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5 > 50%

+ 100 > 260%

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26’

1’52”

1.000.000

1 7

CO2 x 4

Media evolution: The Long View

Bioscoopspot 70 Direct mail 67 Tv-spot 22 Banner 11 Radiospot 7

Betrokkenheid

Fundraising Upgrading Doelgroep: vrouwen E-mailafhakers (3x) Af en toe iedereen

Geloofwaardigheid 1/5 @ 1/8