Automan May 2011

download Automan May 2011

of 84

Transcript of Automan May 2011

  • 8/6/2019 Automan May 2011

    1/84Visit us online at www.automanweb.co

    No 117 MAY 2011 Omans Best Automotive Resource OMR 0.500 AED 5.00 QR 5.

    YOUVE

    WAITED

    ALL THESE

    YEARS

    AND ITS

    FINALLY

    HERE!Detail

    sinside

    EXCLUSIVE2011LEXUSLFAHOTLAPPEDATYASMARINA

    CONCEPTS

    DEMYSTIFIED

    9 TOP

    TALENTS

    EXAMINED!

    TESTED 2011BMWGT,ASTON

    MARTINRAPIDE &AUDIA1

    Q&ACRAIGHARDIE,CEOOFZAW

    AWITRADINGONMERCEDES-BEN

    ZINOMAN

    JAPANESEMARQUE

    S

    FIRSTSUPERCAR

    OUTINGINREGION

  • 8/6/2019 Automan May 2011

    2/84

    OUNCI

    NG

    EVENT

    THAT

    ILLCHA

    NGE

    WYOU

    VALUE

    YOUR

    CAR

    YOUR CARS SEAL OF

    EXCELLENCE!

  • 8/6/2019 Automan May 2011

    3/84

    3

    MORE THAN 250 MODELS, 40 BRANDS

    15 CATEGORIES AND ONLY ONE

    WINNER IN EACH CATEGORY!

    announces the thrills and prestige of its own Car of the Year awards. Withenough packed in to take you through the year and a unique format of selection,Automans COTY awards will reward the best models on offer in Oman in 2011

    Look out in every issue of Automan till August 2011.When we test drive cars, we will not only judge eachcar for how good it is for you as a buyer, we will alsopossibly select it as our editorial nominee in one of 13categories:

    13 Categories for Reader Voting

    If the car deserves the tag, we will tag it as EditorialNominee for the category it best suits. Look out forthis logo on each story:

    We will keep a running tally of all the editorial choicestill August, after which, we will allow you, the reader toselect further nominees through SMS and online at ourwebsite, all the way through till our October issue.

    And thats when things get really exciting!

    The nominees in each category will go through aselection procedure that will result in one clear winnerin each category.

    Additionally, our editors will also give two uniqueawards :

    01 Small Car of the Year02 Mid-size Car of the Year03 Large Car of the Year04 Premium Car of the Year05 Luxury Car of the Year06 Hot Hatch of the Year07 Sports Car of the Year08 Performance Car of the Year09 Small SUV of the Year10 Mid-size SUV of the Year11 Large SUV of the Year

    12 Premium SUV of the Year13 Performance SUV of the Year

    14 Best debut Model in Oman15 Editors choice

    EDITORIAL NOMINEE

    NAME OF THE CAR

    CATEGORY

    At a glittering, year-end ceremony, the winners of each category will be awarded theAutoman Car of Year Award in its class.

    www.automanweb.com

  • 8/6/2019 Automan May 2011

    4/84

    editor-in-chiefMamma Al ta

    AL roYA PreSS & PUBLiShinG

    Po B: 343, Psal c 118

    Al hay cmpl

    Sulaa oma

    emal: auma@alya.

    Wbs: www.aumawb.m

    eal :

    tl: +968 24479888 e 300, fa: +968 24479889

    cula :

    tl: +968 2456 2360, fa: +968 2456 2194

    PUBLiSher

    ham Al ta am@alya.

    editor & GM

    raj Wa aj@alya.

    execUtive editor

    caa B Mallk aa@alya.

    co-ordinAtor

    Paba n Kaam paba@alya.

    deSiGn

    Sawsa Al Muab sawsa@alya.

    heAd of MArKetinG

    Mag Azz mag@alya.

    MArKetinG

    Supm Plps plps@alya.

    circULAtion

    bks@alya.

    finAnce & AdMin

    Abaam dal al@alya.

    Printer

    ruw M Ps LLc

    tl: +968 2479 4167, 2479 8157

    fa: +968 2470 0545

    2011

    All al Auma magaz a

    s wbs s pyg a may b pu

    ay m wu w s

    maagm AL roYA PreSS & PUBLiShinG

    Auma aps usl lus al

    maal, bu ss g publs ay su

    maal. o publs, pyg ay

    su maal wll s w AL roYA PreSS &

    PUBLiShinG

    Damage Control ModeJapan continues to be in the news. Along with tremors and aftershocks, the Nuclear mess

    promises to be a long-term reminder of how our dependence on technology also makes

    us an unwitting slave to its terrors. We have been informed that the scale is somewhere

    close, though not equal to Chernobyl. Twenty years on the legacy of Chernobyl continues

    to haunt us, but it will take the Fukushima crisis to open our minds to alternatives.

    In the meantime we are presented with some issues - car production is teetering along,

    with some plants shut down, some running at reduced capacity and some hoping that

    committed supply of parts continue. Toyota has been extremely pro-active in sizing up

    the scale of the problem and giving early indications to the world of when it expects to

    be back to full production. Other car companies based in Japan havent been as open.

    As for other manufacturers worldwide, parts supply is going to be an issue though the

    chances are that some of them will post gains at the cost of the woes of the Japanese

    manufacturers. Americas big three have already either declared prots or have a

    signicant turnaround underway.

    We have been speaking to a range of industry contacts on the importer side of the

    business and the worry is apparent in the conversations. Dealers are having to second

    guess the market. As it is the supply chain is quite long for car supply. Three month

    lead-times are the norm and even at that dealers usually carry stocks for longer than

    that especially if something happens to the buying environment in between. Thankfully

    the present moment does not seem to have much in terms of demand side issues.

    regional growth is steady and increased money supply in the market should aid liquidity

    and consumer condence. But will there be cars to choose from? Oddly enough enough

    we may see consumers going through the entire demand-supply cyclic in this two-year

    timeframe.

    We do see a bit of a market shakeout happening and dealers seem to be digging

    the trenches already. In the local market, KIA, Hyundai and the American brands will

    consolidate their growth though it may be in a stagnant marketsize. And the luxury

    brands seem set to enjoy another year of not being signicantly affected by the nancial

    woes of the world.

    In all this the Euro zone is still a sore point, what with Greece, Ireland, Iceland and

    Portugal repeatedly coming up in the news for all the wrong reasons.

  • 8/6/2019 Automan May 2011

    5/84

    in this issue

    60

    CHOOSINGAFAMILIARCAR

    Aquestion thatI often haveto answer

    iswhichisthebestcar?Now that s

    an easyoneto answerforI fo l lowthe

    dictum oftrying notto placemyselfin anyones

    shoes. Thebest caristheonethatdoesthe

    j ob best isusual ly theone l ineanswerIdole

    out. Nowwhydo Ifind itso surprising thatI

    haveto facetheoutcomeofthisin myown

    choiceofcar?

    Ithas been sometimesinceI actuallywent

    through the motionsof buy ing acar. One

    oftheperk sofbe ing acar j ournal ist isthe

    amountof t imeI usua l ly spend in someone

    elsescar. So when itcomesto mypersonal

    choiceIhave no setwish list. Ihaveatvarious

    timesin mynineyears herein Oman owned

    Land RoverDiscovery, RangeRover, Mazda6,

    smartfortwo and even threemotorcycles. So

    when Igaveup mylastcar, theRangeRover,

    Ispentmostofmy commutingin a loaner

    Pa j ero and then used a rentacarMazda3

    foralmost ayear. So thedecision to buya

    caraga inwasn taseasyasIthoughtitwould

    be first ly thecarhad to meettheneedsof

    mygrowing family, offering aregular5-seater

    experienceand an optional 7-seaterlayout

    when theneed crops up. Then considering

    thepart-t imenatureof its occupancy there

    wasreally adisincentive againstputting too

    much moneyin asecond car. And thirdly, I

    havealways been comfortablebuying good

    condition pre-owned cars, sinceI havethe

    meansand resourcesto ensurethat thecars

    aremechanically good and continue to be

    well-treated.

    Well, threeweeksinto my search and I

    found myselftheproud ownerofaCitroen C4

    Grand Picasso. Huh!And comeagain, huh!

    Attheoutset, Ihad looked atvariousother

    optionsincludingsomeratherj uicy dea lson

    run-outmodelsof SUV sand someequa l ly

    good dealson dealer demo cars. However, in

    onesuch interaction Ifound outabouta stock

    clearanceact ion on someoftheolderstock

    with Citroen andalmostbefore Iknew it, the

    carwasmine.

    Itisat thatjuncturethat theself-doubtsets

    it. WhathaveIdone? Doesthiscarreallymake

    anysense? ButIguessthatevery groom must

    havethesame feeling aftermarriagetoo.

    TheC4 Grand Picasso notonlylivesup to

    thescrutiny, itpassesit with flying colours.

    To startoffwith, the C4 Grand Picasso is

    notan old model. Introduced in the2006 Paris

    Motorshow, thecarispartof thebroaderC4

    rangethat includesthe C4 Picasso and the

    C4 Hatchbackand Sedan models. Notethe

    absenceofthe Grand tag in theotherPicasso.

    TheGrand Picasso isthe7-seater, whilethe

    C4 Picasso isthe5-seater.

    In theregion, thecaris av a i lablewith a

    2.0-litrefour-cylinder petrol engine, rated at

    143bhp and 200Nm oftorque, combined with

    an automatic4-speed gearbox. You haveto

    drivethecar to appreciatetherole theengine

    play sin mak ingitamong themostsensible

    carsin themarket.

    In termsofstyling, thereisntanyother car

    thatquite comesclose in being so overthe

    top. Yes itisaMPV in manysenses, so Citroen

    hasgoneall outto emphasiseitin thesweep

    ofan unbelievablylargewindscreen, thelarge

    windowsand thepresenceof apanoramic

    sunroof. From theshoulders upwardsthecar

    isalmostentirely glass!The carhaspresence

    and with thehintsof chromeand largewheels

    of thehigh specmode l I had brought, the

    Grand Picasso drawsyou in to havealookat

    thefeaturesthat setitapart.

    Whentheoptionsare clearlydefined,choosing acar becomessomucha matterof

    ticking alltheright boxes.Butwhat happenswhenthecar thatticks alltheright boxes

    isoneyou neverthoughtyouwould buy?AuthorRajWarrior

    61

    PREVIEW

    56

    PREVIEW

    5757

    Refreshed for 2011 mid-cycle, the second generation

    Mercedes-BenzViano peoples carrieroffers everbetter

    levelsof comfortand performanceefficiencythanbefore

    AuthorChandanBMallik

    EXECUTIVEEXPRESS

    NewsFrom Oman and theregion

    6

    Top headliNesFrom around theworld

    10

    72

    MoTorsporTs

    Formula One, WRC,MotoGP

    8

    braNdwaTchSaabs financial woes

    32iNTerviewCraig Hardie, CEOZawawi Trading

    40TesTed2011 Aston MartinRapide2011 Audi A12011 BMW GT 54

    50

    2011 Lexus LFA super car shows its prowess at the Yas Marina

    Circuit in UAE

    LFa's first date at

    yas marina

    64

    {COVER STORY}

    65

    Author ChandanBMallik

    The LFA is the first supercar built by Lexus and it sits right on

    the top of the line-up as the ultimate flagship model within the

    performance F portfolio. While, the limited production car has

    been proving its credentials at tracks all over the world, it recently

    added Yas Marina to its ever growing list of track conquests. While,

    Yas Marina circuit in Abu Dhabi is proving to be a popular venue

    for track events and testing high performance cars, the Middle East

    action debut of the LFA took place here a few weeks ago.

    Those familiar with the track will agree that the north loop has

    a special place in the hearts of spirited drivers as it throws both

    a challenge to both man and machine. As always, its a delight to

    participate in such demanding events and with the LFA it was no

    exception. Once out of the pit lane, even with 560bhp on tap, the car

    doesnt need to be pushed aggressively to appreciate its power and

    road-hugging ability. The fun begins when the paddle-shifters are

    engaged in the sportiest setting where the gear swaps are snappy.

    In normal paces, as expected, the gearbox is a bit clunky in slow

    traffic with a few rattles and hisses here and there as the clutch

    engages and disengages, but thats expected since this is by far the

    best single-clutch hydraulically actuated transmission available on the

    market.

    Another feature that brings the LFA much closer to track cars is

    the fact it has no adjustable damping systems. Even though some

    may consider this as a handicap, the LFA h as a ride thats not harsh,

    especially when considering that the car is also tuned for track use.Tackle a corner a bit more aggressively and the LFA responds with

    quick turn-in. On the straights where the car can literally stretch its

    legs, touching 250km/h is done so easily with absolute stability and

    confidence. We also noted that the force required to achieve a down-

    shift with the shift paddle is marginally more than that required to

    upshift a feature specifically ordered by the cars chief engineer.

    We also must appreciate the way the engine has been configured

    to offer optimised performance on road [day to day driving] as well

    as some track fun.

    We know, theres been involvement of Yamaha, who are acclaimed

    for the superiority in designing compact V-architecture engines and

    high-speed valvetrain expertise. Lexus and Yamaha have achieved

    the goal of giving quick and smooth engine response character in

    the LFAs V10, and to do that, theres some interesting technology

    applications involved such as indi vidual throttle bodies for each cylin-

    der, forged aluminium pistons and carbon-coated rocker arms with

    integrated oil jets, titanium connecting rods and valves.

    The result is that all these con tribute to the engines abil ity to

    rev from idle to 9,000 rpm in just eye blinking 0.6 sec. In fact, the

    powerplant revs up so quickly that only a dig itally simulated analog

    tachometer can keep up with it! On track, also we discovered that the

    LFAs V10 is a superb engine with a lot of grunt. Like a track racing

    car it loves to be revved hard. With 90 per cent of the torque avail-

    able from around 3,700 rpm, theres none of the low-rpm issues that

    common with particularly high-revving engines.

    While the cars acceleration is blistering fast on the straights, Lexus

    claims the LFA with its six-speed, single-clutch automated manual

    transmission gets to 96km/h in 3.7secs and will reach a top speed of

    320km/h. Although it isnt a direct shift gearbox [DSG], it feels well

    suited to the engines character and is so flexible that you can run

    the car at speeds as high as 166km/h on third gear without flinching.

    On an equal note, downshifts via the paddles are a delight both for

    the driver and aural pleasure. Lexus claims that the LFA engine has

    been acoustically perfected to deliver an incredible F1-like sound that

    changes dramatically at different revs and the signature soundtrack

    has been dubbed the Octave Harmony by its creators.

    cover sTory 36

    64 58

    80chicaNeA world in flux

    SPECIALFEATURE

    1716

    Name Hyundai Blue2Whatis it aFCEV (Fuel Cell ElectricVehicle)

    Where diditdebut?2011 Seoul MotorShowSource ofinspiration TheBlue2 getsits namefrom acombination ofHyundaisenvironmentally-friendlydivision BlueDrive, and thenumber

    2 -asin H2, thesymbol forhydrogen.Technical highlights Theconcept ispowered byafuel cell electricsystem thatdelivers120hp ofpower and fuel economyof34.9km/l. Theimpressivefuel economyisaided bylow-resistancetyres and alloywheelswhich areoptimized to improveaerodynamicperformance.TheBlue2s styling wasdriven bythedesign departmentskeywordsof Intersected Flow. Whatthat meansin wordsnormal humansuse isthatthe Blue2 hasflowing bodycontours which arebroken up byadditional styling features- theblackstripe which underscoresthedoorsforexample. TheHyundai Blue2scondition isvisibleviaunique imageson theexteriorofthe cardisplayed on theoutside viaLEDscreen panels,which arelocated on both thefrontand rearofthe car. Conventional sidemirrorsarereplaced byside camerasand aroofcamera.TheHyundai Blue2 conceptalso featuresa welcomesystem which recognizesthe driverand also opensthedoorautomatically. Theexteriorstyling ismirrored insidetheBlue2, with asymmetrically-designed dashboardsand doors. Widerseatsenable peopleto getin and outofthevehiclemorecomfortably.Overall purpose/significanceA solid stancecoupled with theno-nonsensedesign meansthatit looksmorelike amid-rangeluxury carthanan affordableHyundai.

    Automans takew Goodnews for future customers because Hyundai says thatthe Blue2 gives a hintofits blueprintfor future sedans.

    Hyundais conceptkeywords for the exterior designare IntersectedFlow,featuring

    innovative anddynamicdesigns.

    The exterior designs flow inside the vehicle, withasymmetrically-designeddashboards and

    doors tooptimize a drivers convenience andaddemotional value.

    Conventional side mirrors are replacedbyside cameras anda roof

    camera, offeringa state-of-the-artdrivingenvironment.

    The car is equippedwithlow-resistance tyres andalloywheels whichare designed

    toimprove aerodynamicperformance.

    32 33

    {ROADTEST}

    EDITORIALNOMIN

    EE

    AUDIA1

    HOTHATCHBACK

    Small with big ambitionsWiththeA1 hatchback,Audiaimstolurefirst timebuyersinto

    thesuperminisegment aswell asthe brand.Automanchecks

    outtheBelgian-builtcar inGermany,a fewweeksbeforeits

    officialMiddleEast debut

    AuthorChandanBMallik

    Knowing how

    German premiumautomaker A udi

    currently operates, we

    havea lway swondered

    would thecompanyever

    considerand de l iv er a

    supermini package? Its

    segmentthatithad almost

    abandoned a f te r the

    poorcommercialsuccess

    with the a lum inium

    bodied A2 several years

    ago. ForAudi, itwould notbeanimpossiblejob given

    therecenttrend ofitsnewmodeli ntroductionsand the

    boxesthat would beticked forsuch aprojectwould

    surelyinclude understated styling with aclassyimage

    and greatpowertrainsand handling dynamics.

    With efficientsmaller carsgaining marketshare all

    overtheworld, A udi nowlook satthepremium end

    ofthesuperm ini mark etw ith its A 1 3-and 5-door

    hatchbacks. Andsomewherein-between italso wants

    to provethatthecompanywhich can producesupercars

    likethe R8, can also beequallygood in producing

    smallerpackages. And thatswhatbrought usto Berlin

    wherewewere inv ited to find outhowmuch of this

    promisereallystands.

    A lthough, theA 1 is mechanica l ly based on

    VolkswagensPQ25 platform which isalso used in the

    SEAT IbizaMk4 and theVWPolo Mk5, Audi hastaken

    extrameasuresto ensurethat thecar doesntappear

    asa badgeengineered clone. To begin with itsbeen

    given itsown setofclothes andan individual profile.

    While, theA1 and VWPolo sharethesame8-foot, 1.2-

    inch wheelbase, butat12 feet, 11.6 inchesin length,

    theA1 isabout an inch shorterthan thePolo. TheA1

    isplanned with several trim levelsand manycosmetic

    optionsand will bemarketed accordingly, and hence

    ifonethink sthattheentry-lev el mode lsappearabit

    anonymous, itsnotsurprising. Also notsurprising is

    the factthatthecarsneatproport ionsand compact

    dimensionsconfirm it asaMINIor500 riv a l, but this

    babyAudi definitelylagsbehind theretro charmsof

    competition.

    Butas alifestyleproposition, Audi isoffering several

    interesting lifestyleand performanceoptions ranging

    from simplethingssuc h ascontrasting windscreen

    pi l la rs, a l loy whee ls or st i f fened suspension.

    Distinguishing featuresbetween theentrylevel and top

    end modelsare thingslike snazzyXenon headlamps

    and eye-catching signatureLED day timerunning

    lamps.

    Wewould saytheinteriorof theA1 isexpressed in

    everylastdetail, typical ofAudibeit in theselection

    ofthe materials, in theirfitand finish and in thetight

    tolerances. Whatdoesnt getmissed to thetrained

    eyeis thefact several componentshavebeen heavily

    inspired orbeen donated from the flagship A8. In

    the electronicsdepartment, itsthe state-of-the-art

    multimediainterface (MMI), navigation system and

    Bosestereo. Asidefrom this kit, thealuminium trim,

    FACETOFACE

    10 11

    IN THE RIGHT

    DIRECTION

    CraigHardie,the

    currentCEOofZawawi TradingCompany[Automotive],theauthorizedgeneraldistributorforMercedes-Benzin theSultanateofOman isnostrangertotheregion. Ahardcoreretailand marketingprofessional,HardiesrecentassignmentshaveincludedHead ofMarketManagementWestern Europe& Head ofMarketing &Communication(EMEA) atChryslerInternationaland Head ofMarketing &CommunicationChrysler, Jeepand DodgeMidd leEastat

    DaimlerChryslerMiddleEast.HardiejoinedZawawi Tradingin Octoberlas tyearandevers incehasoverseen thedynamicgrowthofboth theorganisationand thebrandsrepresentationin theSultanate.Automan metHard ieatthelaunch oftherefreshedViano launchin Muscattofind outmore

    abouttheorganisation,

    thebrand andforthcomingplans.

    Mercedes-Benza nd itsofficial Oman

    partnerZawawi Trading Company

    seem to haveweathered themarket

    conditionsmuch betterthan keyrivals.

    Automan speakswith Craig Hardie, the

    organisationscurrentCEO aboutits

    successstory

    Its nosecretthatthe year 2009 hadbeendifficult

    for everybodyinthe automotive business including

    Daimler.2010 showedsome signs ofrecovery.

    Hows 2011 looking?

    Fir stallowmeto c lar ify thatDaimler isthe par entcompanyofMercedes-Benz, theregionalHQisbased inDubai, and Zawawi Trading Companyis theAuthorizedGeneralDistributorfor Mercedes-Benzin theSultanateofOman. Thingsare definitelylooking up thisyear, and

    ZawawiTrading hashad asuccessfulstart to 2011, withoveral lsa lesup by20 percentin thefirstquarterof

    2011. Themajor contributorswerethe E-Classwith asignificantgrowth of42 percentand theS-Class with a

    15 percentincreasein saleswhen compared to thesameperiod of2010. Salesofour SUVsalso improved by4 per

    centand overallthis wasan extremelypositiveresultforusto kick-start2011 and weexpectthismomentum tocontinue, with averybusyyearpredicted.There have beensome incidents ofunrestinsome

    ofthe Middle Eastcountries includingOman.Are

    these factors affectingyour business --ifso in

    whatway?

    Although somemarketshaveseen somenegativeeffects,wehave not experienced anydownturn in salesandcontinueto contribute to strong regional salesfigures

    which compensateforthose marketswhich havebeenaffected.Obviously,situations like these,ittends toaffect

    medium-longterm buyingdecisions, especially

    within the e x pat community.W ha tme a sure s

    a re youta k ingto re a ssure your pre se nta nd

    prospective customers?Are youplanning any

    dedicatedprogramme?

    Wehavesever alideasand oneofour keystr engthsisthestrong residualvalueofour tried and tested products.

    First, weareoffering Proven Exclusivity:An approvedpre-owned branded carprogram. All vehiclesbrandedin thepre-owned carssection arelessthan fiveyears

    old and havebeen driven lessthan 100,000km. Programensurespeaceof mind forour customerswho willgettheopportunity to buyamanufacturer-backed vehiclewith GCC specificationsthat hasundergone acomplete

    multipointcheckbeforebeing puton themarket.Thesecond programmeis thenew Integrated ServicePackage(ISP) forS-Classand GL-Classcustomerswhichoffersfreemaintenanceservice. ISPallowscustomerstomaintain theirnewMercedes-Benzvehicleto optimumoperating condition forthebest performanceforaperiodoffiveyears or105,000kms, freeofcharge.

    Youhave hadanextraordinarycareer withboth

    principal and retailer. What differences and

    challenges doyoufindatbothends andwhichone

    thrills youmore?

    Ihavehad the privilegein working on threecontinentsand exposureof over55 countriesthrough thepast21 year s. I havespent15 ofthe 21 year satr etail/ generaldistributorlevel and theremaining 6 yearswithDaimlerChryslerand finallyChryslerEurope, MiddleEast

    and Africa.Ifind OEMand retail/generaldistributor veryrewarding

    and exciting fordifferentreasons. Thedifferenceis the

    perspectiveand goalsyou need to focuson areverydifferent. TheOEM isgenerallyworking on aglobal orregionallevelfor productdevelopment. Atretail you aretaking whathasbeen developed and targeting thebestperformanceyou can in yourmarket. However, you mustberealisticthat noteveryproduct willsell wellin everymarket. Thereisrarelyan automotiveproductbuiltthatwillsuiteveryglobal market. Thiscan befora numberofreasons:enginesize, localtaxand duties, generalmarketand buyerbehaviour, CO2 locallaws, etc. My careerintheautomotiveindustry began in theretailbusiness, soIdefinite ly haveaspotforthere ta i l/ genera ldistributor

    business.How is this aspecthelpingshapingupthe future

    ofthe dealershipand whatkindof benefits can

    customers expect?

    Theaim forZawawiTrading Companyoverthe comingyearsis to excelat representing theMercedes-Benzbrandsby achieving benchmarkpracticesat aregionaland International level. Thisin turn will beexperiencedbyour customersin theirinteraction with oursalesand Aftersalesteams. Weare looking athowto bemoreconvenientfor ourcustomerson both SalesandAftersalesfronts. Wehaveintroduced newManagementinto Zawawiautomotiveto bring internationalexperienceand skillsinto ourprocesses.Whats your activityplanfor the remainingmonths

    of2011?

    2011 isa momentousyear forMer cedes-Benzaswe

    celebrate125 yearssincetheinvention oftheautomobileon 29 January1886, bythefounding fathersKarlBenzandGottlieb Daimler. To marktheoccasion, ZawawiTradingwillbeunveiling ahostofnew vehiclesin Oman.Thefirstha lfof theyearisa lreadymov ing forward a ta

    rapid pacestarting with thelaunch oftheelegant four

    doorcoupeCLS and theC-Classfacelift, which willthenbefollowed bythe introduction ofa totallynew model,theC-Class Coup. Thethird generation ofMercedes-Benzsmostexciting and successfulsportscar everbuilt thedesirableSLK -willalso belaunched laterthis year. And justin casethat isnot enough, Mercedes-Benzareputting theicing on their one-and-a-quarter-century

    birthdaycakewith theferocious convertibleversion ofthebreakthrough gullwing supersports car theSLS AMGRoadster which willbe hitting theroadslaterthisyear.Frank Bernthaler atregional office hadmentioned

    ina n inte rvie w withus la stye a rtha tde spi te

    workingonlow margins,Daimler was backontrack

    withsome improvementinsales in2009.Although

    volume-wise the companyadmits a dropof 20

    per centyear-on year,the importantthing was

    tokeep trafficin the Mercedes-Benzshowrooms

    busy.How were yousupportedduringthe tough

    business period[2009-2010]byDaimler?

    I n thewakeofthe c r isis, c ustomer swer eexpectingsavingsand invested playing competitorsagainst eachotherto ensuretheygot thebest deal. To maintain ourposition astheleading premium carbrand in theOmanimarket, Mercedes-Benz, through theRegionalOffice in

    Dubai, supported ZawawiTrading Companywith athree

    Automanchecksout AstonMartinsfirst four-doorsportscar,the

    2011RapideinOman

    close encounters

    with a rapide kind

    38

    {COVER STORY}

    39

    Author ChandanBMallik

    Power, beauty, and performance are

    threethings thatwould mattermoreto

    usthan practica l i ty in a luxury sports

    carthatwemightbeeva luat ing. A nd it sno

    denying thatin thisdayand agethereare just

    ahandful ofex ot icbrandsthatcan makea

    grand entrylikean Aston Martin. However, till

    justafew yearsago, barring theshort period

    when Aston Martin produced Lagondabadged

    fourseaters theGaydon, UK-based British

    carmakers rangeof sportscars werestrictly

    limited to two-seatersonly. With thearrival

    ofthe Rapide, oneof Astonsnewest models

    lastyear, thatequation hasbeen permanently

    changed altogether.

    A swith the increasing globa ltrend of

    demanding top end cars, itsno secretthat

    thearrival oftheRapidein theregion wasalso

    eagerlyanticipated in theMiddle East. But

    to think it stheex trapa irofdoorsand two

    moreseatslets thatallowfour adultsto share

    theAston experiencewithoutsacri ficing the

    gorgeouslooksor performanceinAston model

    would besomesort ofunderestimation.

    F irstofa l l , this 21stcentury four-door

    model owesa lotto itssiblingsin itscreation

    and it snot surprising when you have

    engineer-turned-CEODr Ulrich Bezsguiding

    Aston Martinsengineers to createa highly

    flexibleV/Harchitecture platform which can

    accommodatemodelslikethe DB9 orDBSand

    nowthe biggerRapide. Despiteit being five

    metreslong [ a lmostaslong asaMercedes-

    BenzS-Class orMaserati Quattroporte], the

    carsfront end looksidentical to anyother

    model in thecurrent line-up such astheDB9

    orV8 Vantage. Whilemany in thebusiness

    considertheRapide asalong-wheelbase DB9,

    theflip sidebeing thataVantageis technically

    a lso a shortwhee lbaseDB9. Whateverthe

    argument, weareprettysure, in itsheartand

    soul, noneofthem aresameata l l despite

    apparent similarities in construction such

    astheglued and riv e ted spaceframeand

    application oflightweightand strong carbon-

    fibreresin compositesin itsstructure.

    Meanwhile, the Rapides headlampsare

    l ined w ith L EDsin thesamewayand the

    corporatesignature grilleresides up front. As

    expected thelong bonnetissculpted with more

    than apassing similaritywith the V8 Vantage.

    Despitethe visual similaritiesexternally, the

    Rapidehas astanda loneprofi le, and y et

    remainsstrictlywithin the Aston Martin family

    guidelines. Thecarsbeautiful profileisalso a

    resultofdesign and fineattention to detailing.

    Forinstance, theusuallyexposed B-pillaris

    hidden behind theside windowsin thiscar,

    which notonlylooks fantasticbutalso addsto

    aclass appeal. Theframelesswindow design

    EDITORIALNOMIN

    EE

    ASTONMARTINR

    APIDE

    PREMIUM CAR

    50

    32 40

    16

    SaSu

    MoTu

    WeTh

    Fr

    1

    23

    45

    6

    78

    910

    1112

    13

    1415

    1617

    1819

    20

    2122

    2324

    2526

    27

    2829

    3031

    May

    Mercedes

    BenzACla

    ssconcep

    t

    posTer

    special feaTureConcept carsde-mystified

    28

    cover sToryLexus LFA hot lapped 36

    raNdoM pickCitroen C4 GrandPicasso

    58

    facTory TourPorsche Leipzig 68

    preview2011 Nissan Sunny2011 M-B Viano

    6264

  • 8/6/2019 Automan May 2011

    6/84

    Honda Jazz getsstyling and detail

    cHanges for 2011

    6

    regional news}

    Dhofar Automotive, the ofcial importer-retailer of Chrysler Group LLCproducts launched the all-new 2011 Dodge Durango in Oman last month.As a milestone event, the sultanate also became the rst country in the Gulf

    to bring the American SUV to Dodge acionados. Its now pretty clear that

    Chrysler Group is on an overdrive and the new Durango is one of the products

    that will lead brands new product onslaught for 2011. Effectively, Dodge is

    jumping back into the trendy unibody sport utility (SUV) segment with thenew Durango which offers three-row accommodation and is spacious enough

    to haul people and tuned to thrill anyone who truly loves to drive. The vehicle

    will be offered in ve versions and two powertrain set-ups. Chrysler Groups

    new 290hp 3.6-litre Pentastar V6 engine will be available on the entry level

    while the top of the line model gets a 360hp 5.7-litre HEMI V8 engine. Both

    engines are offered with fuel efcient technologies. The new features two

    automatic transmissions and two available full-time all-wheel-drive systems

    designed to provide smooth operation of the vehicle over a variety of road

    conditions. Where competitors have switched to car-based platforms, the

    HEMI-powered, all-wheel-drive Dodge Durango features a low-range transfer

    case for light off-road recreation and to ease manoeuvres such as towing.

    The new Dodge Durango appeals to customers who need the versatility of a

    crossover and capability of an SUV, but want the renement and characteristicsof a premium performance vehicle, said Ahmed Hussain Nasr, regional sales

    manager, Chrysler Middle East.

    oman is first for tHe all-new 2011 dodge durango

    refresHed mercedes-Benz Vianorange launcHed in oman

    In its segment, Mercedes-Benz Viano

    vans have been frequently dening new

    benchmark for large-capacity vehicles. For

    2011, the Viano gets a host of improvements

    including some styling details and

    engineering enhancements. Vianos in GCC

    will get Euro 5 emissions compliant 3.5-litre,

    BlueEFFICIENCY engine which is good for

    258hp. BlueEFFICIENCY technology helps

    reduce emissions and fuel consumption while

    enhancing performance. Mercedes have

    completely recongured the springs, auxiliary

    springs and shock absorbers and designed

    new bearings for the shock absorbers with

    emphasis on ride comfort and safety. Also the

    cockpit and passenger compartment are more

    user-friendly and attractively appointed than

    ever. The revised Viano is instantly recognisable

    by its face, featuring the Mercedes star in

    the style of the current passenger cars, and a

    newly designed rear section. The Mercedes-

    Benz Viano is available in four variants - Trend,

    Ambiente, Fun and long wheel based Marco

    Polo camper with open top.

    Hondas smallest member in the region,the global Jazz has been refreshed insideout. While, the European model line-up now

    includes a hybrid [no plans for it here as of

    now], market specic upgrades now ensurethat the zippy compact is much better than

    before. While Europe sees the return of the

    CVT transmission to the range, GCC models

    are equipped with the 118hp 1.5-litre engine

    with ve speed automatic gearbox. A newly

    developed torque converter helps the car

    deliver 14.8 kg-m torque. With the restyled

    front and rear ends, Honda claims better

    aerodynamic efciency. Besides three new

    colours, the model is offered in two trim levels

    two trim levels [LX and EX]. Optional features

    include panoramic sunroof, 16in alloys, cruise

    control buttons and paddle shifters.

    Price guide RO12,500 -RO19,500

    Price guide RO18,000-RO22,000.

  • 8/6/2019 Automan May 2011

    7/84

  • 8/6/2019 Automan May 2011

    8/84

  • 8/6/2019 Automan May 2011

    9/84

  • 8/6/2019 Automan May 2011

    10/84

    1010

    BrandwatcH

    i s n t z

    vt M n

    t n

    tmt t?

    atmn xmn t

    t

    In deep waters?

    Author Chandan B Mallik

    Figures speakSaab reported a colossal loss and growing

    debt in 2010. Victor Muller accepted the fact

    that he had spoken too soon about the bright

    prospects of Saab. Spyker ignored its own

    branded luxury car gures - a small business

    which it is selling and said the much larger

    Saab lost $308mn on sales. Top of FormBottom

    of Form Muller isnt expecting turn to prot

    in 2011, but vowed to earn money in 2012

    as new products come on line. Share holders

    didnt digest the facts and stocks of Saab

    subsequently lost its sheen and plummeted at

    the stock exchange.

    Automans take:Did Muller open his mouth

    too early? It seems so, and his inexperience in

    handling corporate affairs at this level shows

    up like a sore thumb.

    There are many questions about the future of Swedish automaker Saab towhich there are no clear cut answers as of now. But what is clear is thefact that lawyer-turned-entrepreneur Victor Muller, head of Spyker Cars

    and current chairman of Saab Automobile and better known as the man whomasterminded the deal to acquire the ailing company from GM in 2010 has alot on his hands sagging sales, hostile suppliers, liquidity issues and evenconspiracy theories. Technically speaking, the suave and usually media savvyMuller has entered the world of intrigue, followed by corporate blunders and avolley of accusations in other words, the man has bitten more than what hecan actually chew. We take a look at developments over the past few weeks,

    analyse the facts and then try to understand what exactly is happening andwhat real options Saabs czar Muller has, given the current scenario which isgoing from bad to worse.

  • 8/6/2019 Automan May 2011

    11/84

    1111

    Suppliers agonyNo manufacturing entity which depends

    on external suppliers can afford to do this.

    Assuming Saab operates on the just-in-time

    inventory basis, the lifeline is severely affected

    if supplies are withhold or stopped. This is

    exactly what has happened. Saabs production

    ground to a halt several times in the past

    couple of weeks because suppliers were notbeing paid and they stopped supplies.

    Automans take: Regaining condence of

    suppliers should be top on Mullers agenda. To

    do this, he needs sufcient doses of working

    capital and dollops of reassurance. Be it banks,

    government bail outs or private funding.

    The Russian connectionThe name of Russian businessman Vladimir

    Antonov has been associated with Victor Muller

    on more than one occasion. Actually, Mullers

    connection with Antonov stems back to 2005when the former was head of Spyker. Antonov

    apparently offered to join his Converse group

    to the capital of Spyker. Muller was not

    interested, because

    at the time he had

    serious sponsors

    [Abu Dhabis

    M u b a d a l a

    b e i n g

    one of them]. Spyker was doing well and by2006 it almost reached a break-even point.

    Meanwhile, over ambitious Spyker bought

    the team Formula 1, and that proved to be a

    costly affair. Mullers company got a lot of PR

    and hype, but it also drained the companys

    business in less than a year, and by the end of

    2007 Spyker was on the verge of being almost

    bankrupted. Antonov called Muller again and

    repeated his previous offer. Muller caved

    in and in January 2007 inked the deal. As a

    result, a part of Converse Group - Lithuanian

    Bank Snoras - became the main shareholder

    of Spyker.

    Automans take: The problem is that Bank

    Snoras is controlled by Russian businessman

    Vladimir Antonov, who has alleged ties with

    organized crime in Russia. Was Muller not

    aware that a front company was being used

    to gain some sort of credibility at the cost of

    Spyker? If Muller didnt, can he claim that he

    was innocent or was this a pre-meditated and

    shrewd manouevre of using a small sh as

    bait to lure the big sh?

    The big fshIn January 2010, Spyker made an agreement

    in principle with GM on buying the ailing Saab

    which it was desperate to ofoad. During

    negotiations, GM realised that the largestco-owner of Spyker (29.9 per cent) was the

    head of Converse Group Russian businessman

    Vladimir Antonov. GM raised objections about

    Converse Group, but agreed to sell Saab

    on condition that the Russian businessman

    was out of Spyker. The position of GM was

    reportedly linked to the suspected relations

    of Antonov to organized crime and money

    laundering.But Vladimir Antonov believes that

    in fact GM wants to keep the Russian investor

    out of Saab.

    Bail out optionsThe issue with the loan is that Bank Snorasis controlled by Russian businessman Vladimir

    Antonov, who has alleged ties with organized

    crime. Sweden extended Saab a $577mn loan,

    giving the country nal say in any ownership

    changes. Sweden is currently reviewing the

    loan proposal, but it remains to be seen when

    a decision might be handed down.

    Meanwhile, Vladimir Antonov the majority

    Spyker shareholder who GM has prevented

    from taking a stake in Saab has put in a

    request to Swedens National Debt Ofce last

    month to invest in the carmaker. Antonov has

    said that his company was ready to invest$70m in Saab and in return wants to take a 30

    per cent stake in the company.

    Automans take: The authority, which

    has a say in ownership changes because it

    guaranteed a European Investment Bank (EIB)

    loan to Saab, said it would give its answer in a

    few weeks. If approved, it would be a win-win

    situation for both Muller and Antonov -- A face

    saver for Muller and ofcial entry for Antonov

    in Saab. Muller needs to quickly think of a

    solid fallback plan should the decision swing

    against.

    Conspiracy theoriesDuring the ongoing crisis, there are several

    rumours doing the rounds. Among them,

    the one which is on the podium: is this cash

    crunch being deliberately engineered to help

    get SAAB into Russian ownership?

    Automans take: Its not surprising tha

    Saab watchers can think of something as

    sinister given the alleged background of one

    of the proposers.

    Future business forecastIts too early to say, as of now. First the

    production of the existing line-up has to come

    back on line. Then the aging line-up has tobe freshened and perhaps new models,

    segments and markets where the brand isnt

    represented need to be explored, nurtured

    and grown. All this needs to be factored in the

    business medium to long-term business plan

    in addition to an aggressive PR campaign.

    Automans take: Question is: does Saab

    have a viable business plan? And bigger than

    that, why did Saab chief executive Jan-Aake

    Jonsson, unexpectedly announce last month

    that he would be stepping down? The 59-year

    old CEO, who has lead the Swedish automakerfor six years, will be best remembered as an

    executive who fought tooth and nail to keep

    the brand alive, by working on an ambitious

    plan to revive an aging product line-up.

    Moving forwardWhether it is Victor Muller just playing his

    games or whether it is an orchestrated

    business strategy masterminded by Antonov

    is not clear. But what is clear is that fact tha

    cash ow is the fundamental basis of any

    business plan and it seems that Saab watchers

    are beginning to feel that a good part of the

    cash crunch is actually being engineered byMuller and company. How long can Muller buy

    time by citing current problems as a smal

    glitch. Is this the beginning end of the road

    for Muller, personally with Saab?

    Automans take: No points for guessing

    that the current crisis is not an easy one to

    overcome, given the complications, conspiracy

    theories, mind games and transparency

    But, Muller could be treading thin ice with

    this Antonov connection. Actually, Mulle

    doesnt have to look far. Uwe Gemballa

    noted German Porsche tuner was found sho

    dead after reportedly going missing in South

    Africa. Grapevine suggested that Gemball

    had turned towards Czech fugitive and South

    African organized crime boss, Radovan Krejci

    for a business alliance which apparently went

    sour.

    Breaking news

    Ailing Saabs last minute nancial lifeline has come from funds raised after the company has been permitted sell off some real estate

    holdings, ofces and production facilities to Antonov who plans to lease them back to Saab.

  • 8/6/2019 Automan May 2011

    12/84

    TOPHEADLI

    NES

    While most car awards are dedicated to categories

    where the criterion is usually overall performance and

    utility packaging, seldom theres an award dedicated

    from a consumers point of view a place where most

    of the time is spend in a car. Wards Auto, which is

    also know for the awarding car makers the equivalent

    of Engine Oscars every years has now released a

    list of the best car interiors in a number of different

    vehicle segments for this year. Surprisingly, only two

    luxury brands have made it in this programme.

    Wards Auto includes both cars and trucks. The main

    categories are then divided into segments, with

    {Headlines}

    12

    Wards Best car interiors

    This years top 10 winners

    Automans take:What is interesting is that top class interiors are now no more exclusive to premium

    New devices, interfaces and comforts go hand in hand with real wood trim.

    The standard leather upholstery and trim had that expensive look and feel. In

    legroom, the A8 splits the difference between the BMW and the Mercedes-Benz

    S-Class sedans.

    1

    The car boasts signicantly better rear leg- and elbow room and its cargo

    space is now claimed to be the class leader with rear seat folded down. The

    interior of the car comes with tasteful surfaces and typical BMW dark dash-

    board moldings contrast with lighter lower sections and carpet colours. High-

    grade wood trim accents are used sparingly on the centre console, door trim-

    sand above the glovebox.

    2

    3

    Audi A8 BMW X3 xDrive35i

    If the last model had a cheap car interior, the new one is benchmarking pre-

    mium German merchandise. Pentastar engine models include Base, Rallye

    and Rallye Plus trim packages and these cars have all black or off-set black

    with red seats and accents or black with tan seats and accents or black and

    light frost seats and accents in the interiors. Its more of a hit than a miss,

    with real metal dashboard components and a complete absence of tacky,

    scratchy trim lines.

    marks a shift in the qualitative thinking of GM. The twin pod interior styling of

    the bigger Malibu inuences the Cruz. Overall quality is now enhanced with

    high line materials and increased precision t and nish. Soft-touch panels

    now occupy many parts of the cabin, including the dash and doors and all

    models get leading infotainment packaging such as a stereo system with MP3

    playback capability, six speakers and an auxiliary jack for personal playback

    devices. A premium Pioneer sound system is available, as is a USB port for

    iPod operation. Other available technologies include Bluetooth and a naviga-

    tion system.

    4

    Dodge Charger RallyePlus

    Chevy Cruze 2LT RS

  • 8/6/2019 Automan May 2011

    13/84

    13

    list for 2011 announced

    one winner named in each category. After driving the vehicles over

    a two month period, judges evaluated them during their daily driving

    cycles and awarded points for design, material selection, t-and-nish,

    ergonomics, driver information, safety, value and comfort. From a eld

    of 51 new models, it was the 2011 Audi A8 and 2011 BMW X3 which

    qualied for the top honours in the premium segment. Highlights of

    the A8 were its high-gloss wood on the seat backs and suede inserts

    on its stylized door innards. The cars gear lever was also praised for its

    ergonomic design, which acts as a rest for the lower part of the hand

    while working the new MMI controller. Of more surprise was the U.S.

    built X3, which testers praised for its two-tone black-and-cream interio

    colour scheme and wood trim. Superior t-and-nish and ample space

    for ve occupants were also highlights, and even the latest iDrive

    controller got the thumbs up.

    brands only. Even budget brands can throw up a few surprises take the Ford Focus or new Hyundai Elantra for instance!

    The Focus has a wrapped around the driver cockpit-

    style interior. The cockpit is also host to Fords latest

    driver connect technology, MyFord. The system uses state- o f -

    the-art combination of controls and display screens to operate the key vehicle

    features. On higher spec models, MyFord system includes an eight inch touch

    screen which allows a wide range of functions via a clear and intuitive colour

    display. MyFord is complemented by SYNC connectivity package, which inte-

    grates voice control system, Bluetooth and satellite navigation, along with

    connection points for a wide variety of external devices and media players.

    Ford FocusTitanium

    5

    The all-new 2011 Honda Odyssey seeks to redene the

    concept of the minivan. The 2011 models lower rooine and

    wider track contribute to a sleeker, stronger and more dynamic presence and

    opens up new opportunities for the interior. Honda has set up the MPV to carry

    seven to eight people in total or six adults more comfortably than any SUV. New

    interior features add more convenience for families, while available entertain-

    ment technology introduces high-denition connectivity and split-screen view-

    ing. Overall, the car is loaded with gadgets and exibility.

    Honda Odyssey

    6

    The redesigned interior offers four more inches of legroom in the rear seat

    and 19 per cent more cargo space. European in avor and execution, it fea-

    tures rich materials and elegant appointments, as well as more room for ve

    passengers and cargo. The rear seats recline for comfort enabling passengers

    to look up at the sky through the optional Panoramic sunroof that extends

    over both rows of seats.

    Jeep Grand Cherokee

    8

    In the S60s elegant new coup-like design, design-

    ers have packed it with sporty leather seats and genu-

    ine aluminium trim. Instruments and central console are

    angled towards the driver to create a sensation of focus and control. The central

    console also hosts the optional 7in TFT display screen. Innovative features in-

    clude electronic climate control system which offers automatic control of both

    temperature and ventilation. And then theres an interior air quality monitoring

    system. The car has also been equipped with clean zone interior system and

    when the car is unlocked using the remote control, the passenger compartment

    is automatically ventilated if the outdoor temperature exceeds 10C.

    Volvo S60

    10

    This new arrival draws praise for the design of its interior features, includ-

    ing the curvaceous sensuality of the instrument panel. Wards AutoWorld

    Editor-in-Chief Drew Winter said that the auto delivers enough air to sug-

    gest the South Korean automaker is nding its own unique interior design

    language. The Elantra offers more interior room than Focus, Cruze, Civic or

    Corolla. Hyundai also offers premium features such as a proximity key with

    push button start and immobilizer, power sunroof, one touch drivers window

    and leather seating surfaces, audio system with six-speakers and iPod/USB/

    auxiliary input jacks and touch-screen navigation in higher spec models.

    Hyundai ElantraLimited

    7

    Offering occupants both space and comfort with

    a number of standard convenience features, the

    saloons chic cabin unies with its all-new exterior de- s i g n

    language. In addition to offering a comfortable cabin, impressive technology

    features such as a high end audio system with MP3 compatibility, auxiliary

    and USB audio input jacks, Bluetooth connectivity with steering wheel-mount-

    ed voice activation controls are some of the key features. Premium features

    include push-button start, smart key, dual-zone automatic climate control,

    eight-way powered drivers seat, illuminated glove box, rear reading lamps

    and chrome door handles.

    Kia Optima EX

    9

  • 8/6/2019 Automan May 2011

    14/84

    Jaguar and Land Rover in model expansion mode

    Phil Popham, JLRs sales and operations director

    has indicated that the brands will have 40 signicant

    product introductions in the next ve years. Land

    Rover is reportedly eyeing a crossover that would slot

    below the LR2 and on the other end of the spectrum,

    the redesigned Range Rover is set to be unveiled

    in 2012 or 2013. In regards to Jaguar, there will be

    all-wheel drive versions of the XF and XJ besides

    possible estate variants and the much awaited X-type

    successor. Lastly, there is the possibility of an XFR-S

    and XE (or F-type) entry-level roadster.

    Jaguar says it is condent that in less than two years

    it will be able to produce an all-wheel-drive version of

    its agship XJ sedan. This variant could coincide with

    the launch of the cars mid-cycle refresh. Although

    the all-wheel-drive XJ is important for the American

    market, Jaguar is planning a raft of new and

    redesigned models to reinvigorate its sales around

    the world. Before the small luxury sedan is released,

    Jaguar is planning to release a four-cylinder diesel

    version of the XF.

    According recent media reports, Aston Martin and Daimler have signed

    an engine and platform sharing agreement. While this has been rumoredsince 2008, the two companies actually signed an agreement in late 2010.

    Aston Martin will build the low volume Maybach at their factory in Gaydon,

    England and in return, Daimler will reportedly give Aston the M/GL platform

    as well as the 4.7-litre twin-turbo V8. Furthermore, the British carmaker

    also stands to gain an undisclosed diesel engine, hybrid technology, and the

    2013 S-Class platform for the proposed Lagonda sedan. Sounds interesting

    so far, but we think the forthcoming Frankfurt Motor Show in September will

    give us a clearer picture. While it is not easy anymore to entering the very

    top of the luxury saloon market [ask Maybach] which is virtually no match

    to the might of Bentley or Rolls-Royce, Aston Martin thinks it can make a

    dent in the hyper-exclusive market with the re-launch of its Lagonda brand.

    Ground reality is that both Aston and Daimler understand that a standalone

    protable business plan for this cannot be achieved and hence both parties

    have decided to join hands. However, one question remains unanswered:does the partnership include a provision for Aston to include a new platform

    to eventually replace the aging VH architecture on which its entire line-up

    is now based.

    Aston Martin and Daimler

    ink cooperation deal

    1414

    news HeadlinesNearly two years after the

    ve-door Bugatti 16C Galibier

    concept was unveiled, a new

    report suggest that the model

    has been green-lighted for

    production as the world economy

    continues to improve. Although

    rumoured previously, news

    agency Bloomberg cited two

    unidentied sources who say

    the Galibier will be launched in2013 or 2014 with a base price

    of approximately $1.42mn. The

    production Galibier hatchback

    will most of its sleek styling and

    will be endowed with a bespoke

    interior. A supercharged 8.0-litre

    16-cylinder engine offering close

    to 800hp is expected to nd

    place.

    Production Bugatti Galibiercould be launched in 2013

  • 8/6/2019 Automan May 2011

    15/84

    Holden US programmeapproved

    According to a well-known US website

    internal GM documents have revealed green

    light for a Holden designed and engineered

    model for US. GM Inside News (GMI) says the

    documents show Americas biggest car-maker

    has given the tick to the program for an SS

    Sedan based on the Australian car after the

    project was pushed back two years from an

    original launch date of 2012 to t with the

    arrival of Holdens new VF model thought to

    be a reskin of the current rear-drive VE. Thewebsite also says the documents also revea

    that GM is considering adding the Commodore

    Sportwagon and pick-up to the Chevrolet

    ranks in the US, with the SUV being referred

    to in the documents as El Camino the name

    used by Chevrolet for its legendary coupe

    pick-up between 1959 and 1987. Having said

    this, GMI, which is renowned for its interna

    GM contacts cautions that the wagon and

    pick-up programmes are still to be ofcially

    approved.

    It is also reported that GM global design

    chief Ed Welburn recently visited Holdens

    design studios in Melbourne to look at the VF

    Commodore and other projects. The American-

    based GMI website says the documents in its

    possession reveal the codes for the Holden-

    based Chevrolet cars, with the SS Sedan

    going under the tag Z2SC, the Sportwagon

    as Z2WC and the El Camino ute as Z2RC. We

    think the Z pre-x refers to Zeta GMs rear

    drive platform, while the 2 might refer to the

    second generation of this platform.

    1515

    Ferrari 599 successor has Lamborghini Aventador in sight

    The second-generation SRX launched

    almost three years ago will get a signicant

    upgrade over and under the skin. For, 2012

    the biggest news is that the SRX will get

    shoehorned a 300hp 3.6-litre V6, replaces

    the slightly underpowered 265hp 3.0-litre

    V6. Cadillac hasnt indicated any plans for

    its 2.8-litre turbocharged V6. The incoming

    3.6-litre V6 is code-named LLT and features

    direct injection technology. Several versions

    of the same engine are used in GMs Lambda-

    platform crossovers like the GMC Acadia,

    the Cadillac CTS and the Chevrolet Camaro,

    among other vehicles in GMs product

    portfolio. The new V6 will be standard on

    both front and all-wheel-drive SRXs and six-

    speed automatic transmission will remain the

    only available gearbox. Cadillac claims that

    despite increase in displacement, the new

    engine will give the SRX a wider power band

    with fuel economy penalties. In addition,

    2012 SRXs will be offered with Bluetooth

    as standard kit (previously unavailable on

    the base front-wheel-drive model), a heated

    steering wheel as standard for all but the

    base model, relocated door lock switches and

    a new machined nish for the optional 20in

    alloy wheels.

    Cadillac SRX to get bigger engine

    Its an open fact that Lamborghinis new Aventador agship supercar features a new 700hp V12 engine. Does this mean that Lamborghini wil

    be the sole benefactor in this segment? Apparently, no because we are aware that Ferrari has plans for no fewer than cars by 2013. With the

    replacement for the 599 GTB Fiorano being on the top of the list, we are sure that Ferrari isnt planning to be outclassed or outnumbered by

    cross-country rival Lamborghini. So, what should we expect the development goal of

    Ferrari 599 successor to look like? For starters, we think Ferraris next-generation

    599 will arrive with at least 700hp on tap. And despite talk about twin-

    turbo V8s and HY-KERS hybrid systems, Ferraris big grand-tourer isexpected to get a version of the direct injected 6.3-litre V12, which

    is being used in the FF. Although, the FF wil l arrive earlier

    with a complicated all-wheel drive system, the

    599 successor is expected to remain

    faithful to rear-wheel drive.

    In Out

  • 8/6/2019 Automan May 2011

    16/84

    ee

    UK turns down Lotus loan

    application

    Aston Martin opens shop in India

    1616

    news Headlines

    Volkswagen Groups Spanish subsidiary will start

    building the compact-sized, BMW X1-rivalling Audi Q3

    SUV soon at its Martorell plant, 30km north-west of

    Barcelona. While struggling SEAT gets a much needed

    boost in production capacity and help saving jobs, Audi

    has postponed the decision on a possible US production

    facility for now. The Q3 will join Audis portfolio of

    crossover SUVs, which includes the new Q5 and Q7.In fact, the Q3a platform is shared with a number of

    VW models, as well as the Audi A3 and hence it will

    get a transversely mounted powerplant. While the Q3

    is technically a sibling of the VW Tiguan, but unlike the

    Tiguan, off-road capability will not on the list of Audis

    engineering targets, and instead the focus is on sportiness

    with the help of the companys Quattro all-wheel drive.

    Details of the car were released a few days before the

    Shanghai Motor Show last month.

    First details of SM7 large sedan released

    Renault Samsung released a teaser sketch

    of the successor to its South Korean domestic

    market SM7 which is large D-segment

    sedan days before the Seoul Motor Show. In

    its current form it is actually based on the

    previous-generation Nissan Maxima. The rst

    images released show the incoming car to

    be much sleeker and modern with a sharply

    raked windscreen owing nicely into a low-

    slung coupe-like rooine. A large Audi-style

    grille and elongated, upswept headlights that

    lead to a pronounced shoulder line point to

    a stylish new direction for the French-owned

    South Korean car-maker. Compared with

    Samsungs current range of conservatively

    styled offerings, the SM7 replacements new

    look comes at a time when the brand is in

    the process of raising its game -- at least

    in the design department. Engine details

    havent been revealed, although Renault

    Samsung has conrmed that the SM7 will be

    built on a stretched version of the platform

    underpinning the smaller SM5.

    At the 2010 Paris Auto Show, Hethel,

    Norfolk, UK-based sports car maker Lotus

    shared some of its ambitious plans which

    included launch of up to six new models

    between now and 2015, as well as start in-

    house development of its own powertrains.

    Lotus also admitted that to achieve this

    business objective, it would need additional

    nancing. And to secure funding for the

    project, the company approached UKs

    Department for Business, Innovation and

    Skills (BIS) for a $50mn loan. The government

    fund kitty is worth about $2.3bn, is designedto help kick-start local production capabilities

    and hopefully create jobs, but it appears that

    Lotus business plan didnt meet the criteria.

    So, does this mean Lotus plans will see the

    cold storage? Not really, as the company has

    been secure a substantial loan from Malaysia-

    based nancial institutions. The timely shot in

    the arm is expected to help the companys

    turnaround plan which includes product

    development and upgradation of its UK facility.

    Should all go well, Lotus could break-even

    in 2014. While, the automaker is no doubt

    disappointed with the UK decision it isnt

    going down without a ght. Lotus released

    a statement saying that the automaker was

    exploring all options, adding that a next step

    could be submitting an updated bid for round

    two of the RGF (government loan), which is

    set to close on July 1.

    Barely a year after entering the South

    American market, the British sports car

    manufacturer has jumped continents to open

    the doors to its rst ofcial showroom in the

    nancial capital, Mumbai in India. India

    represents a new opportunity for us and

    as part of our programme of growing the

    reach of the global Aston Martin dealership

    network; this expansion brings our brand to

    a different audience in a new market, said

    Michael van der Sande, chief commercial

    ofcer in a statement. The new boutique-

    styled showroom and service facility is

    located at Kemps Corner,in Mumbai. Aston

    Martin will offer its entire line-up for the

    Indian market.

    Seat to build Q3 CUV for Audi

  • 8/6/2019 Automan May 2011

    17/84

    17

    Concepts de-mystified

    Concept or show cars are great crowd pullers in any

    automotive car show. But are they just there for PRpurposes or is there a hidden message somewhere?Automan examines some interesting recent concepts

    Author Chandan B Mallik

  • 8/6/2019 Automan May 2011

    18/84

    sPecial feature

    18

    Name Hyundai Blue2What is it a FCEV (Fuel Cell Electric Vehicle)Where did it debut? 2011 Seoul Motor ShowSource of inspiration The Blue2 gets its name from a combination of Hyundais environmentally-friendly division Blue Drive, and the number

    2 - as in H2, the symbol for hydrogen.Technical highlights The concept is powered by a fuel cell electric system that delivers 120hp of power and fuel economy of 34.9km/l. The

    impressive fuel economy is aided by low-resistance tyres and alloy wheels which are optimized to improve aerodynamic performance.The Blue2s styling was driven by the design departments keywords of Intersected Flow. What that means in words normal humans use isthat the Blue2 has owing body contours which are broken up by additional styling features - the black stripe which underscores the doors forexample. The Hyundai Blue2s condition is visible via unique images on the exterior of the car displayed on the outside via LED screen panels,which are located on both the front and rear of the car. Conventional side mirrors are replaced by side cameras and a roof camera.The Hyundai Blue2 concept also features a welcome system which recognizes the driver and also opens the door automatically. The exteriorstyling is mirrored inside the Blue2, with asymmetrically-designed dashboards and doors. Wider seats enable people to get in and out of thevehicle more comfortably.Overall purpose/signifcance A solid stance coupled with the no-nonsense design means that it looks more like a mid-range luxury car thanan affordable Hyundai.

    Automans takew Good news for future customers because Hyundai says that the Blue2 gives a hint of its blueprint for future sedans.

    Hyundais concept keywords for the exterior design are Intersected Flow, featuring

    innovative and dynamic designs.

    The exterior designs ow inside the vehicle, with asymmetrically-designed dashboards and

    doors to optimize a drivers convenience and add emotional value.

  • 8/6/2019 Automan May 2011

    19/84

    19

    Conventional side mirrors are replaced by side cameras and a roof

    camera, offering a state-of-the-art driving environment.

    The car is equipped with low-resistance tyres and alloy wheels which are designed

    to improve aerodynamic performance.

    >

  • 8/6/2019 Automan May 2011

    20/84

    20

    sPecial feature

    >

    Both generations of the A-Class were front-wheel drive,

    and the new A-Class is expected to be no different.

    Interior is ooded with light from the large panoramic roof and many of its unusual features were inspired by aircraft engineering.

  • 8/6/2019 Automan May 2011

    21/84

    21

    What is it Mercedes-Benz A-Class ConceptWhere did it debut? 2011 Auto Shanghai showSource of inspiration Designed with inuence from the wind, waves, and aviation engineering.Technical highlights Previous generations of the A-Class used sandwich-style construction in a one-box prole. For the third-generation model,this philosophy has changed into a contemporary two-box format similar to that of the Audi A3, the BMW 1-series and the Volkswagen Golf. The

    exterior design of the Concept A-Class features free interplay with the body surfaces, theme rst showed in the F 800 Style concept. The side viewis structured by three prominent l ines: the front structural edge above the front wing forms a dropping line, while the prominent shoulder muscleabove the rear axle underlines the cars coup-like character. A further line extends upwards from the rear wheel arch in a sweeping curve. Thecabins design takes its inuence from a modern aircraft. The air vents are patterned after jet ghters afterburners and shift lever takes the formof a reverse thrust control. The car is tted with a turbocharged BlueEFFICIENCY four-cylinder petrol engine based on the new M270 series anda dual clutch transmission driving the front wheels. The 2.0-litre engine develops 210bhp.Overall purpose/signifcance Quite clearly, Mercedes-Benz is looking at new emerging markets such as China and India for a volume playerand at the same time is hoping that the fresh design and eye-catching detailing will make the entry-level model more appealing to youngercustomers in its established global markets.

    Automans take Mercedes-Benz literally shocked the world when they rst dropped the A-Class teaser sketch last month. And it gives a fairly strongdesign direction of what the next A-Class should look like when it arrives in 2012. Although the concept shown had a four-seater layout, expect the production

    version to offer a ve- seat interior.

    The concept features Mercedes new design cues that weve

    seen on the F800 concept and the CLS Shooting Brake concept

    Prominent features include full LED headlamps, which include

    90 optical bers for daytime running lamps that form a wing

    shape within the lamps.

  • 8/6/2019 Automan May 2011

    22/84

    22

    What is it Chevrolet Mi-ray Roadster ConceptWhere did it debut? 2011 Seoul Motor ShowSource of inspirationMi-ray is Korean for future and the roadster concept also celebrates Chevrolets 100-year heritage of designing stunningvehicles in the brands newest market.Technical highlights Developed exclusively at the GM Advanced Design Studio in Seoul, the design theme pays rich tributes to Chevroletssports car heritage. It is small and open like the 1963 Monza SS, and light and purposeful like the 1962 Corvair Super Spyder. Its expressive,

    aerodynamic fuselage is reminiscent of modern jet ghters. Using the latest in hybrid technology, the car uses two front-mounted 15Kw electricmotors powered by a 1.6-kWh lithium-ion battery that is also charged through regenerative braking energy. The Mi-ray has the capability of beingswitched from front-wheel drive to rear-wheel drive. For performance driving, the Mi-rays 1.5-litre four-cylinder turbocharged engine combineswith the electric motors, providing spirited torque control to both the left and right wheels as needed. The high-tech engine, mounted behindthe cockpit, drives the rear wheels while seamlessly integrating electrication technology that denes a new standard in the compact roadstersegment. A dual-clutch transmission (DCT) enables a reduction in the powertrains size by eliminating the torque converter.Overall purpose/signifcance The Mi-ray concept offers an exploration of future possibilities for the brand and attempts in creating a freshlook at what sports cars of the future might be from the bow-tie logo brand.

    Automans take By combining GMs expertise in propulsion technology and mating it to visionary design in the Mi-ray, the concept certainly points tothe future of Chevrolets around the globe expressive, youthful and entertaining.

    sPecial feature

    For an overall effect of sculptural velocity in the interior, the

    package contains a mix of brushed aluminium, natural leather,

    white fabric and liquid metal surfaces.

  • 8/6/2019 Automan May 2011

    23/84

    23

    The front and rear bumpers evoke Chevrolet Corvettes of the

    past and express the concepts sports car spirit.

  • 8/6/2019 Automan May 2011

    24/84

    24

    sPecial feature

    >

  • 8/6/2019 Automan May 2011

    25/84

    25

    What is it Rolls-Royce 102EX Electric ConceptWhere did it debut? 2011 Geneva Motor ShowSource of inspiration The ultra luxury carmaker recognises the need to look to the future and to plan for long-term sustainable growth. Aninvestigation into alternative drive-train options is an important step in that process.Technical highlights Reinvention is part of being timeless and Phantom EE is the latest in a line of experimental vehicles from Rolls-RoycMotor Cars. It builds on a legacy which dates back to 1919 and 1EX. The Phantom EE began life as a stock Phantom. Its naturally aspirate

    6.75-litre V12 petrol engine and 6-speed gearbox have been replaced by a lithium ion battery pack and two electric motors mounted on the reasub-frame. These motors are connected to a single speed transmission with integrated differential. Each motor is power rated to 145kW, givinPhantom EE a maximum power output of 290kW and torque of 800Nm available over a wide band. This compares with 338kW for standarPhantom with maximum torque of 720Nm, delivered at 3,500rpm.The battery chemistry is based on high energy density technology which in turn helps in achieving an acceptable range between re-charges. Prelaunch tests suggests Phantom EE should run to a range of up to 200km. Delivered on an effortless wave of torque, 0-60mph will be achieved iunder eight seconds (5.7sec in standard Phantom), with top speed limited to 160km/h. Re-charging is undertaken with a plug and ve-pin sockewhich takes the place of the normal fuel lling mechanism for Phantom. Phantom EE is thought to have the largest passenger car battery in thworld. Peak current is 850A, delivered at 338v DC.Overall purpose/signifcance Throughout 2011 Phantom EE will serve as a working test bed, giving owners, VIPs, the media and enthusiastthe opportunity to experience an established alternative drive-train technology and to feed back their experiences, thoughts and concernsdirectly.

    Automans take While evaluation of new technology is an important part of any test programme, however, more fundamentally the car will seekanswers to questions posed of Rolls-Royce owners: what their needs might be for the future considering factors such as range, performance and re-charging

    infrastructure.

    102EX bears the famous hallmarks of

    the Rolls-Royce Phantom on which it isbased, such as hand craftsmanship, ne

    detailing and iconic design cues like the

    pantheon grille and the Spirit of Ecstasy

    which celebrates its centenary in 2011.

  • 8/6/2019 Automan May 2011

    26/84

    26

    What is it Kia KV7 ConceptWhere did it debut? 2011 North American International Auto ShowSource of inspiration Although, multipurpose vans at their very core, are simply boxy structures, Kia thinks theres a genuine need of anreassessment due to the fact that everyone seems so desperate to attach the word sporty to their MPVs.Technical highlights Kias gullwinged MPV study was conceived at the automakers California design studio and is a mix of fantasy, futurism andlifestyle. It has lounge seating that includes a couch and two oversized rounded swivel seats in the rear. The driver and front passenger seatsare also capable of swiveling around, making the interior perfect for hanging out during breaks on a road trip. Riding on 20in wheels, the vehicle

    hits a height of 1,729 mm, and stretches to nearly 4,873mm in length. There is plenty of room to this vehicle, thanks to its 2,033mm width andextra generous 3,100mm wheelbase. The car uses a 285hp 2.0-litre direct injection turbo charged engine mated to automatic transmission.Overall purpose/signifcance Kia Motors design-led transformation has delivered eye-catching vehicles such as the Soul, Sorento andSportage. Most of Kias new production models bear strong resemblances to the concept cars that preceded them.

    Automans take Although it would seem very much market specic, the Kia KV7 MPV design study has an interesting look that could inject some much-needed style into the North American minivan segment.

    sPecial feature

  • 8/6/2019 Automan May 2011

    27/84

  • 8/6/2019 Automan May 2011

    28/84

    28

    What is it Renault Captur conceptWhere did it debut? 2011 Geneva Motor ShowSource of inspiration The design strategy is based on different stages of the human life cycle, with each phase taking the form of a specicconcept car. The rst, the two-seater DeZir coup, expressed falling in love, the passion present at the beginning of any new adventure. Withthe Captur Concept, Renault addresses the second phase of this cycle, that of two people exploring the world around them.Technical highlights Based on the Nissan Juke platform, the Captur employs Renaults new design cues which are owing lines in a athletic

    body designed to mimic a sprinter on the starting blocks, according to its exterior designer, Julio Lozano. The car is tted with a removable hardconvertible top and when removed, the Captur transforms the urban coupe into a convertible with genuine off-road abilities. Key component inthe equation is the 160hp 1.6-litre twin-turbo diesel engine paired with a new efcient dual clutch six-speed automatic that Renault claims candeliver up to 17 per cent greater fuel economy while reducing CO2 emissions to 99g/km. The car also features a new RX2 mechanical self-lockingdifferential that can automatically direct torque to the wheel with the greatest amount of traction.Overall purpose/signifcance Its no secret that Renault has been planning a line of new crossovers based on Nissan platforms and styledafter the Captur concept. It may be recalled that at the 2009 Frankfurt Motor Show, Renault revealed its new brand identity and now it is takingthe idea forward.

    Automans take Renault takes a fundamental design language introduced on the DeZir concept car but adds a more technical and functional dimensionto it.

    sPecial feature

    Downsizing is a key element in Renaults strategy

    to meet its declared objective of being Europes

    leading automaker with regard to CO2 emissions

    along with the phased introduction of innovative

    user-friendly technologies

  • 8/6/2019 Automan May 2011

    29/84

    29

  • 8/6/2019 Automan May 2011

    30/84

    30

    sPecial feature

    >

  • 8/6/2019 Automan May 2011

    31/84

    31

    What is it Kia Naimo electric conceptWhere did it debut? 2011 Seoul Motor ShowSource of inspiration Taking its name from the Korean word Ne-mo, (pronounced Neh-mo, meaning square shape), the Naimo electriccrossover utility vehicle (CUV) was conceived by Kias international design team in Seoul.Technical highlights The car has been designed as a ve-door, four-seater urban runabout and its design is characterized by its simple linesand a solid muscular stance. Its about 3,900mm long and does away with B-pillars. Rear doors are hinged to optimize access. Rear-view mirrorsand traditional wipers are also scrapped in favour of miniature cameras and air wipers which clear water using a high-intensity air jet located a

    the base of the windscreen. Naimos interior was designed to evoke a strong sense of tranquility and features hand-crafted materials throughoutKorean oak is used to trim the interior door panels and the entire interior oor, Korean Han-ji paper is used for the head lining. Alongside thesetraditional elements sit modern features such as transparent organic light emitting diodes.The Naimo is powered by an 80 kW electric motor which Kia says produces maximum torque of 280Nm and will deliver a top speed of 150km/hwhile the 27kWh Lithium Ion Polymer battery pack promises a range of around 200km on a single charge. Kia says the Naimo can be rechargedto 80 per cent of its capacity within 25 minutes using a 50kW quick charge, with a full-charge taking ve and a half hours using a conventionaoutlet.Overall purpose/signifcance The third electric vehicle concept explores the practicalities of introducing a zero-emissions in a city runabout.

    Automans take Kia Motors seems to be heavily inspired by the purity and grace of traditional Korean arts and crafts, and combines this with cuttingedge technologies to deliver a truly premium experience in a motor car.

    The interior was

    designed to evoke

    a strong sense of

    tranquility and

    features hand-crafted

    materials throughout.

  • 8/6/2019 Automan May 2011

    32/84

    32

    What is it MINI Paceman Crossover conceptWhere did it debut? 2011 North American International Auto ShowSource of inspiration Its been a decade since BMW-Group revived and reincarnated the legendary MINI Cooper and it is high time for abetting replacement.Technical highlights centre rail system and four individual seats. The styling is classic of the brand, featuring an oversized large centre-mounted speedometer and matching round air vents.Overall purpose/signifcance BMW Group, the current owners and custodians of MINI brand want to expand the line-up with meaningfulvariants. The MINI Paceman Concept is the rst Sports Activity Coup in the premium small segment of the market.

    Automans take The current generation of MINIs are sold more on the lines of premium lifestyle offering than a cheap point A to point B transportation.With this new crossover, MINI will attempt to excite customers, particularly young, modern, extrovert urbanites that the company believes is ahead of the

    pack.

    sPecial feature

    >

    Mobile lifestyles in the big cities of the future has inspired

    the Paceman

  • 8/6/2019 Automan May 2011

    33/84

    33

    What is it BMW M3 Pick-up conceptWhere did it debut? press function near MunichSource of inspiration A fourth body variant of the BMW M3 Coup, M3 Convertible and M3 sedanTechnical highlights The sanctied asphalt of Nrburgring was where this car was spotted rst by spy photographers in April. BMW has indeedcreated a one-of-a-kind pick-up based on an M3. From the B-pillars forward, this prototype is all ground-hugging BMW M3. Yet at the rear, this car

    has more in common with a Chevy El Camino. This pick-up gets the same 4.0-litre, 420hp re breathing V8. It also boasts a removable roof foropen-air driving and the car boasts of a payload capacity of 450kg. Racing stripes done up in camouage hinted at this being a factory-endorsedprototype, rather than the handiwork of some wacky private owner. BMW have no production plans for this one-off car and its career is earmarkedfor exclusive use as a workshop transport vehicle for BMW M GmbH.Overall purpose/signifcance BMW M GmbH provides top class evidence of its exceptional competence in developing and building high-gradeindividual dream cars

    Automans take In this absurd world of motoring, what was initially thought of as a wicked April Fools joke turns out to be a real machine with a high-revving V8 engine at the front, a generously sized load area behind and a removable Targa roof above.

    >

    A fun vehicle to the core with bundles of energy, oomph

    and practical applications.

  • 8/6/2019 Automan May 2011

    34/84

    face to face

    34

    In the rIght

    dIrectIonMercedes-Benz and its ofcial Omanpartner Zawawi Trading Company

    seem to have weathered the market

    conditions much better than key rivals.

    Automan speaks with Craig Hardie, the

    organisations current CEO about itssuccess story

  • 8/6/2019 Automan May 2011

    35/84

    35

    CraigHardie,the

    current CEO ofZawawi TradingCompany[Automotive],the authorizedgeneral

    distributor forMercedes-Benzin the Sultanateof Oman is nostranger tothe region. Ahardcore retailand marketingprofessional,Hardies recentassignmentshave includedHead of MarketManagement

    Western Europe& Head ofMarketing &Communication(EMEA) atChryslerInternationaland Head ofMarketing &CommunicationChrysler, Jeepand DodgeMiddle East at

    DaimlerChryslerMiddle East.Hardie joinedZawawi Tradingin Octoberlast year andever since hasoverseen thedynamic growthof both theorganisationand the brandsrepresentationin the Sultanate.

    Automan metHardie at thelaunch of therefreshed

    Viano launchin Muscat tond out moreabout theorganisation,the brand andforthcomingplans.

    Its no secret that the year 2009 had been difcult

    for everybody in the automotive business including

    Daimler. 2010 showed some signs of recovery.

    Hows 2011 looking?

    First allow me to clarify that Daimler is the parent

    company of Mercedes-Benz, the regional HQ is based in

    Dubai, and Zawawi Trading Company is the Authorized

    General Distributor for Mercedes-Benz in the Sultanate

    of Oman. Things are denitely looking up this year, andZawawi Trading has had a successful start to 2011, with

    overall sales up by 20 per cent in the rst quarter of

    2011. The major contributors were the E-Class with a

    signicant growth of 42 per cent and the S-Class with a

    15 per cent increase in sales when compared to the same

    period of 2010. Sales of our SUVs also improved by 4 per

    cent and overall this was an extremely positive result for

    us to kick-start 2011 and we expect this momentum to

    continue, with a very busy year predicted.

    There have been some incidents of unrest in some

    of the Middle East countries including Oman. Are

    these factors affecting your business -- if so in

    what way?Although some markets have seen some negative effects,

    we have not experienced any downturn in sales and

    continue to contribute to strong regional sales gures

    which compensate for those markets which have been

    affected.

    Obviously, situations like these, it tends to affect

    medium-long term buying decisions, especially

    within the expat community. What measures

    are you taking to reassure your present and

    prospective customers? Are you planning any

    dedicated programme?

    We have several ideas and one of our key strengths is

    the strong residual value of our tried and tested products.

    First, we are offering Proven Exclusivity: An approvedpre-owned branded car program. All vehicles branded

    in the pre-owned cars section are less than ve years

    old and have been driven less than 100,000km. Program

    ensures peace of mind for our customers who will get

    the opportunity to buy a manufacturer-backed vehicle

    with GCC specications that has undergone a complete

    multipoint check before being put on the market.

    The second programme is the new Integrated Service

    Package (ISP) for S-Class and GL-Class customers which

    offers free maintenance service. ISP allows customers to

    maintain their new Mercedes-Benz vehicle to optimum

    operating condition for the best performance for a period

    of ve years or 105,000kms, free of charge.

    You have had an extraordinary career with both

    principal and retailer. What differences and

    challenges do you nd at both ends and which one

    thrills you more?

    I have had the privilege in working on three continents

    and exposure of over 55 countries through the past

    21 years. I have spent 15 of the 21 years at retail/

    general distributor level and the remaining 6 years with

    DaimlerChrysler and nally Chrysler Europe, Middle East

    and Africa.

    I nd OEM and retail/general distributor very rewarding

    and exciting for different reasons. The difference is the

    perspective and goals you need to focus on are very

    different. The OEM is generally working on a global or

    regional level for product development. At retail you are

    taking what has been developed and targeting the best

    performance you can in your market. However, you must

    be realistic that not every product will sell well in every

    market. There is rarely an automotive product built tha

    will suit every global market. This can be for a number o

    reasons: engine size, local tax and duties, general marketand buyer behaviour, CO2 local laws, etc. My career in

    the automotive industry began in the retail business, so

    I denitely have a spot for th