V i l l a o l i v a B L D G , 42-2 c h u n g d a m d o n g , G A N G N A M G U , S E O U L 135-951, T E L : +82-2-3477-5055; F A X : +82-2-511-6841

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2013PAR AFE PR O FILE L i f e s t y l e & E n v i r o n m e n t

w w w . p a r a f e . c o . k r

CONTENTS

INTRODUCTION

ORGANIZATION

credentials

1

3 2

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R E S E N T A T I O N

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｜General information

주식회사 파 라 프(법인등록번호 1101-1999072) 크리스티앙 바르드 서울시 강남구 청담 동 42-2 02 3477 5055 02 511 6841

회사명 대표이사 본 사 대표전화 FAX

Company

President

Address

TEL

FAX

P A R A F E Co., Ltd

Christian-Pierre BARDE

42-2, CHUNGDAM-dong, Gangnam-gu,

Seoul, 135-951, Korea

02 3477 5055

02 511 6841

V i l l a o l i v a B L D G , 42-2 c h u n g d a m d o n g , G A N G N A M G U , S E O U L 135-951, T E L : +82-2-3477-5055; F A X : +82-2-511-6841

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Founded in 1995 by

Seon-Hye Yi and Christian Barde,

PARAFE, draws upon a wealth

of professional training and

experience acquired in Europe,

combined with an in-depth

knowledge of the Korean

cultural, business

and social environment.

PARAFE AS A WHOLE

J LOOK, December 2009

V i l l a o l i v a B L D G , 42-2 c h u n g d a m d o n g , G A N G N A M G U , S E O U L 135-951, T E L : +82-2-3477-5055; F A X : +82-2-511-6841

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PARAFE AS A WHOLE

We have parlayed this unique asset into 3 distinctive departments:

City Humanscape

A group of architects, engineers and designers, this diversity in skills enables us to

transcend the field of design, and to offer a global approach which brings a cohesive

solution to our clients' challenges and needs.

With egis batiment International, this department provides a holistic approach, life

cycle-oriented and human-centered, focusing on sustainable development and the built

environment at his different scales, from a Region to a single building

Home Affairs

A department dedicated to International and Korean Life Styles and Cultures

interactions, offering Art Consultancy Services, Organizing events and specialized in

Home Culture and Environment.

Home & Gourmet – VILLA OLIVA

An ENVIRONMENT TO EXPERIENCE MEDITERRANEAN Life Style, FOOD AND OBJETS;

TO BRIDGE THE GAP BETWEEN CONSUMABLE AND CULTURE

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R G A N I Z A T I O N

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BOARD OF DIRECTORS

COMMUNICATION

HUMAN RESOURCES

IT

ADMINISTRATION

FINANCE

PROCUREMENT

HOME AFFAIRS

STRATEGY

OPERATION

URBAN DESIGN

ARCHITECTURE

INTERIOR DESIGN

STRATEGIC DESIGN

HOME DESIGN

DECORATION

ART LIFE CURATOR

EVENTS

PRODUCTS SELECTIONS

IMPORT

INTERNET MALL

DISTRIBUTION

PARAFE AS A WHOLE

CITY HUMANSCAPE HOME & GOURMET

V i l l a o l i v a B L D G , 42-2 c h u n g d a m d o n g , G A N G N A M G U , S E O U L 135-951, T E L : +82-2-3477-5055; F A X : +82-2-511-6841

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PROFILE

Parafe Co-Founder

City Humanscape Principal

Seoul Honorary Citizen Award

KIDP Korean Institute of Design Promotion – Chairman Award

PhD. candidate - Seoul National University

Department of Architecture

Paris, Master Interior Design

Paris, Art Applied and Interior Design

WEINGROW PARTNERS HEAD OF DESIGN

EGIS BATIMENT INTERNATIONAL – IOSIS – EXCLUSIVE REPRESENTATIVE

KunWon Engineering Global Business Advisor

honghik University – Design studio for undergraduate students.

FKCCI Board Member (French-Korean Chamber of Commerce and Industry).

POBICO 2014 Member (PyeongChang Olympic Winter Games Bid Committee).

Tourism and Leisure Cities Strategic Development, International Seminar

Under the High Patronage of the French Embassy. Guest speaker panel : Professor Pierre Clément, Scientific Director of IPRAUS from CNRS and

Mr. Jérôme de Ségogne, Group Bleecker CEO.

Gwangju Cultural Hub City of Asia, December, 5th to 7th 2005. Selection of the

French representative guest speaker for the official launching ceremony:

M. Jean-Paul Midant, President University Paris-Belleville, Professor of

Architecture Paris Belleville; Ecole du Louvre & des Hautes Etudes de Chaillot.

2008

2009

SNU

ENSAD

BOULLE

2012

2010

2009-2012

2008-2009

2000-2009

2006-2007

2006

2005

V i l l a o l i v a B L D G , 42-2 c h u n g d a m d o n g , G A N G N A M G U , S E O U L 135-951, T E L : +82-2-3477-5055; F A X : +82-2-511-6841

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PARAFE – CITY HUMANSCAPE

This Department under the direction of Christian Barde is specialized

in the fields of Interior Design, Architecture & Urban Design

With EGIS BATIMENTS international we have created a strategic alliance sustainable development

IN KOREA, focusing on sustainable green cities & buildings

We are mainly working in the following areas:

Corporate, Residential, Shopping Mall, Leisure and Mixed-Use projects;

with some experiences in Health Care and Education facilities

Some of our main realizations are:

Design the International Broadcast Center (IBC) for the FIFA 2002 Korea-Japan World Cup

Collaboration with Atelier Christian de Portzamparc on 500 hectares master plan project in

Namyangju with golf, hotels, town house, shopping mall, sport and leisure facilities.

INSTITUT PASTEUR in Korea.

Dongbu Golf Club, Rainbow in Umseong

Foreign and Korean Corporate offices interior design

Design 45 shopping malls in Korea.

V i l l a o l i v a B L D G , 42-2 c h u n g d a m d o n g , G A N G N A M G U , S E O U L 135-951, T E L : +82-2-3477-5055; F A X : +82-2-511-6841

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Yi Seon-Hye

Parafe Co-Founder

Home Affairs Principal

VILLA OLIVA GENERAL MANAGER

Paris, Furniture Design

Master in Visual Art

Paris, Master Interior Design

Seoul, Master Oriental Painting, Fine Art Department

Leaders Forum Club Member

J eil Rotary Club Member

EUCCK Member

KOSID Member

SookMyung University, Cityscape seminar

KunKuk University, Interior & Architecture seminar

Seoul, Induk University, Architecture Studio for Undergraduate

KyungWon University, Visual Design Lecturer

PROFILE

Since 2008

Since 2008

Since 2000

Since 1995

2009

2005

2004

1993-1997

Esa boulle

Paris 8

Academie charpentier

hongik

V i l l a o l i v a B L D G , 42-2 c h u n g d a m d o n g , G A N G N A M G U , S E O U L 135-951, T E L : +82-2-3477-5055; F A X : +82-2-511-6841

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PARAFE – HOME AFFAIRS

VILLA OLIVA

This Department under the direction of Yi Seon-Hye is specialized in the fields of Design, Art Life

Consulting Services and Events organization.

We are mainly working in the following areas:

Residential and Hospitality Environment Design, Space Planning,

Furniture Design, Art Life Curator, Decoration, Objet Display.

Some of our main realizations are:

Private Housing Renovations in Gangnam and Seokbukdong,

Dongbu Golf Club in Umseong, Design & Art Consulting,

Lavazza Blue Launching Events and Purchase Experience Design

Food Design For Heren Magazine

Private Business Menu Design & Organization

ALL THESE EXPERIENCE IS EMBEDED IN VILLA OLIVA

A NEW BRAND OF PARAFE

V i l l a o l i v a B L D G , 42-2 c h u n g d a m d o n g , G A N G N A M G U , S E O U L 135-951, T E L : +82-2-3477-5055; F A X : +82-2-511-6841

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r e d e n t i a l s

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City humanscape

URBAN FURNITURE - 2007 KIDP – URBAN INTERFACE (대한민국디자인전람회)

Mission: concept design

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

KERASTASE DISPLAY - 2001 L’OREAL

50 PROJECTS IN KOREA

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: design & order made

CARREFOUR APPLIANCE - 2004

Mission: from concept to detail design

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

CARREFOUR KOREA

Mission: identity conceptual elements

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

BUILDING FAÇADE IDENTITY 2001

23 NEW PROJECTS

22 PROJECT RENOVATIONS

SHOPPING MALLS & FOOD COURT 1998 - 2005 CARREFOUR KOREA

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: from Schematic Design to supervision

SHINSEGAE CETUM BUSAN – MARCH 2009 LAVAZZA BLUE

Mission: design & supervision

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

LAVAZZA BLUE show-room

Mission: design & construction

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

SEOUL APUJONG DONG – APRIL 2008

Mission: design & construction

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

APUJEONG DONG - 1999 BHS(SKI SHOP)

LIRIKOS SKIN CARE – 2000-2003 AMORE PACIFIC

11 PROJECTS IN KOREA Mission: design & construction

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

SHOW ROOM IN CHUNGDAMG DONG - 2005 ROCHE BOBOIS(청담동)

Mission: design & construction

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: design & construction

SHOW ROOM IN CHUNGDAMG DONG - 2005 ROCHE BOBOIS(청담동)

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

HEADQUATER FAÇADE RENOVATION - 2006 DONGBU INSURANCE

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: Schematic Design

SHINWHA HEADOFFICE

CHAIRMAN FLOOR - 1997

Mission: design & construction

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

CASA KOREA

EUROFIGHTER REPRESENTATIVE OFFICE - 1998

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: design & construction

EUROCOPTER KOREA HEADOFFICE - 2000

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: design & construction

PARAFE OFFICE 2001-2005

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: design & construction

INSTITUT PASTEUR KOREA P3 Research Center - 2008

Mission: from Schematic Design to supervision through tender documents

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Ip korea design has been selected in 2010 third best among all buildings in gyeonggi province

Seoul Development Institute - 2008

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: from Schematic Design to supervision through tender documents

A+U DESIGN GROUP ARCHITECTS & URBANISTS OFFICE – SEOUL 2006

Mission: design & construction

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

KUN WON engineering OFFICE - 2007

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: design & construction

OFFICE FURNITURE

Mission: design & order made

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: design & order made

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

KUN WON engineering OFFICE FURNITURE - 2007

TEXTILE PRESENTATION

Mission: design & construction

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

KYUNGHYANG HOUSING FAIR, SEOUL, 2005

The hill CAFÉ ON THE HILLS - 2010

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: Schematic Design

RAINBOW CLUB HOUSE (충북 음성) DONGBU GOLF CLUB HOUSE B1 - 2006

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: from Schematic Design to tender documents

RAINBOW CLUB HOUSE (충북 음성) DONGBU GOLF CLUB HOUSE B1 - 2006

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: from Schematic Design to tender documents

CONTEMPORARY ART AUCTION - 2007

“INTER LACRIMA”(삼성동 빌딩)

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: Schematic & Basic Design

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

CONTEMPORARY ART AUCTION - 2007 “INTER LACRIMA”(삼성동 빌딩)

Mission: Schematic & Basic Design

Gangnam M tower – lobby 29010

Mission: Schematic Design

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

L’OREAL ACADEMY – 33F ASEM TOWER - 2001 L’OREAL -

Mission: design & construction

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

EXTENSION PROPOSAL - 2003 LYCEE FRANCAIS DE SEOUL

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: Schematic Design

LYCEE FRANCAIS DE SEOUL

Le projet est abordé de façon à:

•Adoucir l’ensemble bâtit par une

structure légère, ondulante,

porteuse d’une image poétique et

technique.

•Créer un environnement coloré,

ludique et mobile.

•Unifier les différents bâtiments qui

constituent le Lycée Français de

Séoul

Mission: Schematic Design

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

MEMBRANE ROOFING PROPOSAL - 2003

PYONGYANG - NORTH KOREA BUSINESS INCUBATOR - 2004 EUROPE KOREA FOUNDATION

Mission: Schematic Design

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

KOSID Exhibition, Design Center, 2001 “CONSENSUS’ by Christian BARDE

Mission: design & construction

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

KOSID Exhibition, Design Center, 2001

“CONSENSUS’ by Christian BARDE

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: design & construction

International Education & Culture Center, Yoeuido - 2007 IECC

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: Schematic Design

INTERNATIONAL BROADCAST CENTER FIFA 2002 WORLD CUP(국제방송센터)

Mission: overall design including engineering, tender management & supervision

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

500 hectares mixed use project, Namyangju – 2008 DESIGN ORIENTATION

Green Odyssey Valley – GAEA D&C

Mission: DESIGN ORIENTATION & Schematic Design COORDINATION

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

500 hectares mixed use project, Namyangju - 2008 Green Odyssey Valley – GAEA D&C

Master Plan by Atelier Christian de Portzamparc - November 2008

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: DESIGN ORIENTATION & Schematic Design COORDINATION

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

WEINGROW PARTNERS EXCLUSIVE RACING & LIFESTYLE CLUB

Yeongjongdo, Incheon . 2012 – 2016 (Expected) . Christian Barde Head of Design

Mission: head of design & project management

AMORE PACIFIC ANTENA 3 ANU Cosmetic, Korea TV, Spain Design Korea

ASIANCE AZTECA AUDI Digital marketing, Korea TV, Mexico Automobile, Germany

CARREFOUR CASA DIRECT TV Retail, France Aerospace, Spain TV, Brazil

DONGBU Group DONGBU Insurance EADS Golf Club, Korea `Insurance, Korea Aerospace, France

Embassy of FRANCE Embassy of SPAIN EUROCOPTER Institutional, France Institutional, Spain Aerospace, France

EUCCK GIVAUDAN LFS French School Institutional, Europe Fragrance, Swiss Institutional, France

Institut PASTEUR HANGLAS HBS Medical research, France Glass, France 2002 World Cup IBC, Swiss

KERASTASE KLSC KUNWON Engineering Hair Care, France Lottery, Korea PCM, Korea

LAVAZZA BLUE LG Chemical L’Oreal Coffee, Italy Chemical, Korea Cosmetic, France

PEUGEOT ROCHE-BOBOIS SAGA Automobile, France Furniture, France Logistic, France

Seoul Development Institute SHINSEGAE Saint GOBAIN Institutional, Korea Construction, Korea Glass, France

TF1 THALES TELEVISA TV, France Electronic, France TV, Mexico

UNIVISION VEOLIA WEINGROW PARTNERS TV, United States Environment, France Fund Management, UK

Main clients:

H o m e a f f a i r s

Mission: DESIGN ORIENTATION & Schematic Design COORDINATION

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Yangpyeong detached house, 2005

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

seongbukdong detached house, 2003

Mission: DESIGN ORIENTATION & Schematic Design

DETACHED HOUSE - 2000 NAMTAERYUNG

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: design & construction

VILLA – HWANG JUNG MIN (ACTOR) BANGBAE ARK VILL 301

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Mission: design & construction & deco

BANGBAE ARK VILL 301

Mission: design & construction & DECO

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

VILLA – HWANG JUNG MIN (ACTOR)

BANGBAE DONG VILLA - 2006 DAEWOO COUNTY 601

Mission: design & construction & DECO

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

DETACHED HOUSE – NUNHYUN DONG - 2007 HOUSING RENOVATION

Mission: design & CONSTRUCTION

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

Home & gourmet

O de oliva

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

EXTRA VIRGIN OLIVE OIL PRODUCTS IMPORTATION & DISTRIBUTION

GIFT SETS

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

B TO B DISTRIBUTION – GIFTS SET

Cooking class

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

VILLA OLIVA

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

press

COPYRIIGHT © ALL RIGHT RESERVED BY PARAFE

press

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