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History of the company

Automobile Industry

About Audi Products

Production and Technology

Promotional Activities. Marketing Strategies

Job Opportunities

Expansion Plans

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1899 - The Horchcompany is established

On November 14, 1899,

August Horch (1868 - 1951)established the company A.Horch & Cie. in theEhrenfeld district ofCologne. Here he developedhis first car, which wascompleted in early 1901.

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The Audi emblem of thefour rings denotes one ofGermany's oldestautomobile manufacturers.It symbolizes the merger in1932 of four previouslyindependent motor vehiclemanufacturers: Audi, DKW,Horch and Wanderer. Thesecompanies are thefoundation stones on whichthe present-day AUDI isbuilt.

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With the development andproduction of special vehicles formilitary purposes, The AudiAuto Union became animportant supplier of vehicles tothe armed forces in the mid-1930s. Following the outbreak ofwar, civilian production was

interrupted in May 1940. Afterthis, the company producedexclusively for militarypurposes.

http://www.audiusa.com/etc/medialib/cms4imp/audi2/company/history/chronicle.Par.0118.File.pdf

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Volkswagenwerk AG acquired themajority of shares in Auto UnionGmbH in December 1964(effective January 1, 1965). Audibecame a fully owned VW

subsidiary at the end of 1966.

http://www.audiusa.com/etc/medialib/cms4imp/audi2/company/history/chronicle.Par.0129.File.pdf

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Never Follow - that captures the

uncompromising spirit of Audidesign and innovation. This

campaign, and the promise toAudi drivers, is built on the"five nevers": Never quit.Never do the expected. Neverrest on your laurels. Neverthink great is good enough.NEVER FOLLOW. Theseprinciples will continue to leadAudi to achieve excellence and

be a leader in the automobileindustry.

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AUTOMOBILE SECTOR:

Largest sector by revenue generation and

employment capabilityDesign,manufacturing,sales are major functions.

China is largest automobile producer and auto

exporter.Toyota is largest manufacturer of vehicles.

Major Car companies: General

Motors,Toyota,Daimler group, BMW,Volkswagen, Volvo, Ford, etc.

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Volkswagen

Audi AG

Lamborghini

SEAT

Volkswagen AG

Porsche

Bentley

Skoda Auto

Bugatti

Volkswagen

Commercial

vehicles

Scania

MAN

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INDIAN AUTOMOBILE INDUSTRY:

About 6% contribution to GDP of India.

Contribution to GDP to increase to 10-11% by 2016.

UK largest importer of automobile from India.

Automobile exports expected to reach $12 billion by 2014.

Top manufacturer: Maruti Suzuki.

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India's largest car manufacturing industry hub is

based in and around Chennai, also known as the

"Detroit of India. Chennai accounts for 60 per cent

of the country's automotive exports. Gurgaon and Manesar in Haryana are hubs where

all of the Maruti Suzuki cars in India are

manufactured. The Chakan corridor near Pune, Maharashtra is

another vehicular production hub with companies

like General Motors, Tata Motors, MercedesBenz, Land Rover, Fiat and Force Motors having

assembly plants in the area.

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Ahmadabad with the Tata Nano plant and planned Ford

and Peugeot-Citroen plants, Halol again with General

Motors.

Aurangabad with Audi, Skoda and Volkswagen.

Kolkata with Hindustan Motors, Noida with Honda.

Bangalore with Toyota are some of the other automotive

manufacturing regions around the country

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ABOUT AUDI

PARENT COMPANY: Volkswagen Group

FOUNDED: Zwickau, Germany (16 July 1909)

FOUNDER: August Horch PRODUCTION LOCATIONS:

Germany:Ingolstadt & Neckarsulm

Hungary: Gyr

Belgium: Brussels

China: Changchun

India: Aurangabad

Brazil: Curitiba

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AREA SERVED: World wide

KEY PEOPLE: Rupert Stadler -Chairman of the Board

of Management, Wolfgang Egger- Head of Design

PRODUCTION OUTPUT:1,143,902 units (2010)

REVENUE:35.441 billion (2010),(US$52.57 billion

USD)

PROFIT:1.850 billion(2009)(US$2.74 billion USD) TOTAL ASSETS:16.832 billion

(2009)(US$25 billion USD)

TOTAL EQUITY:3.451billion(2009)(US$5.12 billion USD)

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EMPLOYEE: 60395

PRODUCTS: Automobiles, Engines

TAGLINE:Vorsprung durch Technik

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ABOUT AUDI INDIA:

PLANT:Skoda auto india private limited(SAIPL),

AURANGABAD,INDIA

EMPLOYEE:12000YEAER OF ESTABLISHMENT:2007

PRODUCTS:AUDI A4,AUDI A6, AUDI Q5,AUDI

Q7,AUDI R8, AUDI RS5,AUDI A7 SPORTBACK

FUTURE PRODUCTS:1.AUDI A1 HATCHBACK-11 lakhs

2.AUDI A3 SEDAN-20 lakhs

3.AUDI RS,AUDI Q3

4.AUDI COUPE

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AUDI A4

AUDI Q5

AUDI TT

AUDI A6

AUDI Q7

AUDI A7

AUDI R8

http://www.carwale.com/research/audi-cars/r8/photos/http://www.carwale.com/research/audi-cars/a7/photos/http://www.carwale.com/research/audi-cars/q7/photos/http://www.carwale.com/research/audi-cars/a6/photos/http://www.carwale.com/research/audi-cars/tt/photos/http://www.carwale.com/research/audi-cars/q5/photos/http://www.carwale.com/research/audi-cars/a4/photos/

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PRODUCTION AT GLANCE:

Audi manufactures Vorsprung durch Technik at

eight sites with lengthy traditions of car

manufacturing. Cutting-edge logistical processes,

the synchronized Audi Production System and a

highly qualified workforce of more than 60,000 and

uniform Audi standards worldwide. Everyproduction site achieves very high standards of

quality, efficiency and environmental acceptability.

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SUCCESSFUL STRATEGIES

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SUCCESSFUL STRATEGIES:

INNOVATIVE TECHNOLOGIES:

1.Multi-Media Interface

2.QUATTRO all wheel drive system

3.TDI Diesel technology

4.FSI technology

5.Audi space frame technology

6.4 corner air suspension system

7.Electric sun roof

8.Bose surround sound system

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Yuvraj Singh was gifted an Audi for his Man of the

tournament performance in the Cricket World Cup

earlier in 2011.

Audi has sponsored various events like Femina Miss

India contest. Audi is the official sponsor for Manchester United

FC, Real Madrid FC, AC Milan, FC Barcelona and

Ajax Amsterdam.

Each of 75957 seats in the Old Trafford Stadium hasa logo of Audi.

JOB OPPORTUNITIES A di I di i hi i d

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JOB OPPORTUNITIES: AudiIndia is now hiring - and

looking for talent, drive and above all, a passion for

perfection. Company hiring new employee for following

posts:

Senior Manager, Business Strategy Development

Head of Regional Sales, West and South

Manager for Strategy Analysis After Sales

Assistant to Management

Head of Corporate Sales

Manager, Press Communication

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Audis Service package is called Audi Top

Assist

The car requires service as per company

conditions once in a year.The key of the car is computerized.

After each service or visit to the service centre

in India the customer gets a follow-up callfrom Audis customer care for feedback.

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The main features of Audi Top Assist are: Two dedicated toll-free numbers

95% coverage of India with over 600 service providers

24 hours, 7 days a week, 365 days a year service

Dispatch of motorcycle riders, a taxi and a towing truck at

site Taxi of upper-class standards free of cost for up to 48 hours

Travel and accommodation facilities in case of

immobilisation for

more than 24 hours. Assistance available right from date of purchase for two

years free of costs

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Audi India recorded an impressive 100 percent growth fromJanJune 2011 with a sale of 2802 cars (1400 cars: Jan

June 2010). In June 2011, the company sold 408 carsa

growth of 75 percent over the same period last year (233 cars:

June 2010). Audi India aims to capture 25% market share of the Indian

luxury car market by 2015 and at present it aims to sell over

5000 units in 2011.

The Indian Automobile Market has been growing at anaverage rate of 17% since the introduction of revolutionary

policies in 1991.

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Audi India embarks on an aggressive expansionstrategy

Kicks off an intensive recruitment drive at three

levels: Corporate, Dealership, Production Around 600 new employees over the next two years

Spate of class-defining product launches

Aggressive network expansion plans pan-India.

Audi India part of Volkswagen Group is planning toinvest Rs 192-crore to increase its market share in

Indias luxury car segment.

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Audi India recorded 104 percent growth in May2011.

Audi is currently present in 13 locations across

the country: Ahmadabad, Bengaluru, Chandigarh,Chennai, Delhi, Gurgaon, Hyderabad, Jaipur,

Kochi, Kolkata, Ludhiana, Mumbai West and

Pune.

Further developments include Coimbatore, Delhi

West, Indore, Lucknow, Mumbai South and Surat.

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