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Your Contribution Can End Child Labour (SocialAd)
Advertising Agency: JWT, Mumbai, India
Creativity simple posters can effectively convey themessage to even a person who cant read.
8/4/2019 Cretaive Advertisements
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We Protect Your Cattle From Almost Everything.The Strongest Barbed Wire There Is (Ideal
Alambrec, Bekaert)
Advertising Agency: tern E morillo Ecuador
8/4/2019 Cretaive Advertisements
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Germanys Biggest Kebab (doydoy)
Its actually an example of a bad ambient ad, because youmight think that doydoy kebabs taste like cement afterseeing this cement mixer truck. Not tasty at all.
Advertising Agency: SAATCHI & SAATCHI X , Frankfurt,Germany
Creative Director: Mark Karatas
Art Directors: Patrick Ackmann, Alexander Fechner
8/4/2019 Cretaive Advertisements
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You Cant Afford to be Slow in an Emergency Act Now for the Planet (WWF)
It is funny how social ads are always more shocking thanany other form of advertising (ok, maybe not thisparticular one, but still)
Agency: Ogilvy&Mather, Paris, France
8/4/2019 Cretaive Advertisements
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When You Use a Mobile While you Drive, YourHead is Somewhere Else (FundacinSeguros Caracas)
8/4/2019 Cretaive Advertisements
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Join the Forces of Darkness and save the Planet
(WWF Earth Hour)
Join the dark side! This funny advert was asking people tosave the planet by simply switching off the lights atcertain time (28th of march, from 20.30 to 21.30).
Advertising Agency: Germaine Brussels, Belgium
Creative Director: Dirk Domen
CreativeS: Jef Boes, Pieter Claeys
Photographer: Evert Thiry
8/4/2019 Cretaive Advertisements
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Get Them Off Your Dog (Frontline, Flea & TickSpray)
This is a huge (225 square meter) sticker in a mall withpeople looking like cooties from the upper floors. Therewere actually 3 malls in a city with such a creative advert.
Advertising Agency: Saatchi & Saatchi Jakarta, Indonesia
Art Directors: Aryanto Salim, Joel Clement
Copywriters: Pancaputera, Juhi Kalia
Photographer: Heret Frasthi
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Polo Match: An endless List of Equipment
Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Guillaume Meriaux
Copywriter: Adrien Plouard
8/4/2019 Cretaive Advertisements
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Coca-Colas new Great Happyfication
Coca-Cola has released its latest film, Great Happyfication, which was
launched at the World of Coca-Cola attraction in Atlanta in June. The film was
premiered on Facebook via You Tube on Friday, 16 September.
Great Happyfication is an all-singing, all-dancing six-minute animation that
distils the secrets of happiness The film will be supported with a social media
campaign.
Coca-Cola, said, The brief was huge. We wanted to make the happiest six
and a half minutes in film. No half measures. We also wanted to get the world
singing the Coca-Cola 5 notes . This is a partnership that has steered the
direction of Happiness Factory for the last six years. In truth the work just
keeps on getting better and better. Rather like drinking a bottle of ice cold
Coke, you just never want it to end.
Created by Wyden &Kennedy Amsterdam, viewers are guided through thefilm by narrator Pete, a wham-bam-magic-man, and Wendy, the most
enthusiastic cheerleader, meeting a glamorous trio of penguins, kissy puppies
and a mortar man along the way.
Mark Bernath, executive creative director at Wieden+Kennedy, Amsterdam,
added, "Coke doesn't want to keep all of its formulas a secret. In fact, when it
comes to how to be happy, the brand is more than ready to sing from the
rooftops about it. We created The Great Happyfication as a musical
celebration of the tenets of happiness, and we hope people feel good just
from watching it.
8/4/2019 Cretaive Advertisements
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Creativeland devises game show for newFrooti campaign
Creativeland Asia has come up with a new campaign for Frooti, which
continues the brands positioning of Why Grow up?
The new campaign has been conceptualized as a game show, where the
object that the participant must wrestle with, is a large toy mango on every
occasion
. Talking about the brief, Sajan Raj Kurup, founder and creative chairman,
Creativeland Asia says, The brief was simple - Help Frooti retain ownership
of mangoes while staying true to Frootis Why Grow Up philosophy. The
campaign for this year had to dramatise mangoes in the most entertaining
way possible.
He further adds, Thus, we created Mango Slam Bam Bam Bam a mango-
themed gameshow with contestants being put through various fun, mango
tasks in a real gameshow setting with life-sized props and massive rigs. With
eight cameras set up, the unsuspecting gameshow contestants participated in
the games whole-heartedly while being themselves. The branding came in the
form of Frooti which was given to the contestants to refresh them as soon as
they were done with the game.
Kurup says the new campaign has evolved from being a TVC to a form of
branded content.
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He adds, The most entertaining moments from the Mango theme-based
gameshow - Mango Slam Bam Bam Bam are being showcased as Crazy
Mango Fun across Media as this years Frooti campaign. From branded
content on TV channels where Frooti is tying up with a youth channel, to
running the content as a branded game show, to viral content on their own
micro site, where games are being developed to allow Frootis fans to
superimpose their faces into the ads, send it across to all their friends and
have some Crazy Mango Fun of their own. The campaign and the website
(www.crazymangofun.com) go live from tomorrow.
Nadia Chauhan, joint managing director and chief marketing officer, Parle
Agro said, The reality game show approach is path breaking and will make
consumers feel the amazingness of mangoes while subtly bringing in the
brand association with Frooti.
The Mango Slam Bam Bam game-show is orchestrated by Director Ram
Madhvani from Equinox Films.
Multiple 30 second TVCs across channels are a part of the integrated
campaign. Kurup says an extensive social media campaign is also being
planned across various vehicles. The campaign will continue to be driven
through direct marketing and promotional activity, like on-ground activation
replicating the games at malls and other strategic locations, sampling and
radio.
Said Madhvani on the campaign, Frooti was Crazy Mango Fun. My task was
to capture the contestants inner craziness in a real game-show way. The first
time that Raj and the team from Creativeland Asia spoke to me I was hooked
by the reality game theme of the idea. It is great to have trust and faith from
Nadia and her team too.
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