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BI is dood. Lang leve BI!

December 2008, NGI Kring Den Haag

Erik-Jan van der Linden, ej@magnaview.com

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The role of data

Amount of data grows exponentially.

Putting data to good use is essential• To stay ahead of competitors (profit sector);• To provide services at level requested by

public/govern (non-profit).

Proper use of data • Helps find answers to strategic changes.

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Current situation w.r.t. use of data

Huge investments in

• data warehousing, • business intelligence, • corporate performance

management, • management reporting; in tools, hardware, training….

But where’s the impact…?

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Issues w.r.t. use of data

Aspect Issue

Company culture Management by walking around

Technical Availability of data

Professional culture Verbal/numerical visual chasm

Methodology Broad Business Intelligence/Corporate Management approach

Screen – user gap - Information not available- No urgency in presentation

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Example

• Demographic developments (Europe is aging)• Analyze the age of personnel• Four organizations

• P.S. test it yourself: take 10 seconds…• Which organization has to take action w.r.t.

demographic developments?

Should I take action?

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6

Should I take action?

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• Now take 10 seconds for the visualized version

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We should!

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Interactieve, visuele analyse en presentatie.

in-memory, van grote datasets.

Approach

Fast loading Strong compression 1.000.000+ records

100+ attributes

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Case: profitability in legal firms (i)

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Case: profitability in legal firms (ii)

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Case: hospital

• Emerging market for health care services;• Datawarehouse plus BI-solution available;• Project for definition of performance

indicators;

• Analysis of five programs; presentation to medical and administrative staff.

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Case: hospital

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Case: RFID (i)

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Case: RFID (ii)

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Case: Social Knowledge

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BI is dead …?

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BI is dead!

a. Anchor concepts in the perceived environment of the user;

b. Raw data – variation;c. Users in control instead of IT;d. BI not an end-point.

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But not for professionals

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Not attractive for professionalsNo interaction

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b. Raw data in-memory less sensitive to noiseAnalysis with noisy data may reveal…

… need to improve data…

… while still showing valuable business conclusions.

Less debate about data.

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c. Users in control

IT

In BI, IT determines availability of data. Limited user interaction.

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Increase availability of data; increase interaction

IT

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d. BI is an end-point: instances are filtered in data warehouse.

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MagnaView allows any link to any other information system