SPORT LUXEA/W 17

Get ahead of the game & look like a total knockout.

Sporty/Athletic influence will come into play in women’s fashion in 12 months. The trend comes into play from world renowned designer Alexander Wang and his style of design being one of the most known in the business. Stella McCartney’s innovative athletic take on womens wear has shaped how women dress and want to dress while working out and in 12 months they’ll be able to take that same style of dress into the workplace. Innovators of the trend and pop culture influences would be Rihanna, Kylie Jenner,

and Zendaya. These people would influence the style to the general public because they are innovators and stay up on the latest, most unconvention-al, and are some of the biggest stars in social media. The tarket mar-ket for this style of dress would be between 22 and 30 years of age with one child or none at all. She’s a busy woman who’s always on top of her game, she a feminists who believes in the social, ecomnomic, and politi-cal equality of the sexes,while she enjoys being comfortable in her skin and cothing. She’s adventurous, spontaneous, over worked, undersexed, but always self-motivated and ambitious. She enjoys going out with her girl-friends and networking and traveling in her leisure time and for work.