5 EVENTS IN EUROPE (LONDON, BARCELONA, MADRID, BERLIN, BRUSSELS)

360 OF THE MOST CONNECTED INFLUENCERS IN EUROPE ATTENDING

4,000 MODERN EPICUREANS EXPERIENCINGGENERATING

230+ PCS OF COVERAGE IN PRINT, ONLINE AND BROADCAST MEDIA

OVER 2.5 MILLIONSOCIAL IMPRESSIONSTOTAL PR REACH OF OVER 200 MILLION THROUGHOUT

A CONTENT MEDIA PARTNERSHIP WITHAMPLIFICATION IN 8 EUROPEAN MARKETS

TOTAL MEDIA IMPRESSIONS OF 10 MILLION

MILLENNIALS ARE REFUSING TO SETTLE FOR A LINEAR ADVERTISING NARRATIVE.

THEY WANT TO EXPLORE WHAT’S BENEATH; THE STORY, THE JOURNEY, THE PROCESS, NOT JUST THE END PRODUCT.

THEY ARE ATTRACTED TO DEEPER, RICHER EXPERIENCES THAT GIVE THEM SOCIAL CURRENCY.

BECAUSE TO THEM…….

WHAT DO CONSUMERS WANT FROM BRANDS?

“EXPERIENCE IS THE NEW WEALTH”

WE NEED TO BECOME PART OF THE CULTURAL DIALOGUE AGAIN. WE NEED TO GIVE

CONSUMERS A REASON TO TALK ABOUT US.

SO IN 2016, WE INVITED CONSUMERS ON A UNIQUE JOURNEY THAT CELEBRATED THE

BEAUTY & ARTISTRY BEHIND BOMBAY SAPPHIRE GIN.

WHAT ARE WE DOING THIS?

THE GRAND JOURNEY IS A VIRTUAL PASSAGE AROUND THE WORLD THAT FUSES ART, CULTURE, FLAVOR AND AROMA INSPIRED BY OUR 10 BEAUTIFUL BOTANICAL

LOCATIONS.

TRANSPORTED FROM MOROCCO TO MURCIA, SPAIN TO SAXONY, THIS IMMERSIVE DRINKING AND DINING 60 MINUTE EXPERIENCE IS THE ULTIMATE KALEIDOSCOPE FOR

THE SENSES, FOR ONLY THE CURIOUS AND CREATIVE.

A UNIQUE IMMERSIVE JOURNEY

THE GLOBAL POPULARITY OF IMMERSIVE THEATRE COMPANIES (PUNCHDRUNK, YOU ME BUM

BUMTRAIN), THE PIQUING INTEREST OF EXPERIMENTAL DINING CANNOT BE IGNORED.

THESE FORMATS APPEAL TO OUR AUDIENCE, WHO ARE OBSESSIVELY CURIOUS AND SEEKING

FULFILMENT FROM THE TENSION AND EXCITEMENT THE UNKNOWN BRINGS.

WHY WILL IT WORK?