C A S S A N D R A G O I N S MUSIC & ENTERTAINMENT CONSULTANT

P R O F I L E Cassandra has 20 years of successful senior and executive leadership experience, with an extensive background in entertainment sales and marketing, highlighted by achievements in film, television and music. She has worked intimately with some of the most dynamic and accomplished directors, producers, recording artists, and executives in the entertainment industry. Cassandra currently works as an independent consultant for record labels, festivals, and cultural organizations. She maintains an extensive network of global contacts in the US, Caribbean, South America and Sub-Saharan Africa. She has a proven track record in digital content acquisition, distribution, product development, licensing, marketing/promotion, production, festival programming and event marketing.

E X P E R I E N C E

Managing Director / Cape Town, South Africa 2004 - 2009 Senior Director, Marketing / New York 2002 - 2004

President/ US 1995 - 2000

Marketing Coordinator 1985 - 1988

Producers Assistant 1988 - 1991

In 2002 Cassandra joined New York based Putumayo World Music as the Director of Marketing. Convinced of the growing opportunities in Africa, she opened Putumayo’s Africa division in 2004, relocating to Cape Town, South Africa. She traveled the continent, establishing an extensive network of partnerships. In less than 5 years she successfully built a sales and marketing network across more than 20 countries in Africa.

Cassandra was appointed President of Tuff Gong International, in 1995, the record label founded by international reggae legend Bob Marley. She managed the successful launch of the label’s catalog, merchandise and event properties, and served as the Executive Producer of the sold out concert and DVD “Marley Magic- ­‐ Live in Central Park”.

P R O D U C T I O N C R E D I T S

VISA 2014 FIFA WORLD CUP “SAMBA OF THE WORLD”

CURATOR, MUSIC PRODUCERS “Samba Of The World.” The company enlisted the help of 32 global filmmakers, one from each of the qualifying countries in the World Cup. They created their own 90-second film, using the same format and music track produced by local music producers, to show how their countries were celebrating the World Cup. Fans have been able to view and share these films via an interactive video player on Visa’s site.

IVORY COAST NIGERIA

Click    link  to    view  video

V O L V O O C E A N R A C E

CURATOR, Abu Dhabi, UAE Presented by the Abu Dhabi Tourism Authority and brought to the capital by FLASH Entertainment. Seven time Grammy winners Coldplay, Little Louie Vega – one of America’s top DJs and producers and Diplo rocked Abu Dhabi’s two-week hosting of the Volvo Ocean Race

MTN 2010 WORLD CUP ANTHEM

Executive Producer, Johannesburg, South Africa

Conceptualized and executive produced anthem song for MTN one of the major sponsors at the 2010 World Cup, featuring Kelly Rowland.

A F R I C A D A Y C O N C E R T

Curator - Johannesburg, South Africa

Hosted by the City of Johannesburg, in partnership with the National Department of Arts & Culture, SABC 2 and SABC Africa. Performance included Ismael Lo - Senegal, Chiwoniso - Zimbabwe, Eric Wainana - Kenya, Dobet Gnahore - Cote D'Ivoire. Mapumba - Democratic Republic of Congo, and South Africa's Grammy award winning Ladysmith Black Mambazo. broadcast live on SABC2 and SABC Africa. AFRICA DAY LIVE (YOUTUBE)

P U T U M A Y O W O R L D M U S I C TV Special

Executive Producer

Putumayo 10th Anniversary TV special hosted by Speech of Arrested Development and Angelique Kidjo, featuring world music videos and concert clips broadcast on BET and BET Jazz.

M A R L E Y M A G I C L I V E In Central Park

Executive Producer The Marley family (Ziggy and the Melody Makers, Rita Marley, Damian "Jr. Gong" Marley and Julian Marley) delighted more than 30,000 fans, in a live concert performance in Central Park. All came to share in the spirit and feel the magic of this inspiring tribute to Bob Marley by his family. This event was filmed and recorded live at Central Park, July 7, 1996, and a subsequent DVD and CD was made available commercially. Marley Magic Live (YouTube)

P A R T N E R S H I P S

GOVERNMENT CORPORATE FESTIVALS / EVENTS

SOUTH AFRICA DEPT OF ARTS AND CULTURE

CLUB MED

REGGAE ON THE RIVER REDWAY, CALIFORNIA

FRENCH EMBASSY OF SOUTH AFRICA

BLACK ENTERTAINMENT TELEVISION (BET)

SPIRIT OF UNITY US/CARIBBEAN TOUR

JAMAICA PROMOTIONS CORP (JAMPRO)

MTN AFRICA ABI REGGAE FESTIVAL ABIDJAN, IVORY COAST

THE FRENCH INSTITUTE ALLIANCE FRANCAIS (FIAF)

NY AFRICAN FILM FESTIVAL AFRICA DAY SOUTH AFRICA

NYC DEPT OF PARKS AND RECREATION (CENTRAL PARK SUMMERSTAGE)

CONTENT CONNECT AFRICA WORLD FESTIVAL OF ARTS AND CULTURE DAKAR, SENEGAL

LIGHTYEAR ENTERTAINMENT AFRICAN HIP HOP SUMMIT JOHANNESBURG, SOUTH AFRICA

IMAGIS FILMS (FRANCE)

VISA

P R E S S F i n a n c i a l M a i l , S o u t h A f r i c a 2 0 0 6

P R E S S G L A M O U R , S O U T H A F R I C A 2 0 0 6

P R E S S C A P E T I M E S , J U L Y 2 0 0 5

C O N T A C T

FOR MORE INFORMATION:

CASSANDRA GOINS

917.482.8814 afrosoul73@gmail.com