Presentatie Juan Senor - Mediafacts Uitgeverscongres

1. InnovationsinMagazinesMedia2013WorldReport Innovation Media Consulting presents: www.innovation-mediaconsulting.com Thursday, 5 June 14

2. InnovationsinMagazinesMedia2013WorldReport Dolf van den Brink De uitgever van de toekomst zal een zeer beweeglijk en associatief denkend mens moeten zijn. The publisher of the future will have to be a very dynamic person, who thinks in a associative way Thursday, 5 June 14 3. InnovationsinMagazinesMedia2013WorldReport Thursday, 5 June 14 4. InnovationsinMagazinesMedia2013WorldReport Thursday, 5 June 14 5. InnovationsinMagazinesMedia2013WorldReport Thursday, 5 June 14 6. InnovationsinMagazinesMedia2013WorldReport Thursday, 5 June 14 7. InnovationsinMagazinesMedia2013WorldReport Thursday, 5 June 14 8. InnovationsinMagazinesMedia2013WorldReport Innovation Media Consulting presents: www.innovation-mediaconsulting.com Thursday, 5 June 14 9. ooks about innovation are often guesswork. Maybe this idea will work. Or this one. Or that one. Maybe. In years past, we have published a lot of those types of case studies. We often felt as though we were like the editors of the famous US long-range weather-predicting publication, The Farmers Almanac: Looking at the best available data and hazarding our best guess. Not this year. This year we feel like editors of a guide rather than a forecast. Among many others, ve major changes are exploding on the magazine media scene that will denitely aect publishing for years B to come: mobile as the dominant platform, big data, programmatic advertising, video, and native advertising. This past year was stunning for the speed with which these ve phenomena moved from the idea, early adoption, or too-resource-in- tensive stage to becoming accessible, critical elements of publishing. Mobile will very soon become the dominant platform for information distribution and consumption, and it is so revolutionary that some are calling it a do-over chance for legacy media who got the whole internet thing so terribly wrong. Meanwhile, video has also quickly become themosteective,mostpowerful,andfastest -growing method of delivering content and advertising to the largest audience, all inwaysthatareincreasinglyaccessibletoall publishers, not just those with big budgets. Programmatic advertising suddenly ap- pears on its way to becoming the way most ads will be sold and scheduled Big data is now able to put serious science and analysis behind every decision, from content to advertising to new products to customer relations. Not that every decision should be data-driven--but were fools to ignore it. And, nally, native advertising is revo- lutionising the world of content, advertiser -magazine relationships, advertiser-reader relationships, and revenue models. Of course, there is a lot more in this book, including case studies about programmatic advertising, e- and m-commerce, Google Glass, paywalls, innovation labs, e-newslet- ters, publishing frequency, startups to watch, events as revenue producers, and more. And, of course, our annual favourite: Odd, edgy, and envelope-pushing magazine innovations (look for the magazines that turn into owers and print magazines as wi hot spots!) Bottom line? This year, you can take this book home and say: Heres a roadmap. Bon voyage! John Wilpers Juan Seor Juan Antonio Giner Co-editors Prescriptions instead of prognostications Major, successful innovations , especially in mobile, big data, video, and native advertising, are nally laying out a clear roadmap to success Editors JohnWilpers JuanSeor JuanAntonioGiner [email protected] [email protected] [email protected] INNOVATIONInternationalMediaConsulting-London www.innovation-mediaconsulting.com Design SpirosPolikandriotis Contributors PriscaAkhaya PetaAndersen RyanBoyden Marielys Cepeda DannyCheng CorneliusJ.David LilianneDeLaCalle TeaganRaeFardell GeoffreyGreen LarissaGreen KyleHardy LauraImkamp ShendiKatro CarlosKoteich MaryColetteMasteller JenniferMatthews ShannonS.May DevonOtt KristieReilly TimRyan ShaunaSasso NicoleTroelstrup EluzVilchez KorshaWilson LilyYuhas Cover DeborahWithey Marketing, sales and nance MartaTorres Advertising StuartHands [email protected] Publishers ChrisLlewellyn HelenBland FIPP-theworldwidemagazinemediaassociation www.pp.com [email protected] [email protected] InnovationsinMagazinesMedia2014WorldReport Thursday, 5 June 14 10. ooks about innovation are often guesswork. Maybe this idea will work. Or this one. Or that one. Maybe. In years past, we have published a lot of those types of case studies. We often felt as though we were like the editors of the famous US long-range weather-predicting publication, The Farmers Almanac: Looking at the best available data and hazarding our best guess. Not this year. This year we feel like editors of a guide rather than a forecast. Among many others, ve major changes are exploding on the magazine media scene that will denitely aect publishing for years B to come: mobile as the dominant platform, big data, programmatic advertising, video, and native advertising. This past year was stunning for the speed with which these ve phenomena moved from the idea, early adoption, or too-resource-in- tensive stage to becoming accessible, critical elements of publishing. Mobile will very soon become the dominant platform for information distribution and consumption, and it is so revolutionary that some are calling it a do-over chance for legacy media who got the whole internet thing so terribly wrong. Meanwhile, video has also quickly become themosteective,mostpowerful,andfastest -growing method of delivering content and advertising to the largest audience, all inwaysthatareincreasinglyaccessibletoall publishers, not just those with big budgets. Programmatic advertising suddenly ap- pears on its way to becoming the way most ads will be sold and scheduled Big data is now able to put serious science and analysis behind every decision, from content to advertising to new products to customer relations. Not that every decision should be data-driven--but were fools to ignore it. And, nally, native advertising is revo- lutionising the world of content, advertiser -magazine relationships, advertiser-reader relationships, and revenue models. Of course, there is a lot more in this book, including case studies about programmatic advertising, e- and m-commerce, Google Glass, paywalls, innovation labs, e-newslet- ters, publishing frequency, startups to watch, events as revenue producers, and more. And, of course, our annual favourite: Odd, edgy, and envelope-pushing magazine innovations (look for the magazines that turn into owers and print magazines as wi hot spots!) Bottom line? This year, you can take this book home and say: Heres a roadmap. Bon voyage! John Wilpers Juan Seor Juan Antonio Giner Co-editors Prescriptions instead of prognostications Major, successful innovations , especially in mobile, big data, video, and native advertising, are nally laying out a clear roadmap to success Editors JohnWilpers JuanSeor JuanAntonioGiner [email protected] [email protected] [email protected] INNOVATIONInternationalMediaConsulting-London www.innovation-mediaconsulting.com Design SpirosPolikandriotis Contributors PriscaAkhaya PetaAndersen RyanBoyden Marielys Cepeda DannyCheng CorneliusJ.David LilianneDeLaCalle TeaganRaeFardell GeoffreyGreen LarissaGreen KyleHardy LauraImkamp ShendiKatro CarlosKoteich MaryColetteMasteller JenniferMatthews ShannonS.May DevonOtt KristieReilly TimRyan ShaunaSasso NicoleTroelstrup EluzVilchez KorshaWilson LilyYuhas Cover DeborahWithey Marketing, sales and nance MartaTorres Advertising StuartHands [email protected] Publishers ChrisLlewellyn HelenBland FIPP-theworldwidemagazinemediaassociation www.pp.com [email protected] [email protected] InnovationsinMagazinesMedia2014WorldReport This year: For the first time, clear cases of success and clear paths to get there Thursday, 5 June 14 11. ooks about innovation are often guesswork. Maybe this idea will work. Or this one. Or that one. Maybe. In years past, we have published a lot of those types of case studies. We often felt as though we were like the editors of the famous US long-range weather-predicting publication, The Farmers Almanac: Looking at the best available data and hazarding our best guess. Not this year. This year we feel like editors of a guide rather than a forecast. Among many others, ve major changes are exploding on the magazine media scene that will denitely aect publishing for years B to come: mobile as the dominant platform, big data, programmatic advertising, video, and native advertising. This past year was stunning for the speed with which these ve phenomena moved from the idea, early adoption, or too-resource-in- tensive stage to becoming accessible, critical elements of publishing. Mobile will very soon become the dominant platform for information distribution and consumption, and it is so revolutionary that some are calling it a do-over chance for legacy media who got the whole internet thing so terribly wrong. Meanwhile, video has also quickly become themosteective,mostpowerful,andfastest -growing method of delivering content and advertising to the largest audience, all inwaysthatareincreasinglyaccessibletoall publishers, not just those with big budgets. Programmatic advertising suddenly ap- pears on its way to becoming the way most ads will be sold and scheduled Big data is now able to put serious science and analysis behind every decision, from content to advertising to new products to customer relations. Not that every decision should be data-driven--but were fools to ignore it. And, nally, native advertising is revo- lutionising the world of content, advertiser -magazine relationships, advertiser-reader relationships, and revenue models. Of course, there is a lot more in this book, including case studies about programmatic advertising, e- and m-commerce, Google Glass, paywalls, innovation labs, e-newslet- ters, publishing frequency, startups to watch, events as revenue producers, and more. And, of course, our annual favourite: Odd, edgy, and envelope-pushing magazine innovations (look for the magazines that turn into owers and print magazines as wi hot spots!) Bottom line? This year, you can take this book home and say: Heres a roadmap. Bon voyage! John Wilpers Juan Seor Juan Antonio Giner Co-editors Prescriptions instead of prognostications Major, successful innovations , especially in mobile, big data, video, and native advertising, are nally laying out a clear roadmap to success Editors JohnWilpers JuanSeor JuanAntonioGiner [email protected] [email protected] [email protected] INNOVATIONInternationalMediaConsulting-London www.innovation-mediaconsulting.com Design SpirosPolikandriotis Contributors PriscaAkhaya PetaAndersen RyanBoyden Marielys Cepeda DannyCheng CorneliusJ.David LilianneDeLaCalle TeaganRaeFardell GeoffreyGreen LarissaGreen KyleHardy LauraImkamp ShendiKatro CarlosKoteich MaryColetteMasteller JenniferMatthews ShannonS.May DevonOtt KristieReilly TimRyan ShaunaSasso NicoleTroelstrup EluzVilchez KorshaWilson LilyYuhas Cover DeborahWithey Marketing, sales and nance MartaTorres Advertising StuartHands [email protected] Publishers ChrisLlewellyn HelenBland FIPP-theworldwidemagazinemediaassociation www.pp.com [email protected] [email protected] InnovationsinMagazinesMedia2014WorldReport Thursday, 5 June 14 12. ooks about innovation are often guesswork. Maybe this idea will work. Or this one. Or that one. Maybe. In years past, we have published a lot of those types of case studies. We often felt as though we were like the editors of the famous US long-range weather-predicting publication, The Farmers Almanac: Looking at the best available data and hazarding our best guess. Not this year. This year we feel like editors of a guide rather than a forecast. Among many others, ve major changes are exploding on the magazine media scene that will denitely aect publishing for years B to come: mobile as the dominant platform, big data, programmatic advertising, video, and native advertising. This past year was stunning for the speed with which these ve phenomena moved from the idea, early adoption, or too-resource-in- tensive stage to becoming accessible, critical elements of publishing. Mobile will very soon become the dominant platform for information distribution and consumption, and it is so revolutionary that some are calling it a do-over chance for legacy media who got the whole internet thing so terribly wrong. Meanwhile, video has also quickly become themosteective,mostpowerful,andfastest -growing method of delivering content and advertising to the largest audience, all inwaysthatareincreasinglyaccessibletoall publishers, not just those with big budgets. Programmatic advertising suddenly ap- pears on its way to becoming the way most ads will be sold and scheduled Big data is now able to put serious science and analysis behind every decision, from content to advertising to new products to customer relations. Not that every decision should be data-driven--but were fools to ignore it. And, nally, native advertising is revo- lutionising the world of content, advertiser -magazine relationships, advertiser-reader relationships, and revenue models. Of course, there is a lot more in this book, including case studies about programmatic advertising, e- and m-commerce, Google Glass, paywalls, innovation labs, e-newslet- ters, publishing frequency, startups to watch, events as revenue producers, and more. And, of course, our annual favourite: Odd, edgy, and envelope-pushing magazine innovations (look for the magazines that turn into owers and print magazines as wi hot spots!) Bottom line? This year, you can take this book home and say: Heres a roadmap. Bon voyage! John Wilpers Juan Seor Juan Antonio Giner Co-editors Prescriptions instead of prognostications Major, successful innovations , especially in mobile, big data, video, and native advertising, are nally laying out a clear roadmap to success Editors JohnWilpers JuanSeor JuanAntonioGiner [email protected] [email protected] [email protected] INNOVATIONInternationalMediaConsulting-London www.innovation-mediaconsulting.com Design SpirosPolikandriotis Contributors PriscaAkhaya PetaAndersen RyanBoyden Marielys Cepeda DannyCheng CorneliusJ.David LilianneDeLaCalle TeaganRaeFardell GeoffreyGreen LarissaGreen KyleHardy LauraImkamp ShendiKatro CarlosKoteich MaryColetteMasteller JenniferMatthews ShannonS.May DevonOtt KristieReilly TimRyan ShaunaSasso NicoleTroelstrup EluzVilchez KorshaWilson LilyYuhas Cover DeborahWithey Marketing, sales and nance MartaTorres Advertising StuartHands [email protected] Publishers ChrisLlewellyn HelenBland FIPP-theworldwidemagazinemediaassociation www.pp.com [email protected] [email protected] InnovationsinMagazinesMedia2014WorldReport 5keys to success: Thursday, 5 June 14 13. ooks about innovation are often guesswork. Maybe this idea will work. Or this one. Or that one. Maybe. In years past, we have published a lot of those types of case studies. We often felt as though we were like the editors of the famous US long-range weather-predicting publication, The Farmers Almanac: Looking at the best available data and hazarding our best guess. Not this year. This year we feel like editors of a guide rather than a forecast. Among many others, ve major changes are exploding on the magazine media scene that will denitely aect publishing for years B to come: mobile as the dominant platform, big data, programmatic advertising, video, and native advertising. This past year was stunning for the speed with which these ve phenomena moved from the idea, early adoption, or too-resource-in- tensive stage to becoming accessible, critical elements of publishing. Mobile will very soon become the dominant platform for information distribution and consumption, and it is so revolutionary that some are calling it a do-over chance for legacy media who got the whole internet thing so terribly wrong. Meanwhile, video has also quickly become themosteective,mostpowerful,andfastest -growing method of delivering content and advertising to the largest audience, all inwaysthatareincreasinglyaccessibletoall publishers, not just those with big budgets. Programmatic advertising suddenly ap- pears on its way to becoming the way most ads will be sold and scheduled Big data is now able to put serious science and analysis behind every decision, from content to advertising to new products to customer relations. Not that every decision should be data-driven--but were fools to ignore it. And, nally, native advertising is revo- lutionising the world of content, advertiser -magazine relationships, advertiser-reader relationships, and revenue models. Of course, there is a lot more in this book, including case studies about programmatic advertising, e- and m-commerce, Google Glass, paywalls, innovation labs, e-newslet- ters, publishing frequency, startups to watch, events as revenue producers, and more. And, of course, our annual favourite: Odd, edgy, and envelope-pushing magazine innovations (look for the magazines that turn into owers and print magazines as wi hot spots!) Bottom line? This year, you can take this book home and say: Heres a roadmap. Bon voyage! John Wilpers Juan Seor Juan Antonio Giner Co-editors Prescriptions instead of prognostications Major, successful innovations , especially in mobile, big data, video, and native advertising, are nally laying out a clear roadmap to success Editors JohnWilpers JuanSeor JuanAntonioGiner [email protected] [email protected] [email protected] INNOVATIONInternationalMediaConsulting-London www.innovation-mediaconsulting.com Design SpirosPolikandriotis Contributors PriscaAkhaya PetaAndersen RyanBoyden Marielys Cepeda DannyCheng CorneliusJ.David LilianneDeLaCalle TeaganRaeFardell GeoffreyGreen LarissaGreen KyleHardy LauraImkamp ShendiKatro CarlosKoteich MaryColetteMasteller JenniferMatthews ShannonS.May DevonOtt KristieReilly TimRyan ShaunaSasso NicoleTroelstrup EluzVilchez KorshaWilson LilyYuhas Cover DeborahWithey Marketing, sales and nance MartaTorres Advertising StuartHands [email protected] Publishers ChrisLlewellyn HelenBland FIPP-theworldwidemagazinemediaassociation www.pp.com [email protected] [email protected] InnovationsinMagazinesMedia2014WorldReport 5keys to success: 1. Mobile will be the dominant platform Thursday, 5 June 14 14. ooks about innovation are often guesswork. Maybe this idea will work. Or this one. Or that one. Maybe. In years past, we have published a lot of those types of case studies. We often felt as though we were like the editors of the famous US long-range weather-predicting publication, The Farmers Almanac: Looking at the best available data and hazarding our best guess. Not this year. This year we feel like editors of a guide rather than a forecast. Among many others, ve major changes are exploding on the magazine media scene that will denitely aect publishing for years B to come: mobile as the dominant platform, big data, programmatic advertising, video, and native advertising. This past year was stunning for the speed with which these ve phenomena moved from the idea, early adoption, or too-resource-in- tensive stage to becoming accessible, critical elements of publishing. Mobile will very soon become the dominant platform for information distribution and consumption, and it is so revolutionary that some are calling it a do-over chance for legacy media who got the whole internet thing so terribly wrong. Meanwhile, video has also quickly become themosteective,mostpowerful,andfastest -growing method of delivering content and advertising to the largest audience, all inwaysthatareincreasinglyaccessibletoall publishers, not just those with big budgets. Programmatic advertising suddenly ap- pears on its way to becoming the way most ads will be sold and scheduled Big data is now able to put serious science and analysis behind every decision, from content to advertising to new products to customer relations. Not that every decision should be data-driven--but were fools to ignore it. And, nally, native advertising is revo- lutionising the world of content, advertiser -magazine relationships, advertiser-reader relationships, and revenue models. Of course, there is a lot more in this book, including case studies about programmatic advertising, e- and m-commerce, Google Glass, paywalls, innovation labs, e-newslet- ters, publishing frequency, startups to watch, events as revenue producers, and more. And, of course, our annual favourite: Odd, edgy, and envelope-pushing magazine innovations (look for the magazines that turn into owers and print magazines as wi hot spots!) Bottom line? This year, you can take this book home and say: Heres a roadmap. Bon voyage! John Wilpers Juan Seor Juan Antonio Giner Co-editors Prescriptions instead of prognostications Major, successful innovations , especially in mobile, big data, video, and native advertising, are nally laying out a clear roadmap to success Editors JohnWilpers JuanSeor JuanAntonioGiner [email protected] [email protected] [email protected] INNOVATIONInternationalMediaConsulting-London www.innovation-mediaconsulting.com Design SpirosPolikandriotis Contributors PriscaAkhaya PetaAndersen RyanBoyden Marielys Cepeda DannyCheng CorneliusJ.David LilianneDeLaCalle TeaganRaeFardell GeoffreyGreen LarissaGreen KyleHardy LauraImkamp ShendiKatro CarlosKoteich MaryColetteMasteller JenniferMatthews ShannonS.May DevonOtt KristieReilly TimRyan ShaunaSasso NicoleTroelstrup EluzVilchez KorshaWilson LilyYuhas Cover DeborahWithey Marketing, sales and nance MartaTorres Advertising StuartHands [email protected] Publishers ChrisLlewellyn HelenBland FIPP-theworldwidemagazinemediaassociation www.pp.com [email protected] [email protected] InnovationsinMagazinesMedia2014WorldReport 5keys to success: 1. Mobile will be the dominant platform 2. Video will be the dominant mode; Thursday, 5 June 14 15. ooks about innovation are often guesswork. Maybe this idea will work. Or this one. Or that one. Maybe. In years past, we have published a lot of those types of case studies. We often felt as though we were like the editors of the famous US long-range weather-predicting publication, The Farmers Almanac: Looking at the best available data and hazarding our best guess. Not this year. This year we feel like editors of a guide rather than a forecast. Among many others, ve major changes are exploding on the magazine media scene that will denitely aect publishing for years B to come: mobile as the dominant platform, big data, programmatic advertising, video, and native advertising. This past year was stunning for the speed with which these ve phenomena moved from the idea, early adoption, or too-resource-in- tensive stage to becoming accessible, critical elements of publishing. Mobile will very soon become the dominant platform for information distribution and consumption, and it is so revolutionary that some are calling it a do-over chance for legacy media who got the whole internet thing so terribly wrong. Meanwhile, video has also quickly become themosteective,mostpowerful,andfastest -growing method of delivering content and advertising to the largest audience, all inwaysthatareincreasinglyaccessibletoall publishers, not just those with big budgets. Programmatic advertising suddenly ap- pears on its way to becoming the way most ads will be sold and scheduled Big data is now able to put serious science and analysis behind every decision, from content to advertising to new products to customer relations. Not that every decision should be data-driven--but were fools to ignore it. And, nally, native advertising is revo- lutionising the world of content, advertiser -magazine relationships, advertiser-reader relationships, and revenue models. Of course, there is a lot more in this book, including case studies about programmatic advertising, e- and m-commerce, Google Glass, paywalls, innovation labs, e-newslet- ters, publishing frequency, startups to watch, events as revenue producers, and more. And, of course, our annual favourite: Odd, edgy, and envelope-pushing magazine innovations (look for the magazines that turn into owers and print magazines as wi hot spots!) Bottom line? This year, you can take this book home and say: Heres a roadmap. Bon voyage! John Wilpers Juan Seor Juan Antonio Giner Co-editors Prescriptions instead of prognostications Major, successful innovations , especially in mobile, big data, video, and native advertising, are nally laying out a clear roadmap to success Editors JohnWilpers JuanSeor JuanAntonioGiner [email protected] [email protected] [email protected] INNOVATIONInternationalMediaConsulting-London www.innovation-mediaconsulting.com Design SpirosPolikandriotis Contributors PriscaAkhaya PetaAndersen RyanBoyden Marielys Cepeda DannyCheng CorneliusJ.David LilianneDeLaCalle TeaganRaeFardell GeoffreyGreen LarissaGreen KyleHardy LauraImkamp ShendiKatro CarlosKoteich MaryColetteMasteller JenniferMatthews ShannonS.May DevonOtt KristieReilly TimRyan ShaunaSasso NicoleTroelstrup EluzVilchez KorshaWilson LilyYuhas Cover DeborahWithey Marketing, sales and nance MartaTorres Advertising StuartHands [email protected] Publishers ChrisLlewellyn HelenBland FIPP-theworldwidemagazinemediaassociation www.pp.com [email protected] [email protected] InnovationsinMagazinesMedia2014WorldReport 5keys to success: 1. Mobile will be the dominant platform 2. Video will be the dominant mode; 3. Native advertising will be dominant vehicle; Thursday, 5 June 14 16. ooks about innovation are often guesswork. Maybe this idea will work. Or this one. Or that one. Maybe. In years past, we have published a lot of those types of case studies. We often felt as though we were like the editors of the famous US long-range weather-predicting publication, The Farmers Almanac: Looking at the best available data and hazarding our best guess. Not this year. This year we feel like editors of a guide rather than a forecast. Among many others, ve major changes are exploding on the magazine media scene that will denitely aect publishing for years B to come: mobile as the dominant platform, big data, programmatic advertising, video, and native advertising. This past year was stunning for the speed with which these ve phenomena moved from the idea, early adoption, or too-resource-in- tensive stage to becoming accessible, critical elements of publishing. Mobile will very soon become the dominant platform for information distribution and consumption, and it is so revolutionary that some are calling it a do-over chance for legacy media who got the whole internet thing so terribly wrong. Meanwhile, video has also quickly become themosteective,mostpowerful,andfastest -growing method of delivering content and advertising to the largest audience, all inwaysthatareincreasinglyaccessibletoall publishers, not just those with big budgets. Programmatic advertising suddenly ap- pears on its way to becoming the way most ads will be sold and scheduled Big data is now able to put serious science and analysis behind every decision, from content to advertising to new products to customer relations. Not that every decision should be data-driven--but were fools to ignore it. And, nally, native advertising is revo- lutionising the world of content, advertiser -magazine relationships, advertiser-reader relationships, and revenue models. Of course, there is a lot more in this book, including case studies about programmatic advertising, e- and m-commerce, Google Glass, paywalls, innovation labs, e-newslet- ters, publishing frequency, startups to watch, events as revenue producers, and more. And, of course, our annual favourite: Odd, edgy, and envelope-pushing magazine innovations (look for the magazines that turn into owers and print magazines as wi hot spots!) Bottom line? This year, you can take this book home and say: Heres a roadmap. Bon voyage! John Wilpers Juan Seor Juan Antonio Giner Co-editors Prescriptions instead of prognostications Major, successful innovations , especially in mobile, big data, video, and native advertising, are nally laying out a clear roadmap to success Editors JohnWilpers JuanSeor JuanAntonioGiner [email protected] [email protected] [email protected] INNOVATIONInternationalMediaConsulting-London www.innovation-mediaconsulting.com Design SpirosPolikandriotis Contributors PriscaAkhaya PetaAndersen RyanBoyden Marielys Cepeda DannyCheng CorneliusJ.David LilianneDeLaCalle TeaganRaeFardell GeoffreyGreen LarissaGreen KyleHardy LauraImkamp ShendiKatro CarlosKoteich MaryColetteMasteller JenniferMatthews ShannonS.May DevonOtt KristieReilly TimRyan ShaunaSasso NicoleTroelstrup EluzVilchez KorshaWilson LilyYuhas Cover DeborahWithey Marketing, sales and nance MartaTorres Advertising StuartHands [email protected] Publishers ChrisLlewellyn HelenBland FIPP-theworldwidemagazinemediaassociation www.pp.com [email protected] [email protected] InnovationsinMagazinesMedia2014WorldReport 5keys to success: 1. Mobile will be the dominant platform 2. Video will be the dominant mode; 3. Native advertising will be dominant vehicle; 4. Programmatic will be dominant method; Thursday, 5 June 14 17. ooks about innovation are often guesswork. Maybe this idea will work. Or this one. Or that one. Maybe. In years past, we have published a lot of those types of case studies. We often felt as though we were like the editors of the famous US long-range weather-predicting publication, The Farmers Almanac: Looking at the best available data and hazarding our best guess. Not this year. This year we feel like editors of a guide rather than a forecast. Among many others, ve major changes are exploding on the magazine media scene that will denitely aect publishing for years B to come: mobile as the dominant platform, big data, programmatic advertising, video, and native advertising. This past year was stunning for the speed with which these ve phenomena moved from the idea, early adoption, or too-resource-in- tensive stage to becoming accessible, critical elements of publishing. Mobile will very soon become the dominant platform for information distribution and consumption, and it is so revolutionary that some are calling it a do-over chance for legacy media who got the whole internet thing so terribly wrong. Meanwhile, video has also quickly become themosteective,mostpowerful,andfastest -growing method of delivering content and advertising to the largest audience, all inwaysthatareincreasinglyaccessibletoall publishers, not just those with big budgets. Programmatic advertising suddenly ap- pears on its way to becoming the way most ads will be sold and scheduled Big data is now able to put serious science and analysis behind every decision, from content to advertising to new products to customer relations. Not that every decision should be data-driven--but were fools to ignore it. And, nally, native advertising is revo- lutionising the world of content, advertiser -magazine relationships, advertiser-reader relationships, and revenue models. Of course, there is a lot more in this book, including case studies about programmatic advertising, e- and m-commerce, Google Glass, paywalls, innovation labs, e-newslet- ters, publishing frequency, startups to watch, events as revenue producers, and more. And, of course, our annual favourite: Odd, edgy, and envelope-pushing magazine innovations (look for the magazines that turn into owers and print magazines as wi hot spots!) Bottom line? This year, you can take this book home and say: Heres a roadmap. Bon voyage! John Wilpers Juan Seor Juan Antonio Giner Co-editors Prescriptions instead of prognostications Major, successful innovations , especially in mobile, big data, video, and native advertising, are nally laying out a clear roadmap to success Editors JohnWilpers JuanSeor JuanAntonioGiner [email protected] [email protected] [email protected] INNOVATIONInternationalMediaConsulting-London www.innovation-mediaconsulting.com Design SpirosPolikandriotis Contributors PriscaAkhaya PetaAndersen RyanBoyden Marielys Cepeda DannyCheng CorneliusJ.David LilianneDeLaCalle TeaganRaeFardell GeoffreyGreen LarissaGreen KyleHardy LauraImkamp ShendiKatro CarlosKoteich MaryColetteMasteller JenniferMatthews ShannonS.May DevonOtt KristieReilly TimRyan ShaunaSasso NicoleTroelstrup EluzVilchez KorshaWilson LilyYuhas Cover DeborahWithey Marketing, sales and nance MartaTorres Advertising StuartHands [email protected] Publishers ChrisLlewellyn HelenBland FIPP-theworldwidemagazinemediaassociation www.pp.com [email protected] [email protected] InnovationsinMagazinesMedia2014WorldReport 5keys to success: 1. Mobile will be the dominant platform 2. Video will be the dominant mode; 3. Native advertising will be dominant vehicle; 4. Programmatic will be dominant method; 5. Big data will drive more decision Thursday, 5 June 14 18. ooks about innovation are often guesswork. Maybe this idea will work. Or this one. Or that one. Maybe. In years past, we have published a lot of those types of case studies. We often felt as though we were like the editors of the famous US long-range weather-predicting publication, The Farmers Almanac: Looking at the best available data and hazarding our best guess. Not this year. This year we feel like editors of a guide rather than a forecast. Among many others, ve major changes are exploding on the magazine media scene that will denitely aect publishing for years B to come: mobile as the dominant platform, big data, programmatic advertising, video, and native advertising. This past year was stunning for the speed with which these ve phenomena moved from the idea, early adoption, or too-resource-in- tensive stage to becoming accessible, critical elements of publishing. Mobile will very soon become the dominant platform for information distribution and consumption, and it is so revolutionary that some are calling it a do-over chance for legacy media who got the whole internet thing so terribly wrong. Meanwhile, video has also quickly become themosteective,mostpowerful,andfastest -growing method of delivering content and advertising to the largest audience, all inwaysthatareincreasinglyaccessibletoall publishers, not just those with big budgets. Programmatic advertising suddenly ap- pears on its way to becoming the way most ads will be sold and scheduled Big data is now able to put serious science and analysis behind every decision, from content to advertising to new products to customer relations. Not that every decision should be data-driven--but were fools to ignore it. And, nally, native advertising is revo- lutionising the world of content, advertiser -magazine relationships, advertiser-reader relationships, and revenue models. Of course, there is a lot more in this book, including case studies about programmatic advertising, e- and m-commerce, Google Glass, paywalls, innovation labs, e-newslet- ters, publishing frequency, startups to watch, events as revenue producers, and more. And, of course, our annual favourite: Odd, edgy, and envelope-pushing magazine innovations (look for the magazines that turn into owers and print magazines as wi hot spots!) Bottom line? This year, you can take this book home and say: Heres a roadmap. Bon voyage! John Wilpers Juan Seor Juan Antonio Giner Co-editors Prescriptions instead of prognostications Major, successful innovations , especially in mobile, big data, video, and native advertising, are nally laying out a clear roadmap to success Editors JohnWilpers JuanSeor JuanAntonioGiner [email protected] [email protected] [email protected] INNOVATIONInternationalMediaConsulting-London www.innovation-mediaconsulting.com Design SpirosPolikandriotis Contributors PriscaAkhaya PetaAndersen RyanBoyden Marielys Cepeda DannyCheng CorneliusJ.David LilianneDeLaCalle TeaganRaeFardell GeoffreyGreen LarissaGreen KyleHardy LauraImkamp ShendiKatro CarlosKoteich MaryColetteMasteller JenniferMatthews ShannonS.May DevonOtt KristieReilly TimRyan ShaunaSasso NicoleTroelstrup EluzVilchez KorshaWilson LilyYuhas Cover DeborahWithey Marketing, sales and nance MartaTorres Advertising StuartHands [email protected] Publishers ChrisLlewellyn HelenBland FIPP-theworldwidemagazinemediaassociation www.pp.com [email protected] [email protected] InnovationsinMagazinesMedia2014WorldReport Thursday, 5 June 14 19. InnovationsinMagazinesMedia2013WorldReport digital may be, will be, could be... ...digital is Thursday, 5 June 14 20. InnovationsinMagazinesMedia2013WorldReport MOBILE MOMENT Thursday, 5 June 14 21. InnovationsinMagazinesMedia2013WorldReport INNOVATION Thursday, 5 June 14 22. We have seen the future, and it looks like mobile Smartphone and tablet ownership is skyrocketing; some magazines are getting 30-50 per cent of their traffic now from mobile Laura Imkamp 2017 world 1.8B smartphonesales 82% oftotalmobile phonessold of adults own a smartphone adults own a tablet 60% 40% US mobile phones smartphones 6.8B 90% of adults own a smartphone 55% Europe Big Five smartphones units sold in 2013, representing sales of 2013 an increase of 11% over 2012 230M 2017 tablet owners 55% $120B Western Europe China smartphone growth smartphone users smartphone users 19% 100M 200M Africa 20182013 Tablets are the most preferred device for leisure and entertainment activities t is late 2013. A motley crew of passengers is boarding a small commuter plane at a modest airport in Nova Scotia, Canada. One of those passengers is a good-natured gentleman with a mammoth, indeed infamous beard that alone has attracted 465 Twitter fol- lowers. That same bearded gentleman is also a new media pioneer, notorious in Silicon Valley and Silicon Alley alike for taking and winning big bets on digital innovations. Hes very pleased this morning. As he sur- veys the passengers around him, hhe sees that, other than the man sitting next to him reading an old-fashioned newspaper, everyone else is reading a tablet. That makes Jim Dalrymple very happy. I love the fact that even users are coming around, he said. Its time for the publishers to come around as well. Its been roughly three and a half years since the launch of the iPad - six and a half years after the rst iPhone came out - and we are in or fast approaching the Golden Age of Mobile, according to mobile industry consultant and author Chetan Sharma. We are entering the Connected Intelli- gence era, Sharma wrote last summer. These two operative words are going to dene the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile. Sharmas words come at a time when the dramatic changes and uncertainty of the last decade in the publishing industry are begin- ning to gel into a vision of the future that has mobile front and centre. Globally, the smartphone market passed a major milestone in 2013, with 1bn devices sold during the year, according to the research company International Data Corp (IDC). Global tablet sales surged 50 per cent in 2013 and mobile sales surpassed PC sales for the rst time, at the end of 2013, according to IDC. By 2017, smartphone sales will hit 1.8 billion representing 82 per cent of total mobile phones sold, according to Smartphone Quarterly. Nearly two thirds of US adults own a smartphone, and roughly 40 per cent have a tablet, according to 2013 research from the Pew Re- search Centre. In Europe, smartphones have a 55 per cent market share in Europes Big Five countries (Germany, UK, France, Italy, and Spain), according to comScore. In Western Europe, shipments of tablets and smartphones ex- ceeded 230 million units in 2013 and revenues approached $120 billion an increase of 11 per cent compared with 2012, according to I Sources:SmartPhoneQuarterly,PewResearchCentre,comScore,IDC,ChinaTelecommunicationsSectorandTheGuardian, InnovationsinMagazinesMedia2014WorldReport Thursday, 5 June 14 23. We have seen the future, and it looks like mobile Smartphone and tablet ownership is skyrocketing; some magazines are getting 30-50 per cent of their traffic now from mobile Laura Imkamp 2017 world 1.8B smartphonesales 82% oftotalmobile phonessold of adults own a smartphone adults own a tablet 60% 40% US mobile phones smartphones 6.8B 90% of adults own a smartphone 55% Europe Big Five smartphones units sold in 2013, representing sales of 2013 an increase of 11% over 2012 230M 2017 tablet owners 55% $120B Western Europe China smartphone growth smartphone users smartphone users 19% 100M 200M Africa 20182013 Tablets are the most preferred device for leisure and entertainment activities t is late 2013. A motley crew of passengers is boarding a small commuter plane at a modest airport in Nova Scotia, Canada. One of those passengers is a good-natured gentleman with a mammoth, indeed infamous beard that alone has attracted 465 Twitter fol- lowers. That same bearded gentleman is also a new media pioneer, notorious in Silicon Valley and Silicon Alley alike for taking and winning big bets on digital innovations. Hes very pleased this morning. As he sur- veys the passengers around him, hhe sees that, other than the man sitting next to him reading an old-fashioned newspaper, everyone else is reading a tablet. That makes Jim Dalrymple very happy. I love the fact that even users are coming around, he said. Its time for the publishers to come around as well. Its been roughly three and a half years since the launch of the iPad - six and a half years after the rst iPhone came out - and we are in or fast approaching the Golden Age of Mobile, according to mobile industry consultant and author Chetan Sharma. We are entering the Connected Intelli- gence era, Sharma wrote last summer. These two operative words are going to dene the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile. Sharmas words come at a time when the dramatic changes and uncertainty of the last decade in the publishing industry are begin- ning to gel into a vision of the future that has mobile front and centre. Globally, the smartphone market passed a major milestone in 2013, with 1bn devices sold during the year, according to the research company International Data Corp (IDC). Global tablet sales surged 50 per cent in 2013 and mobile sales surpassed PC sales for the rst time, at the end of 2013, according to IDC. By 2017, smartphone sales will hit 1.8 billion representing 82 per cent of total mobile phones sold, according to Smartphone Quarterly. Nearly two thirds of US adults own a smartphone, and roughly 40 per cent have a tablet, according to 2013 research from the Pew Re- search Centre. In Europe, smartphones have a 55 per cent market share in Europes Big Five countries (Germany, UK, France, Italy, and Spain), according to comScore. In Western Europe, shipments of tablets and smartphones ex- ceeded 230 million units in 2013 and revenues approached $120 billion an increase of 11 per cent compared with 2012, according to I Sources:SmartPhoneQuarterly,PewResearchCentre,comScore,IDC,ChinaTelecommunicationsSectorandTheGuardian, InnovationsinMagazinesMedia2014WorldReport Mobile major milestones in 13: Thursday, 5 June 14 24. We have seen the future, and it looks like mobile Smartphone and tablet ownership is skyrocketing; some magazines are getting 30-50 per cent of their traffic now from mobile Laura Imkamp 2017 world 1.8B smartphonesales 82% oftotalmobile phonessold of adults own a smartphone adults own a tablet 60% 40% US mobile phones smartphones 6.8B 90% of adults own a smartphone 55% Europe Big Five smartphones units sold in 2013, representing sales of 2013 an increase of 11% over 2012 230M 2017 tablet owners 55% $120B Western Europe China smartphone growth smartphone users smartphone users 19% 100M 200M Africa 20182013 Tablets are the most preferred device for leisure and entertainment activities t is late 2013. A motley crew of passengers is boarding a small commuter plane at a modest airport in Nova Scotia, Canada. One of those passengers is a good-natured gentleman with a mammoth, indeed infamous beard that alone has attracted 465 Twitter fol- lowers. That same bearded gentleman is also a new media pioneer, notorious in Silicon Valley and Silicon Alley alike for taking and winning big bets on digital innovations. Hes very pleased this morning. As he sur- veys the passengers around him, hhe sees that, other than the man sitting next to him reading an old-fashioned newspaper, everyone else is reading a tablet. That makes Jim Dalrymple very happy. I love the fact that even users are coming around, he said. Its time for the publishers to come around as well. Its been roughly three and a half years since the launch of the iPad - six and a half years after the rst iPhone came out - and we are in or fast approaching the Golden Age of Mobile, according to mobile industry consultant and author Chetan Sharma. We are entering the Connected Intelli- gence era, Sharma wrote last summer. These two operative words are going to dene the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile. Sharmas words come at a time when the dramatic changes and uncertainty of the last decade in the publishing industry are begin- ning to gel into a vision of the future that has mobile front and centre. Globally, the smartphone market passed a major milestone in 2013, with 1bn devices sold during the year, according to the research company International Data Corp (IDC). Global tablet sales surged 50 per cent in 2013 and mobile sales surpassed PC sales for the rst time, at the end of 2013, according to IDC. By 2017, smartphone sales will hit 1.8 billion representing 82 per cent of total mobile phones sold, according to Smartphone Quarterly. Nearly two thirds of US adults own a smartphone, and roughly 40 per cent have a tablet, according to 2013 research from the Pew Re- search Centre. In Europe, smartphones have a 55 per cent market share in Europes Big Five countries (Germany, UK, France, Italy, and Spain), according to comScore. In Western Europe, shipments of tablets and smartphones ex- ceeded 230 million units in 2013 and revenues approached $120 billion an increase of 11 per cent compared with 2012, according to I Sources:SmartPhoneQuarterly,PewResearchCentre,comScore,IDC,ChinaTelecommunicationsSectorandTheGuardian, InnovationsinMagazinesMedia2014WorldReport Mobile major milestones in 13: Thursday, 5 June 14 25. We have seen the future, and it looks like mobile Smartphone and tablet ownership is skyrocketing; some magazines are getting 30-50 per cent of their traffic now from mobile Laura Imkamp 2017 world 1.8B smartphonesales 82% oftotalmobile phonessold of adults own a smartphone adults own a tablet 60% 40% US mobile phones smartphones 6.8B 90% of adults own a smartphone 55% Europe Big Five smartphones units sold in 2013, representing sales of 2013 an increase of 11% over 2012 230M 2017 tablet owners 55% $120B Western Europe China smartphone growth smartphone users smartphone users 19% 100M 200M Africa 20182013 Tablets are the most preferred device for leisure and entertainment activities t is late 2013. A motley crew of passengers is boarding a small commuter plane at a modest airport in Nova Scotia, Canada. One of those passengers is a good-natured gentleman with a mammoth, indeed infamous beard that alone has attracted 465 Twitter fol- lowers. That same bearded gentleman is also a new media pioneer, notorious in Silicon Valley and Silicon Alley alike for taking and winning big bets on digital innovations. Hes very pleased this morning. As he sur- veys the passengers around him, hhe sees that, other than the man sitting next to him reading an old-fashioned newspaper, everyone else is reading a tablet. That makes Jim Dalrymple very happy. I love the fact that even users are coming around, he said. Its time for the publishers to come around as well. Its been roughly three and a half years since the launch of the iPad - six and a half years after the rst iPhone came out - and we are in or fast approaching the Golden Age of Mobile, according to mobile industry consultant and author Chetan Sharma. We are entering the Connected Intelli- gence era, Sharma wrote last summer. These two operative words are going to dene the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile. Sharmas words come at a time when the dramatic changes and uncertainty of the last decade in the publishing industry are begin- ning to gel into a vision of the future that has mobile front and centre. Globally, the smartphone market passed a major milestone in 2013, with 1bn devices sold during the year, according to the research company International Data Corp (IDC). Global tablet sales surged 50 per cent in 2013 and mobile sales surpassed PC sales for the rst time, at the end of 2013, according to IDC. By 2017, smartphone sales will hit 1.8 billion representing 82 per cent of total mobile phones sold, according to Smartphone Quarterly. Nearly two thirds of US adults own a smartphone, and roughly 40 per cent have a tablet, according to 2013 research from the Pew Re- search Centre. In Europe, smartphones have a 55 per cent market share in Europes Big Five countries (Germany, UK, France, Italy, and Spain), according to comScore. In Western Europe, shipments of tablets and smartphones ex- ceeded 230 million units in 2013 and revenues approached $120 billion an increase of 11 per cent compared with 2012, according to I Sources:SmartPhoneQuarterly,PewResearchCentre,comScore,IDC,ChinaTelecommunicationsSectorandTheGuardian, InnovationsinMagazinesMedia2014WorldReport Mobile major milestones in 13: 1 billion smartphones sold Thursday, 5 June 14 26. We have seen the future, and it looks like mobile Smartphone and tablet ownership is skyrocketing; some magazines are getting 30-50 per cent of their traffic now from mobile Laura Imkamp 2017 world 1.8B smartphonesales 82% oftotalmobile phonessold of adults own a smartphone adults own a tablet 60% 40% US mobile phones smartphones 6.8B 90% of adults own a smartphone 55% Europe Big Five smartphones units sold in 2013, representing sales of 2013 an increase of 11% over 2012 230M 2017 tablet owners 55% $120B Western Europe China smartphone growth smartphone users smartphone users 19% 100M 200M Africa 20182013 Tablets are the most preferred device for leisure and entertainment activities t is late 2013. A motley crew of passengers is boarding a small commuter plane at a modest airport in Nova Scotia, Canada. One of those passengers is a good-natured gentleman with a mammoth, indeed infamous beard that alone has attracted 465 Twitter fol- lowers. That same bearded gentleman is also a new media pioneer, notorious in Silicon Valley and Silicon Alley alike for taking and winning big bets on digital innovations. Hes very pleased this morning. As he sur- veys the passengers around him, hhe sees that, other than the man sitting next to him reading an old-fashioned newspaper, everyone else is reading a tablet. That makes Jim Dalrymple very happy. I love the fact that even users are coming around, he said. Its time for the publishers to come around as well. Its been roughly three and a half years since the launch of the iPad - six and a half years after the rst iPhone came out - and we are in or fast approaching the Golden Age of Mobile, according to mobile industry consultant and author Chetan Sharma. We are entering the Connected Intelli- gence era, Sharma wrote last summer. These two operative words are going to dene the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile. Sharmas words come at a time when the dramatic changes and uncertainty of the last decade in the publishing industry are begin- ning to gel into a vision of the future that has mobile front and centre. Globally, the smartphone market passed a major milestone in 2013, with 1bn devices sold during the year, according to the research company International Data Corp (IDC). Global tablet sales surged 50 per cent in 2013 and mobile sales surpassed PC sales for the rst time, at the end of 2013, according to IDC. By 2017, smartphone sales will hit 1.8 billion representing 82 per cent of total mobile phones sold, according to Smartphone Quarterly. Nearly two thirds of US adults own a smartphone, and roughly 40 per cent have a tablet, according to 2013 research from the Pew Re- search Centre. In Europe, smartphones have a 55 per cent market share in Europes Big Five countries (Germany, UK, France, Italy, and Spain), according to comScore. In Western Europe, shipments of tablets and smartphones ex- ceeded 230 million units in 2013 and revenues approached $120 billion an increase of 11 per cent compared with 2012, according to I Sources:SmartPhoneQuarterly,PewResearchCentre,comScore,IDC,ChinaTelecommunicationsSectorandTheGuardian, InnovationsinMagazinesMedia2014WorldReport Mobile major milestones in 13: 1 billion smartphones sold Global tablet sales up 50% Thursday, 5 June 14 27. We have seen the future, and it looks like mobile Smartphone and tablet ownership is skyrocketing; some magazines are getting 30-50 per cent of their traffic now from mobile Laura Imkamp 2017 world 1.8B smartphonesales 82% oftotalmobile phonessold of adults own a smartphone adults own a tablet 60% 40% US mobile phones smartphones 6.8B 90% of adults own a smartphone 55% Europe Big Five smartphones units sold in 2013, representing sales of 2013 an increase of 11% over 2012 230M 2017 tablet owners 55% $120B Western Europe China smartphone growth smartphone users smartphone users 19% 100M 200M Africa 20182013 Tablets are the most preferred device for leisure and entertainment activities t is late 2013. A motley crew of passengers is boarding a small commuter plane at a modest airport in Nova Scotia, Canada. One of those passengers is a good-natured gentleman with a mammoth, indeed infamous beard that alone has attracted 465 Twitter fol- lowers. That same bearded gentleman is also a new media pioneer, notorious in Silicon Valley and Silicon Alley alike for taking and winning big bets on digital innovations. Hes very pleased this morning. As he sur- veys the passengers around him, hhe sees that, other than the man sitting next to him reading an old-fashioned newspaper, everyone else is reading a tablet. That makes Jim Dalrymple very happy. I love the fact that even users are coming around, he said. Its time for the publishers to come around as well. Its been roughly three and a half years since the launch of the iPad - six and a half years after the rst iPhone came out - and we are in or fast approaching the Golden Age of Mobile, according to mobile industry consultant and author Chetan Sharma. We are entering the Connected Intelli- gence era, Sharma wrote last summer. These two operative words are going to dene the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile. Sharmas words come at a time when the dramatic changes and uncertainty of the last decade in the publishing industry are begin- ning to gel into a vision of the future that has mobile front and centre. Globally, the smartphone market passed a major milestone in 2013, with 1bn devices sold during the year, according to the research company International Data Corp (IDC). Global tablet sales surged 50 per cent in 2013 and mobile sales surpassed PC sales for the rst time, at the end of 2013, according to IDC. By 2017, smartphone sales will hit 1.8 billion representing 82 per cent of total mobile phones sold, according to Smartphone Quarterly. Nearly two thirds of US adults own a smartphone, and roughly 40 per cent have a tablet, according to 2013 research from the Pew Re- search Centre. In Europe, smartphones have a 55 per cent market share in Europes Big Five countries (Germany, UK, France, Italy, and Spain), according to comScore. In Western Europe, shipments of tablets and smartphones ex- ceeded 230 million units in 2013 and revenues approached $120 billion an increase of 11 per cent compared with 2012, according to I Sources:SmartPhoneQuarterly,PewResearchCentre,comScore,IDC,ChinaTelecommunicationsSectorandTheGuardian, InnovationsinMagazinesMedia2014WorldReport Mobile major milestones in 13: 1 billion smartphones sold Global tablet sales up 50% Mobile sales passed PC sales for first time Thursday, 5 June 14 28. We have seen the future, and it looks like mobile Smartphone and tablet ownership is skyrocketing; some magazines are getting 30-50 per cent of their traffic now from mobile Laura Imkamp 2017 world 1.8B smartphonesales 82% oftotalmobile phonessold of adults own a smartphone adults own a tablet 60% 40% US mobile phones smartphones 6.8B 90% of adults own a smartphone 55% Europe Big Five smartphones units sold in 2013, representing sales of 2013 an increase of 11% over 2012 230M 2017 tablet owners 55% $120B Western Europe China smartphone growth smartphone users smartphone users 19% 100M 200M Africa 20182013 Tablets are the most preferred device for leisure and entertainment activities t is late 2013. A motley crew of passengers is boarding a small commuter plane at a modest airport in Nova Scotia, Canada. One of those passengers is a good-natured gentleman with a mammoth, indeed infamous beard that alone has attracted 465 Twitter fol- lowers. That same bearded gentleman is also a new media pioneer, notorious in Silicon Valley and Silicon Alley alike for taking and winning big bets on digital innovations. Hes very pleased this morning. As he sur- veys the passengers around him, hhe sees that, other than the man sitting next to him reading an old-fashioned newspaper, everyone else is reading a tablet. That makes Jim Dalrymple very happy. I love the fact that even users are coming around, he said. Its time for the publishers to come around as well. Its been roughly three and a half years since the launch of the iPad - six and a half years after the rst iPhone came out - and we are in or fast approaching the Golden Age of Mobile, according to mobile industry consultant and author Chetan Sharma. We are entering the Connected Intelli- gence era, Sharma wrote last summer. These two operative words are going to dene the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile. Sharmas words come at a time when the dramatic changes and uncertainty of the last decade in the publishing industry are begin- ning to gel into a vision of the future that has mobile front and centre. Globally, the smartphone market passed a major milestone in 2013, with 1bn devices sold during the year, according to the research company International Data Corp (IDC). Global tablet sales surged 50 per cent in 2013 and mobile sales surpassed PC sales for the rst time, at the end of 2013, according to IDC. By 2017, smartphone sales will hit 1.8 billion representing 82 per cent of total mobile phones sold, according to Smartphone Quarterly. Nearly two thirds of US adults own a smartphone, and roughly 40 per cent have a tablet, according to 2013 research from the Pew Re- search Centre. In Europe, smartphones have a 55 per cent market share in Europes Big Five countries (Germany, UK, France, Italy, and Spain), according to comScore. In Western Europe, shipments of tablets and smartphones ex- ceeded 230 million units in 2013 and revenues approached $120 billion an increase of 11 per cent compared with 2012, according to I Sources:SmartPhoneQuarterly,PewResearchCentre,comScore,IDC,ChinaTelecommunicationsSectorandTheGuardian, InnovationsinMagazinesMedia2014WorldReport Thursday, 5 June 14 29. We have seen the future, and it looks like mobile Smartphone and tablet ownership is skyrocketing; some magazines are getting 30-50 per cent of their traffic now from mobile Laura Imkamp 2017 world 1.8B smartphonesales 82% oftotalmobile phonessold of adults own a smartphone adults own a tablet 60% 40% US mobile phones smartphones 6.8B 90% of adults own a smartphone 55% Europe Big Five smartphones units sold in 2013, representing sales of 2013 an increase of 11% over 2012 230M 2017 tablet owners 55% $120B Western Europe China smartphone growth smartphone users smartphone users 19% 100M 200M Africa 20182013 Tablets are the most preferred device for leisure and entertainment activities t is late 2013. A motley crew of passengers is boarding a small commuter plane at a modest airport in Nova Scotia, Canada. One of those passengers is a good-natured gentleman with a mammoth, indeed infamous beard that alone has attracted 465 Twitter fol- lowers. That same bearded gentleman is also a new media pioneer, notorious in Silicon Valley and Silicon Alley alike for taking and winning big bets on digital innovations. Hes very pleased this morning. As he sur- veys the passengers around him, hhe sees that, other than the man sitting next to him reading an old-fashioned newspaper, everyone else is reading a tablet. That makes Jim Dalrymple very happy. I love the fact that even users are coming around, he said. Its time for the publishers to come around as well. Its been roughly three and a half years since the launch of the iPad - six and a half years after the rst iPhone came out - and we are in or fast approaching the Golden Age of Mobile, according to mobile industry consultant and author Chetan Sharma. We are entering the Connected Intelli- gence era, Sharma wrote last summer. These two operative words are going to dene the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile. Sharmas words come at a time when the dramatic changes and uncertainty of the last decade in the publishing industry are begin- ning to gel into a vision of the future that has mobile front and centre. Globally, the smartphone market passed a major milestone in 2013, with 1bn devices sold during the year, according to the research company International Data Corp (IDC). Global tablet sales surged 50 per cent in 2013 and mobile sales surpassed PC sales for the rst time, at the end of 2013, according to IDC. By 2017, smartphone sales will hit 1.8 billion representing 82 per cent of total mobile phones sold, according to Smartphone Quarterly. Nearly two thirds of US adults own a smartphone, and roughly 40 per cent have a tablet, according to 2013 research from the Pew Re- search Centre. In Europe, smartphones have a 55 per cent market share in Europes Big Five countries (Germany, UK, France, Italy, and Spain), according to comScore. In Western Europe, shipments of tablets and smartphones ex- ceeded 230 million units in 2013 and revenues approached $120 billion an increase of 11 per cent compared with 2012, according to I Sources:SmartPhoneQuarterly,PewResearchCentre,comScore,IDC,ChinaTelecommunicationsSectorandTheGuardian, InnovationsinMagazinesMedia2014WorldReport By 2017: Smartphones will hit 1.8 bn or 82% of mobile sales Thursday, 5 June 14 30. We have seen the future, and it looks like mobile Smartphone and tablet ownership is skyrocketing; some magazines are getting 30-50 per cent of their traffic now from mobile Laura Imkamp 2017 world 1.8B smartphonesales 82% oftotalmobile phonessold of adults own a smartphone adults own a tablet 60% 40% US mobile phones smartphones 6.8B 90% of adults own a smartphone 55% Europe Big Five smartphones units sold in 2013, representing sales of 2013 an increase of 11% over 2012 230M 2017 tablet owners 55% $120B Western Europe China smartphone growth smartphone users smartphone users 19% 100M 200M Africa 20182013 Tablets are the most preferred device for leisure and entertainment activities t is late 2013. A motley crew of passengers is boarding a small commuter plane at a modest airport in Nova Scotia, Canada. One of those passengers is a good-natured gentleman with a mammoth, indeed infamous beard that alone has attracted 465 Twitter fol- lowers. That same bearded gentleman is also a new media pioneer, notorious in Silicon Valley and Silicon Alley alike for taking and winning big bets on digital innovations. Hes very pleased this morning. As he sur- veys the passengers around him, hhe sees that, other than the man sitting next to him reading an old-fashioned newspaper, everyone else is reading a tablet. That makes Jim Dalrymple very happy. I love the fact that even users are coming around, he said. Its time for the publishers to come around as well. Its been roughly three and a half years since the launch of the iPad - six and a half years after the rst iPhone came out - and we are in or fast approaching the Golden Age of Mobile, according to mobile industry consultant and author Chetan Sharma. We are entering the Connected Intelli- gence era, Sharma wrote last summer. These two operative words are going to dene the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile. Sharmas words come at a time when the dramatic changes and uncertainty of the last decade in the publishing industry are begin- ning to gel into a vision of the future that has mobile front and centre. Globally, the smartphone market passed a major milestone in 2013, with 1bn devices sold during the year, according to the research company International Data Corp (IDC). Global tablet sales surged 50 per cent in 2013 and mobile sales surpassed PC sales for the rst time, at the end of 2013, according to IDC. By 2017, smartphone sales will hit 1.8 billion representing 82 per cent of total mobile phones sold, according to Smartphone Quarterly. Nearly two thirds of US adults own a smartphone, and roughly 40 per cent have a tablet, according to 2013 research from the Pew Re- search Centre. In Europe, smartphones have a 55 per cent market share in Europes Big Five countries (Germany, UK, France, Italy, and Spain), according to comScore. In Western Europe, shipments of tablets and smartphones ex- ceeded 230 million units in 2013 and revenues approached $120 billion an increase of 11 per cent compared with 2012, according to I Sources:SmartPhoneQuarterly,PewResearchCentre,comScore,IDC,ChinaTelecommunicationsSectorandTheGuardian, InnovationsinMagazinesMedia2014WorldReport Thursday, 5 June 14 31. We have seen the future, and it looks like mobile Smartphone and tablet ownership is skyrocketing; some magazines are getting 30-50 per cent of their traffic now from mobile Laura Imkamp 2017 world 1.8B smartphonesales 82% oftotalmobile phonessold of adults own a smartphone adults own a tablet 60% 40% US mobile phones smartphones 6.8B 90% of adults own a smartphone 55% Europe Big Five smartphones units sold in 2013, representing sales of 2013 an increase of 11% over 2012 230M 2017 tablet owners 55% $120B Western Europe China smartphone growth smartphone users smartphone users 19% 100M 200M Africa 20182013 Tablets are the most preferred device for leisure and entertainment activities t is late 2013. A motley crew of passengers is boarding a small commuter plane at a modest airport in Nova Scotia, Canada. One of those passengers is a good-natured gentleman with a mammoth, indeed infamous beard that alone has attracted 465 Twitter fol- lowers. That same bearded gentleman is also a new media pioneer, notorious in Silicon Valley and Silicon Alley alike for taking and winning big bets on digital innovations. Hes very pleased this morning. As he sur- veys the passengers around him, hhe sees that, other than the man sitting next to him reading an old-fashioned newspaper, everyone else is reading a tablet. That makes Jim Dalrymple very happy. I love the fact that even users are coming around, he said. Its time for the publishers to come around as well. Its been roughly three and a half years since the launch of the iPad - six and a half years after the rst iPhone came out - and we are in or fast approaching the Golden Age of Mobile, according to mobile industry consultant and author Chetan Sharma. We are entering the Connected Intelli- gence era, Sharma wrote last summer. These two operative words are going to dene the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile. Sharmas words come at a time when the dramatic changes and uncertainty of the last decade in the publishing industry are begin- ning to gel into a vision of the future that has mobile front and centre. Globally, the smartphone market passed a major milestone in 2013, with 1bn devices sold during the year, according to the research company International Data Corp (IDC). Global tablet sales surged 50 per cent in 2013 and mobile sales surpassed PC sales for the rst time, at the end of 2013, according to IDC. By 2017, smartphone sales will hit 1.8 billion representing 82 per cent of total mobile phones sold, according to Smartphone Quarterly. Nearly two thirds of US adults own a smartphone, and roughly 40 per cent have a tablet, according to 2013 research from the Pew Re- search Centre. In Europe, smartphones have a 55 per cent market share in Europes Big Five countries (Germany, UK, France, Italy, and Spain), according to comScore. In Western Europe, shipments of tablets and smartphones ex- ceeded 230 million units in 2013 and revenues approached $120 billion an increase of 11 per cent compared with 2012, according to I Sources:SmartPhoneQuarterly,PewResearchCentre,comScore,IDC,ChinaTelecommunicationsSectorandTheGuardian, InnovationsinMagazinesMedia2014WorldReport More mobile projections: Thursday, 5 June 14 32. We have seen the future, and it looks like mobile Smartphone and tablet ownership is skyrocketing; some magazines are getting 30-50 per cent of their traffic now from mobile Laura Imkamp 2017 world 1.8B smartphonesales 82% oftotalmobile phonessold of adults own a smartphone adults own a tablet 60% 40% US mobile phones smartphones 6.8B 90% of adults own a smartphone 55% Europe Big Five smartphones units sold in 2013, representing sales of 2013 an increase of 11% over 2012 230M 2017 tablet owners 55% $120B Western Europe China smartphone growth smartphone users smartphone users 19% 100M 200M Africa 20182013 Tablets are the most preferred device for leisure and entertainment activities t is late 2013. A motley crew of passengers is boarding a small commuter plane at a modest airport in Nova Scotia, Canada. One of those passengers is a good-natured gentleman with a mammoth, indeed infamous beard that alone has attracted 465 Twitter fol- lowers. That same bearded gentleman is also a new media pioneer, notorious in Silicon Valley and Silicon Alley alike for taking and winning big bets on digital innovations. Hes very pleased this morning. As he sur- veys the passengers around him, hhe sees that, other than the man sitting next to him reading an old-fashioned newspaper, everyone else is reading a tablet. That makes Jim Dalrymple very happy. I love the fact that even users are coming around, he said. Its time for the publishers to come around as well. Its been roughly three and a half years since the launch of the iPad - six and a half years after the rst iPhone came out - and we are in or fast approaching the Golden Age of Mobile, according to mobile industry consultant and author Chetan Sharma. We are entering the Connected Intelli- gence era, Sharma wrote last summer. These two operative words are going to dene the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile. Sharmas words come at a time when the dramatic changes and uncertainty of the last decade in the publishing industry are begin- ning to gel into a vision of the future that has mobile front and centre. Globally, the smartphone market passed a major milestone in 2013, with 1bn devices sold during the year, according to the research company International Data Corp (IDC). Global tablet sales surged 50 per cent in 2013 and mobile sales surpassed PC sales for the rst time, at the end of 2013, according to IDC. By 2017, smartphone sales will hit 1.8 billion representing 82 per cent of total mobile phones sold, according to Smartphone Quarterly. Nearly two thirds of US adults own a smartphone, and roughly 40 per cent have a tablet, according to 2013 research from the Pew Re- search Centre. In Europe, smartphones have a 55 per cent market share in Europes Big Five countries (Germany, UK, France, Italy, and Spain), according to comScore. In Western Europe, shipments of tablets and smartphones ex- ceeded 230 million units in 2013 and revenues approached $120 billion an increase of 11 per cent compared with 2012, according to I Sources:SmartPhoneQuarterly,PewResearchCentre,comScore,IDC,ChinaTelecommunicationsSectorandTheGuardian, InnovationsinMagazinesMedia2014WorldReport More mobile projections: Tablet ownership will quadruple by 2017 Thursday, 5 June 14 33. We have seen the future, and it looks like mobile Smartphone and tablet ownership is skyrocketing; some magazines are getting 30-50 per cent of their traffic now from mobile Laura Imkamp 2017 world 1.8B smartphonesales 82% oftotalmobile phonessold of adults own a smartphone adults own a tablet 60% 40% US mobile phones smartphones 6.8B 90% of adults own a smartphone 55% Europe Big Five smartphones units sold in 2013, representing sales of 2013 an increase of 11% over 2012 230M 2017 tablet owners 55% $120B Western Europe China smartphone growth smartphone users smartphone users 19% 100M 200M Africa 20182013 Tablets are the most preferred device for leisure and entertainment activities t is late 2013. A motley crew of passengers is boarding a small commuter plane at a modest airport in Nova Scotia, Canada. One of those passengers is a good-natured gentleman with a mammoth, indeed infamous beard that alone has attracted 465 Twitter fol- lowers. That same bearded gentleman is also a new media pioneer, notorious in Silicon Valley and Silicon Alley alike for taking and winning big bets on digital innovations. Hes very pleased this morning. As he sur- veys the passengers around him, hhe sees that, other than the man sitting next to him reading an old-fashioned newspaper, everyone else is reading a tablet. That makes Jim Dalrymple very happy. I love the fact that even users are coming around, he said. Its time for the publishers to come around as well. Its been roughly three and a half years since the launch of the iPad - six and a half years after the rst iPhone came out - and we are in or fast approaching the Golden Age of Mobile, according to mobile industry consultant and author Chetan Sharma. We are entering the Connected Intelli- gence era, Sharma wrote last summer. These two operative words are going to dene the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile. Sharmas words come at a time when the dramatic changes and uncertainty of the last decade in the publishing industry are begin- ning to gel into a vision of the future that has mobile front and centre. Globally, the smartphone market passed a major milestone in 2013, with 1bn devices sold during the year, according to the research company International Data Corp (IDC). Global tablet sales surged 50 per cent in 2013 and mobile sales surpassed PC sales for the rst time, at the end of 2013, according to IDC. By 2017, smartphone sales will hit 1.8 billion representing 82 per cent of total mobile phones sold, according to Smartphone Quarterly. Nearly two thirds of US adults own a smartphone, and roughly 40 per cent have a tablet, according to 2013 research from the Pew Re- search Centre. In Europe, smartphones have a 55 per cent market share in Europes Big Five countries (Germany, UK, France, Italy, and Spain), according to comScore. In Western Europe, shipments of tablets and smartphones ex- ceeded 230 million units in 2013 and revenues approached $120 billion an increase of 11 per cent compared with 2012, according to I Sources:SmartPhoneQuarterly,PewResearchCentre,comScore,IDC,ChinaTelecommunicationsSectorandTheGuardian, InnovationsinMagazinesMedia2014WorldReport More mobile projections: Tablet ownership will quadruple by 2017 Tablet ownership will be 55% in 17 v. 7% in 11 Thursday, 5 June 14 34. We have seen the future, and it looks like mobile Smartphone and tablet ownership is skyrocketing; some magazines are getting 30-50 per cent of their traffic now from mobile Laura Imkamp 2017 world 1.8B smartphonesales 82% oftotalmobile phonessold of adults own a smartphone adults own a tablet 60% 40% US mobile phones smartphones 6.8B 90% of adults own a smartphone 55% Europe Big Five smartphones units sold in 2013, representing sales of 2013 an increase of 11% over 2012 230M 2017 tablet owners 55% $120B Western Europe China smartphone growth smartphone users smartphone users 19% 100M 200M Africa 20182013 Tablets are the most preferred device for leisure and entertainment activities t is late 2013. A motley crew of passengers is boarding a small commuter plane at a modest airport in Nova Scotia, Canada. One of those passengers is a good-natured gentleman with a mammoth, indeed infamous beard that alone has attracted 465 Twitter fol- lowers. That same bearded gentleman is also a new media pioneer, notorious in Silicon Valley and Silicon Alley alike for taking and winning big bets on digital innovations. Hes very pleased this morning. As he sur- veys the passengers around him, hhe sees that, other than the man sitting next to him reading an old-fashioned newspaper, everyone else is reading a tablet. That makes Jim Dalrymple very happy. I love the fact that even users are coming around, he said. Its time for the publishers to come around as well. Its been roughly three and a half years since the launch of the iPad - six and a half years after the rst iPhone came out - and we are in or fast approaching the Golden Age of Mobile, according to mobile industry consultant and author Chetan Sharma. We are entering the Connected Intelli- gence era, Sharma wrote last summer. These two operative words are going to dene the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile. Sharmas words come at a time when the dramatic changes and uncertainty of the last decade in the publishing industry are begin- ning to gel into a vision of the future that has mobile front and centre. Globally, the smartphone market passed a major milestone in 2013, with 1bn devices sold during the year, according to the research company International Data Corp (IDC). Global tablet sales surged 50 per cent in 2013 and mobile sales surpassed PC sales for the rst time, at the end of 2013, according to IDC. By 2017, smartphone sales will hit 1.8 billion representing 82 per cent of total mobile phones sold, according to Smartphone Quarterly. Nearly two thirds of US adults own a smartphone, and roughly 40 per cent have a tablet, according to 2013 research from the Pew Re- search Centre. In Europe, smartphones have a 55 per cent market share in Europes Big Five countries (Germany, UK, France, Italy, and Spain), according to comScore. In Western Europe, shipments of tablets and smartphones ex- ceeded 230 million units in 2013 and revenues approached $120 billion an increase of 11 per cent compared with 2012, according to I Sources:SmartPhoneQuarterly,PewResearchCentre,comScore,IDC,ChinaTelecommunicationsSectorandTheGuardian, InnovationsinMagazinesMedia2014WorldReport More mobile projections: Tablet ownership will quadruple by 2017 Tablet ownership will be 55% in 17 v. 7% in 11 China: 9 of 10 phones sold are smartphones Thursday, 5 June 14 35. We have seen the future, and it looks like mobile Smartphone and tablet ownership is skyrocketing; some magazines are getting 30-50 per cent of their traffic now from mobile Laura Imkamp 2017 world 1.8B smartphonesales 82% oftotalmobile phonessold of adults own a smartphone adults own a tablet 60% 40% US mobile phones smartphones 6.8B 90% of adults own a smartphone 55% Europe Big Five smartphones units sold in 2013, representing sales of 2013 an increase of 11% over 2012 230M 2017 tablet owners 55% $120B Western Europe China smartphone growth smartphone users smartphone users 19% 100M 200M Africa 20182013 Tablets are the most preferred device for leisure and entertainment activities t is late 2013. A motley crew of passengers is boarding a small commuter plane at a modest airport in Nova Scotia, Canada. One of those passengers is a good-natured gentleman with a mammoth, indeed infamous beard that alone has attracted 465 Twitter fol- lowers. That same bearded gentleman is also a new media pioneer, notorious in Silicon Valley and Silicon Alley alike for taking and winning big bets on digital innovations. Hes very pleased this morning. As he sur- veys the passengers around him, hhe sees that, other than the man sitting next to him reading an old-fashioned newspaper, everyone else is reading a tablet. That makes Jim Dalrymple very happy. I love the fact that even users are coming around, he said. Its time for the publishers to come around as well. Its been roughly three and a half years since the launch of the iPad - six and a half years after the rst iPhone came out - and we are in or fast approaching the Golden Age of Mobile, according to mobile industry consultant and author Chetan Sharma. We are entering the Connected Intelli- gence era, Sharma wrote last summer. These two operative words are going to dene the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile. Sharmas words come at a time when the dramatic changes and uncertainty of the last decade in the publishing industry are begin- ning to gel into a vision of the future that has mobile front and centre. Globally, the smartphone market passed a major milestone in 2013, with 1bn devices sold during the year, according to the research company International Data Corp (IDC). Global tablet sales surged 50 per cent in 2013 and mobile sales surpassed PC sales for the rst time, at the end of 2013, according to IDC. By 2017, smartphone sales will hit 1.8 billion representing 82 per cent of total mobile phones sold, according to Smartphone Quarterly. Nearly two thirds of US adults own a smartphone, and roughly 40 per cent have a tablet, according to 2013 research from the Pew Re- search Centre. In Europe, smartphones have a 55 per cent market share in Europes Big Five countries (Germany, UK, France, Italy, and Spain), according to comScore. In Western Europe, shipments of tablets and smartphones ex- ceeded 230 million units in 2013 and revenues approached $120 billion an increase of 11 per cent compared with 2012, according to I Sources:SmartPhoneQuarterly,PewResearchCentre,comScore,IDC,ChinaTelecommunicationsSectorandTheGuardian, InnovationsinMagazinesMedia2014WorldReport More mobile projections: Tablet ownership will quadruple by 2017 Tablet ownership will be 55% in 17 v. 7% in 11 China: 9 of 10 phones sold are smartphones Southeast Asia: Tablet sales double 12 to 13 Thursday, 5 June 14 36. We have seen the future, and it looks like mobile Smartphone and tablet ownership is skyrocketing; some magazines are getting 30-50 per cent of their traffic now from mobile Laura Imkamp 2017 world 1.8B smartphonesales 82% oftotalmobile phonessold of adults own a smartphone adults own a tablet 60% 40% US mobile phones smartphones 6.8B 90% of adults own a smartphone 55% Europe Big Five smartphones units sold in 2013, representing sales of 2013 an increase of 11% over 2012 230M 2017 tablet owners 55% $120B Western Europe China smartphone growth smartphone users smartphone users 19% 100M 200M Africa 20182013 Tablets are the most preferred device for leisure and entertainment activities t is late 2013. A motley crew of passengers is boarding a small commuter plane at a modest airport in Nova Scotia, Canada. One of those passengers is a good-natured gentleman with a mammoth, indeed infamous beard that alone has attracted 465 Twitter fol- lowers. That same bearded gentleman is also a new media pioneer, notorious in Silicon Valley and Silicon Alley alike for taking and winning big bets on digital innovations. Hes very pleased this morning. As he sur- veys the passengers around him, hhe sees that, other than the man sitting next to him reading an old-fashioned newspaper, everyone else is reading a tablet. That makes Jim Dalrymple very happy. I love the fact that even users are coming around, he said. Its time for the publishers to come around as well. Its been roughly three and a half years since the launch of the iPad - six and a half years after the rst iPhone came out - and we are in or fast approaching the Golden Age of Mobile, according to mobile industry consultant and author Chetan Sharma. We are entering the Connected Intelli- gence era, Sharma wrote last summer. These two operative words are going to dene the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile. Sharmas words come at a time when the dramatic changes and uncertainty of the last decade in the publishing industry are begin- ning to gel into a vision of the future that has mobile front and centre. Globally, the smartphone market passed a major milestone in 2013, with 1bn devices sold during the year, according to the research company International Data Corp (IDC). Global tablet sales surged 50 per cent in 2013 and mobile sales surpassed PC sales for the rst time, at the end of 2013, according to IDC. By 2017, smartphone sales will hit 1.8 billion representing 82 per cent of total mobile phones sold, according to Smartphone Quarterly. Nearly two thirds of US adults own a smartphone, and roughly 40 per cent have a tablet, according to 2013 research from the Pew Re- search Centre. In Europe, smartphones have a 55 per cent market share in Europes Big Five countries (Germany, UK, France, Italy, and Spain), according to comScore. In Western Europe, shipments of tablets and smartphones ex- ceeded 230 million units in 2013 and revenues approached $120 billion an increase of 11 per cent compared with 2012, according to I Sources:SmartPhoneQuarterly,PewResearchCentre,comScore,IDC,ChinaTelecommunicationsSectorandTheGuardian, InnovationsinMagazinesMedia2014WorldReport More mobile projections: Tablet ownership will quadruple by 2017 Tablet ownership will be 55% in 17 v. 7% in 11 China: 9 of 10 phones sold are smartphones Southeast Asia: Tablet sales double 12 to 13 Africa: Smartphone ownership 2X by 2017 Thursday, 5 June 14 37. We have seen the future, and it looks like mobile Smartphone and tablet ownership is skyrocketing; some magazines are getting 30-50 per cent of their traffic now from mobile Laura Imkamp 2017 world 1.8B smartphonesales 82% oftotalmobile phonessold of adults own a smartphone adults own a tablet 60% 40% US mobile phones smartphones 6.8B 90% of adults own a smartphone 55% Europe Big Five smartphones units sold in 2013, representing sales of 2013 an increase of 11% over 2012 230M 2017 tablet owners 55% $120B Western Europe China smartphone growth smartphone users smartphone users 19% 100M 200M Africa 20182013 Tablets are the most preferred device for leisure and entertainment activities t is late 2013. A motley crew of passengers is boarding a small commuter plane at a modest airport in Nova Scotia, Canada. One of those passengers is a good-natured gentleman with a mammoth, indeed infamous beard that alone has attracted 465 Twitter fol- lowers. That same bearded gentleman is also a new media pioneer, notorious in Silicon Valley and Silicon Alley alike for taking and winning big bets on digital innovations. Hes very pleased this morning. As he sur- veys the passengers around him, hhe sees that, other than the man sitting next to him reading an old-fashioned newspaper, everyone else is reading a tablet. That makes Jim Dalrymple very happy. I love the fact that even users are coming around, he said. Its time for the publishers to come around as well. Its been roughly three and a half years since the launch of the iPad - six and a half years after the rst iPhone came out - and we are in or fast approaching the Golden Age of Mobile, according to mobile industry consultant and author Chetan Sharma. We are entering the Connected Intelli- gence era, Sharma wrote last summer. These two operative words are going to dene the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome

Presentatie Juan Senor - Mediafacts Uitgeverscongres

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Transcript of Presentatie Juan Senor - Mediafacts Uitgeverscongres