Case studymagazine ads

Manufacturing Advertisements

Project DESCRIPTIONCreated an advertisement series for a print

industry trade journal specifically focused

on technical manufacturing services. I led

the concept development, art directed the

photo shoots, wrote the copy and

developed the graphic style for this entire

series of ads, which run monthly in FLEXO.

ChallengesThe key challenge was taking a highly

technical service and developing a cheeky,

eye-catching concept targeted at a very

specific audience - the manufacturing

specialists that subscribe to this journal.

Wordplay and bright graphics enliven a

traditionally dull subject.

PublicationFLEXO Magazine