Twitter Workshop | De Colonie Waardenburg

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TWITTER WORKSHOP

www.twitterbij.nl

@jvdschenk

vrijdag 5 maart 2010

http://www.twitterbij.nl

http://www.twitterbij.nl

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Cada dia es una Fiesta !“Visionair netwerken”

Jeroen van der Schenk


FANFree Agent Network

NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

WARNING...


FANFree Agent Network

NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Journaal 1996


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SOCIALBAROMETER


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Socio Barometer

Ik ben in meerdere sociale netwerken actief....

Ja Nee


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Socio Barometer

In mijn omgeving ben ik .................. actief op internet...

Bovengemiddeld Benedengemiddeld


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Socio Barometer

Ik heb mij ingeschreven voor deze workshop omdat....


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TRENDS


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2000 2009

Trust

high

low

Edelman Trust Barometer


Social Media

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✓ Web 1.0

✓ Web 2.0

✓ Web 3.0

✓ Web 4.0


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Groundswell

A social trend in which people use technologies to get the things they need from each other, rather than from traditional

institutions like corporations and/or government…

People

Technology Economics

* !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::;


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Groundswell* !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::;


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Organizing without organizations‘Here comes everybody’, Clay Shirky, 2008

cooperation

personal currency ( = intangibles) create identity

sharing

collective(inter)action

collaborativeproduction

conversation


Sharing

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Experience sharing & conversation: reviews and fora

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72% van alle Nederlanders maakt gebruik

van review- en vergelijkingswebsites alvorens een dienst of product aan te schaffen.

23% van alle Nederlanders levert

een actieve bijdrage door ervaringen via internet te delen.


Collaborative production

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Collective (inter)action

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✓ Virtual social networks: “Webtribes”

✓ Social

✓ Business

✓ Socio-business

✓ Serious game


Collective (inter)action

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Disruptive businessmodels

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Crowdsourcing

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Crowdforcing


“…Beetje flauw om Transavia de schuld te geven. In ieder geval kun je daar beter mee vliegen dan met Turkish Airways, want die landen soms ongeveer op Schiphol…”


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SOCIAL MEDIAFOR BUSINESS


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‣ Luisteren

‣ Verbinden

‣ Helpen (kennis delen)

‣ Vragen


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Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

Twitter?


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140 is ... not easy

RT = Retweet

PRT = Partial Retweet

DM = Direct Message

@ = Reply to [username].

BTW = By The Way

IRL = In Real Life

LMK = Let Me Know


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Twitter Lists

Categorize tweeps

Explore you’re online brand

Easy follow on themes


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✓ start following ‘peers’

✓ search on tags

✓ add your twitteraccount

✓ and.... search.twitter.com

WeFollow


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✓ Broadcast video live!

✓ Chat with viewers

✓ Save as a video -> archive

✓ and.... search.twitter.com

Twitcam


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TweetStats...


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Twittercounter.com


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Klout Analysis


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Klout


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The Klout Neighborhood


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Twois.net


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✓ follow events

✓ hashtag ( #zv09 )

✓ several tools

✓ integrated with other social media applications

✓ let others create ‘the buzzz’ for your event....

Backchannels


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✓ measures the reach of hashtags

✓ Who contributed?

✓ Type of tweets (@, #, regular)

✓ How many people saw how many tweets?

Tweetreach.com


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Tweetreach.com


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TwitDiff - Who stopped following me?


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Twitter Poll


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Twitter & RSS


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GETORGANIZED


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TweetDeck


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source: commoncraft

RSS?


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✓ aggregate content

✓ RSS Feeds

✓ organize yourself....

Netvibes


RSS Reader; how does it work?

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RSS Reader; the result

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✓ aggregate content

✓ RSS Feeds

✓ organise yourself

✓ measure reach

✓ save for later....

Feedly.com


Feedly.com Karma

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CLAIM YOUREXPERTISE


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✓ hoe wil je jezelf profileren?

✓ waar zit jouw doelgroep / zitten gelijkgestemden?

✓ kies, activeer & organiseer

✓ deel kennis

✓ participeer in de dialoog

✓ meet je ‘online presence’

✓ verbind je netwerken via www.mindz.com

En nu.....?


http://www.mindz.com

http://www.mindz.com

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Jeroen van der SchenkE-mail : [email protected]

Mindz : jeroenvanderschenk

Twitter : @jvdschenk


mailto:[email protected]




Twitter Workshop | De Colonie Waardenburg

Business

Transcript of Twitter Workshop | De Colonie Waardenburg