Embedded UX Research by Stijn Nieuwendijk @ UX Istanbul 2016
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Embedded UX Research Agile & deep Stijn Nieuwendijk - UX Istanbul 2016
Transcript of Embedded UX Research by Stijn Nieuwendijk @ UX Istanbul 2016
Embedded UX Research Agile & deep
Stijn Nieuwendijk - UX Istanbul 2016
I am Stijn Nieuwendijk Senior UX specialist & strategist
I am Stijn Nieuwendijk … and always hungry
We humanize digital interactions.
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How?• How should it work? How can
we improve it?
• … on all those different devices, interfaces, touchpoints etc.
Why?• What problem are we solving?
• Why do we want to solve it?
• What’s in it for the user (and us)?
What?• What is the killer functionality?
• What will it do for them?
• Need to have / nice to have?
Who?• Who are they?
• What do we know about our customers?
• What drives them (to use our product)?
• In what context or situation they use our solution?
User insights to
fuel inspiration, discovery &
innovation
User insights to
enable focus,
evidence based decisions & smooth process
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User insights to
drive continuous improvement
UX researcher(s)
Design team
Design team
Design team
User testing
Eye tracking analysis
User interviews
Focus groups
Questionnaires
Remote unmoderated
user testing
Structured feedback
tools (Usabilla etc.)
A/B testing
Web analytics
Diary studies
Card sortingSitemap testing
Persona’s
smartwatch
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Every month In depth UX tests with real clients
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insights for next iteration
Every month In depth UX tests with real clients
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Every sprint Fast, quick guerrilla / online tests with real users
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Continuous UX consultancy: analysis & monitoring Input form help desk, community, social media buzz, web analytics, diary studies to create user stories & customer journeys
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Every sprint Flexible, fast, small tests
Every month In depth UX tests with real clients
Continuous UX consultancy & monitoring to create user stories & customer journeys
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UX research developed
into a change agent
Shift from reactive research to UX research that actually
drives changes in design and
organization
Insights from within the team, not some external UX
expert
Embed UX research in your team
Get rhythm
Do it together
