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Understanding Consumers Behavior, Perception

& Expectations for Sustainable Products:North American PerspectiveDonna Harman

AF&PA President and CEO

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AF&PA Overview

Advances sustainable pulp, paper,packaging and wood products industry

4% of U.S. manufacturing GDP 210 billion USD in products/year Top 10 manufacturing employer in 47

states

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Our Products

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Sustainability

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Millennial Research Findings

Packaging is fundamental Convenience is key

Paper-based packaging is: Considered the most environmentally-

friendly packaging option Expected to become more prominent

Conservation minded Emotional value of paper

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Top Messages

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Consumer Choice Impact Research

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Wood Products Promotion Program

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Donna Harman AF&PA President and CEO

Visit us online at:afandpa.org

Follow us on Twitter:@DonnaHarmanAFPA@ForestandPaper