Raul Pertierra, Ph.D. Eduardo F. Ugarte, Ph.D.

Alicia Pingol, Ph.D. Joel Hernandez

Nikos Lexis Dacanay

DE LA SALLE UNiVERsiTy PREss, INc. 2504 Leon Guinto Street

Malate 1004 I Manila I Philippines www.dlsupress.com

HE· 9715 P6 T87 2002

Txt-ing Selves: Cellphones and Philippine Modernity

Copyright © 2002 by Raul Pertierra, Eduardo F. Ugarte, Alicia Pingol, Joel Hernandez, and Nikos Lexis Dacanay

Published by De La Salle University Press, Inc.

2504 Leon Guinto Street Malate 1004, Manila, Philippines

Tel. Nos.: (632) 536-1761 and 526-5052 Telefax: ( 632) 526-5139

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Cataloguing-in-Publication Data

Txt-ing selves: cellphones and Philippine modernity/ Raul Pertierra ... [et al.] Manila: De La Salle University Press, 2002.

• •

vn; p. 197; em.

r. Cellular telephones Philippines. 2. Cellular telephone systems­Philippines I. Pertierra, Raul, 1941-

Basal Text: High Tower Text Display Type: Eyechart

Typesetting System: Adobe Pagemaker 6.5 Paper Stock: Bookpaper #6o

Cover Des1gn:]ohn Ernest G. Pascual

COVER PHOTO

TLC00-244

Reprinted with permission from the Philippine Daily Inquirer, the photo of the Bungkalot tribe of Nueva Vizcaya taken by Mr. Ben Ebreo originally appeared on the front page of the October 27, 2001 issue of the PDf.

F

Acknowledgments vii

_, CHAPTER Introduction 1

CHAPTER History of Mass Media in the Philippines 17

Theoretical Framework: CHAPTER

Global Modernity and Complex Connectivity 39

CHAPTER Case Studies 63

CHAPTER The Power of the Text 87

CHAPTER The Cellphone and EDSA 2 101

CHAPTER Conclusion 125

Appendix 153

Bibliography 177

Index 185