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Hung Kai Lung Cyrus s06780523 Wong Ka Yan Sonia s06828493 Chiu Yuen Chun Spring s06830523 Chan Pui Yu Amen s07601063 Slide 2 Slide 3 introduction background survey result review Discussion recommendation Conclusion Slide 4 Classic monster in foreign country King Kong Godzilla Alien Predator Marshmallow Man Slide 5 Slide 6 1. Definition of monster 2. Monster movie history 3. Hong Kong movie industry Slide 7 Definitions any of a large number of legendary creatures which often appear in mythology, legend, or horrible fiction. (From Wikipedia) .an imaginary creature or animal that is very large, ugly and frightening. (Oxford Dictionary) Slide 8 Our research focus on monster in movie which: Any creature so ugly or monstrous as to frighten people Any animal or thing huge in size Exclude: ghost, cartoons Slide 9 centre around the struggle between human beings and one or more monsters. (From Wikipedia) Pre-World War II: age of silent movies: monsters tended to be human-sized Post World War II: giant monsters causally linked to the development of nuclear weapons. E.g. Godzilla from Japan, Gorgo from Britain of giant monsters attacking cities. Slide 10 Recent situation (Nov) Marketing situation Star oriented? Slide 11 A man who was superman Mamma mia Quantum of Solance (007) The women High Noon (teenage) City of ember Smart people Saw V The magic hour High school musical 3 Tropic Thunder Wushu (kung fu) Ticket Sweet Rain Body of lies Happiness Detroit metal city Slide 12 Slide 13 Stephen Chow comedy Jackie Chan Kung fu and dramatic Cheung Yee Kin Triad member Slide 14 Slide 15 Lack of monster movies in the film industry in Hong Kong and the reasons behind: Market taste? Budget? Culture? Slide 16 Primary data Questionnaire Secondary data News Magazines Internet Box office Government Slide 17 Slide 18 Favorite Type of Movies Slide 19 Factor Affecting the Choice of Movies Slide 20 Preference to Local or Imported Movies Slide 21 Slide 22 Slide 23 Do you think there is a Hong Kongs symbolic monster? Slide 24 1. Literature and Myth 2. Difference in Environment 3. Market consideration: a) High production cost b) Domination in the market c) Lack of support by Hong Kong audiences d) Lack of opportunity under CEPA 4. Inability to raise fund Slide 25 Slide 26 Slide 27 Slide 28 Slide 29 Slide 30 Slide 31 Slide 32 Slide 33 Slide 34 Slide 35 Slide 36 From the report proposed by : Federation of Hong Kong Filmmakers 8 to 10 million (HKD) will be classified as medium scale of investment For other countries like US The average cost of monster movie is 500 million (HKD) The cost of CG effect in King Kong movie is around 800 million (HKD) The production cost of King Kong is 1600 million (HKD) Sources: The internet movie database & report proposed by Federation of Hong Kong Filmmakers in 2003 Slide 37 Slide 38 Name of monster movieNo. of US production Companies Total no. of production companies Proportion of US companies King Kong2450% Mummy77100% The Incredible Hulk33100% Resident Evil: Extinction1425% Jurassic Park III22100% AVPR: Aliens vs Predator -Requiem 44100% Alien: Resurrection22100% The famous monster movies are produced by US companies US companies spend huge budget to produce high quality monster movies Slide 39 Slide 40 Will you support imported monster movie ? Will you support imported monster movie which is screened in Hong Kong? Slide 41 Will you support locally made monster movies? Slide 42 Slide 43 2004, CEPA2006, CEPA 1.Removed the import quota of Hong Kong movie 2.Loosen the regulation of coproduction movie between China and Hong Kong companies 1.Loosen the regulation of distribution of movie in China Slide 44 Slide 45 Slide 46 Kung Fu MovieChinese historical style Kung Fu Dunk ( )Red Cliff ( ) $ 0.31 billion Lust Caution ( ) $0.13 billion Kung Fu Panda ( ) Curse of the Golden Flower ( ) Protg ( ) $ 0.062 billion The Forbidden Kingdom ( ) The Banquet ( ) $0.125 billion Confession of Pain ( ) $0.061 billion Invisible Target ( )Muk Gong ( ) $ 0.06 billion CJ7 ( ) $0.2 billion The Warlords ( ) $ 0.2 billion Painted Skin ( ) $0.2 billion Slide 47 Hong Kong companies focus on how to catch golden chance The success of coproduction movies between China and Hong Kong The monster movie is not an important project for Hong Kong companies Slide 48 Slide 49 1. High Cost Deters Private Investors 2. Lack of effective government support Film Development Fund (FDF) finance small- to-medium budget film production Complicated application procedure Restriction Commercial consideration Slide 50 Monster Market consideration Technology support Literature & Myth Difference in Environment Monster movie Funding Slide 51 1) Develop HKs own monster 2) Test in Short Films - short films: becoming more popular - lower costs - potential to develop into full-length feature film 3) Create monster films that meet the taste of audience - survey: human-based, wings - other factors that attract audience Slide 52 Comments HKs ideal monster Slide 53 With characteristics we found from survey.. Slide 54 24% huge size 15% sharp tenths 18% claw Slide 55 Slide 56 24% wings 18% strange extremity Slide 57 -ET -Shake May target family or female audience Slide 58