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    Strategic Operations Management

    This Project Report has been submitted in the

    Partial fulfilment for PgD-BM leading to MSC/MBA

    PgD-BM LAMS

    Ref:

    NCC Registration:

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    Strategic Operations Management

    London Academy of Management Sciences

    Page | 2

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    Strategic Operations Management

    London Academy of Management Sciences

    Page | 3ACKNOWLEDGEMENT

    The Project work turned out to be a fruitful experience ............... of Time management.

    Greatest gratitude goes toMr. Nabil SOM Course ................ up and supervision throughout the session

    in executing theory into practice and vice versa. I feel indebt of............as well, for his staunch direction

    and feedback ................... deterministic enough to ................. work, hold up through ................ and

    encouraged me always to learn .................. about the operational

    functioning.

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    Strategic Operations Management

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    TABLE OF CONTENTS

    1. Business Strategy & Operational Strategy A critical Review ................................................................ 5

    1.1 Organisational Profile ..............................................................................................................................5

    1.2 Business Strategy .....................................................................................................................................5

    1.2.1 Mission .............................................................................................................................................5

    1.2.2 Core Competencies ..........................................................................................................................5

    1.2.3 Differentiation from Competitors....................................................................................................5

    1.2.4 Industry ............................................................................................................................................5

    1.2.5 Areas of Operations .........................................................................................................................5

    1.2.6 Financial Reflection ..........................................................................................................................6

    1.2.8 Historical Glimpse ............................................................................................................................6

    2 Strategic Operations Management at Thomson Reuters ....................................................................... 7

    2.1 Operations Strategyof Thomson Reuters ...............................................................................................8

    2.1.1 Contents of Operation Strategy .......................................................................................................9

    2.1.2 Synchronisation of Vision or strategy into actions ..........................................................................9

    2.1.3 TYPOLOGY OF OPERATIONS at Thomson Reuters ........................................................................ 10

    2.1.4 Volume- Variety Mix for Thomson Reuters ............................................................................... 10

    Critical Linkage of Business and Operation Strategy........................................................................................ 11

    3 Strategic Lay Out Decisions at Thomson Reuters ................................................................................ 12

    3.1 Layout Positioning and Selection .......................................................................................................... 12

    3.2 Use of Technologies .............................................................................................................................. 14

    3.2.1 Virtual Prototyping ....................................................................................................................... 14

    4 Exploitation of VALUE CHAIN at Thomson Reuters ............................................................................. 15

    5 Quality .............................................................................................................................................. 17

    5.1 Qualityas an Indispensible performance objective ........................................................................... 18

    6 Conclusions ....................................................................................................................................... 19

    7 References ........................................................................................................................................ 20

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    1. Business Strategy & Operational Strategy A critical Review

    1.1 Organisational ProfileRated as no.1 brand among ................... Intelligence which

    amalgamate the industrial expertise with novel technology to transport critically processed

    information for potential decision ..................... Finance, law, tax, accounting, media, healthcare and

    sciences (thomsonreuters.com, 2010)

    1.2 Business StrategyHellen (ezinearticles.com, 2010) splits business strategy into .......................

    1.2.1 MissionProcessing Information via hi-tech for provision ofKnowledge to act

    1.2.2 Core CompetenciesThomson Reuters highlight the core issues of world today as made up of global challenges and

    opportunities. Reuters tend to assemble facts, ..................... problems, decoding messages so as to

    patronage potential Professionals in pursuing passion, resolving conflicts, acquiring and practice the

    knowledge transformed by information ............... actions. Following are missionary objectives

    Innovative tools and real time solutions of ....................... reporting of unbiased news with

    billions of people each day

    Supplying ..... to promote the rule of law

    Transparency to .............................

    Enhancing the efficiency and effectiveness of health care

    Fuelling Science to solve worlds problem (media.thomson.com.edgesuite.net, 2010)

    1.2.3 Differentiation from CompetitorsOldest in terms of existence in .................... in terms of Reputation, vast resources, aggressive strategy and

    tends to coping up with technological novelty (thomsonreuters.com, 2010).

    1.2.4 IndustryFalls in Business to Business category; operates in publishing, information analysis, business applications,

    professional software and media news services to Businesses, .................., institutions, government,

    broadcasters and other media subscribers. Media is fastest growing industry and organisation providing

    the feed to ..................... be very swift expeditious and authenticated; therefore Thomson Reuters intends

    to feed media and fill information technology and communication (ICT) gaps within and across the industry

    (thomsonreuters.com, 2010).

    1.2.5 Areas of OperationsThe areas of operation are based upon following organisational ............................., Marketing sales

    department etc with specified revenue and resource allocation and detailed operational planning for projectedYears.

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    Strategic Operations Management

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    Page | 6Thomson Reuters

    Marketing

    Division

    Sales &

    TrainingEnterprise

    Investment

    & AdvisoryMedia

    Professional

    Division

    LegalTax &

    Accounting

    Health care

    & Science

    1.2.6 Financial ReflectionFinancial Plans are aligned with business and operational strategy to speculate the expectations resultassumed to be done by CFO. These plans .................. basis via meetings with .................. stakeholders to track

    results and ensure the appropriate allocation of resources.

    1.2.7 HISTORICAL GLIMPSEStarted back in 1799, in London, founded Sweet & Maxwell legal publishing. Half a century

    later Paul Julius Reuter arrived in picture, opened an office started with transmitting

    quotations and informational news of stock market via telegraphic cable. In 1858 several

    offices were set ................. was re-enacted as a private organisation. Seven years later radio

    was opted as a communication channel. Parallel goes the story of Roy Thomson started withthe acquisition of newspaper ........................... Publication

    establishment in 1961. The journey continued and Thomson sold The

    times of London in .................................... of mergers and acquisitions. Reuters launched

    Reuter messaging in 2002 and Reuter knowledge in 2003, with several mergers and

    acquisitions till 2007 when Reuters Group Plc and The Thomson Corporation pronounced

    to step into negotiation and were combined in 2008 to form Thomson Reuters and listed their common

    share in New York and Toronto Stock Exchange along with the adoption of International

    Financial reporting Standards (IFRS) in 2009 (thomsonreuters.com, 2010).

    Organisational Structure Thomson ReutersSource: http://thomsonreuters.com/about/

    http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/
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    2 Strategic Operations Management at Thomson Reuters

    Transformed Resources

    Information

    Beingprocessed....................

    Locatedto each divisional sector of health, taxation, legality, accountancy etc

    Change in Possession from ......... to relevant customer organisation

    Customers -

    Accommodate Companies that purchase the information from Reuters

    Material

    NEWS

    Journals .................

    Reports and Illustrations

    Market information

    Input Output

    Transformed Resources

    Informationmarket

    data

    Customers Companies

    Material -

    Transforming Resources

    Operation Managers

    Facilities and technology

    Customers -

    Companies

    Design

    Plan & Control

    Develop

    Improvement

    Operation

    Strategy

    Operations StrategicOb ectives

    Operations Competitive

    role & Position

    Operation Management

    Operational Strategy

    http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/
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    Transforming Resources

    Staff -

    Journalists

    News Editors

    Financial Analysts

    .......

    IT Personnel

    Experts for Each division

    Facilities -

    High Speed Networking Facility to transmit the information without any hindranceTechnology used by Reuters to ................... delivery of Information

    software and .....................

    The business strategy lies in being leading font of information intelligence to professionals and businesses

    Though fastest medium of communication within seconds

    2.1 Operations StrategyofThomson ReutersStrategy in real terms is not tangible until .................... the Thomson Reuters into the environment for long

    term competitive advantage (Slack, chambers & Johnston, 2001: p. 64).

    http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/
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    2.1.1 Contents of Operation Strategy

    2.1.2 Synchronisation of Vision or strategy into actionsCompetitive Factors for Thomson Reuters

    Performance

    objectives for

    Thomson Reuters

    Low price high productivity

    of information ...........Cost

    High quality i.e. validity and relevance of processed information in

    presentable format ............... organisations requirementQuality

    Fast Delivery such as stock shares information and indices to be

    efficient enough in ................Speed

    Reliable in-time delivery i.e. to sure provision of updated intellectual

    asset through knowledge .............................Dependability

    Capacity to change in time, range and volumeFlexibility

    Operations

    StrategyOf

    Thomson

    Reuters

    Top DownPurely based on corporate business

    strategy

    Allocation of investment in

    technology and media intelligence

    Following business ...................

    Capacity expansions such as

    language based web pages for

    various countries

    Market Requirement

    Addressing News for right issues

    Categorising information

    processing sectors on the basis

    of market need

    ........................

    High paced technological

    innovation for easy storage and

    reprocessing for clients usage

    Operation ResourceInformation Provision to

    media, newspapers,

    financial ................,

    news channels & othermonetary organisation

    publish journalresearch papersstart own newschannel

    Bottom Up

    Emergent strategy based on day-

    to-day operational experience

    Need of information via ..........

    Routine Business activities such as

    collection, storage, process andfurnishing information to

    customers

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    2.1.3 TYPOLOGY OF OPERATIONS at Thomson Reuters

    Despite of basic similarity in all operations,they can however be different in terms of:

    Volume Dimension is somehow medium

    to low as .............. low due to rapid

    development of technology and diverse

    business clients

    Variety Dimension is enough high due to

    several divisions of intelligen............

    Demand Variation is however low due to

    day by day ............ media, informational

    and technological influence from macro

    to micro levels.

    Visibility Dimension is low since final

    delivery .................. by TR is often remote

    or online.

    2.1.4 Volume- Variety Mix for Thomson Reuters High level of customised service followed by only targeted and client organisations to whom reports and

    information is provided rather than a mass target (Slack et al., 2007: p. 94); therefore low Volume is a

    valid assumption. Moreover, Higher variation can be assumeddue to differences in sources of information

    i.e. different points of news ................ of information required Check point is being used by Thomson

    Reuters as a tax and accounting research device for .......... guideline whereas Thomson Pharma, BINDplus,

    Agro Patent Fast-alert are for Health and Science division. Similarly in terms of delivery alone, Checkpoints

    not only aims to provide ..............., FASB, SEC, IASB etc., along with others as BNA, IBFD WG&L etc.; but

    also link it with UltraTax CS, ONESource and compliance software and e-Form RS to provide greater insight

    for Professional clients (thomsonreuters.com, 2010). This creates higher levels of sporadic process flow

    and intricate the tasks making them assorted.

    Low Highariety

    Low Highisibility

    Low Higholume

    Low Highemand Variation

    http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/
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    Thomson Reuters Indices - Deliver data content product and services along with indices to the

    companies. They have now developed own ........................ Indices for the potential investors

    Passive or beta generating ................... Indices

    ...............

    Also offer

    Custom Index development Services

    Outsources Index ................

    Critical Linkage of Business and Operation Strategy Based on above assumptions, ina nut shell, the use of Technological novelty has very high impact in strategic .................... The operational

    processes clearly seem to be lead by .................... end products are all technology based for informational

    intelligence provision to Business Subscribers to support critical decision making

    However, the costing ................. well defined. Based on above suppositions it can be summarised that

    Thomson Reuters is advocating Differentiation strategy which is illustrated not only through business

    scheme but further validated by low volume, higher ................... visibility.

    Mass Services

    Services Shops

    Professional Service Business to business therefore low

    volume, limited clients

    High Variety due to many .................

    is quite intermittent due to high

    variation in market conditions and

    demand

    Processing of data collection from

    various sources, storage and delivery

    is always complex tasking.

    ii

    i

    l

    Low Volume High

    High Variation low

    i

    l

    I

    i

    Volume Variety Mix Matrix for Thomson Reuters

    Source: Slack at el. (2007: p.94)

    http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/
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    3 Strategic Lay Out Decisions at Thomson ReutersThe choice of layout is ...................... decision since it does not change frequently, moreover changing layout

    impact not only the organisational working, costing but clients as well (NCC SOM Lecture no. 6-6.4).

    3.1 Layout Positioning and SelectionFor smooth operational flows the positioning of market data, estimates, collected news and information by

    Thomson Reuters agents has to be ..................... allocation of tasks to the ............................ These two, only

    together can ensure hinder-free flow of intelligent information Production across the Thomson Reuters (Slack

    et al., 2007: p. 187)

    It can be assumed that Layout type for Thomson Reuters can be of Hybrid of following

    Fixed Position ........................ Divisional Offices, trading rooms, TR- Library, specialised departments,

    Information management tools etc. for physical output generation, refreshing areas, Food and

    Recreation (YouTube, 2010).

    Fixed Position Layout for Thomson Reuters

    Researchers own creativit

    http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/http://thomsonreuters.com/about/
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    Process Layout Low volume and higher variation along with complexity is lead by sequential series of

    processes and integration of multi-................. processing, making process layout an essential

    requirement for operations as Thomson Reuters via multi monitor computers, highly integrated

    information systems etc (referenceforbusiness.com, 2010)

    Cell Layout Several functions within one professional or marketing division are assumed to be

    integrated together through Group Technology (referenceforbusiness.com, 2010). Such as an

    assumption can be made for ..................... globe via News force; categorised into sub-heads as world,

    business & finance, sports, Topical, Lifestyle, health etc. Each subhead process, upgrade, classify and

    furnish the news into various formats through Digital Syndication; along with Infographics

    customisation, critical appraisals ........................... via Reuters 3000 Xtra, Thomson Reuters DataScope

    etc, hand over to professional clients or printing in Newspapers(thomsonreuters.com, 2010).

    The working area can be overcrowded in trading and operational rooms of fixed position layout with narrow

    span of control specifically for trainers ........ data processing can be made more portable though cloud

    Process & Cell Layout for Thomson Reuters

    Researchers own creativity

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    Page | 14

    computing and virtual organisational concept hence transferring fixed position layout into Process layout

    (referenceforbusiness.com, 2010; YouTube, 2010). The Process layouts are to be specifically aimed at cutting

    down cost via shared facilities, records and jobs with improved communication process based upon the

    flexibility of Thomson Reuterss operational management. ......................... Lower volume incurs high costing in

    batch processing of reports, news in terms of in-process inventory. Routings and fluctuating schedules have to

    be explicitly clear. ............................ to reduce cost and increased flexibility along with cross-trained

    employees which may cut down boredom factor; however specialisation is questionable, which can be

    adjusted via autonomy.

    3.2 Use of TechnologiesTechnology is the fundamental ............... gives Thomson Reuters a competitive edge for distributing intelligent

    information. Therefore they are already equipped ................. product is technology based whether it is

    Reuters 3000 Xtra ................ Trading

    Key Cite; Westlaw............... for Legal ResearchOmgeo for Enterprise Information

    First Call for Investment & Advisory

    CS Professional ................ Tax and Accounting

    Newswires and Digital Syn...........ns for Media

    Thomson .................. and Sciences

    Are all engraved and embedded in their ................ for clients functional support through Technology

    and multimedia (thomsonreuters.com, 2010).

    However to keep upgraded and for competitive edge over rivals such as Bloomberg, it is essentially requisite to

    cope up with new technological innova.................are bound to keep upgrading operational process design,development and delivery to sustain the operational led strategy.

    Reuters Insider has been launched as video on demand, this early May 2010. Reuter insider targets the

    financial professional to leverage financial content or enterprise information with the help of 150 partners by

    venturing into the monarchy of video, virtual road shows, research ........................ market commentary,

    multimedia ................ internet based ...................... It is projected to be involved in live chats with the

    presenters and subscribers can distribute and publish their multimedia substance with the help of webcam,

    along with Reuters Insider ................... in global financial community

    Online customised web video service can be plugged with the graphics, articles or data as well which can benavigated while video being played (................... available after thorough index check on Reuters system 24/7

    breaking news and can be sorted or searched through simple .................(paidcontent.org, 2010)

    3.2.1 Virtual PrototypingIt is of great effectiveness in saving time and costing for TR. For instance Reuter Insider provides a demo for

    subscribers to overview that illustrates the .............. results in a systematic way to facilitate and accelerate

    decision making on one hand and promoting the product ................... non-subscribers at

    marketing.insider.thomsonreuters.com (2010) however is susceptible to imitation by competitors.

    Technological limitations have greater influence on layout positioning while Information and CommunicationTechnology has to be flexible for hot-desking and workstations. Automated warehouses and quality control,

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    online registrations, internet based supply chain, remote diagnostic assistance and e-product development

    requires critical expertise and .............inds within the workforce which tends to increase the operational cost

    with eventual increase in product pricing (NCC SOM Lecture no. 12.18 - 12.20).

    4 Exploitation of VALUE CHAIN at Thomson ReutersFeller, Shunk & Callarman (2006) distinguish value chain from Supply chain as a value generation or

    product/service delivery. Value flows from the recipient of resources i.e. Business Professionals and client

    media organisation ...................... while supply chain proceeds from the Thomson Reuters towards the

    customers via provision of intelligent information. Various value forms in B2B commercial transactions of

    Thomson Reuters can be illustrated as

    Technical Value intrinsic to the resource i.e. regardless of resource. For Business Clients the delivery

    of critical information via innovative ................... value of vital importance due to rapidly changing

    international markets.Organisational Value The Brand name, collaboration with 150 partners, worldwide newswire, ,

    Sponsoring Mike Weir- Canadian ................... value of Thomson Reuters for Business clients providing

    competitive advantage over Bloomberg

    Personal Value - Unbiased information gathering processing and dissemination to the subscribers,

    unreliable news adaption and .................. been pronounced clearly in Thomson Reuters Trust

    Principles to retain value and commitments for and with the subscribers (thomsonreuters.com, 2010).

    Market Value With dividend rate of US$ 0.2900, Annual Revenue for Year 2009 US$ 12.9 billion,

    Presence in 100 countries .................... market value for share holders and Investors via revenue

    generation and value creation for news and media client business partners. Bi-annual Directors

    meetings and close check through Thomson Reuters ....................... to maintain the current value

    (thomsonreuters.com, 2010).

    Paavilainen (2001: p. 213) stresses Reuters has been moving up across the value chain to get your hands on

    customer relationship rather than ............... consequently developing brand image on one hand along with

    generation of added revenue from partner operators.

    Porter (1985: p. 36) put forward the value chain concept i.e. adding value through the set of activities where

    each activity or micro-operation ......................... or service within a business firm unit obscuring significant

    springs of competitive advantage.

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    Suppo

    rtActivitiesat

    Primary Activities at Thomson Reuters

    Based on activities, such as..... Orientation department, Research & Development, etc.

    HR Planning, Job analysis ........cruitment, Selection, training, Internships, Hiring, Operation

    managers, Project Managers, Consulting services, Technical maintenance & IT Ex perts etc are

    tend to sourced as well

    Through Research and Development to manage, process and deliver information, services and

    products: telecommunication, Office aut..........nt etc.

    Technical equipments, Publishing Press equipments, financial data, market information, ..........

    TRs Human Resource

    Management

    TRs Technology Development

    TRs

    Procurement

    TRs

    Infrastructure

    MARGIN

    MARGIN

    Inbound

    Logistics

    Operations Outbound

    Logistics

    Marketing

    &Sales

    Service

    Receiving,

    Subscriptions,

    contents,

    .........

    multimedia and

    online

    operations etc

    Demonstration,

    remote diagnosis,

    Upgradation,

    Value addition,

    ............

    User friendly and

    sophisticated flair,

    etc

    Reports,

    broadcasts,

    graphical and

    ..........

    Advertising,

    Promotions,

    Channel selection,

    Virtual .

    Collection of data,

    Verification of

    resources,

    ...... of

    information,

    Transforming in Hi-

    tech,

    presentations, etc

    Porters Value chain for Thomson Reuters

    Source: Porter (1985: p. 37)

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    5 QUALITYConsistence conformance to consumer expectations is one of the ways to define the term quality (NCC SOMLecture no. 9- 9.20). Parasuraman et al (1988) declares the difference between expected and perceived

    quality as quality gap; wherein satisfaction of expectation ........... of global verdict pertaining to the pre-

    eminence of product or service preference (Grigoroudis & Siskos, 2003: p. 69). Since Thomson Reuters offers

    a combination of............and delivery channel

    SERVEQUAL 5 dimensions can help assessing the perceived and expected quality ofproduct which in turn can

    be collaborated to arrive at ............. Gap model. The five area are appraised as:

    In the framework ofGhobadian et al (1994), Thomson Reuterss service quality can be assumed to appraise as:

    Inseparability of Production & Consumption: thorough check on informational resources and

    processing data is requisite along with critical check on sensitive business issues since any wrongdisseminated news to any ............ own image bur also the subscriber client and further to others can

    be adversely affected to a great deal

    Intangibility Quality in prior can be gauged via virtual prototyping. However frontline experts and

    online demonstrations must .

    Perish-ability data can be comparatively more perishable than information and knowledge,

    depending upon the . ..................................

    Heterogeneity Highly variable from professional or markets departments to client organisations on

    hourly even on ............... etc. (Grigoroudis & Siskos, 2003 : p. 70).

    Reliability of information source, encoding of ............

    Assurance

    Capability of Thomson Reuters to convert transform, manage knowledge and disseminate therequisite, relevant, .....and services efficiently to broad casters , news agencies and subscribers.

    Tangibility

    of Products should be smart updated hi-tech for instance compatibility of software applicationswith latest innovations as .......... single click transfer, storage and broadcast

    Empathy

    Thomson tends to value its customers, business parteners and subscriberrs, however the

    emphasis seems to be ..........can be evaluated via differentiation strategy

    Responsivene

    ss

    Encompasses the areas of operational activities which reflects willingness to .......diagnostics;little more emphasis re requisite via developing call centre or online chat to facilitate potentialsubscribers

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    5.1 Quality as an Indispensible performance objectiveFerdows and Meyers (1990) put forward Sand cone model theory which is the promoter of prioritising

    performance objectives in specified .................. is defined first

    Quality should be the core from lay out designing, positioning, supply chain, value chain, E-business,E-procurement, capacity planning........... distribution of Intelligent information

    Quality + Dependability The in-time delivery of intellectual property to either external or internal

    customers itself related to consumer ........ dependability layer cannot stand unless quality is poured as

    mainstay.

    Quality + Dependability + Speed Speed .......... and news transfer again is dependenton timeliness

    dissemination and useless without quality bastion (web.hec.ca, 2002).

    Quality + Dependability + Speed + Flexibility If ....................... with quality flair in each to generate

    real value for the subscribers.

    Quality + Dependability + Speed + Flexibility + CostCost reduction can only be made feasible if

    quality in terms of consistency prevailspromised ............. transformed in delays or cancellation since information

    requirement in the market are ............. changes due to information and developed

    communication technology across the orb

    Speedy completion and .......................... agencies or media subscriber a competitive

    edge in their own business, else non-effectiveness and bottlenecks in supply chain

    would not help covering cost

    Increased volume of ...................... prcised variation with quality output is the most

    relevant means of reducing cost

    Additionally, according to Mesnard and Pfohl (2000), other factors are being ............... as the essentials of

    theoretical underpinnings as:

    Reactivity To speculate the ............... here in terms of upcoming events, unexepected incidents,technology etc

    Quality + Dependability

    Quality

    Dependability

    Speed

    Flexibility

    Cost

    Quality

    Quality + Dependability + Speed

    Quality + Dependability + Speed + Flexibility

    Quality + Dependability + Speed + Flexibility + Cost

    Sand cone model

    Source: Slack at el. (2007: p. 293)

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    Agility Thomson Reuters need to keep flexibility for emergent strategy to cope up with market

    changing and requirements of structure ..........

    Efficiency by synchronising and systemising ......................tasks to eliminate waste and fade out the

    variable cost

    Intelligence maximum ..................... can start their own news channel to penetrate the market

    6 ConclusionsAssumptions based on evidences from.................. ............. down the line conclude that

    Business Strategy needs bit more .............. Typology of Operations.

    Thomson Reuters, due to its business strategy of informational intelligence distribution seems to be

    performing below its capacity output i.e. under-exploitation of Resources. For Instance, the company

    can launch its own News Channel or .......... help expanding market share and revenue generation

    through advertisements and promotional campaigns via channel

    Quality analysis needs to be executed through quality gap evaluations. The improvement type has to

    be breakthrough in business ........................ in operational due to frequently changing technology and

    market requirements

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    London Academy of Management Sciences

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    http://www.youtube.com/watch?v=ZRcDVm6G50Yhttp://web.vivavip.com/forum/LiveWire/read.php?i=29001http://paidcontent.org/article/419-reuters-introduces-online-vod-platform-aimed-at-subscribers/http://thomsonreuters.com/about/sponsorships/?view=Standardhttp://thomsonreuters.com/about/sponsorships/?view=Standardhttp://thomsonreuters.com/about/tr_trust_principles/?view=Standardhttp://thomsonreuters.com/about/tr_trust_principles/?view=Standardhttp://thomsonreuters.com/about/tr_trust_principles/?view=Standardhttp://thomsonreuters.com/about/sponsorships/?view=Standardhttp://paidcontent.org/article/419-reuters-introduces-online-vod-platform-aimed-at-subscribers/http://web.vivavip.com/forum/LiveWire/read.php?i=29001http://www.youtube.com/watch?v=ZRcDVm6G50Y