Emerce Conversion

Andre Scholten, Google Analytics, SEO en Site Speed specialist

WACHTEN

1 minuut lopen8 minuten wachtenVeel klachten

1 minuut lopen8 minuten wachtenVeel klachten

8 minuten lopen2 minuten wachtenGeen klachten

Wachten irriteert ons mateloos

Ons leven glijdt onder ons vandaan

De klok tikt ongenadig door

We hadden nog zoveel mooie dingen kunnen doen

Zucht…

Psychologisch feit: wachten vinden we niet leuk

BEWIJS

We made the new platform 60% faster and this resulted in a 14% increase in donation conversions.

When all the infrastructure was complete we built an identical page on the new platform and compared it to the old platform. We were pretty blown away with the results.

The page with 10 results took .4 seconds to generate. The page with 30 results took .9 seconds.

Half a second delay caused a 20% drop in traffic. Half a second delay killed user satisfaction.

Half of the downloaders loaded our landing page in under 2.10 seconds. For non-downloaders, that figure was 3.67 seconds — 75% slower.

Previously, we predicted a 1 second reduction in page load speed would improve download conversions by 2.7%. In reality, our optimized experimental variation shaved 2.2 seconds off the average page load time and increased download conversions by 15.4%!

Every 100ms delay costs 1% of sales

Page load times from 6-9 seconds to 1.2 seconds

The site hardware (server) stack for the improved site requires 10% of the physical resources before the improvements

The improved site has delivered a 5% – 12% lift in top-line revenue

DUS

Stelling:

• Conversie optimalisatie < Laadtijd optimalisatie

Stelling:

• Conversie optimalisatie < Laadtijd optimalisatie

Campagnes Website Product Succes

ANALYSE

Client (80%)

Server (20%)

Client (80%)

Server (20%)

GA

1, 6, 1, 6, 1, 6, 1, 6, 1, 6, 1, 6 = 3,5

3, 4, 3, 4, 3, 4, 3, 4, 3, 4, 3, 4 = 3,5

website.nl <- 6 connecties

website.nl <- 6 connecties plaatjes.website.nl <- 12 connecties bestanden.website.nl <- 18 connecties cdn.website.nl <- 24 connecties

Origineel• 4,85 KB

Yahoo! Smush.it• 2,87 KB

41% kleiner!

Google Pagespeed• 3,05 KB

37% kleiner!

40 scripts Enkele grote dubbele libraries

= 40 keer wachten, downloaden, verwerken, uitvoeren, vrijgeven terwijl alles stopt

Website

Tag Manager

Adwords RemarketingCriteo

AffiliateSocialEnz.

Website

Adwords RemarketingCriteo

AffiliateSocialEnz.

Dynamic

25%/75%/100%

Relay42TagMan

Static

100%

Google Tag Manager

QuBit

HERHALING

Wachten vinden we irritant

Snelle sites leiden tot verbeteringen op alle facetten

Het heeft meer potentie dan conversie optimalisatie

We kunnen zelf nagaan hoe we er voor staan

We moeten er mee aan de slag!!!

Q&A

THE END