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YEU AM NHACJOINT STOCK COMPANY

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YEUAMNHAC

VISION - MISSION

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YEUAMNHAC.COM

IMPROVES & DEVELOPS

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TALK ABOUT MUSIC,

MUST TALK TO

YEUAMNHAC !!!

Abundant ONLINE activities which interesthundred thousands of members.

Interesting, exciting and helpful OFFLINEactivities.

Bringing music to everyone by integratingthe MOBILE solution into our website.

CONNECTING audiences with artists.

Making the MUSIC TREND.

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PROMISE LAND

FOR MUSIC FANS

Members: 834,882

Active users: 637,081

Chart of yearly members increasing

from 2006 to 2009.

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PROMISE LAND

FOR MUSIC FANS

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ONLINE ACTIVITIES:

THE STRENGTH OF COMMUNITY

EVENT VIEWS

Yeuamnhac Music Award (04 07) 300,000

Miss Yeuamnhac (05 06) 200,000

YANners Song Composing Contest 100,000

Sea Games Theme Song TranslationContest

150,000

Surfing Music Wave Contest 120,000

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OFFLINE EVENTS:

DYNAMIC PLAYING FIELD

EVENT VISITORS

Yeuamnhac Music Award (04 07) 200 - 1,000

Yeuamnhac Online Award 09 500

Tropical Xmas Party at RMIT 08 2,000

Full Moon Melody Charity Festival 5,000

Yeuamnhac Winter Summer Party 05

09300

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MTV Band and Yeuamnhac members at YMA2006

Yeuamnhac members are from various social classes. They can bestudents, artists, composers, officers or even professors

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WHAT DID THEY TALK ABOUT

YEUAMNHAC ?

YeuAmNhac - the biggest

Music Forum for teenagers inViet Nam

Tuoi Tre

09/22/2006

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YeuAmNhac have a greataffection to Vietnamese

musicBBC Vietnamese

04/09/2004

WHAT DID THEY TALK ABOUT

YEUAMNHAC ?

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YeuAmNhac is regarded as a prestige website by the pressNguoi Lao Dong

03/31/2006

YeuAmNhac is chosen as one of the four most popular

website by Muc Tims readersNguoi Lao Dong

03/17/2003

YeuAmNhac has become my second home. I could learn anddiscuss everything about music at YAN

*LoveMusic*

a member ofYeuamnhac

WHAT DID THEY TALK ABOUT

YEUAMNHAC ?

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YEUAMNHAC

ARTISTS THE

PRESS

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YEUAMNHAC

ARTISTS - PRESS

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YEUAMNHAC

ARTISTS - PRESS

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YEUAMNHAC

ARTISTS - PRESS

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CLIENTS

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CLIENT: NOKIABRAND:

NOKIA EXPRESS MUSIC

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NOKIA PLAYLISTS

OBJECTIVE

Launching Nokia Express

music with special function:Playlist

Timeline: 4 months

Build a Nokia Playlist online

contest to brand awareness

and creating playlist tutorial

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NOKIA PLAYLISTS

KEY ACHIEVEMENTS

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After 4 months:

21,748,241 pageviews

2,188,222 unique visits

25,948 new members

3,774 created-playlists

KPI:

1,000,000 pageviews

793,000 unique visits

20,000 new members

3,000 created-playlists

NOKIA PLAYLISTS

KEY ACHIEVEMENTS

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NOKIA PLAYLISTS

ADD-ON

Celebrities playlist is one of the most favorite functions ofNokia Playlist, second to playlist sharing only

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CLIENT: MEGA VNNBRAND:

MEGAPLUS

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MEGAPLUS MEGAVNNS

OBJECTIVE

Promote 2 gameshow:

Truy tim mat ma

VNN (Hunting forVNN secret code)

Tim hieu the gioi dien

anh (Learning about

movie world)

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MEGAPLUS MEGAVNNS

KEY ACHIEVEMENTS

After 1 month:

90 topics

973 posts/comments

197,315 views

KPI:

45 topics

700 posts/comments

180,000 views

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THANK YOU