RETAIL OFFERINGS · east station halley rise ˜˚˛˝˙ˆˇ˘ ˆ ˛ ˙ˆ˘ ˆ˚˘˙ ˆ˚ ˚˙ ˘...

RETAIL OFFERINGS

HA

LLE

Y R

ISE

— P

2

BROOKFIELD PROPERTIESOne Manhattan West

17

MANHATTAN WESTManhattan, NY

CANARY WHARFLondon, UK

WOOD WHARFLondon, UK

ICD BROOKFIELD PLACE DUBAIDubai, UAE

BROOKFIELD PLACE NYManhattan, NY

GREENPOINT LANDINGBrooklyn, NY

ACTIVE PROJECT EXPERIENCE

350M FT MANAGED GLOBALLY 12M FT UNDER DEVELOPMENT

HA

LLE

Y R

ISE

— P

3

BROOKFIELD’S RETAIL PORTFOLIO INCLUDES The world’s top organizations in world-class properties

ALAMONA CENTER Honolulu

PARK MEADOWS Colorado

FASHION SHOWLas Vegas

BROOKFIELD PLACE New York

THE WOODLANDS MALLTexas

THE SHOPS AT THE BRAVERNWashington

MIAMI DESIGN DISTRICT Miami

CANARY WHARF London

MANHATTAN WEST New York

FIG AT 7TH Los Angeles

OAKBROOK CENTERIllinois

BROOKFIELD

Brookfield invests in, develops and operates best in class properties at the world’s most iconic addresses.

Brookfield has developed over 40 million square feet of properties around the globe and has vast

experience developing and operating places, large-scale mixed use projects that creatively blend commerce with

civic life.

Brookfield’s landmark locations create a sense of place that is setting

a new benchmark for the modern urban life-work- play environment.

Place making is deeply ingrained in Brookfield’s development philosophy - it’s about an experience, not just

the real estate which helps employers attract and retain talent.

BROOKFIELD’Sportfolio

COMMITMENT TO EXCELLENCE

HA

LLE

Y R

ISE

— P

4

50

29

1

95

50

95

66

495

270

495395

295

355

267

28

185

5

P O T O M A C R I V E R

ASHBURN

ARLINGTON

VIRGINIA

ROCKVILLE

TYSONSCORNER

WIEHLERESTONEAST STATION

HALLEY RISE

WASHINGTON DULLESINTERNATIONALAIRPORT

REAGAN NATIONALAIRPORT

WASHINGTON DC

CLARENDONSTATION

METRO STATION

D U L L E S T O L L R O A D

silver line connectivitytransportation map

DRIVE TIME

20 MINUTES

10 MINUTES

HA

LLE

Y R

ISE

— P

5

THE

MARKETE D M U N D H A L L E Y D R I V E + S U N R I S E V A L L E Y D R I V E

+ R E S T O N P A R K W A Y

R E S T O N , V I R G I N I A

O F F I C E M A R K E T

D A Y T I M E P O P U L A T I O N

F A I R F A X C O U N T Y

I N C O M E

S F O F S P A C E

I N C O M E C O U N T Y I N T H E U S

A V E R A G E H O U S E H O L D

C O U N T Y I N T H E U S

R E S T O N , V I R G I N I A

5 M I L E

19.7M

$180,614E M P L O Y E E S

1 M I L E

30,614E M P L O Y E E S

3 M I L E

93,381E M P L O Y E E S

5 M I L E

141,423

3

2HIGHEST INCOME

HIGHEST

P O P U L A T I O N

P E O P L E

5 M I L E

227,193

H O U S E H O L D

P E O P L E81,934RD

ND

M E D I A N A G E38.5

HA

LLE

Y R

ISE

— P

6

DULLES TOLL ROAD

DULLES TOLL ROAD

RE

ST

ON

PA

RK

WA

Y

S LAKES DR

HERNDON

286

602

602

602

286

286

286

VILLAGE CENTERAT DULLESShoppersHome GoodsGold GymCVS

THE HOME DEPOT

TRADER JOE’S

HARRIS TEETER

Giant

LIFE TIME ATHLETIC

SOUTH LAKES S/C

ONELIFE FITNESS

CAMPUS COMMONSOFFICE PARK (PROPOSED)

PLAZA AMERICA S/CWhole Foods

RESTON TOWN CENTER WESTCooper’s Hawk

RESTON TOWN CENTERBalducci’s Bow Tie Cinema Apple

RESTON GATEWAY(PROPOSED)TARGET

NORTH POINT V/C

SUNRISE VALLEY DR

20,000 CPD

Safeway

Safeway

HUNTERS WOODS PLAZA

267267

267

WIEHLE-RESTONEAST STATION7,785 AWPB

606

606

606

DULLES AIRPORT ACCESS ROADS

VILLAGE COMMONS

608

267

675

7

657

SUNRISE PARKWAY

RESTON PARKWAY

FUTURE METROSTATION (SILVER LINE)

117,000 CPD

RE

ST

ON

PA

RK

WA

Y

46

,00

0 C

PD

AERIAL MAP

HA

LLE

Y R

ISE

— P

7

existingconditions

R E S T O N P A R K W A Y

SU

NR

I SE

VA

LL

EY

RD

Toll Road

EXISTING48 ACRE SITE

4 EXISTING OFFICE BUILDINGS

RETAIL: 5,000 SF

OFFICE: 680,000 SF

EXISTING

HA

LLE

Y R

ISE

— P

8

THE PROJECT

278 RENTAL APARTMENTS

161 CONDO UNITS

10,000 SF RETAIL

200 KEY HOTEL

193,000 SF EXISTING OFFICE

100% LEASED


100% LEASED

311 RENTAL APARTMENTS 82,000 SF OFFICE

97,000 SF RETAIL

G

F

C

D

A

B 310,000 SF OFFICE

16,000 SF RETAIL

PHASE I


90,000 SF RETAIL


SU

NR

I SE

VA

LL

EY

RD

EXISTINGRETAIL: 5,000 SF

OFFICE: 680,000 SF

PHASE IRETAIL: 215,000 SF

OFFICE: 500,000 SF

RESIDENTIAL UNITS: 1,100

HOTEL ROOMS: 200

3,500 PARKING SPACES

EXISTING

PHASE I

Toll Road

HA

LLE

Y R

ISE

— P

9

THE PROJECT


161 CONDO UNITS

10,000 SF RETAIL

200 KEY HOTEL


100% LEASED


100% LEASED

311 RENTAL APARTMENTS 82,000 SF OFFICE

97,000 SF RETAIL

G

F

C

D

A

B 310,000 SF OFFICE

16,000 SF RETAIL

PHASE II


90,000 SF RETAIL


SU

NR

I SE

VA

LL

EY

RD

EXISTINGRETAIL: 5,000 SF

OFFICE: 680,000 SF

PHASE IRETAIL: 215,000 SF

OFFICE: 500,000 SF

RESIDENTIAL UNITS: 1,100

HOTEL ROOMS: 200


PHASE IIRETAIL: 50,000 SF

OFFICE: 800,000 SF

RESIDENTIAL UNITS: 400

EXISTING

PHASE I

PHASE II

BLOCK H802,000 SF OFFICE


23,500 SF RETAIL

Toll Road

HA

LLE

Y R

ISE

— P

10

RETAILSUMMARY

215,000 SF OF RETAIL WEGMAN’S 85,000 SF

PINSTRIPES 20,000 SF

CINEMA 35,000 SF

RETAIL 75,000 SF

OVER 5 ACRES OF PARKSURBAN PARK WITH DINING

VILLAGE GREEN WITH PERFORMANCE VENUES

EXERCISE PARK AND DOG RUN

PROGRAMMED BY ARTS BROOKFIELDENTERTAINMENT/CINEMA

THE

MEW

S

VILLAGE GREEN

& AMPHITHEATRE

ONEHALLEY RISE

TWOHALLEY RISE

OFFICE

RESIDENTIALRESI

RES

IDEN

TIA

L

RESIDENTIAL

RESTO

N P

AR

KW

AY

SUNRISE VALLEY DRIVE

EDM

UN

D H

ALL

EY D

R

ENTERTAINMENT+ CINEMA

RESIDENTIAL

URBAN PARK

OFFICE

500’

PUB

LIC RO

AD

E

2 0 , 0 0 0 C P D

GF

Ce

ab

h

500 PARKING SPACES

450 PARKING SPACES

721 PARKING SPACES

756 PARKINGSPACES

P U B L I C R O A D B

H O P P E R S T R E E T

FULT

ON

PLA

CE

P U B L I C R O A D D

46

,00

0 C P D

E DM

UND

HALL

EY D

R

646PARKINGSPACES

430PARKINGSPACES

B L O C K H S E C O N D P H A S E

O F C O N S T R U C T I O N

D

RETAIL OFFICERESIDENTIAL PARKING

500,000 SF OFFICE

1,100 RESIDENTIAL UNITS

200 HOTEL ROOMS


HA

LLE

Y R

ISE

— P

11

BLOCK G370,000 SF OFFICE

16,000 SF RETAIL

HA

LLE

Y R

ISE

— P

12

UP DN

S

SE7PE4

PE5

PE6

PE3

PE2

PE1

UP

S

S

PE8

PE9

S

PE8 UP

UP

UP

DN

101

50'-0" 49'-9"

90'-0

"

69'-9"

80'-0

"29

'-4"

29'-4

"

51'-3"

45'-0

"

10'-0"

102

104

+425.79' +427.19'

+429.40' +430.12'

+429.46'

+433.42'

+433.97'

4051 NSF4474 NSF

1034913 NSF

1457 NSF

1051457 NSF

106461 NSF

84'-0

"

16'-6"

CAFE SEATING

12'-0

"

64'-8"

8'-1

0"

90'-3"CAFE SEATING

BLOCK G

BLOC

KG

721 PARKING SPACES

R O A D A

FULT

ON

PLA

CE


HA

LLE

Y R

ISE

— P

13

BLOCK G

HA

LLE

Y R

ISE

— P

14

BLOCK G

HA

LLE

Y R

ISE

— P

15

BLOCK G

HA

LLE

Y R

ISE

— P

16

BLOCK G

HA

LLE

Y R

ISE

— P

17

BLOCK G

HA

LLE

Y R

ISE

— P

18

BLOCK G

HA

LLE

Y R

ISE

— P

19

97,000 SF RETAIL

82,000 SF OFFICE

311 RESIDENTIAL UNITS

- PINSTRIPES

BLOCK D

HA

LLE

Y R

ISE

— P

20

27

10113,625 SF

1102,083 SF

1091,801 SF

1082,036 SF

1072,290 SF

1063,326 SF

1051,558 SF

1041,885 SF

1033,260 SF102

2,182 SF

1013,156 SF

1023,126 SF

108870 SF

103800 SF

107834 SF

106911 SF 105

5,121 SF

RESIDENTIAL

ENTRANCE

OFFICE ENTRANCE

BLOCK D


FULT

ON

PLA

CE

HA

LLE

Y R

ISE

— P

21

BLOCK d

HA

LLE

Y R

ISE

— P

22

BLOCK D

HA

LLE

Y R

ISE

— P

23

BLOCK D

HA

LLE

Y R

ISE

— P

24

90,000 SF RETAIL

85,000 SF WEGMAN’S

352 RESIDENTIAL UNITS

RESL-2

9,400SF

RETAIL5,000 SF

BLOCK F

HA

LLE

Y R

ISE

— P

25

BLOCK F

85,000 SF1035,730 SF

F

HA

LLE

Y R

ISE

— P

26

BLOCK F

HA

LLE

Y R

ISE

— P

27

RENDERINGS

HA

LLE

Y R

ISE

— P

28

RENDERINGS

HA

LLE

Y R

ISE

— P

29

RENDERINGS

HA

LLE

Y R

ISE

— P

30THE PROJECT

TOTAL BUILD COMPLETION 2027

DEVELOPMENT SCHEDULE

PHASE II

PHASE I

Block H

Block c2 (APARTMENTS)

Block C1 (HOTEL & CONDOS)

Block D2 (CREATIVE OFFICE)

Block D1 (ENTERTAINMENT & APARTMENTS)

2019 2020 2021 2022 2023 2024Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

BLOCK F (WEGMANS & APARTMENTS)

BLOCK G (RESTAURANTS & OFFICE)

HA

LLE

Y R

ISE

— P

31

ALLIED WORKS

HACKER

MORRIS ADJMI

MV+A ARCHITECTS

ENGAGED ARCHITECTS ON HALLEY RISE

HA

LLE

Y R

ISE

— P

32

WWW.HALLEYRISE.COM

CONNECTING THE WORLD

WITH AUTONOMY

THOUGHTFUL AND

INTUITIVE SMART ACCESS

Brookfield has invested in LATCH, a smart home technology startup revolutionizing both the way multifamily buildings are managed and the way people live. Residents are able to access buildings, apartments, and amenties using their smartphone, while guests and prospective tenants can be granted access remotely.

Halley Rise features electric autonomous vehicles which take workers, residents, and visitors anywhere on site, on demand. Simply decide where you need to go, catch a ride at a designated stop, or call up a vehicle through the app, and you’re on your way to a restaurant, your car, the metro, a park - anywhere anyone could need to be.

THE ULTIMATE TENANT

EXPERIENCE

Activated is Brookfield Properties’ dynamic tenant engagement platform, bringing unique, fun experiences, time-saving concierge services, and exclusive access to Brookfield’s entire portfolio of fitness programming, relaxing lounges, and roof terraces. Being a tenant in a Brookfield property opens up a whole network of possibilities, for every employee.

BROOKFIELD PROPERTIES IS A DIVERSIFIED

GLOBAL LEADER IN REAL ESTATE INNOVATION

Brookfield Properties’s obsession with customer

satisfaction means our tenants are our number

one priority.

Everything we do is with the aim to make their

lives easier and more fulfilling.

Brookfield Properties is more than a real estate

developer. We strive to innovate in all aspects

of our business, beyond the walls of an office or

apartment building.

E X P E R I E N C E

A C C E S S B A L A N C E

investing in innovation

HA

LLE

Y R

ISE

— P

33

THE NEIGHBORHOOD 3 Mile Demographic Summary

MAP: RESTON, VIRGINIA 3 MILE INCOME

DELIVERED 2002

THE METRO: RESTON TOWN CENTER STATION

3 MILE KEY FACTS

3 MILE HOUSEHOLD INCOME

3 MILE POPULATION BY AGE 3 MILE EMPLOYMENT

46,077Households

118,762Population Median Age

0 - 4 yo

5 - 9 yo

10 - 14 yo

15 - 24 yo

25 - 34 yo

35 - 44 yo

6.6%

6.6%

6.6%

10.6%14.7%

15.9%

$539,524 $62,636 $119,588 $161,478Median Home ValueP er Capita Income Median Household

IncomeAverage Household

Income

$200,000+

$150,000-$199,999

$100,000-$149,999

$75,000-$99,999

$50,000-$74,999

$35,000-$49,999

$25,000-$34,999

$15,000-$24,999

$0-14,999

05 %1 0% 20%15% 25%

percentage of households

24.0%

14.6%

22.8%

12.1%

11.8%

5.5%

3.2%

2.6%

3.4%

SV

White Collar

UnemploymentRate

79%

8%

13%

3.0%Blue Collar

Services

Source: (ArcGIS Business Analyst) http://www.arcgis.com

37.9

HA

LLE

Y R

ISE

— P

34

THE NEIGHBORHOOD5 Mile Demographic Summary

MAP: RESTON, VIRGINIA 5 MILE INCOME

DELIVERED 2002

THE METRO: RESTON TOWN CENTER STATION

5 MILE KEY FACTS

5 MILE HOUSEHOLD INCOME

5 MILE POPULATION BY AGE 5 MILE EMPLOYMENT

05 %1 0% 20%15% 25%

SV

White Collar

UnemploymentRate

3.0%Blue Collar

Services

225,614

6.2% 7.3% 13.3%

6.7% 11.2% 14.6%

81,934

38.5

Population

0 - 4yo 10 - 14yo 25 - 34yo

5 - 9yo 15 - 24yo 35 - 44yo percentage of households

Households Median Age

$584,123 $64,839 $131,899 $180,614Median Home Value Per Capita Income Median Household

IncomeAverage Household

Income

$200,000+

$150,000-$199,999

$100,000-$149,999

$75,000-$99,999

$50,000-$74,999

$35,000-$49,999

$25,000-$34,999

$15,000-$24,999

$0-14,999

29.0%

15.2%

20.9%

10.8%

10.8%

5.0%

2.9%

2.4%

3.1%

79%

9%

13%

HA

LLE

Y R

ISE

— P

35


ENTERPRISING PROFESSIONALS

32% of Households

ENTERPRISING PROFESSIONALS: WHO ARE WE? Enterprising Professionals residents are well educated and climbing the ladder in STEM

(science, technology, engineering, and mathematics) occupations. They change jobs

often and therefore choose to live in condos, town homes, or apartments; many still

rent their homes. The market is fast-growing, located in lower density neighborhoods

of large metro areas. Enterprising Professionals residents are diverse, with Asians

making up over one-fi fth of the population. This young market makes over one and a

half times more income than the US median, supplementing their income with high-risk

investments. At home, they enjoy the Internet and TV on high-speed connections with

premier channels and services.

ENTERPRISING PROFESSIONALS: OUR NEIGHBORHOOD - Almost half of households are married couples, and 30% are single person

households.

- Housing is a mixture of suburban single-family homes, row homes, and larger

multiunit structures.

- Close to three quarters of the homes were built after 1980; 22% are newer,

built after 2000.

- Renters make up nearly half of all households.

URBAN CHIC: WHO ARE WE?Urban Chic residents are professionals that live a sophisticated, exclusive lifestyle. Half

of all households are occupied by married-couple families and about 30% are singles.

These are busy, well-connected, and well-educated consumers—avid readers and

moviegoers, environmentally active, and fi nancially stable. This market is a bit older,

with a median age of almost 43 years, and growing slowly, but steadily.

METRO RENTERS: OUR NEIGHBORHOOD - Over half of all households are occupied by singles, resulting in the smallest average

household size among the markets, 1.66.

- Neighborhoods feature 20+ unit apartment buildings, typically surrounded by offices

and businesses.

- Renters occupy close to 80% of all households.

- Public transportation, taxis, walking, and biking are popular ways to navigate the city.

URBAN CHIC: OUR NEIGHBORHOOD - More than half of Urban Chic households include married couples; 30% are singles.

- Average household size is slightly lower at 2.37.

- Homes range from prewar to recent construction, high-rise to single family. Over

60% of householders live in single-family homes; more than one in four live in


- Two-thirds of homes are owner occupied.

- Major concentrations of these neighborhoods are found in the suburban periphery of

large metropolitan areas on the California coast and along the East Coast.

- Most households have two vehicles available. Commuting time is slightly longer, but

commuting by bicycle is common (Index 236).

METRO RENTERS: WHO ARE WE?Residents in this highly mobile and educated market live alone or with a roommate in

older apartment buildings and condos located in the urban core of the city. This is one

of the fastest growing segments; the popularity of urban life continues to increase for

consumers in their late twenties and thirties. Metro Renters residents income is close to

the US average, but they spend a large portion of their wages on rent, clothes, and the

latest technology. Computers and cell phones are an integral part of everyday life and

are used interchangeably for news, entertainment, shopping, and social media. Metro

Renters residents live close to their jobs and usually walk or take a taxi to get around

the city.

URBAN CHIC

METRO RENTERS14% of Households

10% of Households

HA

LLE

Y R

ISE

— P

36


ENTERPRISING PROFESSIONALS

28.0% of Households

ENTERPRISING PROFESSIONALS: WHO ARE WE? Enterprising Professionals residents are well educated and climbing the ladder in STEM

(science, technology, engineering, and mathematics) occupations. They change jobs

often and therefore choose to live in condos, town homes, or apartments; many still

rent their homes. The market is fast-growing, located in lower density neighborhoods

of large metro areas. Enterprising Professionals residents are diverse, with Asians

making up over one-fi fth of the population. This young market makes over one and a

half times more income than the US median, supplementing their income with high-risk

investments. At home, they enjoy the Internet and TV on high-speed connections with

premier channels and services.

ENTERPRISING PROFESSIONALS: OUR NEIGHBORHOOD - Almost half of households are married couples, and 30% are single person households.

- Housing is a mixture of suburban single-family homes, row homes, and larger


- Close to three quarters of the homes were built after 1980; 22% are newer, built

after 2000.

- Renters make up nearly half of all households.

TOP TIER: WHO ARE WE?The residents of the wealthiest Tapestry market, Top Tier, earn more than three times

the US household income. They have the purchasing power to indulge any choice,

but what do their hearts’ desire? Aside from the obvious expense for the upkeep of

their lavish homes, consumers select upscale salons, spas, and fitness centers for

their personal well-being and shop at high-end retailers for their personal effects.

Whether short or long, domestic or foreign, their frequent vacations spare no expense.

Residents fill their weekends and evenings with opera, classical music concerts,

charity dinners, and shopping. These highly educated professionals have reached their

corporate career goals. With an accumulated average net worth of over 1.5 million

dollars and income from a strong investment portfolio, many of these older residents

have moved into consulting roles or operate their own businesses.

METRO RENTERS: OUR NEIGHBORHOOD - Typically owner occupied (Index 173), single-family homes are in newer neighbor

hoods: 59% of units were built in the last 20 years.

- Neighborhoods are primarily located in the suburban periphery of large metropolitan

areas.

- Most households own two or three vehicles; long commutes are the norm.

- Homes are valued at more than twice the US median home value, although three out

of four homeowners have mortgages to pay off.

- Families are mostly married couples (almost 80% of households), and more than half

of these families have kids. Their average household size, 3.11, refl ects the presence

of children.

URBAN CHIC: OUR NEIGHBORHOOD - Married couples without children or married couples with older children dominate

this market.

- Housing units are owner occupied with the highest home values—and above average

use of mortgages.

- Neighborhoods are older and located in the suburban periphery of the largest

metropolitan areas, especially along the coasts.

PROFESSIONAL PRIDE: WHO ARE WE?Professional Pride consumers are well-educated career professionals that have

prospered through the Great Recession. To maintain their upscale suburban lifestyles,

these goal oriented couples work, often commuting far and working long hours.

However, their schedules are fi ne-tuned to meet the needs of their school age children.

They are fi nancially savvy; they invest wisely and benefit from interest and dividend

income. So far, these established families have accumulated an average of 1.5 million

dollars in net worth, and their annual household income runs at more than twice the

US level. They take pride in their newer homes and spend valuable time and energy

upgrading. Their homes are furnished with the latest in home trends, including finished

basements equipped with home gyms and in-home theaters.

TOP TIERPROFESSIONAL PRIDE

21% of Households13.0% of Households

RETAIL LEASING Dave [email protected] • 240.482.3617 Brad [email protected] • 240.482.3609

RETAIL OFFERINGS · east station halley rise ˜˚˛˝˙ˆˇ˘ ˆ ˛ ˙ˆ˘ ˆ˚˘˙ ˆ˚ ˚˙ ˘...

Documents

Transcript of RETAIL OFFERINGS · east station halley rise ˜˚˛˝˙ˆˇ˘ ˆ ˛ ˙ˆ˘ ˆ˚˘˙ ˆ˚ ˚˙ ˘...