Who am I?

• Name – Raul Pinto• College – Sydenham (SIMSREE)• City - Mumbai• Achievements –

– Winner Spektrum (SP Jain)– 2nd Place, Presentation Competition (Jaipuria, Indore)– Finalist, Presentation Competion (NL Dalmia)

• Hobbies– Graphic Design, Web Design– Social Media Blabbering– Blogging– Strategy Computer Games, Civ Fanatic

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Innovative Marketing Idea - 01

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Instead of Importing the Nissan 370z as a CBU it should be assembled in India itself. An imported car attracts an import duty of 110% whereas an assembled car needs to pay an import duty of only 30%. This tax savings can help reduce the cost of the car.

Innovative Marketing Idea - 02

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Launching the Nissan Leaf in India may not make commercial sense now, but after 10 years when electric vehicles start competing with petrol vehicles, Nissan will have the First Mover Advantage over other brands.

Concept

Innovative Marketing Idea - 04

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Shift the car-purchase process to an online platform

The Internet offers new and better ways to perform many sales and marketing functions and makes it possible for manufacturers to have more and richer two-way communications directly with consumers.

Concept

Innovative Marketing Idea - 04

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A car test drive, is the best sales pitch for a car. By creating a life like simulator and making it available at accessible locations like malls, we can multiply the test drive effect

I can be the NSBM 2012 because…

Here you have to explain why you should be selected as an Nissan Student Brand Manager 2012.

As a 12 year old boy, I grew up driving my favorite car, the Nissan Skyline (on NFS). The image created by the video game has left its imprints on me.Today, when I have an opportunity to create such an impact on the minds of others with the same brand, the only question I want to ask is, when can I start?

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