Page 32

GOLD STANDARD:

the stunning architecture

of Vienna’s Golden

Quarter matches the

luxury of its boutiques

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EDITOR’S LETTER

8

@shopcontent/globalblue /globalblue@环球蓝联-GlobalBlue

@GlobalBlue /GlobalBlue/GlobalBlueRu

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Welcome to Vienna

Maybe you’re already familiar with Vienna, or perhaps it’s the frst

time you’ve visited this historic yet forward-looking city. Either way,

SHOP magazine is sure to ofer something to surprise you. Discover

the recently redeveloped Golden Quarter, Vienna’s most prestigious

shopping district, in our feature on page 32. The Golden Quarter is

home to Austria’s frst Alexander McQueen fagship store – fnd out

more in our news section.

SHOP is part of Global Blue, the Tax Free Shopping market leader

that helps you save up to 15% when shopping in Austria. We publish

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global brands you’ll fnd in Vienna. For the very latest information, visit

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CONTRIBUTORS

10

globalblue.com

Samantha Junak

Samantha Junak, SHOP’s

artworking intern, studied

design at Kingston University.

She has previously studied

German literature and

media communications

in Germany and has

a keen interest in advertising.

Hannah Lewis

Hannah Lewis, news editor at

SHOP, read English literature

and language at the University

of Oxford before studying for

an MA in journalism at the

London College of Fashion.

She has also worked for

Time Out in the Middle East.

Studio Muti

The Muti creative studio,

based in Cape Town, created

the cover for this season’s

edition of SHOP Vienna.

Inspired by our feature about

the city’s Golden Quarter, it

shows the splendid baroque

architecture the district is

famous for, depicted in rich

gold. Read more about the

luxury brands that have made

their home in this prestigious,

newly developed area in our

feature on page 32. Studio

Muti has also worked with

publications such as Condé

Nast Traveler, Time and Elle.

Read more about our cover

illustrations at

globalblue.com/covers.

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Elle Blakeman

Elle Blakeman is deputy

editor of Grazia Middle East.

She has previously worked

at the Mayfair Magazine,

Harper’s Bazaar, InStyle

and Marie Claire, and

specialises in luxury lifestyle

and travel features.

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SHOP FLOOR

EDITOR IAL

Editor-in-chief

Emma Cheevers

PUBLISH ING

Publisher

James Morris

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur afer publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2015 Global Blue

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WIEN KOHLMARKT 8-10 01 53 53 950 TIFFANY.COM

WILL YOU KNOW THAT THE REASON I LAUGH WHEN

I’M WITH YOU ISN’T BECAUSE YOU’RE

SO FUNNY, ALTHOUGH YOU ARE? IT’S SIMPLY BECAUSE

SMILING CAN’T CONTAIN MY JOY.

WILL YOU KEEP LAUGHING WITH ME FOREVER?

WILL YOU?

©T

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CONTENTS

14

Above: Alexander McQueen fagship store

p.24

GU I DE

39 Maps and guides to the key shopping areas

of Vienna

E SSE N T I A L S

43 How To Shop Tax Free

The simple steps to saving money on your

shopping

T R A NSL AT IONS

44 Русский Перевод

46 美文翻译

يبرع 48

SOU V E N I R

49 The essential item to bring home

PRODUCTS

18 Check Out

SHOP selects a standout piece from Vienna

this season

20 Products

Key looks for the season, from fashion and

footwear to jewellery and accessories

N E WS

24 Shop Window

One store not to be missed in Vienna

26 News

Seasonal updates on shops, services and

new products

F E AT U R E S

32 Cover Story: The Golden Age

Vienna’s newly redeveloped Golden

Quarter has attracted a host of international

designer brands while honouring the city’s

historic roots, as Elle Blakeman discovers

SHOPPING IS 15% BETTER WHEN YOU DO IT TAX FREE.

Join Global Blue for free, explore your city, find the best stores, and save up to 15% on everything you buy.

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TOMMY HILFIGER STORE

KOHLMARKT 12

VIENNA

18 | PRODUC TS

Save up to 15% by shopping tax free, see page 43

leather trunks created between 1911 and 1929 for photographer, banker and world traveller Albert Kahn – the three crosses on the front of the bag were Kahn’s distinctive signature. Each bag’s black leather strap is detachable, to convert the crossbody style ideal for daytime use into an evening clutch. Lightweight, modern and beautifully crafted, this bag’s petite proportions belie its practicality. thLouis Vuitton Petite Malle Epi bag,

€3,700, Louis Vuitton, Tuchlauben 3-7, 1010 Vienna, +43 (0)1 533 6151, louisvuitton.com

* for map go to page 42

PERFECTLY PETITE

Just 18cm long, 12cm deep and 4cm wide, the Petite Malle bag by Louis Vuitton nonetheless packs a powerful punch. Paying tribute to the maison’s 160-year heritage as a trunkmaker, Nicolas Ghesquière designed the bag to meet the practical needs of fashionable women everywhere. Ghesquière has said that a small bag for daytime use can be both cool and functional, and proves it with this model. The miniature trunk also showcases Vuitton’s impressive craftsmanship. Ghesquière was inspired in particular by the custom-made

CHECK OUT

20 | PRODUCTS

Save up to 15% by shopping tax free, see page 43

1. Valentino sandals, €840, Valentino, Tuchlauben 5, 1010 Vienna, +43 (0)1 535 003 0100, valentino.com

2. Benetton jacket, €99.95, Benetton, Mariahilfer Strasse 116, 1070 Vienna, +43 (0)1 526 6228, benetton.com

3. Jo Malone Incense and Cedrat

Cologne Intense, 100ml, €117, Jo Malone, Kärntner Strasse 17, 1010 Vienna, +43 (0)1 512 424110, jomalone.com

4. Cartier bag, €3,900, Cartier, Kohlmarkt 1, 1010 Vienna, +43 (0)1 5332 2460, cartier.com

1

COOL CLASSICS

A subtle colour scheme highlights design details and lets your personality shine through

2

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globalblue.com

5. MiH Jeans shirt, €180, Firis, Bauernmarkt 9, 1010 Vienna, +43 (0)1 533 4275, mih-jeans.com

6. Givenchy eye shadow, €23.99, Marionnaud, Am Hauptbahnhof, Favoritenstrasse 92, 1100 Vienna, +43 (0)1 607 2340, givenchybeauty.com

7. Sabrina Dehof necklace, €109, Cadenzza, Kärntnerstrasse 53, 1010 Vienna, +43 (0)1 512 6996, sabrinadehof.com

8. Mango shorts, €39.99, Mango, Mariahilfer Strasse 86, 1070 Vienna, +43 (0)1 5266 2560, mango.com

SHOP | 21

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22 | PRODUCTS

Save up to 15% by shopping tax free, see page 43

1. Z Zegna shoes, €295,

Ermenegildo Zegna, Kohlmarkt 8-10,

1010 Vienna, +43 (0)1 512 0979,

zegna.com

2. Samsøe & Samsøe T-shirt, €39,

Comerc, Westbahnstrasse 10,

1070 Vienna, +43 (0)1 944 2037,

samsoe.com

3. Salvatore Ferragamo bag, €3,400,

Salvatore Ferragamo, Kohlmarkt 7,

1010 Vienna, +43 (0)1 535 2814,

ferragamo.com

4. Marc O’Polo jacket, €229.90,

Marc O’Polo, Rotenturmstrasse 19,

1010 Vienna, +43 (0)1 533 8744,

marc-o-polo.com

WEEKEND GETAWAY

Fill your bag with these hardworking pieces

when you’re ready to take a break

1 3

2 4

globalblue.com

SHOP | 23

1. Bally bag, €1,695,

Bally, Graben 12,

1010 Vienna, +43 (0)1 513 0550,

bally.com

2. Roeckl scarf, €189, Roeckl,

Seilergasse 1, 1010 Vienna,

+43 (0)1 512 0726,

roeckl.com

3. Tom Ford lipstick, €48.95,

Douglas, Kärntner Strasse 17,

1010 Vienna, +43 (0)1 512 4241,

tomford.com

4. Niessing gold ring, €2,175,

Skrein, Spiegelgasse 5,

1010 Vienna, +43 (0)1 513 2284,

niessing.com

5. Hermès sandals, €850, Hermès,

Graben 22, 1010 Vienna,

+43 (0)1 532 5656,

hermes.com

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IN BLOOM

Look as fresh as a fower in shades of purple and pink

with splashes of gold thrown in for good measure

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24 | NEWS

Save up to 15% by shopping tax free, see page 43

SHOP WINDOW

as skull scarves and knuckle-duster clutches.

With its minimalist aesthetic and use of

dramatic black marquina marble, the space

is quintessentially Alexander McQueen.

Subtle references to signature McQueen

pieces such as the famous armadillo shoe

and the classic feather motif can be found

on the store’s plaster panel mouldings. th

Alexander McQueen,

Tuchlauben 7A,

1010 Vienna, +43 (0)1 535 0395,

alexandermcqueen.com

* for map go to page 42

DRAMA MCQUEEN

British fashion brand Alexander McQueen

has opened its frst fagship store in Austria.

The two-storey boutique, located in Vienna’s

Golden Quarter, is the result of a collaboration

between the brand’s creative director Sarah

Burton and David Collins Studio. Spread

over 150 square metres, the shop carries the

complete catwalk, commercial and accessories

collections for both men and women. Clients

can also purchase iconic McQueen pieces such

SHOP | 25

globalblue.com

26 | NEWS

Save up to 15% by shopping tax free, see page 43

IMMEDIATE SUCCESS

Asked about the diferences between her two labels,

Miuccia Prada was clear: Miu Miu is ‘immediate’, she said,

while Prada is ‘thought out’. The designer added that, when

working on Miu Miu, if she had to think three times, she

stopped. This spontaneity is one of Miu Miu’s strengths.

The collection that closed the spring/summer 2015 Paris

Fashion Week was inspired by the 1960s and 70s and was a

masterclass in subversion. Bucol couture fabric took the place

of polyester in the housecoats sent down the catwalk. Elsewhere,

an abundance of pinks and rufes served as a counterpoint to

bad-girl crop tops and platform heels. There is something about

Miu Miu that never fails to excite the imagination. th

Miu Miu, Tuchlauben 7, 1010 Vienna,

+43 (0)1 532 3053, miumiu.com

* for map go to page 42

ROCK ‘N’ RETRO

Since Hedi Slimane’s

appointment as creative

director of Saint Laurent

in 2012, the label has become

one of the most directional

in men’s fashion. This season’s

collection features the rocky

and retro-inspired menswear

which is becoming the brand’s

signature. At the label’s

spring/summer 2015 show

in Paris, long-haired models

sauntered down the catwalk

in Saint Laurent’s trademark

drainpipe skinny jeans, paired

with military-inspired jackets

with gold-thread embroidery.

Patchwork ponchos and

fowing kaftans joined fringed

suede and wide-brimmed hats

in adding an androgynous

edge to an altogether

bohemian collection. rp

Saint Laurent,

Bognergasse 4, 1010 Vienna,

+43 (0)1 535 0350,

ysl.com

* for map go to page 42

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SHOP | 27

globalblue.com

NATURALLY DESIRABLE

Christopher Bailey’s spring/summer 2015 collection

for Burberry Prorsum was entitled the Birds and the Bees.

Despite the va-va-voom curves of the models and the sheerness

of the fabrics, Bailey insisted he wasn’t referencing anything

more risqué than a summer’s day in the English countryside.

Alongside practical shoes such as fat sandals and trainers,

the show featured a welcome selection of wearable pieces.

Pencil skirts covered in circular scales hugged the hips, while

a nipped-in denim jacket emphasised the waist. All in all, this

was Burberry at its most accessible, a collection well worth

buying into. th

Burberry,

Kohlmarkt 2, 1010 Vienna,

+43 (0)1 532 2820, burberry.com

* for map go to page 42

OCEAN BLUE

Featuring unique anti-

magnetic technology, the

Seamaster Aqua Terra 150m

Master Co-Axial from Omega

is one of the brand’s most

accomplished timepieces to

date, as well as one of its most

attractive. The lacquered dial

of this deep blue version

features the Teak Concept

vertical stripes that have

become a trademark of the

range, while the hands are

fnished with diamond-

polished sides. Featuring

a smooth leather strap, this

watch is detailed and beautiful

without being showy: a great

stealth-wealth buy.

Its aesthetic simplicity

belies its powerful technology

and each watch comes with

a four-year warranty. mkh

Omega,

Stock-im-Eisen-Platz 3,

1010 Vienna,

+43 (0)1 512 0960,

omegawatches.com

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Save up to 15% by shopping tax free, see page 43

PICTURE PERFECT

A new addition to the

Leica X family, the X-E

model combines technical

prowess with an elegant

design and makes an ideal

travelling companion thanks

to its lightweight yet robust

metal casing. A fast lens and

large sensor with over 16.5

megapixels, combined with

a simple operating system,

make this a compact camera

capable of capturing detailed

images at spontaneous

TAKE YOUR TIME

Swiss watchmaker Hublot has opened its

frst boutique in Austria, in partnership with

the family-owned Juwelier Wagner. Refecting

Hublot’s Art of Fusion design concept, the

store is a seamless blend of traditional and

contemporary aesthetics; for example, the

walls are adorned with 16th-century motifs,

interpreted in modern style. Elsewhere, pop art

images of classic Hublot models sit alongside

handmade leather furniture. The overall

moments. Pay a visit to Leica’s Vienna store and discover the

perfect camera to match your photographic aspirations. gl

Leica, Westbahnstrasse 40,

1070 Vienna, +43 (0)1 523 5659,

leica-camera.com

ambience is one of understated luxury, with the

watches presented in spacious display cabinets.

Clients are encouraged to browse at their

leisure, while friendly, knowledgeable staf are

at hand to ofer guidance if required. On the

lower ground foor is a 400-square-metre event

area where Juwelier Wagner can host guests

of the company. th

Hublot Boutique by Wagner,

Kohlmarkt 10, 1010 Vienna,

+43 (0)1 512 7512,

juwelier-wagner.at, hublot.com

* for map go to page 42

购物时节省

高达15%，享受退税购

物的卓越。

免费加入环球蓝联，探索您的城市，逛最顶级的商店，每次购物节省高达15％消费。

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A fi rst-class shopping experience at attractive prices.

Discover international brands and regional highlights in our Heinemann Duty Free shop at Vienna Airport.

You can look forward to browsing elegant fragrances, high-quality cosmetics, exquisite spirits, fi ne food, regional specialities and you can even save up to 30% with our Special Offers!

Visit us online at heinemann-dutyfree.com

Scan and discover fi rst-class offers.

32 | FEATURES

THE

GOLDEN

AGE

SHOP | 33

Vienna’s newly redeveloped Golden Quarter has attracted a host

of international designer brands while honouring the city’s historic roots,

as Elle Blakeman discovers

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34 | FEATURES

Previous page: Vienna’s Golden Quarter

Every European city worth its salt has a truly luxurious area in which to shop; a few streets (usually cobbled) that are magnets for those looking for the very best in life. Paris has the Champs-Élysées, of course, a tree-lined boulevard in the eighth arrondissement; London has bustling Bond Street and, for those in the know, the more discreet and exclusive Mount Street, tucked away in a village-like corner of Mayfair. And Vienna has the Goldenes Quartier, or Golden Quarter, in the heart of the city’s First District, which is a listed Unesco World Heritage Site.

An extensive expansion of the district was completed in late 2014. The refurbished area between St Stephen’s Cathedral and the Stock Exchange is in the most historic part of Vienna. It includes a century-old building located in Am Hof square as well as the Hochholzerhof building in the Tuchlauben area.

The Golden Quarter takes in elegant Kohlmarkt, one of the oldest streets in Vienna, and a great deal more retail space surrounding it: 8,500 square metres on adjacent P

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Above (clockwise from top lef): St Stephen’s Cathedral; the imperial palace; luxury shopping street Bognergasse

The Golden Quarter’s fashion mix, which ranges from high-octane international houses to younger, more contemporary brands, will please every visitor

Tuchlauben; and 3,000 square metres at nearby Am Hof. It is close to luxury accommodation, including the recently opened fve-star Park Hyatt hotel, and to the renowned Julius Meinl market. And this combination has attracted some of the world’s most impressive fashion houses, which have established branches in the historic buildings here.

‘The neighbourhood is not a shopping centre, but a high-quality urban quarter in the heart of Vienna,’ says Christoph Stadlhuber, managing director of Signa Holdings, which has developed several luxury apartments in the district.

The entire area from Bognergasse and Seitzergasse to ancient Am Hof square has been pedestrianised, and the Golden Quarter has become a fashion haven for the well-heeled. As they browse the shops they soak up the historic ambience for which Vienna is famous.

Located to the east of Michaelertor, which dates back to the 1720s and is one of the most opulent wings of the imperial palace, the new shopping district is awash with elegant,

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Above (clockwise from top lef): the State Opera House; Louis Vuiton’s Tuchlauben store; Prada store; Vivienne Westwood store, all in the Golden Quarter

baroque-style architecture. The grandeur

and famboyance make an ideal setting for

some of the world’s most exclusive brands

including Prada, Alexander McQueen, Armani

and Chanel.

Kohlmarkt was once home to Vienna’s

most famous musical exports, Haydn and

Chopin, and it was where the royal court’s

jewellers were located. Today it plays

host to some of the world’s most exclusive

jewellery houses, including Tifany and Cartier.

Stroll along the main street of Bognergasse

and you will see Italian imports Brunello

Cucinelli and Prada, which are set next to the

substantial fagship store of French powerhouse

Saint Laurent. Or take a turn down Tuchlauben

and you’ll pass the imposing fagship of

Louis Vuitton, which has commandeered

one of the most historic buildings in the city.

Alongside it you’ll fnd Miu Miu and Valentino.

Vivienne Westwood’s Golden Quarter

boutique is the brand’s only store outside

London to ofer couture alongside a mix

of accessories and ready-to-wear.

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SHOP | 37

‘Vienna is such a wonderful city, with

fantastic museums,’ says Brigitte Stepputtis,

head of couture at Vivienne Westwood.

‘Events such as the Opera Ball and the Life Ball,

and performances by Vienna State Ballet add

to the richness of this historic city. So it is the

perfect place to house our Vivienne Westwood

Couture and Red Carpet collections.

And Vivienne’s husband and design partner,

Andreas Kronthaler, is Tyrolean so we have

a personal connection with this Austrian city.’

The spring/summer 2015 collections and

other investment pieces from these high-octane

fashion houses dominate the area, but the

Golden Quarter also boasts an array of younger,

more contemporary designers. It’s a mix that

works well. Venture of the main streets to fnd

some highly covetable pieces from brands such

as Comme des Garçons, Tsumori Chisato,

Yohji Yamamoto, Y-3 and Junya Watanabe.

It’s a far cry from the dirndl skirts and white

blouses of the city’s past. Mixing the old and

the new? It’s what Vienna does best

goldenesquartier.com

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от стоимости ваших покупок

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GUIDE

GUIDE | 39

Global Blue’s guide ensures you make the most of your trip to Vienna with maps

that help you fnd your way to the city’s best boutiques and must-see attractions.

Find more details on the Golden Quarter in our feature on page 30 and discover

which stores you shouldn’t miss in our news section on page 22. For further

helpful hints from our well-travelled team and detailed city guides, check out

globalblue.com/vienna.

Above: the Viennese cityscape is rich in historical buildings, including St Stephen’s cathedral with its striking tiled roof

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Place Of Interest U-Bahn

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VIENNA

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globalblue.com

SHOP | 41

Golden U area

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TIFFANY & CO. ●DIESEL ●

ERMENEGILDO ZEGNA ●

TOMMY HILFIGER ●CHOPARD ●

OPTIK PILWEIN ● ANTIK JUWELEN ●

LORO PIANA ●SCHULLIN ●

● CARTIER

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● GIORGIO

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● J. BERGER BUCHHANDLUNG

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● ELLA VIENNA

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● ROLEX

● GERRY WEBER● STEFANEL

● HUMANIC

● ZARA

● SALAMANDER

● FOREVER 21

● DOUGLAS

● SIR ANTHONY

● D´AMBROSIO

● SALAMANDER

● WEMPE

● CASINO WIENBENETTON

● MEGASTORE

SWAROVSKI ●

DOHNAL ●

SWATCH ●

RADO ●

WOLFORD ●

SWAROVSKI ●

LOBMEYR ●

JUWELIER WAGNER ●

CIRO ●ZAK ●

JUWELIER BUCHERER ●

OMEGA ●

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FREY WILLE ●

● R

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ADID

AS

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● S OLIVER

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● SPORTALM

ST STEPHEN’S CATHEDRAL

LOUIS VUITTON ●

ETRO ●

MIU MIU ●

ARMANI ●

PRADA ●

● JIMMY CHOO

● AMICIS MEN

● VIVIENNE WESTWOOD●

BRIONI

BAMBINI ●

ROBERTO

● CAVALLI

AMICIS

WOMEN ●

PRADA ●

ALEXANDER MCQUEEN ●

SAINT LAURENT ●

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● HERMÈS

● KÖCK

● ESCADA

● JUWELIER WAGNER ● ROLEX

● SCHWÄBISCHE JUNGFRAU● NÄGELE & STRUBELL

● SWATCH

LACOSTE ●SALAMANDER ●

WOLFORD ●

MONTBLANC ●MONSOON/ACCESSORIZE ●

KNIZE ●

HELDWEIN ●BALLY ●

IWC BOUTIQUE ●PAUL & SHARK ●

SELECTED STORES

IN STEFFL:

BARBARA BUI

Featured In This IssueGlobal Blue Retailer Non-Global Blue Retailer

Place Of Interest

Department Store

Restaurant

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/

1. Shop 2. Claim

Refund Ofce Details

Vienna Airport:Erste Bank Money Exchange, Terminal 1, DeparturesInterchange Austria, Transit AreaInterchange Austria, Terminal 3, Departures, Non-Schengen AreaInterchange Austria, Terminal 3, Transit/Departures, Schengen AreaDowntown Vienna and Parndorf:Stef , Kärntner Strasse 19, 1010 ViennaGlobal Blue, Parndorf, Designer Outlet Strasse, 7111 Parndorf

Spend a minimum of €75.01 and save up to 15% of the purchase price. Please note that the fnal refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.

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44

TRANSLATIONS

30: The Golden Age

Золотой Шанс

Элли Блэйкман рассказывает о новом торговом квартале Вены, который привлекает крупнейшие международные бренды и хранит верность историческим корням города

В каждом крупном европейском городе есть своя «золотая миля»: как правило, это несколько мощеных улиц, которые, словно магниты, притягивают ценителей роскошного шоппинга. В Париже таким местом стал, разумеется, бульвар Елисейские Поля в восьмом районе. В Лондоне лучшие бутики находятся на Бонд-Стрит, а для посвященных – более сдержанная и изысканная Маунт-Стрит в очаровательном Мейфэре. Теперь и Вене есть свой Золотой квартал (Goldenes Quartier): его масштабная реконструкция завершилась в конце 2014 года.

Новая роскошная шоппинг-зона расположилась в самом сердце Первого района, внесенного в список Мирового наследия ЮНЕСКО, между Собором Святого Стефана и Фондовой биржей. Внутри нее оказалось старинное здание на площади Am Hof, дом Hochholzerhof на улице Tuchlauben, а также элегантная улица Kohlmarkt, свидетельница многих эпох.

Здесь поистине много торговых площадей: 8500 квадратных метров выходит на Tuchlauben и 3000 – ближе к Am Hof. Статус этого места усиливает недавно открывшийся пятизвездочный отель Park Hyatt и знаменитый дом Julius Meinl. Все это не могло не привлечь внимание роскошных модных домов, которые открывают свои представительства в многочисленных исторических зданиях.

«Нельзя воспринимать это место

РУССКИЙ ПЕРЕВОДкак торговый центр. Это качественный городской квартал в центре Вены», - уточняет Кристоф Штадлубер, управляющий директор группы компаний Signa Holdings, для которой важно подчеркнуть статус апартаментов в этом районе. Все улицы Золотого квартала, от Bognergasse и Seitzergasse до площади Am Hof, стали пешеходными. Прогулки по этим романтичным бульварам навевают историческую атмосферу, которой славится Вена.

Одной из значительных достопримечательностей рядом с Золотым кварталом стала арка Michaelertor – самое роскошное крыло Императорского дворца, построенное в 1720-е годы. Столь

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торжественная барочная архитектура привлекает самые изысканные бренды мирового уровня - Prada, Alexander McQueen, Armani и Chanel.

На улице Kohlmarkt когда-то жили самые известные венские композиторы Гайдн и Шопен и располагались мастерские королевских ювелиров. Теперь здесь открыты бутики изысканных ювелирных домов мирового уровня Tifany, Cartier и других.

На главной улице Bognergasse соседствуют итальянские бренды Brunello Cucinelli и Prada, а также большой флагман французского модного дома Saint Laurent. В старинном особняке по Tuchlauben обосновался модный дом Louis Vuitton, а рядом с ним – Miu Miu и Valentino.

Ателье Vivienne Westwood в Золотом квартале – единственное представительство прославленной марки за пределами

Лондона, которое предлагает и коллекции haute couture, и подборки аксессуаров и готовой одежды. «Вена – великолепный город с удивительными музеями, - говорит Бриджитт Степпутис, глава направления couture в Vivienne Westwood. – Балы Opera Ball и Life Ball, спектакли Венского государственного балета и другие светские события продолжают славную традицию старинного города и делают его идеальным для коллекций Vivienne Westwood Couture и Red Carpet. Кроме того, супруг и дизайн-партнер Вивьен Андреас Кронталер – тиролец по происхождению, так что у бренда есть и личная связь с австрийской столицей».

Коллекции весна/лето 2015 и другие роскошные вещи от этих модных домов высшего эшелона уже заняли свои законные места. Однако представлены здесь и молодые дизайнеры: стоит свернуть с

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30: The Golden Age

天赐良机

美文翻译

维也纳最新的购物区在保留该城历史根基的同时，

吸引了众多国际设计师品牌，Elle Blakeman报道

每一座称职的欧洲城市都有一片值得造访的奢华

购物区；几条能够找到生活所能赋予之最佳的街道

（通常被鹅卵石覆盖）。巴黎自然有香榭丽舍大街，

一条位于第八区的绿树成荫的大道；伦敦有繁华的

邦德街，以及藏匿于Mayfair区某个村庄般角落的、

更为低调独特的芒特街（Mount Street）。现在，

经过2014年末的大范围扩建工程，维也纳也拥有

了Goldenes Quartier，或称“黄金地区”（Golden

Quarter），坐落于被列为联合国教科文组织世界遗

产的城中第一区的核心腹地。

这片经过翻新的区域地处圣斯蒂芬大教堂与证

券交易所之间，是维也纳最为古老的部分。包括Am

Hof广场上一座百年老建筑，以及Tuchlauben地区

的Hochholzerhof大楼。

Golden Quarter位于维也纳最古老的街道之

一，优雅的Kohlmarkt大街，周边毗邻着庞大的零

售空间：相邻的Tuchlauben有8500平方米零售区

域；附近的Am Hof则有3000平方米。这里离豪

华酒店只有咫尺之遥，其中包括新近开业的五星级

Park Hyatt酒店，同时靠近著名的Julius Meinl市

场。上述组合吸引了一系列全球最具影响力的时尚

品牌，在该区的历史建筑中设立店铺。

“这片区域并不是一座购物中心，而是一片维

也纳城市中心地带的高品质社区，”Signa控股的董

事总经理Christoph Stadlhuber指出，该公司已在

这里开发了好几座豪华公寓。

Bognergasse与Seitzergasse整块地区，以及

古老的Am Hof广场都被改造成步行街，Golden

Quarter已俨然成为富有阶级的时尚天堂。他们在

购物的同时，也徜徉于维也纳赖以扬名的历史氛围

41: When you shop the world,

shop tax free

Совершая покупки по всему миру,

совершайте их с Tax Free

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 270,000 магазинах, расположенных в самых лучших шоппинг районах мира.

Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.

1. В магазинеГде бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохраните чеки.

2. При выездеВозвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов.

Контакты:taxfree@globalblue.com+421 232 111 111Потратьте минимум €75.01 и сэкономьте до 15% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.

главных улиц, как в витринах появятся весьма актуальные вещи от таких брендов, как Comme des Garçons, Tsumori Chisato, Yohji Yamamoto, Y-3, и Junya Watanabe.

И у них нет ничего общего с юбками в альпийском стиле и белыми блузками прошлых эпох çены. Однако именно в органичном объединении старого и нового австрийской столице, пожалуй, нет равных.goldenesquartier.com

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41: When you shop the world,

shop tax free

畅购全球，尊享退税

当您在全球顶级购物区中的27万多家商店消费时，

环球蓝联（Global Blue）购物退税服务（Tax Free

Shopping）为您节约购物开销。

每年有两千六百多万名游客通过环球蓝联

（Global Blue）获得购物退税，您怎能错过？您要

做的只是寻找蓝星标志或者问询商家是否提供环

球蓝联（Global Blue）服务，然后遵循我们简单的

中。

这片新商圈的西边是皇宫最奢华的两侧区域

之一Michaelertor，历史可追溯到18世纪20年代，

到处都是高雅的巴洛克风格建筑。这份宏伟和华

丽是Prada、 Alexander McQueen、Armani与

Chanel等全球顶级品牌的绝佳背景。

Kohlmarkt大街曾是维也纳最著名的音乐家海

顿和肖邦的居住地，也曾是皇室珠宝商的驻扎地。如

今这里有着全球最负盛名的珠宝品牌，包括Tifany

和Cartier。

沿着Bognergasse主街漫步，会看到意大利

品牌Brunello Cucinelli 与Prada的精品店，紧邻

着法国时尚巨擘Saint Laurent的庞大旗舰店。在

Tuchlauben大街转弯，则会经过气势雄伟的Louis

Vuitton旗舰店，伫立于该城最古老的建筑之一中。

在此你还可见到Miu Miu与Valentino的身影。

Vivienne Westwood的Golden Quarter店是

该品牌在伦敦之外唯一同时提供高级定制与配饰成

衣产品线的店铺。

“维也纳是一座精彩的城市，拥有很棒的博

物馆，”Vivienne Westwood的时装总监Brigitte

Stepputtis表示。“Opera Ball与Life Ball等社交活

动，连同维也纳国家芭蕾舞团的演出，为这座历史名

城增添了更多丰富内涵。所以这里是我们Vivienne

Westwood Couture与Red Carpet系列的理

想之家。Vivienne的丈夫与设计伙伴，Andreas

Kronthaler ，是奥地利蒂罗尔人，所以这座奥地利

城市与我们亦有着私人情感连接。”

顶级时尚品牌的2015年春夏系列与值得投资的

单品在这里琳琅满目，但Golden Quarter同样也提

供更为年轻、摩登的设计师品牌。这里的品牌组合

恰如其分。不妨离开主街探索周边小路，去寻觅来自

Comme des Garçons、Tsumori Chisato、Yohji

Yamamoto、Y-3与 Junya Watanabe等品牌穿搭度

极高的单品。

告别这座城市收腰连衣裙与白衬衣的往昔。将

旧的与新的混搭在一起？这就是维亚纳最擅长的。

goldenesquartier.com

تقّدم لك غلوبل بلو Global Blue خدمة التسّوق من دون دفع الضيبة Tax Free لتّدخر الال لدى تسّوقك ف أكث من

270,000 متجر ف أبرز مناطق التسّوق حول العال.فلَم ل تنضّم إل الـ 26 مليون مسافر الذين يتسّوقون من دون دفع الضيبة من خلل غلوبل بلو Global Blue كّل سنة؟ ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو Global Blue وتتبع خطواتنا السهلة.

1. تسّوقأينم تسّوقت، أطلب الحصول عل طلب استداد الضيبة الخاّص

بغلوبل بلو Global Blue وتذكّر أن تحتفظ باليصالت.

2. أطلبف طريق العودة إل وطنك، أقصد مكتب الجمرك عند نقطة

الغادرة لتتم الصادقة عل إيصالتك قبل قبض الستداد من أحد مكاتب الستداد الخاّصة بنا.

للتّصال:taxfree@globalblue.com

111 111 232 +421أنفق حّداً أدن قدره 75.01€ واّدخر حتّى %15 من ثن

مشتياتك. يشمل مبلغ الستداد النهائ الذي ستحصل عليه مجموع الضيبة عل القيمة الضافة ناقص رسم إداري. ف بعض الطارات، يُفرض رسم خدمة نقدي عل كل طلب استداد ضيبة

ف حال رغبت بالحصول عل استداد فوري نقدي.

When you shop the world,

shop tax free :41

عندما تتسّوق حول العال، تسّوق من دون دفع الضيبة

退税过程：

1. 消费购物

无论您在哪里消费，请索要环球蓝联退税表格

（Global Blue Tax Free Form），并记得保存小

票。

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当您准备回家时，您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章，然后再到环球蓝联

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globalblue.com

48

مجتمعة، جذب أروع دور الزياء العاليّة التي افتتحت متاجر لها ف البان التاريخيّة هنا.

Signa مدير مجموعة ،Christoph Stadlhuber يقولHoldings التي طّورت عّدة شقق فاخرة ف النطقة: “ليس هذا

الحّي بركز تسّوق، بل إنّه منطقة متطّورة عالية الجودة ف قلب فيينا.”

Bognergasse تّم تحويل سائر النطقة المتّدة منوSeitzergasse إل ساحة Am Hof القدية إل منطقة

مخّصصة للمشاة وبات Golden Quarter ملذاً لحبّي الزياء الراقية. ينتقلون من محّل إل آخر منغمسي ف الجّو التاريخي

الذي تشتهر به فيينا.تقع منطقة التسّوق الجديدة الميّزة بالسلوب الهندس

الباروك النيق شق Michaelertor الذي يعود إل عشينات القرن الثامن عش وهو من أفخر أجنحة القص اللك. بفضل هذه

الضخامة والفخامة، تشّكل هذه النطقة موقعاً مثاليّاً لبعض أكث Prada العلمات التجاريّة العاليّة استثنائيًة با فيها

.Chanelو Armaniو Alexander McQueenوشّكل شارع Kohlmarkt ف الاض مسكناً لبرز العقول

الوسيقيّة ف فيينا، Haydn وChopin، كم ضّم صاغة الجوهرات لدى البلط اللك. واليوم، يستضيف بعض أبرز دور

.Cartierو Tiffany الجوهرات العاليّة با فيهاامِش عل شارع Bognergasse الرئيس وستى العلمتي ا”يطاليّتي Brunello Cucinelli وPrada الواقعتي بحاذاة .Saint Laurent “التجر الرئيس الضخم للدار الفرنس الشه

Louis لتمّر بتجر Tuchlauben أو انعطف نزولً نحوVuitton الرئيس الذي استحوذ عل أحد أعرق البان ف الدينة.

.Valentinoو Miu Miu وستجد بحاذاته متجريتجدر ا”شارة إل أّن متجر Vivienne Westwoood ف

Golden Quarter هو التجر الوحيد لدى العلمة خارج لندن الذي يصّمم أزياء إل جانب مجموعة من الكسسوارات واللبس

الجاهزة.تقول Brigitte Stepputtis، رئيسة قسم تصميم الزياء

لدى Vivienne Westwood: “فيينا مدينة رائعة، تضّم متاحف مذهلة. ويزداد ثراء هذه الدينة التاريخيّة بفعل أحداث

Vienna State وعروض Life Ballو Opera Ball مثل Vivienne لذا إنّها الكان الثال لحتواء مجموعتي .Ballet

Westwood Couture وRed Carpet. كم أّن زوج Vivienne وشيكها ف التصميم Andreas Kronthaler من منطقة Tyrol النمساويّة، لذا لدينا ارتباط شخّص بهذه الدينة.”تسيطر عل النطقة مجموعات ربيع/صيف 2015 وغ“ها

Golden زة من دور أزياء بارزة، لكن يضّم من القطع الميّQuarter مجموعة من الصّممي الكث شباباً وعصيّة. إنّها

خلطة ناجحة. أقصد الشوارع الحاذية للرئيسيّة لتجد بعض أكث Comme des Garçons القطع الرغوبة من علمات مثل

وTsumori Chisato وYohji Yamamoto وY-3 و.Junya Watanabe

أنّه جّو مختلف تاماً عن تنان“ درندل التقليديّة والقمصان البيضاء التي راجت ف الاض ف هذه الدينة. لكن دمج القديم

بالجديد هو ما تبع به فيينا عن حّق. goldenesquartier.com

ترجمة باللغة العربيّة

The Golden Age :30

العص الذهبي

استقطبت منطقة التسّوق الحدث ف فيينا بوتقة من العلمات التجاريّة العاليّة الخاّصة بصّممي مع الحافظة عل الجذور

Elle Blakeman التاريخيّة للمدينة، تقرير

تتمتّع كّل مدينة أوروبيّة رائدة بنطقة تسّوق فاخرة عن حق؛ وهي عبارة عن بضعة شوارع )غالباً ما تكون مرصوفة بالحص(

تجذب الباحثي عن أفضل ما ف هذه الحياة. بالطبع، إنّه Champs-Élysées ف باريس وهو شارع مشّجر ف النطقة ا”داريّة الثامنة؛ وشارع Bond Street ف لندن با”ضافة إل أ ف زاوية أشبه Mount Street الحصي والقّل شهرًة الخبّبقرية ف Mayfair والعروف أكث ف أوساط الطّلعي. اليوم

Goldenes وبعد توّسع شامل أُنجز سنة 2014، تتمتّع فيينا بـّ الذهبي ف قلب Quartier أو Golden Quarter أي الحي

النطقة الول الصّنفة من قبل اليونسكو كمعلم تراث عالي. St Stephen بحكم موقع هذا الحي الرّمم بي كاتدرائيّة

والبورصة، يقع ف الجزء التاريخي البرز من فيينا. يضّم مبنى عريقاً عمره مئة سنة ف ساحة Am Hof با”ضافة إل مبنى

.Tuchlauben ف منطقة Hochholzerhofكم يحوي Golden Quarter شارع Kohlmarkt وهو

من القدم ف فيينا إل جانب عدد كب“ من الساحات التجاريّة الجاورة: 8500 مت مربّعٍ ف منطقة Tuchlauben الحاذية

و3000 مت مربّع ف ساحة Am Hof. وهو قريب من الفنادق الفاخرة با فيها فندق Hyatt Park الصّنف خمس نجوم

الذي افتُتح مؤّخراً وسوق Julius Meinl الشه“. ولهذه الزايا

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PRODUC TS | 49

Save up to 15% by shopping tax free, see page 43

SOUVENIR

of Shimmer Watch is one of the prettiest pieces from Swarovski’s line and will add a touch of sparkle to any outft. Inspired by Swarovski’s Lake of Shimmer installation at the Baselworld watch and jewellery exhibition, this stunning timepiece features a dial made entirely from pure crystal and a stainless steel strap. The piece promises luxury and style to anyone who picks it up. thSwarovski Lake of Shimmer Watch, €749, Swarovski, Kärntner Strasse 8, 1010 Vienna, +43 (0)1 512 9032, swarovski.com

* for map go to page 42

CRYSTAL WATERS

The story of Swarovski began in 1895 when inventor Daniel Swarovski moved to the village of Wattens, Tyrol, with his revolutionary new machine for cutting and polishing crystal. Since then, the family-owned company has become one of Austria’s strongest brands, with a presence in over 120 countries. Today, the company is divided into two parts: one produces crystals for the jewellery industry, while the other creates fnished products such as the one pictured above. The Lake

MOMENTS OF

WONDER

MONDAY – FRIDAY 9 AM – 9 PM

SATURDAY 9 AM – 6 PM

Kärntner Straße 24

1010 Wien, Austria

www.swarovski.com/wien