,348Website developers 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0MarketingCoordinator

0% $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899

OutsourcingCoordinator

0% $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899

Office Assistant 0% $1,449 $1,449 $1,449 $1,449 $1,449 $1,449 $1,449 $1,449 $1,449 $1,449 $1,449 $1,449Total People 5 5 5 5 5 5 5 5 5 5 5 5

Total Payroll $14,494 $14,494 $14,494 $14,494 $14,494 $14,494 $14,493 $14,493 $14,493 $14,493 $14,493 $14,493


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Table: Profit and Loss

Pro Forma Profit and

LossMonth 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month

10Month

11Mont

1Sales

$0 $0 $0 $0 $0 $0 $41,667 $43,667 $42,667 $41,667 $40,667 $39,66

Direct Cost of Sales $0 $0 $0 $0 $0 $0 $13,333 $13,333 $13,333 $13,333 $13,333 $13,33Other $0 $0 $0 $0 $0 $0 $1,667 $1,667 $1,667 $1,667 $1,667 $1,66Total Cost of Sales $0 $0 $0 $0 $0 $0 $15,000 $15,000 $15,000 $15,000 $15,000 $15,00

Gross Margin $0 $0 $0 $0 $0 $0 $26,667 $28,667 $27,667 $26,667 $25,667 $24,66Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 64.00% 65.65% 64.84% 64.00% 63.11% 62.18%

ExpensesPayroll $14,494 $14,494 $14,494 $14,494 $14,494 $14,494 $14,493 $14,493 $14,493 $14,493 $14,493 $14,49Marketing/Promotion $35,833 $35,833 $35,833 $35,833 $35,833 $35,833 $35,833 $35,833 $35,833 $35,833 $35,833 $35,83Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Software/IS expense $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500Contract Labor $0 $0 $0 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,899 $2,89Legal andProfessionaexpense

$1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667

Bank charges $50 $50 $50 $50 $50 $50 $333 $333 $333 $333 $333 $33Rent $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total OperatingExpenses

$62,044 $62,044 $62,044 $64,943 $64,943 $64,943 $65,225 $65,225 $65,225 $65,225 $65,225 $65,22

Profit Before Interestand Taxes

($62,044) ($62,044) ($62,044) ($64,943) ($64,943) ($64,943) ($38,558) ($36,558) ($37,558) ($38,558) ($39,558) ($40,558

EBITDA ($62,044) ($62,044) ($62,044) ($64,943) ($64,943) ($64,943) ($38,558) ($36,558) ($37,558) ($38,558) ($39,558) ($40,558Interest Expense $7,770 $7,623 $7,476 $7,329 $7,182 $7,035 $6,888 $6,741 $6,594 $6,447 $6,300 $6,153Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Profit ($69,814) ($69,667) ($69,520) ($72,272) ($72,125) ($71,978) ($45,446) ($43,299) ($44,152) ($45,005) ($45,858) ($46,711

Net Profit/Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% -109.07% -99.16% -103.48% -108.01% -112.77% -117.76%


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Table: Cash Flow

Pro Forma

Cash FlowMonth 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month

10Month

11Mont

1Cash Received

Cash fromOperationsCash Sales $0 $0 $0 $0 $0 $0 $10,417 $10,917 $10,667 $10,417 $10,167 $9,91Cash fromReceivables

$0 $0 $0 $0 $0 $0 $0 $1,042 $31,300 $32,725 $31,975 $31,22

Subtotal CashfromOperations

$0 $0 $0 $0 $0 $0 $10,417 $11,958 $41,967 $43,142 $42,142 $41,14

AdditionalCash ReceivedSales Tax,VAT, HST/GSTReceived

0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $

New CurrentBorrowing

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $

New OtherLiabilities(interest-free)

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $

New Long-termLiabilities

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $

Sales of OtherCurrent Assets

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $

Sales of Long-term Assets

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $

NewInvestmentReceived

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $

Subtotal CashReceived

$0 $0 $0 $0 $0 $0 $10,417 $11,958 $41,967 $43,142 $42,142 $41,14

Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month10

Month11

Mont1

ExpendituresfromOperationsCash Spending $14,494 $14,494 $14,494 $14,494 $14,494 $14,494 $14,493 $14,493 $14,493 $14,493 $14,493 $14,49Bill Payments $1,844 $55,315 $55,168 $55,117 $57,773 $57,626 $58,477 $86,793 $72,468 $72,321 $72,174 $72,02Subtotal Spenton Operations

$16,338 $69,809 $69,662 $69,611 $72,267 $72,120 $72,970 $101,286 $86,961 $86,814 $86,667 $86,52

AdditionalCash SpentSales Tax,VAT, HST/GSTPaid Out

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $

PrincipalRepayment ofCurrentBorrowing

$13,888 $13,888 $13,888 $13,888 $13,888 $13,888 $13,888 $13,888 $13,888 $13,888 $13,888 $13,88

OtherLiabilitiesPrincipalRepayment

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $

Long-termLiabilitiesPrincipalRepayment

$3,750 $3,750 $3,750 $3,750 $3,750 $3,750 $3,750 $3,750 $3,750 $3,750 $3,750 $3,75

PurchaseOther Current

Assets

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $

PurchaseLong-term

Assets

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $


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Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $Subtotal CashSpent

$33,976 $87,447 $87,300 $87,249 $89,905 $89,758 $90,608 $118,924 $104,599 $104,452 $104,305 $104,158

Net Cash Flow ($33,976) ($87,447) ($87,300) ($87,249) ($89,905) ($89,758) ($80,191) ($106,965) ($62,632) ($61,310) ($62,163) ($63,016

Cash Balance $916,024 $828,577 $741,277 $654,028 $564,123 $474,365 $394,174 $287,209 $224,576 $163,266 $101,103 $38,08

Table: Balance Sheet

Pro Forma

Balance

SheetMonth 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 1

Assets StartingBalances

CurrentAssetsCash

$950,000 $916,024 $828,577 $741,277 $654,028 $564,123 $474,365 $394,174 $287,209 $224,576 $163,266 $101,103 $38,08

AccountsReceivable

$0 $0 $0 $0 $0 $0 $0 $31,250 $62,958 $63,658 $62,183 $60,708 $59,23

Inventory $0 $0 $0 $0 $0 $0 $0 $14,667 $14,667 $14,667 $14,667 $14,667 $14,66OtherCurrent

Assets

$200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,00

TotalCurrent

Assets

$1,150,000

$1,116,024

$1,028,577

$941,277 $854,028 $764,123 $674,365 $640,091 $564,834 $502,901 $440,116 $376,478 $311,986

Long-termAssetsLong-term

Assets$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

AccumulatedDepreciation

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Long-term

Assets

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

TotalAssets

$1,150,000

$1,116,024

$1,028,577

$941,277 $854,028 $764,123 $674,365 $640,091 $564,834 $502,901 $440,116 $376,478 $311,986

Liabilitiesand Capital

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 1

CurrentLiabilities

AccountsPayable

$0 $53,476 $53,334 $53,192 $55,852 $55,710 $55,568 $84,377 $70,057 $69,915 $69,773 $69,631 $69,48

CurrentBorrowing

$500,000 $486,112 $472,224 $458,336 $444,448 $430,560 $416,672 $402,784 $388,896 $375,008 $361,120 $347,232 $333,344

OtherCurrentLiabilities

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

SubtotalCurrentLiabilities

$500,000 $539,588 $525,558 $511,528 $500,300 $486,270 $472,240 $487,161 $458,953 $444,923 $430,893 $416,863 $402,83

Long-termLiabilities

$450,000 $446,250 $442,500 $438,750 $435,000 $431,250 $427,500 $423,750 $420,000 $416,250 $412,500 $408,750 $405,00

TotalLiabilities

$950,000 $985,838 $968,058 $950,278 $935,300 $917,520 $899,740 $910,911 $878,953 $861,173 $843,393 $825,613 $807,83

Paid-inCapital

$1,080,000

$1,080,000

$1,080,000

$1,080,000

$1,080,000

$1,080,000

$1,080,000

$1,080,000

$1,080,000

$1,080,000

$1,080,000

$1,080,000

$1,080,00

RetainedEarnings

($880,000)

($880,000)

($880,000)

($880,000)

($880,000)

($880,000)

($880,000)

($880,000)

($880,000)

($880,000)

($880,000)

($880,000)

($880,000


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Earnings $0 ($69,814) ($139,480)

($209,000)

($281,272)

($353,397)

($425,374)

($470,821)

($514,120)

($558,272)

($603,277)

($649,136)

($695,847

TotalCapital

$200,000 $130,186 $60,520 ($9,000) ($81,272) ($153,397)

($225,374)

($270,821)

($314,120)

($358,272)

($403,277)

($449,136)

($495,847

TotalLiabilitiesand Capital

$1,150,000

$1,116,024

$1,028,577

$941,277 $854,028 $764,123 $674,365 $640,091 $564,834 $502,901 $440,116 $376,478 $311,986

Net Worth $200,000 $130,186 $60,520 ($9,000) ($81,272) ($153,397)

($225,37

4)($270,82

1)($314,12

0)($358,27

2)($403,27

7)($449,13

6)($495,84

7

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