Post on 13-Apr-2017
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+ One-to-One communication experts
+ Personalized Printed Direct Mail
+ 170 employees, 45 Mio €
+ Using HP T400, HP T230, HP Indigotechnology
+ Located in Brussels (Belgium)
+ Part of Colruyt Group, Belgium’s n°1 retail group
Who we are
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+ We help marketers and their agencies increase the impact of
Direct Mail pieces using customer data.
+ We target marketers @ retail (food, automotive, fashion,
tourism, banking & insurance, etc.)
+ And offer a creative product portfolio: 15 standard products in
DM and a phased plan to make it happen!
What we do
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Relevance
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Relevance
How do I tell
every single customer
they love
ME
Right time
Right person
Right channel
Right Message
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DM impact Critical Succes Factors
Creativity & execution
Offer & proposition
Targeting & segmentation60%
30%
10%
Source: Drayton Bird – Common Sense DM
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Rele
van
ce
Complexity
Benefit
Level 1: Mass Communication
Level 2: Segmentation customer data
Level 4: Life cycle
Level 3: Segmentation customer behaviour20% complexity =
80% relevance
How we do it
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Level 1: MassCommunication
Level 4: Life cycle
How we do it Level 2: Segmentationcustomer data
Level 3: Segmentationcustomer behaviour
+ Nothing + NAL+ Gender+ Age+ Socio-Demo+ …
+ Ticketing+ Visits+ Categories+ Shop location+ …
+ Recurrence+ Analytics
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Single Customer
Communication
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"A Single Customer View is an aggregated,
consistent and holistic representation of the
data known by an organisation about its
customers."
Single Customer View
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Single Customer View
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1+1=3
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Embrace your team
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Budget
bart.blondelle@symeta.com+32 (0)496 22 43 01be.linkedin.com/in/bartblondelle
@BartBlondelle
This time it’s personal
Symeta helps you get started
Sandrine.courouble@symeta.com+32 (0)477 40 91 61be.linkedin.com/in/sandrinecourouble
@SCourouble