PROFESSIONALDIPLOMA INDESIGN FOR DIGITAL MARKETING數碼營銷設計專業文憑

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Supporting Organisations

Course Strengths

Professional Certificate in User Generated Content Marketing Content Marketing (DE424120C / 90hrs)

M1 - Mobile Advertising Strategy Design (CDM4042Y) (45 hours)

‧Introduction to Mobile Advertising‧Mobile and Emerging Technology Advertising‧Mobile Application‧Mobile Websites ‧Mobile Strategy and Integration‧Tracking and Analytics Date: 2018 Jan 17, 20, 24, 27, 31, Feb 3, 7, 10, 28, Mar 3, 7, 10, 14, 17, 21

Time: Wed, 7-10pm; Sat, 2-5pm

Venue: Wanchai

Professional Certificate in Integrated Digital Strategy (DE424119C/ 90hrs)

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M2 - Social Media Content Design (CDM4043Y) (45hours)

‧Key Elements of Social Media‧Introduction to Crowdsourcing Definition‧Viral Advertising Myths‧Facebook/ Instagram Content Design Strategy ‧Multi-Channel Social Media Strategy‧Social Media ROI Measurement

Date: 2018 Apr 11, 14, 18, 21, 25, 28, May 2, 5, 9, 12, 16, 19, 23, 26, 30

Time: Wed, 7-10pm; Sat, 2-5pm

Venue: Wanchai

M1 - Responsive Email Design and Copywriting (CDM4040Y) (45 hours)

‧Responsive Email Essentials‧Email Design and Functionality‧Customer Acquisition and Retention‧Email Optimization and Campaign Measurement‧Multipurpose Emails and Future Trend Date: 2018 Jun 27, 30, Jul 4, 7, 11, 14, 18, 21, 25, 28, Aug 1, 4, 8, 11, 15

Time: Wed, 7-10pm; Sat, 2-5pm

Venue: Wanchai

Construct responsive HTML email design both functional and well-designed across mobile, tablet and desktop email for reaching a vast audience

M2 - Search Engine Marketing (CDM4041Y) (45 hours)

‧Introduction to search engine marketing (SEM) and search engine optimization (SEO)‧Keyword Research & Strategies‧Pay Per Click Marketing‧Landing Page Creation for Pay Per Click Campaigns‧Search Engine Spam‧Search Engine Optimization Reporting and ROI Measurement

Schedule: 2018 Aug 29, Sep 1, 5, 8, 12, 15, 19, 22, 26, 29, Oct 3, 6, 10, 13, 20

Time: Wed, 7-10pm; Sat, 2-5pm

Venue: Wanchai

• QF level 4 course, widely recognised by HK Government and employers• Lecture by professionals from the industry• Each student will have one computer to work with during the class• Financial Aid:

Continuing Education Fund (CEF) - The 3 Professional Certificates and the 3 modules of Professional Certificates in Online Advertising are CEF reimbursable courses. Eligible applicants can be reimbursed 80% of the tuition fee paid (max. up to HK$10,000). Extended Non-means-tested Loan Scheme (ENLS) - for eligible students who are not covered under the TSFS and FASP, providing loan(s) to students to study in a part-time mode.

Professional Diploma in Design for Digital Marketing (DE424118D / 270hrs)

香港知專設計學院保留修改課程內容及宣傳資料的最終決定權。ProfessionalDiploma

Early bird (15% off)

Fee Deadline

HK$48,8002 weeks before commencementHK$51,300Full Fee

HK$41,480

ProfessionalCertificate

Early bird (15% off)

Full Fee

Full FeeModule

2 weeks before commencement

2 weeks before commencement

PC A: 2017 Sep 1PC B: 2018 Apr 27PC C: 2018 Sep 17

2017 Sep 1

* No discount for single module / class enrollment.

PC A: HK$17,100PC B: HK$17,100PC C: HK$17,100

PC A: HK$14,540PC B: HK$14,540PC C: HK$14,540

PC A: HK$8,550PC B: HK$8,550PC C: HK$5,700

Professional Certificate in Online Advertising (DE424107C / 90hrs)

M1 - Strategy of Online Advertising (CDM4008Y) (30 hours)

‧The nature and models of online advertising ‧Online advertising targeting strategies and online consumer‧Pricing of online advertising‧Online marketing strategies

Date: 2018 Nov 17, 21, 24, 28, Dec 1, 5, 8, 12, 15, 19

Time: Wed, 7-10pm; Sat, 2-5pm

Venue: Wanchai

M3 - Online Advertising Effectiveness Measurement (CDM4010Y) (30 hours)

‧Web measurement‧Search marketing metric & tactics ‧The connection of search marketing and online advertising’s effectiveness

Date: 2019 Mar 9, 13, 16, 20, 23, 27, 30, Apr 3, 10, 13

Time: Wed, 7-10pm; Sat, 2-5pm

Venue: Wanchai

Apply marketing strategies with online technologies and channels for effective marketing communication.

M2 - Digital Planning (CDM4009Y) (30 hours)

‧Introduction of the Mix Media in Digital Era‧Evaluate and Select Media Vehicles‧Setting and Allocating the Budget‧Creative Strategies and Applications of Mix Media Advertising

Date: 2019 Jan 9, 12, 16, 19, 23, 26, 30, Feb 2, 16, 20

Time: Wed, 7-10pm; Sat, 2-5pm

Venue: Wanchai

2017

1124

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Professional Diploma in Design for Digital Marketing (DE424118D / 270hrs)