Presented bySayantan Roychoudhury
PGDMPune Institute of Business
Management
• Automobile Sector
• Tata MotorsCompany
Products
Passenger Vehicle
Commercial Vehicle
Concept Vehicle
14%
3%3%
80%
Market Share in Percentage
Pssenger vehicles Commercial vehicles Three wheelers Two wheelers
Domestic Market Share
Market Size of automobile
The Indian auto industry is one of the largest in the world. The industry accounts for 7.1 per cent of the country's Gross Domestic Product (GDP)
FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY160
2
4
6
8
10
12
14
16
18
20
Total production of automobiles in IndiaPassenger Vehicle Commercial Vehicle Three wheeler Two wheeler
Growth/ DE growth of
Tata motors
Tata Motors passenger and commercial vehicle sales (including exports) in September 2016 were at 48,648 vehicles, a growth of 8%, over 45,215 vehicles sold in September 2015
Passenger Vehicles Commercial Vehicles Exports0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
11,732
28,847
4,402
14,601
28,360
5,687
Growth/De-Growth of Tata Motors
FY15 FY16
Reason
• Passenger vehicles grew by 24% over September,2015 due to high demand of Tata Tiago.
Passenger vehicle
• Commercial vehicle’s growth was 2% lower over September, 2015 due to postponement of replacement and fleet expansion.
Commercial vehicle
• Exports grew by 29% over September,2015 due to high demand of commercial vehicles outside of India.
Exports
Rivalry among existing firms-Exit barriers
Number of competitorsRelative size of competitors
Red ocean marketEconomies of scale
Product differentiationAccess to distribution
channelGovernment policies
Red ocean marketEconomies of scale
Product differentiationAccess to distribution
channelGovernment policies
Threats of substitute product
Relative price of substituteRelative quality of
substituteSwitching cost
Determinants of supplier power-
Supplier concentrationAvailability of substitute
unitsSuppliers’ threat of forward integration
Importance of Industry to suppliers
Porter’s
Five Model
s
Tata Motors secures 2nd highest score in J.D. Power India 2016 Customer Service
Index Study.
Tata Motors expands dealership footprints to over 600 touch points.
Tata Motors forays into Bolivia with the launch of Commercial Vehicle range.
Tata motors partners with Hindustan Petroleum Ltd. To introduce HP Tata Motors
Genuine Oil.
Mr. Cyrus Mistri has been removed from the Chairman Post of Tata Motors. Mr. Ratan Tata steps in…
Snapshot
Well known brand with good reputation.
High employee base.
Increasing fuel cost.
Rising cost of manufacturing.
Minimum presence in European market.Poor technical base
in compare with Global leaders.
Potential rise in profitability.
New launches are creating new market.
Product- Passenger Vehicles
Commercial VehiclesConceptual Vehicles
Price- Tata Commercial
Vehicles>Tata SUVS>Tata Sedan
Place-280
dealerships in 189 cities.
Promotion-Trade fair and
ExhibitionSponsorship
Media Promotion
SEGMENTATION
Rural area
Urban Segment
Share Audit CommitteeExecutive Come of Board
orders
Board of Directors
Managing Director
Executive Committee
StaffHead- Commercial Business UnitHead-Quality
Head-Engineering Research Center
Head- Finance & ITHead- Passenger Vehicle Business
UnitHead- Human Resource
Head- Purchasing & SupplyHead- Program Planning & Project
ManagementHead- Strategy
Chief Internal AuditorHead- Corporate Communication
Head-Govt. Affairs & CollaborationHead- Legal
Company Secretary
Audit CommitteeExecutive Committee of
BoardRemuneration
CommitteeNominations Committee
Investor’s Grievance Committee
Special Need Based Committee
TATA MOTORS PVT LTD COMPANY URGENT HIRING.
COMPANY - TATA MOTORS PVT LTD COMPANYPOST- SALES EXECUTIVE
SALARY- 20,500/- to 32,500/- per month
JOB DESCRIPTION:-
* FRESHER AND EXPERIENCE CANDIDATE BOTH CAN APPLYEASY AND FAST SELECTION PROCESS
* 100% DAY SHIFTS
* PAYROLL WORK
* PAID TRAINING
* UNLIMITED INCENTIVES
* MEDICAL INSURANCE
* MEALING AND LIVING
* OVER TIME BENEFITS
* EXCELLENT OPPORTUNITY FOR YOU TO WORK WITH INDIA'S LEADING TATA MOTORS PVT LTD COMPANY
INTERVIEW TIMING: - 9:30 AM TO 5:00 PM (MONDAY TO SATUDAY)DOCUMENTS: - RESUME, 4 PASSPORT SIZE PHOTOGRAPH, 1 I.D PROOF, LAST QUALIFICATION CERTIFICATE, and COMPUTER DIPLOMA
JOBDESCRIPTION
Cross local assignments. These include 3 business shifts of 15 week duration in sales and marketing, manufacturing and operations, corporate strategy, finance and human resources.
A seven week rural assignment resources exposes the trainee to community work which help to install in them the real image of Indian ordinary people.
Mentorship for TAS managers placed with a group companies. This was initiated to create a platform to develop the personal and professional platform of TAS mangers. Then they are taken through a development plan of 5 years.
The programmer’s one year training module named as ‘group orientation & learning’ (GOAL) emphasizes on structure orientation through class room inputs and field visits. It builds TAS trainees perspective on the seven sectors of the TATA GROUP. It’s current and future challenges and its drive to become a truly global organization.
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Reference