REVIEW2019

WFTO-Europe

H O W F A I R T R A D E I S A S T E P T O W A R D S T H E U N I T E D N A T I O N S ' S U S T A I N A B L E D E V E L O P M E N T G O A L S

This publication was produced with the financial support of the European Union. Its contents are the sole responsibility of World Fair Trade Organization Europe and do not necessarily reflect the views of the European Union.

C O N T E N T S

Introduction

Purpose

WFTO-Europe Membership (names and numbers)

Global Review (members' sourcing across the world)

The Fair Trade Link - Connections between The UN

Sustainable Development Goals and Fair Trade

The Fair Trade Contribution - WFTO-Europe members'

work in line with different SDGs 

SDG 1 – No poverty.

– BH Crafts (BH)– Coordinadora Estatal de Comercio Justo (ES)– Fair Trade Scotland (UK)SDG 5 – Gender Equality 

– SeeMe (NL) SDG 8 – Decent Working Conditions

– Mifuko (FI)– Zotter Schokoladen Manufaktur (AT)– El Puente (DE)SDG 12 – Responsible Consumption and Production

– Traidcraft Exchange (UK)

– Oxfam Intermón (ES)SDG 13 – Climate Action 

– Les Jardins de Gaïa (FR)

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8

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12

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16

17

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Introduction

Purpose

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WFTO-Europe is participant to the EC-funded"Trade Fair Live Fair" project, with the aim ofraising awareness on Fair Trade and itscontribution to the United Nations' SustainableDevelopment Goals (SDG's) for 2030. In thisspirit, this publication will lay out some prac-tices and ways of doing business from amongour members throughout Europe. These FairTrade practices all illustrate how Fair Trade ingeneral and our members in particular arecontributing to achieving the SDG's in the veryway they do business. In showcasing thesepractices and demonstrating how Fair Tradedirectly addresses the SDG's, it is our hopethat this will entice more companies – conven-tional and Fair Trade businesses alike – willjoin our members.As part of the global network of 400enterprises across 70 countries, which makeup the World Fair Trade Organization, the 104

members of WFTO-Europe across 16 Euro-pean countries are all mission-led businessesand organisations. The fact that they aredriven by a mission, and not by the"traditional" goal of profit maximisation, meansthat putting people and planet first is for them"business as usual." As the examples from ourmembers will show in the following pages, thisgover-nance structure is, in our experience,highly enabling for contributing to the SDG's.While there are many ways to contribute, andno one way can stand alone if the goals are tobe achieved by 2030, we argue that the WFTOmission-led business model is a way to ensurethat businesses are contributing not withsecondary activities, but through their corework and business conduct. The memberspresented here tell you, what that could looklike in practice.

The concept of Fair Trade originated with theintention to aid the sustainable development ofpoor and marginalised communities across theworld, most prevalent, of course, in the so-cal-led Global South. Up till today, however. FairTrade has itself developed into a universalvision for how world trade ought to functionand how business should be conducted inorder to avoid many of the "externalities" sowell-known today: Rising inequality; poor andunpredictable working conditions and terms oftrading; as well as environmental degradation.These issues are increasingly felt in the GlobalNorth, as well as in the Global South, andseem to speak to inherent flaws in the entireeconomic model. Fair Trade is devised to bean alternative to the "conventional" economic

model, exactly by giving weight to factors likeworking conditions within the supply chain,environmental concerns, and ensuring that theweakest link in the chain also makes a decentand sustainable living from their participationin the making of products, which companiesprofit from selling in distant markets. In thissense, social sustainability is often overlookedbut equally crucial to ensure sustainable pro-duction and consumption patterns.All these aspects together lead to the SDG 12,concerned with ensuring sustainable produc-tion and consumption patterns. In the followingpages we wish to show you, how Fair Trade ispart of the solution to achieving this goalthrough contributions also to SDG's 1, 5, 8,and 13.

WFTO-EUROPE

1420

14

3

3

11

3

1

1

1

2

6

5

46

6

UKNL

DE

DK

SEFI

BE

ES

FR

CH

ITAT

BH

RO

1GR

CZPL

Number of members per country in Europe

04

05

AUSTRIA– ARGE Weltläden– EZA Fairer Handel GmbH– Zotter Schokoladen ManufakturGmbH BELGIUM– Belgian Fair Trade Federation– Elecosy bvba– Oxfam-Magasins du monde– Oxfam Wereldwinkels * BOSNIA AND HERZEGOVINA– BHcrafts doo CZECH REPUBLIC– Fairtrade Czech Republic andSlovakia DENMARK– Egos ApS– Elvang Denmark A/S– En Gry og Sif– Fair Trade Denmark– U-landsforeningen Svalerne * FINLAND– Mifuko– Tampereen Kehitysmaakauppa– The Finnish Association ofWorldshops FRANCE– Au-delà des Frontiéres– Bouga CacaO– Dardenne– Fédération Artisans du Monde– Les Jardins de Gaia– CMC Malongo– Les Mouettes Vertes– Commerce Equitable France– RDV Productions *– Solidar’Monde– Karethic (Terrethic) GREECE– Syn Allois * ITALY– Associazione botteghe del mondo– CTM Altromercato Soc. Coop.– CTM Agrofair Italy– Equo Garantito– Libero Mondo scs *

GERMANY– Cha Dô Teehandels GmbH *– Chotanagpurgruppe – FaireHandelsgesellschaft mbh– DWP eG Fairhandelsgenossenschaft– El Puente– Fair-Band – Bundesverband fürfairen Import und Vertrieb e.V.– FairMail Cards– Fair-NETZ (Netzwerk regionaler Fair-Handelszentren e.V) *– Forum Fairer Handel e.V.– GEPA Fair Trade Company– GLOBO Fair Trade Partner GmbH– Mekhada *– Mitka *– Nepalaya *– Ökotopia Handels- undVerlagsgesellschaft *– Tatico *– Weltladen-Dachverband e.V. NETHERLANDS– AlchemiA– Amandla– Barbosa Fair Trade– Eco Collection– EFTA (European Fair TradeAssociation)– Esgii *– Esperanza *– Kanika *– Kinta CV– Landelijke Vereniging vanWereldwinkels (DAWS) *– MYOMY do goods– Ojoba Collective *– Only Natural *– Sarana– See Me– Siddharth Imports– Simbólica Fair Trade– Siyabonga *– Tahoua Import– Teranga *– Textielwerkplaats Sari V.O.F.– Tilingo-Nepra– Tuyu BV– Zimba-Arts * POLAND– The Polish Fair Trade Association– Szczypta Świata * ROMANIA– S.C Networks Trading Srl *

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MEMBERS

EUROPEAN COUNTRIES

ACROSS

SPAIN– Coordinadora Estatal de ComercioJusto (CECJ)– EquiMercado *– Fundacion COPADE España– Fundación Isabel Martín *– Initiativas de Economia Alternativa ySolidaria (IDEAS)– Oxfam Intermón SWEDEN– Fair Monkey ekonomisk förening– Sackeus AB– IM Swedish Development Partner– The House of Fair Trade– The Swedish Organisation of FairTrade Retailers SWITZERLAND– Association Romande de Magasins duMonde– El Tucan– Gebana– Tropical Mountains UNITED KINGDOM– BAFTS– Dassie Dècor *– Ecoffins– Fair Trade Scotland Limited– Greater Goods *– Island Spirit– Just trading Scotland *– Mayamiko Trading & Consulting Ltd. *– People Tree– Re-wrap Association– Scottish Fair Trade Forum *– Shared Earth– Shared Interest Society Limited– The Fair Trade Furniture– Traidcraft Exchange

New members (from April 2018 until end of March 2019)* Provisional Members are those, who are yet to com-plete the full auditing process of the Guarantee System.

MEMBERSHIP

GLOBAL

Argentina

Brazil

Bolivia 

Chile 

Colombia 

Ecuador 

Guatemala 

Honduras

Mexico

Nicaragua

Paraguay

Peru 

Uruguay

Burkina Faso

Cameroon

Ethiopia

Ghana

Kenya

Tanzania

Madagascar

Namibia

Nigeria

Rwanda

Senegal

South Africa

Swaziland 

Uganda

(1)

(2)

(5)

(3)

(17)

(5)

(1)

(1)

(1)

(2)

(1)

(8)

(2) 

(2)

(1)

(1)

(6)

(12)

(2)

(6)

(5)

(1)

(1)

(1)

(1)

(12)

(1) 

Latin America:

Africa:

No. of WFTO-Europe members (in brackets) trading withcommunities countries across Latin America, Africa and Asia.

06

REVIEW

Armenia

Bangladesh

Cambodia

China (PRC)

Georgia

India

Indonesia

Korea

Laos 

Malaysia

Mongolia

Nepal

Sri Lanka

Pakistan

Vietnam

Thailand 

The Philippines

 

Egypt 

Israel 

Lebanon

Palestine

07

(1)

(16)

(3)

(2)

(1)

(44)

(11)

(4)

(4)

(1)

(1)

(14)

(9)

(1)

(8)

(7)

(6)

 

Asia:

(1)

(1)

(1)

(4)

Middle East:

Data as of August 2018

The Fair Trade LinkFair Trade contributes significantly to achievethe Sustainable Development Goals (SDG's).Both initiatives share common objectives, in-tegral perspectives and partnership promotion. WFTO prescribes 10 Principles that Fair TradeOrganisations must follow in their day-to-daywork and carries out monitoring to ensurethese principles are upheld. They addresssocial, economic and environmental factors toachieve the dual objective of contributing tothe development of vulnerable producers andtheir communities, but also global citizenshipcommitted to planetary challenges. Theseprinciples were approved by more than 400WFTO members. On the other hand, the aim of the SustainableDevelopment Goals is to wipe out thephenomenon of poverty, achieve peace and

ensure environmental protection byaccomplishing 17 concreate actions. TheSDGs were signed by 193 global leaders. One of the key features of Fair Trade is theintegral approach derived from theunderstanding that poverty and inequality havecomplex and global causes but alsomultidimensional consequences. Accordingly,not merely economic growth, but alsoguaranteeing human development andenvironmental protection are the essentialgoals. The network strategy to forge globalalliances for combating poverty and inequalityis also a common concern to underscore. With the awareness of this holistic focusconnecting the two initiatives, below is asummary of the most significant links, whichillustrate some practical patterns:

SDG 1: No PovertyPrinciple One: Creating Opportunities for Economically Disadvantaged Producers

SDG 5: Gender EqualityPrinciple Six: Commitment to Non Discrimination, Gender Equity and Women’s Economic Empowerment and Freedom of Association

SDG 8: Decent Working Conditions and Economic GrowthPrinciple Four: Payment of a Fair Price

SDG 12: Sustainable Production and ConsumptionPrinciple Two: Transparency and Accountability

SDG 13: Climate ActionPrinciple Ten: Respect for the Environment

The vision of Fair Trade is the reduction of poverty through fair trading, along with the achievement of an Inter-national Fair Market as the key facilitator of development and poverty reduction. In line with this vision Fair Tradewill provide income security, market opportunities for small producers and farmers and sustainable agriculture.

Organisations must not discriminate for any reason and will protect labour rights and promote safe and secureworking environments for all workers. In addition, when rights are restricted by national law, organisations wouldassure means for independent and free association. Also, guaranteeing women's empowerment by activeinvolvement is a key feature to help improve social transformation and gender roles. Equal pay and opportunitiesare ensured and women are encouraged to seek management and board positions.

A fair price must be decided by mutual agreement to provide a socially acceptable remuneration for producers.This must also be stable to enable long-term planning and must continuously improve their trading conditions.

Transparency is essential to avoid discrimination and abusive practices, such unquestioned barriers to achieveequitable development inside organizations. WFTO has developed a Guarantee System encouraging the partici-pation and policy-making of their members in each step of the supply chain (from producers to consumers).

Climate change mitigation needs a global effort including small agricultural organisations. Reducing the emissionof greenhouse gases is a key purpose for our farmers and producers, as well as ensuring sustainable agricultureand production systems.

Source: Cuaderno de Comercio Justo - Comercio Justo y Objetivos de Desarollo Sostenibleby Coordinadora Estatal de Comercio Justo as part of the EU DEAR-project, Trade Fair Live Fair08

– Market access for marginalised producers through 34shops and over 3000 points of sale across Spain; long-termtrading relationships and predictable terms; capacity building.– Support for small-scale sustainable farming (munifundio)among producer coops; educative dialogue with consumers.

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Zotter Schokoladen Manufaktur (page 15)

SDG 1 & 8SDG 12 & 13

– Long-term trading relationships and Fair Payment. – 100% organic sourcing, constant capacity building;fully transparent sourcing.

BH Crafts (page 10)SDG 1 SDG 5 SDG 8SDG 12

– Creating economic opportunity for the marginalised and hard-to-employ.– Equal pay for equal work and absolute non-discrimination.– Free training for artisans and sourcing locally.– Biodegradable packaging, chemical-free raw materials.

Fair Trade Scotland – "Trade, not aid" (page 12)SDG 1 SDG 8 SDG 12

– Fair payment, integrated production process giving producersbigger share of final sale price. – Support for local industry for producer groups to capture moreadded-value.– Ensuring sustainable, entrepreneurial communities forproducer groups: upcycling of tartan material.

SeeMe – "Work not charity" (page 13)SDG 1SDG 5 SDG 8 SDG 12

– Employment opportunities for hard-to-employ, Fair Payment. – Supporting and empowering marginalised women.– Capacity building aimed at making the artisans independent.– Transparent, predictable trading terms, regular orders with onemonth's notice keeping artisans employed with regular salary.

Les Jardins de Gaïa (page 19)

SDG 1 SDG 5 SDG 8 SDG 12 SDG 13

– Long-term trading relations, Fair Payment, high pre-financing of crops. – Support women leadership, e.g. in Africa - the WupperthalCoop and the Hieveld Coop– Packaging, etc. done by employing disabled peoplelocally (Alsace).– Packaging fully biodegradable, printing in only aqueticinks.– 99% organic (ECO-Cert), 10% biodynamic (Demeter), up-cycling, etc.

Coordinadora Estatal de Comercio Justo (page 11)SDG 1, 8, & 12

– Research, case-studies and reports improving both generaland practical knowledge of Fair Trade; evidence to informpolicy-makers to support sustainable and Fair Trade practices.

El Puente (page 16)SDG 1 & 8 SDG 5 SDG 12

– Transparent and fair pricing; long-term, sustainabletrading relationships; capacity building. – Gender policy, and stressing the issues of gender indealings with trading partners across the world.– Supporting trading partners with design, etc. to keepproducts relevant.

Oxfam Intermon (page 18)SDG 1 & 8 SDG 12

The Fair Trade ContributionFeatured WFTO-Europe members and the SDG's

– Technical support for farmers and producers.– Mobilisation, empowerment of vulnerable women workers.– Campaigning for trade policy reform in UK; training onsustainable farming in drought-afflicted areas.

Traidcraft Exchange (page 17)SDG 1 & 8SDG 5SDG 12

– Fair Prices, immediate payment, long-term tradingrelationships and predictable terms.– Supports long-term investment by artisan self-help groups;capacity building.

Mifuko (page 14)SDG 1 & 8 SDG 12

Keeping tradition, creating employmentBHcrafts has grown significantly since it wasset up in 1995, and today is exporting to se-veral countries across the world. They employa base of 180 women artisans, whom aremaking products with traditional handicraftskills of Bosnia and Herzegovina, tailored tothe modern, international market.Their suc-cess in fusing these two aspects is recognisedby the many years they have been collabora-ting with Agnes B in France, as well as withSundance catalogue in USA. The key missionremains to empower marginalised women byengaging them in work, so they can satisfytheir basic economic needs and have a feeling

BHcrafts is working with women from entireBosnia & Herzegovina, regardless of ethnicity,religion, political affiliation, etc. All are equallyremunerated across the country (thoughcontext varies) with equal pay for equal work.Further, workers enjoy full employment rightsand benefits (vacation days, working environ-ment, etc.). BHcrafts is a guaranteed FairTrade producer, who is renowned, both inBosnia & Herzegovina and internationally, fortheir traditional yet modern products with asocial and ethical purpose.

SDG 1 - No PovertyEnd poverty in all its forms everywhere. Economic growth must be inclusive to provide sustainable jobs and promote equality.

BH Crafts

A brief historyAs guaranteed Fair Trade producer and recog-nised social enterprise, BHcrafts sells tradi-tionally made crafts of Bosnia & Herzegovina(BH), like clothing, toys, fashion accessories,home decor items and souvenirs, produced bymarginalised groups of women from both BHentities and all three ethnic groups. This waythey have been helping marginalised womenacross Bosnia & Herzegovina with stableeconomic opportunities for more than twodecades. They started as a psychotherapeuticand socialising effort for victims of the Bosnianwar, while at the same time providing themwith much needed income.

of purpose. For this, they also offer free train-ing for their artisans to further develop theirhandicraft skills and technique, and by workengagement ensure a regular monthly incomefor them. Each item comes with a small cardwith the name of the woman who made it.They further contribute to fostering the localeconomy by sourcing materials locally asmuch as possible, for example buying rawwool for felting. For limiting the impact on theenvironment, they use recycled or biodegrad-able paper bags, burlap, and paper for pack-aging, and the cards with names of the womenwho made the items are printed on eco-paper.All BHcrafts' toys are produced from naturalfibers (either wool, or cotton) dyed with AZOfree and skin-friendly dyes, simultaneouslyprotecting children playing with them, as wellas the women making them.

Bosnia & Herzegovina

Definition:

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Coordinadora Estatal de Comercio Justo

A brief historyCoordinadora Estatal de Comercio Justo(CECJ) was set up in 1996. A group of entitiesthat were already working on Fair Tradedecided to establish this network in order tospeak with a common voice to represent theFair Trade principles, but also to get closer tothe public administration and citizens. Fair Trade and strategies to reinforce themovementFair Trade is not just about commercialisation,it’s much more. CECJ's work lines, such asawareness, social mobilisation and advocacyare even more important for them than productcommercialisation. These three lines guidetheir work, making them a movement tocoordinate and reinforce Fair Trade.As a network, they also promote channels forparticipation through transparent mechanisms,horizontality and agreement reached byconsensus between others. All their membersare involved and represented – they are theones implementing proposals within theirhome territory. This hard work to maintainproactive participation means CECJ supports

Added value for Fair Trade organisations in the networkMaintaining and reinforcing this common pathtogether is key for CECJ. Far off intermittentsuccess, they are making up a strategy basedon consensus, debates, democracy andadaptability to each context. As a result, theycontribute to a change of mind of citizens,corporations and politicians. This way, they are able to achieve a holisticposition, a step forward for the understandingand recognition of Fair Trade, but also toachieve a joint alternative. Advocacy StrategyFair Trade represents just 0,1% of trade in theworld, which means that 99% is inequitabletrade. Even being a small movement within thetrade system, Fair Trade has much informationto report about a structure that perpetuatespoverty. More than 600 reports, in-depthinterviews and awareness-raising campaignsare the results of CECJ's advocacy struggle.SDG's, poverty reduction, along withsustainable production and consumption aresome of the mainstream fields.

the movement at every level, from local tointernational. As a result, even while beingautonomous they have a common voice. Theyhave two pronged strategy: Between mem-bers, but also supporting the challenge ofmembers to achieve a public involvementwithin their own contexts (local organisations,education centres, or small business are someof the target stakeholders for members). Onthe other hand, CECJ works for a nationalimpact within external movements andshareholders.

Making a differenceStriving to become a transformative movementto change the rules and being called upon bymultinational corporations but also politicalsupport from the local authorities to theEuropean Parliament. Working together in acoordinated manner is key to achieve thistransition to a sustainable development thatwould respect Human Rights andenvironmental protection.

© Celebration World Fair Trade Day,city of Valencia 2018/ Coordinadora

Valenciana de ONGD.

Spain

Trade, not aidFair Trade Scotland works with Villageworks inCambodia on their Fair Trade Tartan line. Vil-lageworks are not just weaving the fabric, butmaking the entire finished product. This allowsthe Cambodian weavers to retain more of thefinal selling price, by giving them a UniqueSelling Point (USP).The off cuts from the Scottish Kilts – which aremachine woven in Scotland by Hand UpEvents to promote Scotland’s Fair TradeNation status – will be gifted directly to WFTOproducers around the world. Villageworks isthe first member to benefit from this wonderfultartan relationship, allowing the artisans tocraft them into smaller items, like purses orbusiness card holders. This serves the dualpurpose of giving the Cambodian artisansanother line of Fair Trade products made withup-cycled material, and of ensuring that nomanufactured material is wasted duringproduction.

Local added-value industryWith the Mzuzu Golden Coffee from the Malawi Coffee PlantersCooperative Union, which is soon to be launched, Fair Trade Scotland is striking at the verycore of Fair Trade: Contributing to sustainable economic develop-ment of marginalised communities by supporting them with market ac-cess, as well as helping them retain a greatershare of the added value from production andprocessing. The principle is the same withVillageworks, where the weavers both weavethe fabric and fully craft the finished product,while working as highly skilled labour –weaving by hand. All this allows them to retaina larger margin since they take care of more ofthe added-value work. However, the MzuzuGolden Coffee goes a step further, since bothroasting and packaging of the high-qualitycoffee is done locally. These are highly skill-demanding, high added-value industries, andespecially in the coffee industry roasters andretailers have long been capturing most of theadded-value by far, while coffee farmers havestruggled to make a living wage. In this fashion, Fair Trade Scotland are anexample to follow in their support formarginalised communities, not just by tradingwith them on fair and predictable terms - butespecially by supporting them in building localindustry allowing them to capture a largershare of the final selling price. This is trulypromoting sustainable development throughtrade, not aid.

Fair Trade Scotland

A brief historyAs a social business committed to sustainableeconomic development, Fair Trade Scotland isworking with Villageworks in Cambodia, withwhich they are developing a range of FairTrade tartan products. In March 2018 theyalso announced a collaboration with MalawiCoffee Planters Cooperative Union, throughwhich they will import coffee that is grown,roasted and packaged locally, to ensure moreof the added value is captured locally, tobenefit livelihoods of the Mzuzu communitiesand the Malawi economy overall.

Fair Trade Scotland is currently the onlyWFTO Guaranteed importer member inScotland with two product lines that promotesFair Trade and they are simultaneously encou-raging and supporting Scotland in retaining itsposition as a Fair Trade nation. The WFTOFair Trade Tartan was officially launched, byHand Up Events Fair Trade Fiesta – inEdinburgh, Scotland – on World Fair TradeDay, 13th May 2017, to celebrate Scotland'sFair Trade nation status.

United Kingdom

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Fair Trade practicesSeeMe has since had a trading relationshipwith this goldsmith, but has set down the con-dition that it must employ women from thecamp. SeeMe make regular orders to ensureregular employment for these women, and en-sures they get training and capacity buildingfor strengthening their independence by build-ing their skills. This means the women canprovide for themselves and any children theymight have in their care. The ultimate goal isthat they become fully independent, so morewomen from the Amal Association have theopportunity to build their skills and empower

Local EngagementSeeMe further engages in the Dutch commu-nity of Social Enterprises, both to share theirmessage, spread their profile, and to sup-portsimilar social start-ups with mentoring andadvice from their own experience. As theyexplain, there is always something to learn byengaging with other businesses. Their busi-ness model has proven quite successful, butthey are keen on growing further and on start-ing more workshops like the one in Tunesia, tobenefit more women in similar situations.

SeeMe

Briefly about SeeMeSeeMe started five years ago when thefounder, Caterina Occhio, got in touch with agoldsmith in Tunis, which was working withwomen who had escaped violence at homeand were ostracised from their communities asa result. Since then, the goldsmith has beenSeeMe’s supplier under the conditions that itemploys only women from the nearby AmalAssociation for female survivors of violence.Since they have fled their social obligations asa wife from domestic violence, or from thesocial stigma faced by women which havebeen raped, they are no longer welcome intheir communities. However, these camps donot have room for all the women with a needfor a place there for protection. The goldsmithin Tunis provides work for some of thesewomen and trains them in jewellery-makingtechniques.

themselves through fulfilling work.SeeMe sends sketches of jewellery designsand receive samples in return for judging,whether the design fits their brand. They alsoencourage the women to send their own ideasand these sometimes become new jewellerylines at SeeMe. They see a clear developmentin the skills of the women and how they get abetter and better feeling of what kind ofjewellery design sells in Europe as well as ofthe style of Caterina Occhio and SeeMe. Promoting Fair TradeSeeMe not only provides a safe resort andsource of income for female survivors ofviolence in Tunesia - they are also striving toinfluence establsihed fashion brands,advocating ethical sourcing. Their iconicSeeMe hearts have been featured in MarieClaire Italia, L'Officiel, Glamour Italia andVogue Germany, among others, and theyhave collaborated with brands such as KarlLagerfeld, Missoni and Tommy Hilfiger. TheirOrange Heart was selected as a signatorypiece for the 20th anniversary of the UN TrustFund to End Violence against Women, andNicole Kidman has worn it in support of this.

SDG 5 - Gender Equality

The Netherlands

Achieve gender equality and empower all women and girls. Genderequality is not only a fundamental human right, but a necessaryfoundation for a peaceful, prosperous and sustainable world.

Definition:

The road to independence and equal rightsThe self-help groups of artisans and Mifuko'scollaboration with them strictly follow the 10Fair Trade Principles, and Mifuko go to greatlengths to support the artisans in theirprofessional, as well as personal needs. Inparticular, they are supporting the groupswith capacity-building to build the artisans'skills in making the baskets in the Mifukodesigns, as well as to ensure a high standardof quality. Most importantly, Mifuko ensuresfair prices for the artisans and makes regularorders to provide income stability for them.From the onset, Mifuko meets with self-helpgroups and ensure that they understand theartisans' context and background, and that theartisans understand Mifuko. They keep visitingand meeting with their artisans regularly tomaintain this mutual understanding andrelationship. They help the self-help groupswith their organisation and governance, butotherwise, the groups are independent. Payingfor baskets upon completion and withoutdelay, along with making regular orders areabsolute key for the business of the self-helpgroups to thrive. This way, the artisans canplan ahead, make long-term investments, andbuild a sustainable business. Mifuko further

Outside of subsistence agriculture andlivestock there are hardly any incomeopportunities for people of Turkana, exceptbasketry. The fair prices, paid without delay,and especially the regular orders ensured byMifuko, provides a much needed stablefoundation for the livelihoods of thesecommunities. When artisans wishes to start their own, newself-help group, Mifuko supports them andeven finances the registration fees in Kenya.

Mifuko

A brief historyMifuko combines contemporary Finnish designwith traditional Kenyan artisan techniques intounique baskets handwoven by women artisansin Kenya. The artisans are organised into self-help groups and Mifuko works with more than20 such groups amounting to approximately600 artisans.

supports and encourage personal andprofessional development among the artisans,as well as continuous improvement inenvironmental practices. It is the experience of Mifuko that progresswithin the self-help groups enables andempowers the women artisans to anindependent livelihood with equal rights. New groups in new placesMifuko has recently started working with self-help groups in the county Northen Turkana,where the climate is very dry and harsh.Northern Turkana has its own tradition forbasketry made from palm leaves. Mifuko isnow collaborating with groups there to developMifuko designs matching this particularbasketry tradition. Climate change hasimpacted Kenya significantly, especiallyTurkana, where serious droughts have led tocrop failures and threatened livestock farming.

SDG 8 - Decent Working Conditionsand Economic Growth

Finland

Promote inclusive and sustainable economic growth, employmentand decent work for all.

Definition:

1010

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Zotter Schokoladen Manufaktur

Zotter in briefFor 30 years, Zotter has been combining aunique aptitude for high quality chocolate witha keen sense of social justice towards theircocoa suppliers. Their business outlook is allabout exploring different flavours of chocolate– but in a way that allows them to be a socialenterprise at the same time. They want toshow the versatility of chocolate and at thesame time show that it is possible to be viablebusiness that ensures a fair payment for theproducers and workers supplying their keyingredient: Cocoa. Fair Trade initiatives contributing to SDG'sOf Zotter’s many initiatives that represent ex-emplary practices in accordance with the 10Fair Trade Principles, two stand out in particu-lar: The long-term and very close trading rela-tionships with suppliers; and their completelytransparent traceability system for their cocoa. Quality, price and long-term relationshipsKey to Zotter’s passion for chocolate is purevarieties of top quality cocoa beans. And keyto ensuring a stable supply of exactly thequality they want is long-term, highly engagedtrading relationships with their producers andworkers. To foster such, they visit thecooperatives from which they buy in Peru,Nicaragua, Brazil, Madagascar, among otherplaces. Apart from visiting the facilities andhaving a look at operations, they also bringchocolate and do tastings with the farmers togive them a feeling of the end product. This isa knowledge exchange, intended to buildfarmers’ capacity for producing premiumquality cocoa beans, and for Zotter to discovernew types of cocoa and new flavours todevelop in the finished chocolates.In addition, their suppliers always have astanding invitation to visit Zotter at their

facilities in Austria, to see the chocolate-making facilities and, to the extent possible, tryto make chocolate with their own beans. Thisway, Zotter engages in strong, long-termtrading relationships, in which they supporttheir suppliers in various ways to ensure thattrade between them is mutually beneficial.They explain that they pay up to USD 12 perkg for cocoa beans, and USD 5 or 6 onaverage – which stands in sharp contrast tothe current world market price ofapproximately USD 2.3. While this includesboth a Fair Trade premium and an organicpremium – since they source exclusivelyorganic – the lion’s share of the price remainsthe quality premium. As such, Zotter exhibits a prime example ofthe Fair Trade spirit of continuousimprovement: In addressing principle 4 of FairPayment they are constantly collaborating withfarmers and workers to improve their earningsby improving the quality of their crop. There is,of course, also another added value to thisapproach: Quality control and supply reliabilityimproves significantly as they build personalrelationships with the producer coops. Guaranteed and traceableZotter takes the Principle of Transparency andAccountability a step further in theircommitment to Fair Trade: They apply 100 percent physical traceability to their cocoa. This isindicated with their own Fair Hand emblem. Asthey explain, this is not an attempt at creatingtheir own Fair Trade label, since they stillcomply with and are audited to WFTOstandards. This is rather a way to highlightthose of their own initiatives that goes beyondthe minimum standards set in the 10 FairTrade Principles.

Austria

El Puente

A brief historyIn the end of the 1960's a small group ofpeople wanted to create an alternative to thecurrent trading system, which they saw asflawed with unbalanced power relations,perpetuating abject poverty in certaincountries. For this purpose, they set up anenterprise that could foster such an alternativeand started selling products from Latin Ameri-ca in an attempt to bridge the Global Northand South - since then, their project becameknown as El Puente ("the bridge"). An enabling governance structureOne of El Puente's special features as amission-led enterprise, is the way they havedesigned their governance to make allstakeholders into shareholders - and thusgiving all that are impacted by El Puente'swork a chance to influence businessdecisions. Another special practice by El Puente is theirdisclosure of their price calculations for theproducts for sale on request. This is a way forthem to prove their commitment to FairPayment and to demonstrate an alternative toopaque supply chains where profitmaximisation is the key purpose. In order toensure that the primary producer receives aFair Price, the price for the product is basedon the calculation of the trading partner. Fair Trade is so much moreHowever, in the vision of El Puente, Fair Tradeencompasses much more than Fair Paymentand Pricing – surrounding conditions, and inparticular gender equity and environmentallyfriendly business practices are key aspects aswell. For this purpose, they have published a

gender policy and support a campaign on thetopic in September 2019. Here they invite aguest from Kopakama - a coffee cooperative inRwanda - to speak on the topic. Education is also a key aspect of Fair Trade,according to El Puente, both concerningeducation and awareness-raising about FairTrade in Europe, as well as capacity-buildingand training for their trading partners andproducers. Indeed, they provide funds for suchpurposes to trading partners via theirdevelopment fund. Sticking with partners through thick & thinEl Puente works with 140 trading partners inapproximately 40 different countries in Africa,Asia, and Latin America. In their work theystress long-term trading relationships on fairand predictable terms. They are keen to main-tain their long-term relationships, so much sothat they generally only take up new tradingpartners if they open up a new range ofproducts, or they have the impression it can besustained for the long term. To ensure suchsustainable trading relations they engageactively in mutual exchanges with the partnersand make sure to provide training and capacitybuilding – especially in handicrafts, where it isvital to pick up new trends to stay competitive.As a key instrument for that, El Puenteorganizes design workshops to train tradingpartners in the current European trends.These are just some of the ways in which ElPuente shoulder their responsibility as areliable enterprise, working actively towardssustainable development for their tradingpartners, producers, and artisans.

Germany

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Trade that benefits allTraidcraft Exchange's mission is to transformthe way global trade works to create lastingsolutions to poverty. They campaign for tradepolicy reform and greater corporateresponsibility, and run development projectsacross Africa and South Asia. One example istheir project in Casamance, Senegal, wherethey have supported farmers and fruit collec-tors to form into groups and connected themwith local business partners in order tocircumvent exploitative middlemen. As a resultof the project, fruit farmers and collectors'income has increased by more than 30% andthey now have greater agency in their tradingrelationships. Their local business partnersreport that the initiative led to improvedefficiency and assured supply.

-resilient crops using sustainable agriculturaltechniques. As a result, just under half ofparticipating farmers report a 50% increase intheir household incomes. In India, cottonfarming families have also been trained in cropdiversification, with women's self-help groupsreceiving support to produce bio-inputs forsustainable fertiliser and bio-pesticides. Traidcraft Exchange are now seeking to sharetheir expertise more widely by establishing a‘Supply Chain Services’ function. This servicewill be available to businesses and otherorganisations who are seeking to develop fair,equitable and sustainable supply chains.

SDG 12 - Responsible Productionand Consumption

Traidcraft Exchange

A brief historyTraidcraft Exchange is the partner charity ofFair Trade company Traidcraft plc. In theclimate of protest movements of the 1970s,Traidcraft plc was set up as a standalonebusiness with the aim of supporting poor andmarginalised communities through trade, notaid. In 1986 Traidcraft Exchange was foundedwith two main aims: firstly, to increase Britishconsumers' awareness of trade issues (toincrease sales of Fair Trade products), andsecondly, to provide technical support andtraining to the producer organisationssupplying Traidcraft plc's products.

Strategy for the next five years Traidcraft Exchange's five-year strategyfocuses on two key themes: 'Championingwomen in trade' and 'Trade that doesn't costthe earth.' Their work with women includes aproject in Meru county, Kenya, where theyhave worked with smallholder farminghouseholds to increase the visibility andagency of women in the vegetable valuechain. Another example is the successfulmobilisation of vulnerable women workers inBangladesh in the jute supply chain intoassociations, which has given them arecognised identity, greater bargaining power,and a stronger voice to shape policy-making.The second part of Traidcraft Exchange's strategy focuses on environ-mental sustainability. Another project, based in a drought-afflicted region of Eastern Kenya,trained farmers toproduce climate-

United Kingdom

Ensure sustainable consumption and production patternsDefinition:

Oxfam Intermón

A brief historyOriginally, Oxfam Intermón was anorganisation working on cooperation fordevelopment that started to work in Bolivia andChatt 63 years ago. From then on, theorganization has adjusted well to the currentcontext. Originally, the Oxfam Internationalconfederation was shaped in 1947. Nowadays,the organization exists in 90 countries, and inthe desirable future, all these will become amember of this confederation.All members have the same sovereignty. Thismeans to leave out the South-North powerrelations or the difference between donor andreceiver countries. In line with this, the headoffice was relocated from Oxford (UK) toNairobi (Kenya). Their Fair Trade strategyOxfam Intermón's work on Fair Trade started25 years ago. Being one of the most importantthrust, they innovate by improving theprocessing, increasing the range of productsand opening new shops around the country.Their corporate policy provides that at least65% of the purchasing are conducted throughdirect contact with producers. Three components to highlight are thefollowing, which Oxfam Intermón considers inaddition to the 10 Fair Trade Principles ofWFTO:

About Fair Trade consumptionThe first action they implemented to promoteFair Trade was creating their own shops. Theshops are an advantage per se, becoming anopen door for citizens. It is also an opportunityfor Oxfam Intermón to familiarise themselveswith the consumption conditions and improvetheir marketing strategies. Further, it is thespace for their volunteers, whose dedication isa commitment without precedent.On the other hand, consumers are a targetgroup for Oxfam Intermón. As buyers, theyhave a high capacity to transform theinternational trends of the global market.Oxfam Intermón promotes a change withinconsumption demand though Fair Tradepolicies. Making palpable the inequalitiescaused by the mainstream market, they areproviding an alternative to guarantee the rightsof workers and environmental practices – inessence, promoting sustainable development.They work hard to combine advocacy workwith real alternatives to breed changes. It isabout conciliating market orientation with rootcauses. Making a differenceOxfam Intermón are a committed team andthey do take risks in sustaining 34 shopsaround Spain. Their products are sold at over3000 points of sale across the country. Thisincludes 8 of the 10 biggest distribution chains,making Oxfam Intermón the Fair Trade brandleader in Spain. They work with the strongbelief that through their commitment they willbe able to effect change in trade andconsumption patterns that will benefitproducers and consumers alike.

Small-scale production orientation:Munifundio is the most sustainable andsocially responsible agrarian model. Forthis reason, Oxfam Intermón works withcooperatives with less than one hectare.Long term trade relationships: Labourand economic stability and return oninvestment are the most convenientrequirements for producers to achievedevelopment conditions.Capacity building for cooperatives: Everyyear they assign an adequate budget tocapacity buidling projects on strategicfields such as design, certification, FairTrade standards, and many others.

©Pablo Tosco / Oxfam Intermón.

Spain

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Les Jardins de Gaïa

A brief historySet up by Arlette Rohmer in 1994, Les Jardinsde Gaïa is celebrating its 25th anniversary thisyear. With a mission of supplying organic FairTrade tea of good quality, they started workingwith small producers in Darjeeling, India, andlater went on to include small farmers fromChina, and Vietnam. Today they source fromover 30 different countries, with the aim to"demonstrate that it is possible to be anambassador in the world of tea, offering high-quality organic, biodynamic, and fair trade teasfrom small producers." A systematic approach to sustainabilityLes Jardins de Gaïa are part of the associa-tion Synabio, a professional association of theorganic food processing companies, which hasdeveloped a CSR certification for compa-nieslike Les Jardins de Gaïa. In the beginning,they explain, they lacked a systematicapproach. WFTO membership and Fair Tradecertification has helped structure their FairTrade practices, as Synabio membership has helped structure their environmentalpractices. They always view the audits as toolsfor improvement, and constantly strive to findnew ways to more sustainable and limit theirenvironmental impact. Here, they are keenlyaware that sustainability is not only aboutgreen measures: Sustainability is societal,economic, as well as environmental. Thus, instriving to become truly sustainable, LesJardins de Gaïa set out to map and consult alltheir stakeholders - both locally, in Alsace andFrance, and globally, in the communities oftheir trading partners. Naturally the list wasquite extensive, but they made a point toconsult all with a questionnaire to give them asay in how Les Jardins de Gaïa shouldoperate. As a result, they are keenlyconsidering externalities like social andenvironmental impact in their business

activities, to make sure they impactcommunities positively and share valuecreated with them. Organic and biodynamicIn their recent CSR publication, Les Jardins deGaïa could report that 99% of their teas arecertified organic - the last one per cent is alsofarmed organically, but not certified due to dis-proportionate costs. On top, they are increa-singly supporting small producers to pushfurther and farm biodynamically. As a result10% of their teas are now certified biodynamicby Demeter. But their environmental resolvegoes much further. The head office now runexclusively on renewable energy throughEnercoop; they constantly think about anddevelop new ways of up-cycling and doingwaste reduction; they use sea transport, evenrelying on river prams on the Rhine, ratherthan trucks on the road; contribute to forestreplanting initiatives, and even have a birdrefuge in their headquarters. All this has beenacknowledged by Synabio with their BioED(Bioentreprise durable) certification - achievedin 2018 - which assesses sustainabledevelopment and CSR practices of theirmembers, however, considering alsogovernance, Human Rights relations,adherence to Fair Trade practices, etc. ratherthan just simple compliance. In the BioEDaudit, they scored 72% (60% being the bar).

SDG 13 - Climate Action

France

Take urgent action to combat climate change and its impacts.Climate change is a global challenge that affects everyone,everywhere.

Definition:

This publication was produced with the financial support of the European Union. Its contents are the sole responsibility of World Fair Trade Organization Europe and do not necessarily reflect the views of the European Union.

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