TREND CLASS uitdaging voor Vlaamse ondernemingen
tijdstip: 25 maart 2009 - 14:00
lokatie: A Loft Gent
een namiddag die inspireert
trends
“Companies that ride the currents succeed; those that swim against them usually struggle. Identifying these currents and developping strategies to navigate them is vital”
Ian David ~ Mc Kinsey
veranderende invulling van individuele noden
ontwikkeling in tijd
(ge)volgen
invloed
innovators early adopters
majority laggards
gartner trend cycle 2006
Microtrend0-5 jaar
markt wat gebeurt er in onze markt?
Macrotrend5-10 jaar
consument Hoe gedragen consumenten
zich?Megatrend
10-30 jaar
maatschappij In wat voor wereld leven wij?
feminisering
humanisering
dematerialiseringverduurzaming
vergrijzing
aziatisering
globalization
localization
technologization
I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body music
I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicfragmentation
I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body music
I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body music
I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body music
I listen to electro...but not electro electro...more electro body music
I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body music
trendsspotten
92 289 349 European Youngsters
between 14 & 25
social network monitoring
bagwatching
fridgewatching
streetcombing
focus groups
urban youth files
room skipping
online surveys
style watching
diaries
35
Thursday 29 October
Before I begin my diary for one week, I am going to introduce myself to you so
you know who you!re dealing with.
I!m Dieuwertje Heuvelings, 19 years old and living in the centre of Amsterdam.
Currently I work at a booking agency and I!m in my second year Media and
Entertainment Management. I also write for Rassion Magazine that!s a Dutch
blog from me and my friends. I live with my closest friend in a beautiful apartment
close to dam square, I!m in a relationship for over a year now with the best Dutch
upcoming writer James Worthy. Venlo is my native city its 200 km from Amsterdam
near the German border, my father and my sister still live there same with some
good friends of mine. Amsterdam is the most beautiful city on the planet and
wherever I want to live in my further life I want to end here, in Holland!s Venetia.
I love music, I could not think of a life without it. The genres I listen to the most are
Soul, Jazz and Hip Hop. I read a lot, I like reading historic novels about normal
people in a different century. History is one of my great passions I want to know
everything about everything. I also like to spend time at the cinema; the smell of
popcorn and the great seats make me want to go back time and time again. (This
hobby fits very nice with my interest in movies.)
What else is there to know about me? The casual stuff that I like to: dress up,
work, eat mangos, go to markets, smell washed laundry, go to parties, tease
my boyfriend!s little cat, look at beautiful art especially Salvador Dali, watch
Comedy Central, go to concerts, take Polaroid pictures and celebrate my life with
everybody around me. And I hate to ride a bicycle and rude young people who
don!t stand up for old people in the bus, tram or metro.
10/29/0811:03-16:11
10/30/0812:18-17:35
10/31/0813:41-18:28
10/29/0800:00-10:42
10/29-30/0816:29-09:46
10/30-31/0817:51-09:56
10/31/0810:44-13:03
10/31/0818:44-19:41
10/30/0810:09-12:01
10/31/0810:09-12:01
10/31/0820:03-20:16
5km
VIENNA 10/29/0810/30/0810/31/08
in between 193km
500m
NAME : renoAGE : 25STUDY /PROFESSION : study of architecture and transmedia artMOST MEMORABLE MOMENT IN YOUR LIFE :GOALS IN LIFE / DREAM : changing PERSONAL HERO : INSPIRATION : cities
tracking
generation by keywords
elements of youth culture
© trendwolves
youth trends 09
personal branding
lifestreaming
© trendwolves
[de]friending
© trendwolves
[de]friending
entertailors
36% of all youngstersplaces video clipson theinternet
turkish delight
hop, skip and jump
agents of change
social media
web2.0
blogs web2.0
web2.0foto’s
web2.0video’s
presentaties web2.0
Social Networks around the world
Netlog
BrandpaginaPolls
BrandpaginaAdvertentieApplicatie
BrandpaginaAdvertentieEenduidig beeld personeelApp Company Buzz
Hashtags
research
het aantal blogs sinds 2003
blogs lezen research
RSS lezen research
websites taggen/sharen research
comments research
google alerts research
technorati research
google trends research
Monitoring research
Online Etiquette
Scan
Respect
Start
Story
Activeer
Belangrijk!
doe mee aan de conversatie
join the conversation
Tatoe je Tatabeste idee van de dag
Bedankt voor jullie inzet
Ellen De [email protected] Tom [email protected]
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