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+ One-to-One communication experts

+ Personalized Printed Direct Mail

+ 170 employees, 45 Mio €

+ Using HP T400, HP T230, HP Indigotechnology

+ Located in Brussels (Belgium)

+ Part of Colruyt Group, Belgium’s n°1 retail group

Who we are

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+ We help marketers and their agencies increase the impact of

Direct Mail pieces using customer data.

+ We target marketers @ retail (food, automotive, fashion,

tourism, banking & insurance, etc.)

+ And offer a creative product portfolio: 15 standard products in

DM and a phased plan to make it happen!

What we do

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5

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Relevance

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Relevance

How do I tell

every single customer

they love

ME

Right time

Right person

Right channel

Right Message

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DM impact Critical Succes Factors

Creativity & execution

Offer & proposition

Targeting & segmentation60%

30%

10%

Source: Drayton Bird – Common Sense DM

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Rele

van

ce

Complexity

Benefit

Level 1: Mass Communication

Level 2: Segmentation customer data

Level 4: Life cycle

Level 3: Segmentation customer behaviour20% complexity =

80% relevance

How we do it

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Level 1: MassCommunication

Level 4: Life cycle

How we do it Level 2: Segmentationcustomer data

Level 3: Segmentationcustomer behaviour

+ Nothing + NAL+ Gender+ Age+ Socio-Demo+ …

+ Ticketing+ Visits+ Categories+ Shop location+ …

+ Recurrence+ Analytics

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Single Customer

Communication

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"A Single Customer View is an aggregated,

consistent and holistic representation of the

data known by an organisation about its

customers."

Single Customer View

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Single Customer View

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1+1=3

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Embrace your team

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Budget

bart.blondelle@symeta.com+32 (0)496 22 43 01be.linkedin.com/in/bartblondelle

@BartBlondelle

This time it’s personal

Symeta helps you get started

Sandrine.courouble@symeta.com+32 (0)477 40 91 61be.linkedin.com/in/sandrinecourouble

@SCourouble