Post on 24-Dec-2014
description
Bouwbesluit 2012
Terugdringen loze meldingen
Gebruiks- en bouwbesluit worden één.
Produktcertficaat vervalt, uitsluitend
inspectiecertificaat.
Verplichte directe doormelding voor hotels groter dan 250m2 vervalt.
NHC
European developments (commissionar Fidanza)
“Stars spreading the news” –
Welcome to the Hotelstars Union!
New potential HSU members
Only Hotrec countries can joinFrance and Spain are now ’observators’Cyprus will be visited in FebruaryGreece has asked for a meeting with the boardFlemish association has been visitedItaly has 18 different classification systems and Federalberghi is looking at implecations of joining.Israel has applied but can not join as they are not a Hotrec country.
Fundaments Hotelstars Union
Patronage of Hotrec
Common criteria (>99%)
One country – one vote
Unanimous decisions
Managing Board, Secretariat
Marketing, brand, IT
21 HOTREC principles
21 principles
Accurate informationTransparancyFollow legal requirement1-5 starsRegular controls on siteSystematic guest complaintsFollow market requirementsCooperation with other countries
The system
ob
ject
ive
crit
eria
sub
ject
ive
crit
eria
Columns of classification as of today
ob
ject
ive
crit
eria
sub
ject
ive
crit
eria
gu
est
revi
ews
Future columns of classification?
“classification nucleus“
fire
safe
ty
name it
En
viron
men
tal p
rotectio
n
barrier-free
name it
secu
rity
specialisationThe nucleus
Headlines
Content Criteria no.Building/Rooms 1-29Furniture/Equipment 30-155Service 156-223Leisure 224-242Arrangement of offer 243-252In-house conference facilities 253-270
Brussels, 1 March 2011
www.hotelstars.eu 17
Minimum criteria121104835344
max. Punktzahl: 842
90170
250
380
570
80
80
130
190
80
0
100
200
300
400
500
600
700
800
900
1 star 2 stars 3 stars 4 stars 5 stars
Po
ints
"Superior"Minimum points
Maximum points: 860
System of minimum and optional criteria
• All rooms with shower/ toilet in the room• Daily room cleaning• Expanded breakfast• A public telephone/ fax service available• Beverages available• Non-smoking area in the breakfast-room• Soap or body wash• All rooms have colour -TV• Deposit possibility
• Breakfast buffet• Bath towels• Bath essences or shower gel• Seats according to number of beds• Reading light next to the bed• Cashless payment• Hygienic articles available• Linen shelves
• Reception opened 12 hours; 24 hours within call• Luggage service• Beverages offered in rooms• Telephone in the room, internet access• Restaurant • Systematic complaint handling• Bilingual employees• Hair dryer, additional pillow on demand
Short messages (excerpt of criteria)
• Reception opened 18 hours; 24 hours within call• Minibar or 24 hours room service• Bath robe and slippers on demand• Cosmetic mirror• Systematic client inquiry• Comfortable arm chair / couch• Laundry and ironing services• Hotel lobby, restaurant, hotel bar• Sewing service• “À la carte”-restaurant
• Reception opened 24 hours, multilingual staff, concierge• 24 hours meals and drinks with room service• Suites• Internet-PC in the room, qualified IT-support service• Reception hall, hotel bar• Mystery guesting• Personalized guest welcome with flowers and/or sweets in the room• Laundry and ironing services within 12 hours, shoe polish service• Turndown service in the evening• Luggage service
Brussels, 1 March 2011
www.hotelstars.eu 19
Minimum sizes of rooms?
Double room sizes – 4 stars
Denmark
Austria Germany Czech Republic
France UnitedKingdom
24 m² Resort 23 m²
City17 m²
22 m² 16 m² 16 m² 8,4 m²
Single
&
double
Next revision
2014 but discussions to start 2012Unanimous decision
Austria Czech Republic
Germany Hungary
The Netherlands
SwitzerlandSwedenLatvia Lithuania
Estonia
?
Prague, 14 December, 2009
www.hotelstars.eu 26
59
58
57
56
55
54
53
52
51
50
49
48
47
46
60
44
43
42
41
40
39
38
37
36
35
34
33
32
31
45
60 points = best ranking and 1 point = worst ranking)base 2008: n = 1.333 2003: n = 1.024
Shower / Bath and toilet en-suite
Calm sleeping
Breakfast buffet
TV in room
Telephone in room
Parking / Garage
Restaurant in hotel
Maintenance / General impression
Credit card acceptance
Size of room
Size of beds
Indoor pool / heated outdoor pool
Non-smoker‘s rooms
Meals included
Ranking from 2003 total
59
58
57
56
55
53
52
48
54
45
50
49
47
60
43
42
37
46
38
28
41
51
35
34
33
30
40
26
44
Regional food
Guest supply articles
Satellite- / Cable-TV
Air conditioning in room
Elevator
Luxurious bath equipment
Lobby with seats
Sauna / Steam bath
Hotel- / Regional information
Luggage rack
Gym
Wellness offers
Guest oriented staff
Safe
Package offers
Garden / Beach
Top 30
Hygiene articles available (e.g. tooth brush, disposable razors, nail file)
Figures in percentage / cumulated valuesBase: n = 1.333
n.a. 1 = from 1 star hotel 2 = from 2 stars hotel
3 = from 3 stars hotel 4 = from 4 stars hotel 5 = from 5 stars hotel
2,0 10,434,4
80,5 96,6 98,0
Lobby with seats
n.a. 1 2 3 4 5
2,7 7,7 21,356,1
91,8 97,3
n.a. 1 2 3 4 5
2,4 15,145,4
86,6 96,4 97,6
Telephone in room
n.a. 1 2 3 4 5
1,433,2
63,793,2 97,9 98,6
Shower/bath en-suite
n.a. 1 2 3 4 5
2,0 16,948,6
88,7 97,4 98,0
TV in room
n.a. 1 2 3 4 5
3,0 5,3 23,070,0
94,5 97,0
Beverage service resp. minibar
n.a.. 1 2 3 4 5
Expectations
Change happens…
53
50
48
1998
2003
2008
44
44
45
1998
2003
2008
48
49
47
1998
2003
2008
25
43
44
1998
2003
2008
46
47
46
1998
2003
2008
47
42
43
1998
2003
2008
Telephone in room
Size of beds
Credit card acceptance
Air conditioning in room
Guest supply articles
Elevator
60 points = best ranking and 1 point = worst ranking)base 2008: n = 1.333 2003: n = 1.024 1998: 774
Figures in percentBasis: n = 1.333
* e.g. by HolidayCheck, TripAdvisor or HRS
40,7
29,9
27,8
11,3
3,0
1,3
64,9Personal recommendation
Star classification
Brand name of hotel
Hotel review on the web*
Certificates of hotel
Others
Selected by company
Importance for choice
Boekingsites
“Why join the navy when you can be a
pirate?”
“Why join the navy when you can be a
pirate?”
10-04-2023 33
Wist u dat….
10-04-2023 34
Jaarlijkse commissiebetalingen in Nederland worden geschat op …
10-04-2023 35
€ 81.000.000
10-04-2023 36
Een echt schateiland voor Online Travel Agents
10-04-2023 37
10-04-2023 38
We hebben geprobeerd ze op hun eigen terrein aan te pakken met een eigen website
10-04-2023 39
Het was niet succesvol
10-04-2023 40
We hadden niet genoeg budget om te concurreren
10-04-2023 41
Maar als je niet zoveel kunt besteden moet je misschien slimmer zijn, zoals een piraat…
10-04-2023 42
Een Nederlands verhaal waarvan we de uitkomst niet kennen..
10-04-2023 43
Een Nederlands verhaal waarvan we de uitkomst nog niet kennen..
Marktaandelen
10-04-2023 44
Distribution channel 2009 2010
Walk – ins 4,7% 4,2%
Direct contact 46,2% 37,6%
Eigen website 13,4% 15,4%
Eigen systeem 7,3% 9,0%
Boekingsite 20,4% 23,9%
Reisbureau / touroperator 8,0% 7,4%
Veilingsites 2,5%
Source: KPMG Hotel benchmark
The Stockholm syndrome
10-04-2023 45
• De gijzelaar ‘houdt van’ de
gijzelnemer.
• We hebben OTA’s nodig.
• We hebben geen rate parity nodig.
• We hebben geen last room availability nodig.
De vereniging zou willen brullen
10-04-2023 46
De zwakste schakel
10-04-2023 47
10-04-2023 48
Help hoteliers zich zelf te helpen
• Laten we weg zien te komen van de bodem van de voedselketen.
• Ga voor het meest waardevolle kapitaal: de gast
• 10 items om leden te helpen met strategisch management van boekingen.
Onze tips voor hoteliers
10-04-2023 49
1. Altijd de beste prijs ook op de eigen website!
2. Maak een keuze uit de websites die u wilt gebruiken.
3. Geef vroegboekkorting in plaats van last
minutes korting.
4. Overweeg te stoppen met preferred partnership; het is
geen usp.
10-04-2023 50
5. Verleidt de gast tot rechtstreeks boeken door zgn pay-offs
6. Gebruik social media om met de gast in contact te komen.
7. Moedig reviews aan en reageer altijd!
8. Accepteer de voorwaarden niet klakkeloos.
Onze tips voor hoteliers
10-04-2023 51
9. Wees boekbaar!
10. Last, but not least: maak je eigen database met gasten informatie
Onze tips voor hoteliers
Kleine waarschuwing
10-04-2023 52
De markt ontwikkelt snel..
Bing Rate Indicator (Microsoft)
Google Hotel Finder
Zoover magazine