Sagar Report 2

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    EXECUTIVE SUMMARY

    1

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    EXECUTIVE SUMMARY

    This report is made to gauge Customer Satisfaction toward Performance of Hero, Bajaj

    Bikes" Industry This sur!ey is conducted in moradaad city to know the costumer

    satisfaction #e!e# towards ajaj and hero ikes $eans how much they are satisfied what their 

    %&'( &) T&*(+'C( does their desired #e!e# is achei!ed or not In the report the samp#e

    si-e is taken ./ anticipate p#ain#y e0presses that the inspiration ehind the study is to identify

    the customer inc#ination towards e0ecution of !arious ikes icyc#e, the issue is to distinguish

    the effect of current ad!ertising procedure on the shoppers and the rand situating of the item

    ccording#y an e0amination is #ed to gi!e and presentation to this case Taken oth primary

    and secondary data to conduct this sur!eysamp#e si-e taken as ./

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    INTRODUCTION

    2

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    INTRODUCTION

    The ike usiness has een tra!e#ing consistent#y throughout the years e!erywhere

    throughout the wor#d India is not a appropriate case for that Today India is the

    additiona# etter makes of ikes on the p#anet It charcoa# ne0t just to 3apan and

    China as far as amount of ikes de#i!ered and so#d 4nti# 155/ a#e ikes a##owa#e

    the ikes ac6uaint to such an admeasurement that their dea#s e6ua##ed the

    circumscried offers of $otor cyc#es and $opeds Today the app#icant inc#inations

    accept confused from acc#imati-ed ikes to cruisers a#ong to a amount to the

    e0ceptiona# end ikes 7ith ascent ammunition amount and a## the added as of 

     ackward acrimonious ac6uitta# standards affected y the #egis#ature, there is a

    accurate chump affection for top effecti!eness The Hero ad!enture is the account

    of one man, and his unpara##e#ed adeptness of carrying engine cyc#es to the masses

    Hero was a aggregation that started his usiness with aeon authoritati!e , a

     usinessperson, and a maker He #onged for a ao!e adjustment for authoritati!e

     utt rings, accustomed a #itt#e organi-ation, and started creation He #onged for 

    gi!ing indi!idua#s a## aout a astemious #a-on of transportation, and started

    creating #itt#e cruisers, accumu#ation one inherent 1585 a##eged the 9:Type 9ream

    He additiona##y adored ad!enturous as we## So his a#ignment accumu#ated greater 

    and 6uicker machines, two, four, ; and si0:chamer chase icyc#es and won the

    Is#e of $an Hero $otor ggregation is y a ad!anced a##owance the wor#d

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    acti!e#y confined (0ceptiona# practices accomp#ish asoring associations Hero

    was congenita# up a#oft the asa# acceptance in the admiration of e!ery person In

    appearance of our rationa#ity, we attention free ody and f#e0ii#ity, candor and

    accepted assurance of humans who p#an for or co##aorate with our organi-ation

    ## things ad!ised our administering approaches app#y on creating and ad!ance the

    acute attriutes that anni!ersary a#one has : adeptness to think, reason, and in

    accurate : the accommodation to dream Being the etter maker of :whee#ers and

    a standout amidst the a #ot of admired organi-ations on the p#anet aso#ute#y

    e0cites us Be that as it may, what e0cites our a##y a #ot of is the

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    11/cc 9io ike and the igger kari-ma and CB% ikesuthorities said H(+&

    wou#d now p#an carefu##y with the $anesar operations of H$SI

    =H(+&$&T&+C>C*( and Scooter India?, which wou#d animate speedier 

    account dispatches in the ad!ancing years )urthermore, the a#ignment wi## ody

    the aundance of its -ona# workp#aces and ad!ancing focuses canoni-ing the

    de!e#oping asorption from #itt#er towns and the shou#d e nearer to this asa#

    c#ient ase P#ain#y, Hero a is ound to accomp#ish up the asent numers

    surrendered to the Hero unch, which works out to Chump Satisfaction appear 

    Honda Two 7hee#ers@ Case Study in Tirupati wwwiosrjourna#sorg AA Page

    added than ; actor units e!ery year The o!erhau#ed arrangement wi## cra!e a u##

     p#ay in the account a##ocation whi#e a#ms top superior items Common action India

    wi##, a## the whi#e, accept ascendancy from Indonesia and ietnam as Hero greatest

     ike a-aar throughout the afterward ; years Concerning the greater co#d of 2/ for 

    e!ery penny action in its common usiness, Hero

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    COMPANY PROFILE

    E

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    COMPANY PROFILE

    HERO MOTOR – 

    popu#ar pu#ici-ing e0ertion in #ight of the trademark

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    organi-ation framework with more than 2,/// dea#erships and organi-ation concentrates

    across o!er India

    The association has a communicated purpose of achie!ing earnings of G1/ i##ion and

    !o#umes of 1/ mi##ion icyc#es y /1A1E This in conjunction with new countries where

    they can now showcase their icyc#es taking after the withdrawa# from Hero

    *egend $oto Corp *td =In the past Hero Honda $otors *td? is the wor#d

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    Methodolog

    Saint $oto Corp key methods are to manufacture an effecti!e thing portfo#io trans!erse#y

    o!er groupings, e0p#ore impro!ement &pportunities uni!ersa##y, re#ia#y upgrade its

    operationa# profitai#ity mighti#y de!e#op its e0tent to customers, Deep on putting resources

    into rand ui#ding acti!ities and assurance customer and shareho#der de#ight Creating Hero

     icyc#es are made across more than three uni!ersa##y enchmarked de#i!ering workp#aces

    Two of these are ased at Furgaon and 9haruhera which are arranged in the state of Haryana

    in northern India The third and the #atest $anufacturing p#ant is ased at Haridwar, in the

    inc#ine state of 4ttarakhand

    Inno!"tion

    Ho#y person $oto Corp key strategies are to faricate a powerfu# thing portfo#io trans!erse#y

    o!er groupings, in!estigate change &pportunities a## around, dependa#y redesign its

    operationa# producti!ity forcefu##y ui#d up its degree to c#ients, Deep on p#acing assets into

     rand ui#ding e0ercises and affirmation c#ient and shareho#der de#ight $aking Hero ikes

    are made crosswise o!er more than three genera##y enchmarked con!eying working

    en!ironments Two of these are ased at Furgaon and 9haruhera which are arranged in the

    state of Haryana in northern India The third and the #atest $anufacturing p#ant is ased at

    Haridwar, in the inc#ine state of 4ttarakhand

    Hero $oto Corp, in its attempt to remain inno!ation pioneer, wi## proceed to ad!ance and

    create front #ine items and procedures

    The Company

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    dea#er assigned out#ets the country o!er

    #$"nd

    The new Hero is rising and is prepared to shimmer on the o!era## stadium ssociation

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    SS&CITI&' The $anner were written in ta#et PCs, the Samsung Fa#a0y Ta Fathering

    Prtikyu#r#i Its android:contro##ed, and the a##:around were Initiatting Saw 4s Through the

    Samsung Fa#a0y 'ote pha#et Fathering &) 9e!ices $arket

    7&+*9

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    The //E Samsung Te#ecommunication Business were reported in more than fortyJ

    impro!ement and Tronsformed ricks were s second greatest producer P#anet Phone Its it

    (0c#uded were nominated three times for Fenera# Business ctua#J in L8 //E to 112J in

    L8 from growing su //At the end of 'o!emer /11, Samsung so#d in more than 2//

    mi##ion P9s 7hich haitat seconds after a c#ose:B 2//A mi##ion P9s so#d with 'okia

    these were the under#ying three:6uarter:&) /11 s of L2 /1, Samsung was the greatest

     p#ayer Dntrpshns (0c#uded (0c#uded were running Foog#e ndroid, with a it forty:si0J

    Fenera# Business

    Starting Stage =15EE:1552?

    In /12, Samsung (#ectronics was 9ispached te#ecommunications networks, and in 15.2 it

    was with Begn Its )#e0i#e 9ata kscanjes Business $en

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    TI$( &) Changes =1552:155A?

    In 1552 it was crad#ing haitat change Piked Bunch Shou#d )ocus on Impro!ing the System

    of Dorea *ight Ta#et specific mountain topography They were found y the Phone Ta#et

    Perfect #ength for radio 7ire K &!er#ays Fo#d dded to the procedure were then +ei!ing

    +e#ate Between the 7ire and the correspondence point circuits, #ong These *ines Inside and

    &ut 9iminishing resistance and ngging Stediar Dndukti!ity 7a!e They were these written

    $anner 9e!e#oped under 7a!e:#ooking haitat Prtikyu#r#i Time (0pected )or programming

    )or $en

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    In 'o!emer 1552, were unco!ered )ina##y Headwy Bunch nother mode#, the SH:E// This

    was tota##y Frundreaking mode# haitat IT

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    Step Time =155A:155.?

    Samsung Ce## Phone 9e!e#oped in Its )irst Ddm $arch 155A, were dispatched with the

    Coordinate &) Ddm &rganisation (ssentia# prope##ed the handset, the truth:1//, haitat

    (0tra *ight and had correspondence and Ingged c#ear !oice *etter *itt#e 7hi#e, Samsung

    Tronsformed ricks were used in Pioneer Persona# Communications Ser!ice =PCS? market

    4nited with the IT Dtfrite# and Hnso# Fi!e PCS Phones PCS Its first PCS Phone, the truth:

    11//, were (ntered with Part In!enti!e Business Components Inc#uding a #ightweight ody,

    4pdated attery #ife, and the ai#ity de#icate sounds the gate So were the >oung 9esign

    9we## Time Ingged (nergetic *ight were crad#ing &) )CT period were sustantia##y fa#se

    skended and Creating Broad customer ase Its phi#osophy Pu#isi-ing Dorrespondenss IT

    )aurtermore mo!ed $arket sa#es were for Ddm, ITear fter the first step, therefore, mo!ed

    &rganisation haitat Samsung e0tent cia!ed &) it fifty:se!enJ were in the Fenera#

    Business Ddm ce## market and these were fifty:eightJ PCS market $oro!er, in pri# 155E,

    offers IT )u#fi##ed &) &'( $I**I&' 4'ITS Phone step

    &!era## Business Part and FS$ period =155. on?

    Samsung $ade Its )irst Business segment o!era## assau#t were ricks in 155A, 7hen the IT

    D!yed Its PCS Phones Sprint, an merican Ddm Transporter Stanped G A// mi##ion contract

    with Sprint, Samsung, 4nder 7hich Samsung Its wa##ed Fi!e Sprint PCS Phones for then:

    1A

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    checked the names were under D!ite 7hi#e the Sprint:Samsung fter this was Samsung

    andered rick Hong Dong =Hutchison, steps? in 155E, and Bra-i# =Te#sp and Te#rg, steps? in

    155. fter successfu##y con!eying to Bra-i#, 9e!e#oped a Samsung Phone (ra &ffice in

    Bra-i# in 155., these were ricks 7andering &) Trusts *atin merica

    In 1555, Samsung spoke so in more than ha#f of these were offered Fenera# Ddm $arket

    Saturation S the other hand, the Fenera# Ddm Business Part haitat were far Tinier FS$

    market p#ace, then spoke 7hich were se!entyJ &) T&T* Fenera# )#e0i#e $arket Trades

    *ika!ise, Business rea were 'eary $o!ing C#o-r 9rencing haitat, and haitat (nding

    Competition &utstanding su Being $ore

    Haynes, then performing )urther impro!ement, then enter the FS$ market, Samsung

    (0pected SFH:en@ FS$ mode# used was principa# haitat, haitat 7hich $ade for 

    (uropean customers

    +egard#es, IT

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    Samsung Frsped "9irect" 4s )ramework Thought were, then today ided 9esign nother 

    suit was then uropins &) Tastes

    These were the SFH:A// haitat Imgined Septemer 155. To promote this mode#, Samsung

    Changed Its Business Part B accepting entry of a first:c#ass techno#ogy Its wa##ed (scape

    from the #ow:end Samsung ntikipated picture Its 'ew Ce## Phone ccepted crad#ing it,

    with Its prope##ed rrange and Persi!ed He#pfu#ness, it e!en offers he#p with wa##ed 9ong

    3ust eme##ishment Samsung haitat were Permitted "Best $anufacturer" Twice Bee $oi#e

     'ews wards reward, crad#ing a Stipend haitat Point Fi!en, therefore, the 'okia and

    riksson watt#e

    1.

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      LITERATURE REVIE%

    Hypotheses and mode#s were &!er!iaws Porsn Stedfstoness Purcsr this was, and were

    ksp#ores Shopper C#arifikeshns were for the Samsung Te#ephony &rganisation Concerning

    9e!otion and 9issatisfkshn

    Beginning, I wi## e a presentation method Fi!en Ta#et Fetting the customer, with a fina#

    ojecti!e as a particu#ar case of the so:fu#fi## Buyer 4nwa!eringnes Fi!e n (sta#ishment

    Starting thee, I wi## e the estimation 9e!otion rtist Shawn Bauer B today, were !ident

    4n +egard (nd 'egati!e Thought Lua#ity &rganisation ksamined I wi## Steps were (ac

    &) Portroid 4ँdernath this

    Satisfaction and Customer Purchasing Process i!er =155E? were 9eskried Shopper 

    9e!otion 4s Customer reaction were then used state:of:)u#fi##ment, and customers were

    (0c#uded 3udgment )u#fi##ed State Satisfaction This was a customer re!erse reaction were

    then assessed (0c#uded were &!is 9ifrentiasn Between the pre!ious goa#s and the Fenuine

    ksekyution =Tse et a#, 15..?, with 7ishes crad#ing Cain Bay %in (s Danjectors aout what

    7i## Dnsiwa#y Happen #iters on =Prsurmn et a#, 15.. ?

    (s So!ed B Dot#er et a# =//A? and *o!e#ock et a# =//E?, &) 9ecision $aking

    customers Hey ksperiansing fi!e )ses 7hen They $ake a purchase system@ 'eed ffrmtion

    and care issue, Search )or Information, were pra-# &) C&4+S( &) CTI&' &) 9isns

    &pen, and Purchasing and post:purchase e!a#uation

    15

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    In ddition, *o!e#ock et a# =//E? 9e!e#oped a mode# for usage 7hich Inc#udes Three

    Stages &rgani-ation 7hich is a Donstituent &):purchase stage were three sections, so egin

    with, was written under the impression &) '((9 and Information for the mission they were

    su '((9 *ights, second, (0p#oring the course of action (0c#uded were supp#iers the, and

    #ternati!e Things &rgani-ation 7hich Hey +ekogni-ed Bee c#ient, and third, were the

    pra-# &) 9isns and the organi-ation and the supp#iers the thing for a Purchasing 9ecision s

    rrange the e0perience were the second stage, a customer and a supp#ier were its Ta#et

    Interface Between +e6uesting this was coming from a supp#ier Stage Inkorports Huss watt#e

    Bean Piked Bee Customer &rgani-ation and were then were supp#ied Thing, and egin the

    Se#f:&rganisation for Porsn 7hich #iters $aye Imeediyet and Charged The third stage was

    the 4' &rganisation for ksekyution pra-# were (0c#uded and Thing ksperiansed and Its

    Scientific Papers =7wwkscientificpaperskorg?

    3ourna# of Dnow#edge $anagement, (conomics and Information Techno#ogy 3une /1 issue

    three ())(CT &jecti!es s future This is the stage crad#ing Satisfaction and 9ecision

    +i#ayi#iti )ristrtion 7i## Happen and I wi## e the customer $ade Bee

    mid the Time Spent Purchasing and come Suskriing Te#ephony d!antage )#e0i#e,

    ersati#e &rganisation were used +a!iaws Customer (0perience in Perspecti!e (0c#uded

    (0c#uded were he and the scoops These ratings were then Dn!enient &rganisation Dwa#itij

    comprehension

    /

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    O#&ECTIVE

    1

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      O#&ECTIVE OF THE STUDY

    • To know the costumer satisfaction aout Bikes of Hero $otor Corp and Bajaj $otor

    • To find out the reasons why most of the peop#e chose ajaj and hero ikes

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    RESEARCH METHODOLO'Y

    2

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    RESEARCH METHODOLO'Y

    D"t" T(e) This study is ased on sur!ey method The primary data co##ected y using

    structured 6uestionnaire to know the !iews, perceptions and satisfaction aout the SBI home

    #oan The secondary data is co##ected from the ooks, journa#s, and wesites

    Rese"$*h Design@ 9escripti!e and (0p#oratory type of design is used to conduct the sur!ey

    S"+(le Si,e) ./

    S"+(ling T(e@ Systematic samp#ing is used in this research

    D"t" So-$*e@ Primary data is used to conduct this report

    S"+(le A$e") $oradaad City

    T(e o. Rese"$*h@ It is ased on descripti!e and e0p#oratory research

    Methods o. D"t" Colle*tion@ Primary data is co##ected y using a we##:structured

    6uestionnaire

     

    8

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      DATA ANALYSIS

    Ple"se ti*/ +"$/s the +ost s-it"0le "lte$n"ti!e in o-$ o(inion1

    ;

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    21 Pe$son"l det"il1

     N"+e) 333333333333333333333333333333333333333333333333333333333333333333333333333333333333333333333333333333

     'ende$)  $a#e )ema#e

     Age)

     Monthl in*o+e3333333333333333333333333333333333333333+s

     Yo-$ o**-("tion

    • Business professiona#

    • 7orking professiona#

    • Student =4FMPF?

    41 Do o- h"!e " 0i/e5

    >es 'o

    Inte$($et"tion

    This graph gi!ing the information aout the, how many peop#e ha!e ikeN

    5;J respondents are said yes ;J are said no

    61 Ti*/ the 0$"nd n"+e th"t o- h"!e5

      B33 H(+& $&T&C&+P &TH(+ 

    A

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    Inte$($et"tion

    This graph is gi!ing the information aout the name of the rand, which is used y the

     peop#e

    ;J respondents are using Bajaj motors

     8;J are using Hero $otoCorp

    2/J are using other rand

    71 %h"t is the *olo$ o. o-$ 0i/e5 3333333333333333333331

    E

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    Inte$($et"tion

    This graph gi!ing the information aout co#or of the ike which they ha!e

    A/J respondents are ha!ing #ack co#or of ike

     /J are ha!ing B#ue ike

    1/Jare ha!ing red co#or of ike

    1/J ha!ing other co#ors

    .

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    81 Ho9 long h"!e o- -sed o-$ 0i/e5

    33333333333333333331

    :1 A!e$"ge Dist"n*e T$"!eled 0 o- d"il is ;"(($o

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     /J are 6uite satisfied

    ;Jare somewhat satisfied

    2/

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    @1 Co+("$e to othe$ 0i/e th"t is "!"il"0le 9o-ld o- s" th"t o-$ 0i/e is

    $uch etter$uch worse

    9onQt know Mne!er used

     

    Inte$($et"tion

    This graph gi!ing the information aout the comparisons of respondentsQ ike with other ike

    ./J respondent are said that their ike is much etter 

    /Jrespondend are said that their ike is much worse compare with other ike

    1 %h"t o- tho-ght 9hen o- (-$*h"sed the 0i/e5

    21

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    Brand name#ow priceI #ike mode# and sty#e

    Inte$($et"tion

    This graph gi!ing the information aout the thought of respondent whi#e purchasing ike

    ;/ J respondents are with Brand name

    ;J with #ow price

     8;J with # #ike mode# and sty#e

    2B1 On 9h"t 0"sis o- P-$*h"se the 0i/e5

    Food rand*ow price

    2

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    High mi#eage

    Inte$($et"tion

    This graph gi!ing the information aout the ase of respondent whi#e purchasing ikeN

    8;J respondents are with good rand

    1/J with #ow price

     8;J with high mi#eage

    221 Ho9 li/e o- $e*o++end o-$ 0i/e to the othe$5

    9efinite#y wi## recommend

    9efinite#y wi## not recommend 'ot sure

    22

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    Inte$($et"tion

    This graph gi!ing the information aout the recommendation of ike to other 

    E;J respondents are said they definite#y wi## recommend

    /J said they wi## not recommend

    ;Jsaid that not sure

    241 A$e o- s"tis.ied 9ith the se$!i*es gi!en 0 *o+("n De"le$5

    >es 'o

    28

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    Inte$($et"tion

    This graph is gi!ing the information aout the satisfaction of the respondent with ser!ices

     pro!ided y the company

    .;J respondents are said yes

     1;J are said 'o

     261 Do o- thin/ o-$ 0i/e is !"l-e .o$ +one5

    >es 'o

    2;

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    Inte$($et"tion

    This graph is gi!ing the information aout the, how many respondent said that their ike is

    !a#ue for money

    5/J said yes

    1/J Said 'o

    271 A$e o- s"tis.ied 9ith te*hnolog o. o-$ 0i/e5

    >es 'o

    2A

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    Inte$($et"tion

    This graph is gi!ing the information aout the, satisfaction of respondent towards the

    techno#ogy of their ike

    .;J respondents are satisfied

    1;J respondents are not satisfied

    281 Do o- thin/ #$"nd N"+e (l" "n i+(o$t"nt $ole 9hile (-$*h"sing " 0i/e5

    >es 'o

    2E

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    Inte$($et"tion

    This graph is gi!ing the information aout the, importance of rand name whi#e purchasing

     ike

    ./J respondent are said yes

    /J respondent are said 'o

    2:1 #"sed on o-$ e

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    Something #ike#y

    Inte$($et"tion

    This graph is gi!ing the information aout the, respondent preference to the same rand in

    future

    ;/J wou#d gi!e e0treme#y #ike#y

     2;J wou#d gi!e something #ike#y

    1;J wou#d gi!e un#ike#y

    2>1 %h"t is the e

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    Inte$($et"tion

    This graph is gi!ing the information aout the, e0penditure of the respondent on ike per

    month

    /J ha!e spent ao!e 1///

    2/J ha!e spent near#y ;//

     ;/J ha!e spent e#ow ;//

    2@1 %h"t is the +ile"ge o. o-$ 0i/e5

      Dm Per #it

    8/

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    Inte$($et"tion

    This graph is gi!ing the information aout the, mi#eage per #itter

    8/J respondents are in the range of 81:;/

    2;J respondents are in the range of ;1:A/

     /J respondents are in the range of A1:E/

    ;J respondents are in the range of E1:./

    21 A$e o- s"tis.ied 9ith ".te$ (-$*h"sing se$!i*es5

     7arranty +epairing

    Ser!ices

    81

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    Inte$($et"tion

    This graph is gi!ing the information aout the, customer satisfaction on after purchasing

    ser!ices

     E/J with ser!ices, /J with warranty,1/J with repairing

    8

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    FINDIN' AND ANALYSIS

     In the wake of separating and interpretation of date I can astracts my re!e#ations are takes

    after@

    82

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    R./J of the respondents ha!e a $otor Bike 6uite recent#y and rest /J respondents don

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    R2;J of respondents are compara#y satisfied y pick of their !ehic#e and appreciation it

    eminent and incredi#e one hand, on the other hand /J respondents take it Food and rest

    1/J admiration it typica#

    RI found the way that A;J respondents don

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    CONCLUSION

    8A

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    ehic#es is a est creating di!ision in #atest coup#e of years there has een some genuine

    changes despite the usiness area 7hi#e guiding sur!ey in $oradaad city to fine the ona

    fide position It was found that peop#e are particu#ar#y wi#d aout new Bike B33

    4T&$&BI*( is the princip#e association with tota# it of the genera# usiness $ost y far 

    ha!e genera# Bike It is watched that y far most of the a## inc#usi!e community gather that

    H(+& 4T&$&BI*( are asic for their #ife It is in #ike manner find that other 

    4T&$&BI*( associations impact minimum peop#e $ost of the o!era## pu#ic induce that

    today B33 4T&$&BI*( is asic and trust that without it #ife is at moderate

    de!e#opment It is moreo!er find that peop#e are particu#ar#y satisfied y B33 $&T&+ 

    BID(S Fetting some data aout the essentia#ness of B33 $&T&+ BID(S in cutting edge

    time y far most of the a## inc#usi!e community say that it is asic whi#e few of them say that

    it is not !ita# &n tending to with peop#e that whether they might need to gi!e some name for 

    B33 $&T&+ BID(S huge part of the a## inc#usi!e community e0press that they wi##

    suggest name They to#d when they are satisfy with e0ecution, mi#eage, #ooks and comfort

    #imit then they can gi!e the name for use of others

    8E

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    SU''ESTIONS

    8.

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    The organi-ation

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    LIMITATIONS

    ;/

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    1 +esa#e !a#ue of ajaj is #ess then hero

    The Bajaj Bike *td pro!ided ser!ice faci#ity for #imited period of time or 

    Di#ometer 

    2 The Bajaj $otor Bike *td pro!ided one year guaranty for any engine damage

    not for fier or p#astic used in ikes But Hero pro!ides

    8 The Bajaj $otor Bike *td mentions range of ye##ow, green and red -one in

    speedometer

    ; Seats of hero ikes are sma##er then ajaj ikes

    ;1

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    #I#LIO'RAPHY

    ;

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    #OOS3

    1:: hmad, ad, $anagement and &rganisation 9e!e#opment,+achna Prakashan, 'en

    9e#hi, 155E

    :CB $amoriaSFankar Personne# $anagement

    2:IIP$,opcit,pp15:1

     8:Indian Institute of Personne# $anagement in India , Ca#cutta,15E,P81.:

    ;::Dshwaatapa:Human +esource and Personne# $anagement

    ;:'ationa# d!ertising Ser!ices d!ertising Tactics and Strategy in Personne# +ecruitment,

    C#e!e#and ,&hi#o,155A, pp8:5

    Internet site@

    httpMMwwwajajautocom

    httpMMwwwherohondacom

    wwwgoog#ecom

    ;2

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    ANNEXURE

    ;8

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    9ear +espondent

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    A!e$"ge Dist"n*e T$"!eled 0 o- d"il is ;"(($o

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    On 9h"t 0"sis o- P-$*h"se the 0i/e5

    Food rand*ow price

    High mi#eage

    Ho9 li/e o- $e*o++end o-$ 0i/e to the othe$5

    9efinite#y wi## recommend9efinite#y wi## not recommend

     'ot sure

    A$e o- s"tis.ied 9ith the se$!i*es gi!en 0 *o+("n De"le$5

    >es 'o

    Do o- thin/ o-$ 0i/e is !"l-e .o$ +one5

    >es 'o

    A$e o- s"tis.ied 9ith te*hnolog o. o-$ 0i/e5

    >es 'o

    Do o- thin/ #$"nd N"+e (l" "n i+(o$t"nt $ole 9hile (-$*h"sing " 0i/e5

    >es 'o

    #"sed on o-$ e

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    4n#ike#y(0treme#y #ike#ySomething #ike#y

    %h"t is the e