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TELEPHONY SUBSCRIBERS: 543.20 million(nov 09)

Cell phones: 506.04 million (nov 09)

Landlines: 37.16 million (nov 09)Teledensity: 46.32 (nov 09)

Projected teledensity: 626 million(by 2010 end)

(as per TRAI report)

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Most vibrant sector with highest growth rate

more than 60 lac customers are added every month

Plethora of services

Easier access/ availability Drastic reduction in tariff

World class service

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The current world average

penetration for the

developing world is 6 lines

per 100 people and the

average for the world as a

whole is 10 lines per 100

people.

In India it is roughly 46 lines

per 100 people, as of Sept2009. There are about 40

million fixed lines and about

470 million wireless phones,

as of Sep 2009.

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Fixed Copper, Optical Fibre, Wireless

Mobile GSM and CDMA based

Narrow band Voice, Internet, Fax

Broad band High speed Internet, Video

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12

Basic Services Operators

BSNL

MTNL

Reliance

TTSL

GSM Services Operators

Airtel

Vodafone

Idea

Reliance

TTSL

BSNL

CDMA Services Operators

Reliance

Internet Services Operators

BSNL

MTNL

Reliance

TTSL

BSNL

Airtel

MOBILE SERVICES

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G

ROWTH&

OPPORTUNITIES

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Business Development Executive

The Human Resources Management Trainee

Sales Officer

Marketing Executive

Territory Sales Executive

Key Accounts Manager

Administrative Assistant

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Matrix is a International communication service provider, whichprovides country specific sim cards for people travelling abroadfrom India. This helps international travellers to minimize theirinternational roaming expenses and save cost.

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Headquarters India

Industry

Telecommunications

Type Privately Held

Status Operating

Company Size 700employees

Founded 1995

Websitehttp://www.matrix.in

Common Job TitlesBusiness DevelopmentExecutive

Median Age 24 years

Gender Male 79%Female 21%

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Popular Profiles At Matrix Cellular

Business Analyst

BDE-international Sales

Business Development Executive

Business Developer Executive

Business Development Executive

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Matrix 3G data cards offer instant access to the internet and corporate

applications when you are travelling abroad. Our international data cardgives you the freedom to work wherever and whenever you want.

3G data cards makes it simple to access emails, the internet and also engagein video telephony at mobile broadband speeds. Plug in and use the fastestavailable connection, at broadband speeds of up to 1.8 Mbps. Its advanced,compact design is easy to use, and you can swap it between laptops for useat work or on the move.

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Matrix Cellular International Services UK Ltd

provides mobile and data communication servicesfor bulk buyers such as mobile rental companies,event organizers and telecom vendors. For furtherdetails, refer to B2B Solutions under the Servicessection.

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Enjoy post-paid talk plans and forget about call rates. Become a new Vodafonepost-paid customer with Matrix.

Matrix is associated with one of the most dynamic and efficient networks inIndia Vodafone Essar. We provide local post-paid mobile services, BlackBerry

solutions and data connections for Delhi and the National Capital Region.

Our post-paid connections come with all the facilities namely, national andinternational roaming, data cards, GPRS and other value-added services. Thatsnot all! You get access to 24x7 toll free customer care, buy handsets atcompetitive rates, get a dedicated Account Manager, activate value addedservices at minimal time and enjoy many more conveniences.

Matrix 3G data cards offer instant access to the internet and corporate

applications when you are travelling abroad. Our international data card givesyou the freedom to work wherever and whenever you want.

Our 3G data cards makes it simple to access emails, the internet and also engagein video telephony at mobile broadband speeds. Plug in and use the fastestavailable connection, at broadband speeds of up to 1.8 Mbps. Its advanced,compact design is easy to use, and you can swap it between laptops for use at

work or on the move.

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Matrix Cellular is a major player in the field of domestic and international mobilephone, data and radio services; all of which are provided by the followingdepartments:

C

ustomer care handles complaints and queries as well as coordinates theactivations and deactivations of various value-added services offered by Matrix.

Marketing endeavors to make aware of the Brand Matrix , various products andservices on offer, collateral benefits, details of mutual alliances contracted byMatrix with other service providers like airlines, banks and so on with the purposeof providing value to our customers.

Accounts and Billing handles the finances of the company, ensures timelyauditing, tax-related issues, and maintains accuracy and updating of all customeraccounts. Timely delivery of bills and handling of the received payments constitutea major part of the department profile.

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Credit Control deals with collection of dues from our clients.

Stocks handles inventory levels of phones, SIM/ 3G data cards andwireless sets and coordinates with the dealers.

IT team oversees all communications infrastructure includingnetwork access configuration, setting up of workstations, andassigning access rights at various levels to key personnel within thecompany.

Human Resources deals with internal marketing, recruitment,training and retaining of staff and initiatives for the employees.

Administration looks after all aspects of Company's administrationand support and coordinates all liaison work. The team alsoprovides support to all the departments to ensure their smoothfunctioning.

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BUSINESS DEVELOPMENT EXECUTIVEJOB FUNCTION : Sales/Business DevelopmentSpecialization : Corporate Sales, International BusinessIndustry : TelecomQualification : School & Graduation - AnyGraduateExperience : 1 -4Level : Junior - Executive, AssistantLocation : Delhi, METROS (Delhi/NCR), HARYANA (Gurgaon)Key Skills : SALES , BUSINESS DEVELOPMENT EXECUTIVE , BDE ,MARKETING , MBA , SALES

JOB DESCRIPTION :

Business Development Executives required for "Matrix Cellular (International)Services Pvt. Ltd."

The candidate should come with following skill sets.1 .Graduate with 1-2 yrs experience in sales2 .Preference to MBA in Sales & Marketing3. Well Conversant in English

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Achieve the Decided Sales Targets

Meet the sales target set by the division

Ensure Exceptional Customer Service and Account Maintenance

Ensure timely follow up with the customers to ensure retention

Attend to customer complaints immediately and try resolving them on priority basis

Ensure prompt follow up on customer enquiry and leads generated Promote the entire range of products and service offerings

Maintain Updated Sales Records

Ensure timely maintenance of reports and feedback on status arising out of receivedleads

Partner and Assist in the Marketing Activities of the Division

Coordinate the various marketing events/road shows with other BDEs, AssistantEnhance and Improve Product Knowledge

Acquire complete/in-depth product knowledge of all products and services

Develop knowledge of competitor products and be aware of offerings Manager andthe achievement of the sales target as per defined targets

Marketing Department

% of revenues from new business % of retention of corporate customers

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PROFILE OFFERED- JIMS

Business Development

Executive &

Sr. Business Development

Rs.20000 - Rs.25000 PER

MONTH MARKETING/FINANCE

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WELCOME TO AWORLD OFOPPORTUNITIES

Calling Planning,

Design andOptimisationprofessionals to enter

our world of endlessopportunities....

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Ericsson is the worlds leading provider of technology and services totelecom operators. A leader in 2G, 3G& 4Gmobile technologies, weprovide support for networks & services with over 1 billion subscribers andhave a leading position in managed services.

Global Services Delivery Centre - India, serves customers globally andacross different technologies and domain. We are looking for seasonedPlanning, Design & Optimisation professionals to be based out of its remotedelivery centre in NOIDA. The function will be working onGSM/CDMA/WCDMA technologies serving some of the biggest globaloperators, and, will be responsible for -

Life cycle management & evolution of telecom networks Ensuring highGrade of Service through detailed analysis of network

performance

Impact analysis of software releases in the network

Dimensioning and capacity planning based on traffic trends

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India represents a very important country on the Ericsson map. Ericsson has beenassociated with the Indian telecommunications industry for more than a century.Way back in 1903, the company supplied its first product to India - Manualswitchboards to the Government. Since then, Ericsson has contributed in just aboutevery facet of telecommunications in India.

Today, Ericsson operates as a Market Unit in this Region and overseas operations forIndia, Sri Lanka, Nepal, Bhutan & Maldives. Headquartered at Gurgaon, Ericsson

today has approx 4000 team members & 24 offices within the Market Unit. Frombasic telephony, intelligent networks, datacom and the most advanced telecomintegration and services to mobile office applications and multimediacommunications, Ericsson offers a complete spectrum of telecom solutions in India.Ericsson has played a major role in spreading the cellular revolution in the region.Ericsson today has a market share of approximately 40% of the GSM market in India.

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Further to this, Ericsson has seen a tremendous growth during the last couple of years inthe field of Multi Media Solutions particularly Charging & Mediation.

Leveraging on this success, Ericsson plans to quickly expand its Services Business by offering

Hosting and Network Management Services to other customers in the Market Unit.

Ericssons' production facility at Jaipur, manufactures Radio Base Stations & Switching equipment.

The Facility also manufactures Broadband (DSLAM) equipment & is involved in production andtesting of Digital Transit Exchange (DTAX) for Public and Private sector operators.

The Market Unit, on behalf of the Global R&D organisation is also carrying out software R&D

activities in the areas of IN and Charging at Gurgaon and Chennai. It also hosts a Global Service

Delivery Centre (GSDC) comprising of System Integration Competence Centre (SICC) & Global

Network Operations Centre (G-NOC), at Gurgaon. SICC provides integration capabilities for

complex telecom projects to Ericssons global customers and G-NOC supports network

management not only for Indian operators but also customers aboard. Ericsson will continue its commitment to partner in progress by bringing the latest telecom

technologies into the region and setting the standards for the industry. To catapult our growth

story into the next orbit, we invite high achievers to contribute to our business in India. Our

positions are open for multiple locations.

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PROFILE OFFERED- JIMS

Hr management trainee

Rs.12000+750 per month

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further liberalization,

Increase in the Spectrum.

Consolidation of the smallerplayers.

convergence oftechnologies & the ability of

private players to offer it tothe market faster than theincumbent operator.

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The year 2009 was filled with panic that the recession would affect theIndian telecom industry too, though we had predicted otherwise. In FY2008-09, equipment vendors' revenue grew by 20% (Rs 1,14,526.9 crore)defying the recession. Service providers' revenue also grew by 20.7% (Rs157,542 crore) almost equal to the growth of FY 2007-08.

The year was certainly an eventful one in many ways, changing the marketdynamics for operators and equipment vendors altogether. Rajat Mukarji,

chief corporate affairs officer, Idea Cellular observes, "The year gone by washighlighted by important events such as new operators entering the market,price wars due to overcapacity, further decline of ARPUs due to dual SIMusage, delay in spectrum allocation and 3G auction, etc, changing themarket dynamics. Due to the intense tariff war, price is reaching anunsustainable level for network operators. The year also saw urban areasachieving 100% teledensity

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It is true that almost all the verticals felt the heat of the sweeping global recession,but the telecom industry showed resilience. As Jayant K Rastogi, country head &area sales director, Indian subcontinent, Enterprise Mobility, Motorola says,actually there was no impact of recession on the Indian telecom industry; it wasonly a sentiment that hit the industry and companies adapted various reactionaryand precautionary measures, cost-cutting being the overused measure. In fact,

many milestones were witnessed by the industry in 2009.

A Nokia spokesperson says, "Telecom is perhaps one of the sectors that defied themagnified impact of the global slowdown in India. In fact, we have surpassed the500 mn subscriber mark, and seen increased consumer propensity to experienceservices. The mobile Internet growth has nearly doubled. We have also witnessedforeign investments to the tune of Rs 9,815 crore during April-October 2009 in thesector and robust local manufacturing growth. For a lot of companies includingNokia, local manufacturing facilities are emerging as global hubs." While theslowdown might have dampened immediate infrastructure expansion plans forsome, at an overall level, the industry has enjoyed significant growth in India.

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In our forecast on the trends and expectations in 2009, only two things did not happen;number portability and full-fledged 3G, thanks to the government's slow action on thesefronts. But in 2010, MNP will get implemented for sure, and 3G is set to become a reality too.As Dileep Kumar of ADC Krone says, the biggest disappointment has been the inability of the

government to translate the interest around 3G into a reality falling behind China, Pakistan,Sri Lanka and even countries like Vietnam. A Nokia spokesperson says, "We feel that 2010will probably be the first year that the Indian telecom consumers will experience 3G, and weare looking forward to building the necessary ecosystem and keeping it ready by the time 3Gservices are rolled out."

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Thus, 2010 will be a significant one for the Indian telecom industry, but notwithout challenges. The huge challenge in front of the operator now is decliningARPUs. In the current scenario, the margins and return indicators may come underpressure as ARPUs continue to fall. According toGartner, the revenue per voiceconnection will continue to fall as consumers carefully watch their spendings.

Consumer cost-saving pressure should lessen in 2010, and we expect voice revenueto decline by approximately 5% each year thereafter. Also, competition will be

intensified among operators with market liberalization and new entrants. But, forthe new entrants doing business may not be easy and they should be capable ofrolling out in shorter time. A longer rollout time could mean loss of substantialmarket share to other operators.

In a nutshell, it is clear that quality of service will take center stage and theproverbial 'customer is the king' will be witnessed once again. The result is: moreservices, more quality, but with less cost for customers. But for operators, it will be

a challenging task to offer this deadly package to their customers. Vendors willalso gain as network operators will be forced to strengthen their infrastructure andadd new technologies.

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Department of Telecommunications (DOT), Govt. of India jointly withFederation of Indian Chambers of Commerce and Industry (FICCI) willhold the INDIA TELECOM 2009 at Pragati Maidan, for three days from3rd - 5th December 2009, New Delhi, India. This is the Fourth Edition inthis series since the first was held in December 2006.

The two-day conference of India Telecom 2008 had participation fromover 52 International and National Speakers and was well attended by500 Delegates (International & National). The program, discussed newgrowth drivers that are revolutionizing the telecom sector in India andaround the world and focused on opportunities and challenges in

providing seamless connectivity to rural India. The conference with thefocus on Connecting Rural India had various theme based sessions onEconomic & Social Development in Rural India, Broadband for All,Strategy & New Business Approaches, Value Added Services & ContentManagement and Regulatory & Policy Environment.

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CEO's Forum Open House on Regulatory and Policy Issues Foreign National Pavilions Thematic Conference Sessions State Pavilion

Open House on Regulatory & policy Issues Special Address on Telecom for InclusiveGrowth by Dr. A P J Abdul

Kalam, Ex-President of India Conference Sessions led by International & National Experts of IT &

Telecom Sector. Focus on the Technology Development & Advancement in the Telecom

Sector.

Ample Business Opportunities knocking for Service Providers, EquipmentSuppliers, Component, Manufacturers, Hardware & Software SolutionProviders.

Platform for Policy Makers, Regulators, Operators, Manufacturers etc Vast Digital Opportunities

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Showcase the latest products, formulation andcapabilities.

Opportunities for transfer of technology, setting up ofR&D base with International firms.

Joint ventures, collaborations and investmentopportunities.

Supply of machineries, process control equipments,projects

and services etc.

One-to-one business meetings and networkingopportunities.

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