Berghs Product UX - 'Create '

Berghs Product UX

Photos: images.superfamous.com nos.twnsnd.co

Christopher McCann @letterpress_se 18 March 2016

Create

Let’s pick up where we left off…

Your evaluation of the case - Ski Partner.

Based on your Persona and Customer journey.

Divide into 2 groups

Consider a Product idea.

Today’s Process

StoryboardUser Story Mapping

Design Studio

Product idea

Today’s Schedule9.30 - 10.30 Product Story, Sketch Storyboard.

10.30 - 10.45 Fika

10.45 - 12.00 Story Map Creation, Product Ideas discussion.

12.00 - 13.00 Lunch

13.00 - 14.50 Design Studio Method, Iteration 1 & 2 (?)

14.50 - 15.05 Fika

15.05 - 16.00 Group presentation and discussion. Lessons learned.

Its not about the sketches or post-its…

Conversations

Bill Nye ‘the science guy’

What makes an effective designer?

Post-its Frees-up memory, connections

Sketching Generate ideas quickly, includes details

Photo credit: Kevin Hoffman

Externalise Discuss, move, patterns

Inciting Incident

Crisis

Climax

Hero returns changedHero with a Goal

Strugg

les

ConflictsProblems

RisksDangers

Reference:@cwodtke

A Good StoryResolution

A Product Story

Inciting Incident

Crisis (competition)

Climax (product value)

User’s goal metUser and their Goal

Strugg

les

PowerlessnessFrustration

InefficiencyErrors

Reference:@cwodtke

Resolution

The Story of your DesignLet’s imagine a future.

Let’s assume for a minute that this solution is live. Let’s talk about a day in the life of someone using it, and start telling their story.

First, they would do this, then this, and so on...

Sketch your story

1. Context - how the product will be used.

2. Consider User Interface.

3. Encourages to thinking Experience Flows.

Storyboards

Inciting Incident

Crisis

Climax

User’s goal metUser and their Goal

Strugg

les

User’s goals Inciting Incident User struggles



Goals met




Goals met

Sketch your storyboard Using images to explain your ideas

7 min

Present to group 1 min

Dot-vote for your preferred solutions.

This is the group’s Product Storyboard




Goals met

Story +

Map

Transform Storyboard to Story Map

ActivitesPeople will use the system for (verbs)

StepsThat make up the Activity (verbs)

Details Of the step above (verbs):

What are the specific things they would do here?

What are the alternative things they could do?

Points of frustration or delight ?

What would someone do if something went wrong ?

Time

1. Information recieved via emal, .PDF, aggregated links or pysical samples.

Plan all channelsDigitalPrint Stores

Plan my campaigns

Createcampaigns

Plan my campaign reate campaign

reate products reate landing page Planning in External Systems

CreateProducts

CreateLanding page

CreatePromo blocks

Information from Suppliers

Define campaign goals

⁃ A ssortment launch

⁃ Revenue target

⁃ Volume Sales

Define campaign goalsA ssortment launchRevenue targetVolume Sales

1 2 3

4 5 6

The MapActivitesPeople will use the system for (verbs)







Time

Steps

Details

As a group, create your Product Story Map

10 min

InstructionsActivity - people will use the system for (verb)

Storyboard pane usually (not always) equates to multiple Activities

Steps - that make up the Activity (verb)

Break each of the Activities down into Steps

Details -



Points of frustration or delight?

What would someone do if something went wrong?

123

Nominate a group member to present to the other group

Discuss and Critique 5 min

The MapActivitesPeople will use the system for (verbs)







Time

Design CritiqueWhat is the objective?

What elements of the Design

are related to the objective?

Are the elements effective

in achieving the goal?

Why or Why Not?

Reference: ‘Discussing Design’, Irizarry ,Connor

Utility

Experience

How will this affect user

Scope

Focus on how a design does or does not solve design problem or scenario.

Don’t get hung up on details.

Avoid language ‘I like’ or ‘I don’t like’.

Be Nice.

No prestige.

Critique Rules

Design Studio

Design StudioA way to generate many ideas and solutions to a problem quickly

through sketching, iteration, and critique.

Shared understanding and ownership.

Speed - many ideas generated in a short time.

Builds upon other good ideas.

Unifies groups - understand other roles perspectives.

Advantages

Problem Scope

Present

Discuss

Diverge

Focus

Converge

Create

Create, Discuss, Focus

Sketch. Pitch. Critique.

Everything will be timed.

1. Create your storyboard (or not).

2. Sketch multiple solutions.

3. Concentrate on generating ideas in rough form.

4. After sketching, ideas are presented for critique.

Iteration One

Square, triangle, circle, line.

Just enough to communicate idea.

Does this solve the problem outlined?

More from presentation / critique than sketches themselves.

Sketching

5

minutes to Sketch

6-8 Concepts

3

minutes to Pitch How you addressed the goals

2

minutes to Critique 2-3 ways design solves problems

1-2 ways of improving design

1. Make new sketches - learnings from Critique

3. ‘Borrow’ ideas from other designs – stealing is allowed - improve.

4. After sketching, team presents ideas for Critique.

6. ‘Rinse and repeat’

Iteration two - Convergence

‘Whenever we propose a solution to a problem, we ought to try as hard as we can to overthrow our

solution, rather than defend it .

Few of us, unfortunately, practice this precept...’

- Karl Popper

WarningDesign Studio will NOT

generate the final solution

What have we learned ?

StoryboardUser Story Mapping

Design Studio

Product idea Validate

Essential reading

Thank you!

Christopher McCann

@letterpress_se

+46706295772

[email protected]

http://www.twitter.com

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Berghs Product UX - 'Create '

Design

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