de invloed van mobile op koopgedrag

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de invloed van mobile op koopgedrag

back then…

reach or sales?

now…

het systeem is kapot

time to try something different?

some food for thought

my audience doesn’t use google

local ecommerce doesn’t work

i can just re-use my offline strategy

big purchases don’t happen online

Is  mobile  eating  Brick  &  Mortar

is mobile eatingbrick & mortar?

is brick & mortar dead?

“In  retail,  you  can’t  think  about  mobile  as  a  threat.  

Think  of  its  as  a  magnet  to  draw  that  client  into  your  store.”Bridget  Dolan  – VP  of  Marketing  at  Sephora

44% of all buyers start the buyingprocess via a search engine

33% mobile ad clickers go to offline store75% starts search on mobile

1 in 4 mobile ad clickers go to offline store

omnichannel approach versus single channel: +254%

time to break the wall

mobile is your digital storefront

make it mobile friendly

make it mobile friendlygive local information

make it mobile friendlygive local informationyour in store advisor

make it mobile friendlygive local informationyour in store advisoralign your channels

make it mobile friendlygive local informationyour in store advisoralign your channelsadd value online

remarkable content

know your buyer persona

know the buyer journey

the right content at the right time

5  frustraties van  elke online  shopper

5 things that will kill your mobile brand

“They  didn’t  want  it  good.  They  wanted  it  Wednesday.”Robert  A.  Heinlein  – Science  Fiction  Writer

Questions?